CING quiebra        
Señor@s, domingo negro: Cing se declara en bancarrota. Desde NeoGaf se hacen eco que la reputada compañía responsable de Another Code y Hotel Dusk entre otros, se declaró en bancarrota el 1 de marzo al tener una deuda de 256 millones de yenes, unos 2'5 millones de dólares. En apenas una década, Cing ha trabajado con grandes de la industria japonesa como Capcom y Tecmo, pero fue su primer juego con Nintendo, Another Code, el que la hizo dejar el anonimato y le abrió las puertas a otra colaboración con la Gran N, Hotel Dusk. Desde entonces los proyectos se le multiplicaron, con nuevos juegos para Tecmo como los pendiente de salir en Europa Again: Eye of Providence y Last Window ( la secuela de Hotel Dusk que se viene rumoreando de su llegada ) y su obra maestra fuera de Nintendo, Little King Story.

Aunque la mayoría fueran proyectos de encargo y sus producciones eran más bien modestas en cuanto a presupuesto, los malos rendimientos de sus últimos juegos ( y por consiguiente pocos ingresos extra además del pago del juego ) como Another Code R o Little King Story se pueden preveer como las causas de la bancarrota. Kyle Hyde y Ashley Mizuki se quedan huérfanos, ahí se va una pequeña gran compañía del videojuego.


          Vivek Zhang steps down as CMO of Vivo India        
In his role as CMO of Vivo India, Zhang played a critical role in the aggressive growth that Vivo India has witnessed in the last two years
          Vivo India plans major management rejig, CMO Vivek Zhang likely to get new role        
The announcement regarding new management is expected to be made public soon
          Legendary CMO Emily Castel Exits As Company Winds Down London-Based Marketing Operations        
EXCLUSIVE: Legendary Chief Marketing Officer Emily Castel is stepping down from her role at the company to focus on her new UK-based consultancy outfit Castel Creative. Her departure comes as Legendary winds down its London-based marketing operations, moving all functions to Los Angeles to work in close contact with its studio distribution partners. Castel will maintain an advisory role at Legendary going forward but will step back from its day-to-day marketing operations…
          Back To the Future: The Benefits Of TV Advertising        
Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]
          â€œMobile is Devouring the World”        
Originally published in Ad Age. Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty Q&A with John Costello: ‘Mobile is Devouring the World’ It’s not often that a company with locations on street corners throughout much of the U.S. … Continue reading
          Know Your ABB’s: Always Be Branding!        

A filtered view of yourself

When people look at you, they see you brand, whether intentional or not.  It’s a lot like looking at things through a camera lense.  It’s a similar thing when you look at any successful business.  No matter if you see it’s sign on the side of the road, in an ad on a website or billboard, or you visit their booth at a conference – you know where you are and who you’re interacting with.  When you walk into any In-N-Out location or visit their website, you can feel their brand all around you.  You’ll never look at one and confuse it with Burger King or McDonald’s.  When you think about your personal brand, you need to attempt to achieve this as best you can.  Be the CMO of your brand!

What You Wear

Steve Jobs & Mark Zuckerberg's brand styleThere are a few notable people that we’d all recognize who were masters of their personal brand.  It wasn’t always because they were trying to do anything related with branding – sometimes it was purely functional – personal branding was the happy accident.  Steve Jobs is probably the most well-known, with his black turtle necks, loose-fitting jeans, and New Balance tennis shoes.  Mark Zuckerberg wears the same grey shirt mostly everyday.  Johnny Cash became known as “the man in black” for the very reason that the phrase suggests.  And Dean Kamen (he invented the Segwey) always was seen wearing jeans with his denim shirts.  These people embodied what was to become their personal brand, every day.

When I took over as president of a little known user group in Orlando, it had maybe 20 members, 9 of which you might see together at any given moment.  I took this responsibility seriously.  I wanted to grow the user group as fast and as large as I could.  I quickly learned and employed numerous techniques to do this.  One of the primary things I did was go to any other user group event in my area, and when I did, I always wore the same shirt, jeans, and matching shoes.  The shirt had the user group logo on it – large and pronounced.  Whenever you saw me at one of these events, you knew what I was there to represent.  You were aware of the user group I was leading. 

This was only one of many things I did, but it worked incredibly well.  We ended up having hundreds of members in our mailing list, a live streamed monthly meeting, advertising in the other user groups, regular members that would drive as far as 3 hours to a weeknight meeting, and a full board before I handed the reigns to the next leader.

How You Look and How You Sound

This is more related to the ways you’re represented when you’re not directly representing yourself.  This includes your personal website, social media profiles/bios, and so on.  Every surface, laptop, tablet, slide background, and even the moleskin notebook you might be carrying is an opportunity to showcase your personal brand to the people around you.  Don’t waste the opportunity.

I don’t represent the user group any longer, but I do represent an e-commerce company right now.  When you see me speak at events or visit clients, there’s no mistaking the brand I am projecting to you, and you won’t forget me.

Will Strohl speaking at an open source conference

If you have a personal website, you should make every effort for it to represent who you are.  It should also use photography, content, and colors that reinforce the personal brand you’re trying to build.  Your emails should all reflect the same branding you’ve settled on, and so on.

When you decide to have an avatar, follow the LinkedIn best practices, and make sure it’s the same avatar on all of your public profiles.  Also do the same with profile backgrounds and bio’s, if possible.  Keep them for long periods of time.  Every time you change your bio or avatar, people end up having to spend time getting to to know your brand again.

If you have a laptop or tablet that will be sitting in front of potential clients or opportunities, use a service like SkinIt to brand it.  It’s fun, it’s cheap, and it’s super easy.  (Also, it comes off easily.)  If you don’t do this, you’re wasting an incredibly effective way to spread your and reinforce your brand.  Like trailers in front of a movie, this is a simple method to connect with your captive audience.

You’ll undoubtedly meet people that could help spread your brand for you.  You’ll need to introduce yourself.  Like a business with their tag line, you should have an easy-to-remember phrase or short sentence that describes who you are and what you do.  If you don’t, recommending you will be much more difficult.  There should be nothing cocky about your introduction, but you really should think of something memorable – but please leave out ninja and guru (even expert is pushing it).  When you say your introduction, do it with confidence and always keep eye contact. 

Another part of your brand will often go overlooked… Your brand should be and project positivity.  It should help connect others.  Sure, a negative or controversial post will get a lot of likes, but it’s simply catering to the lowest common denominator of human nature.  In the end, it won’t inspire people, and it won’t reflect the best parts of you.  Your social currency is very valuable.  Every word you say costs you.  Spend it wisely.

Just to sum this up, I’m not here to suggest that you should wear the same clothing everyday.  However, you should have a consistent style in what you wear, what you say, and what you do. The whole point of this is that when someone needs to recommend someone like you – they remember you for the right reasons and recommend you before anyone else!


          IWAN Wed: Say “Yes” and “Now” with Akamai Connect        
Has this happened to you? The line of business comes to you one day and says they have this great new idea to train the sales teams.  “Let’s use YouTube videos”, they say.  Or the CMO comes to you and says, “digital signage will increase our revenue if we can promote this next new line […]
          Nervous Musings        
How We Got Here, and How We Beat the Habs Rope-A-Dope Defense
QB SACK!
A month ago, anxiously awaiting the puck to drop on the NHL postseason, I harped on two things to anyone that would even feign a lent ear. One, as a Penguins fan an eventual match-up with the New Jersey Devils would be our undoing. More than anyone else, they scared me. It was an individual match-up thing. They happened to play a system that corresponded almost perfectly with the Penguins. Remember when you were playing Nintendo Tecmo Bowl and your buddy on defense picked the exact right play call? The defense would tear through the O-line like it was wet tissue paper, slaughter any blocking back and decimate your QB. It was like that. Only uglier. In their six meetings this season the Penguins weren’t just swept by the division-rival Devils, New Jersey didn’t even yield an OT loss consolation point. It was a shellacking.

And two, I said any team facing Pittsburgh should pull the tapes from those Devils games. If they have the guys to play the system, even if for only one series, they had the Penguins number. I said this over and over, mostly just hoping to jinx it so that no team would actually follow through on it.

OPEN FIELD
In our email Pick ‘em Pool, no one was surprised that everyone picked the Washington Capitals to advance past the Montreal Canadiens. I had the sweep, Caps in four. In fact, I though the entire Eastern Conference would go chalk. There just seemed to be a talent gap between the top 4 and bottom 4 playoff teams. By the time the Habs pushed the President Trophy winning Capitals to a decisive Game 7, the East, already openly acknowledged as the Nation League of hockey, had imploded.

Going into the first round against the Devils, the Flyers did their best to set an example for Earth Day by putting to practice the “re-use” policy.  Philly plucked Brian Boucher off the used goalie trash heap, throwing him, once again, between the pipes. Thus continuing a trend in the Flyers crease that only parallels behind Spinal Taps drum set.

And yet, while I was doing my best Chicken Little impersonation at even the slightest mention of the Devils, every Flyers fan I talked to liked the match-up. They had reason, Philly owned the New Jersey in their six division games. And Boucher turned in a baffling brilliant series, outplaying Martin Broduer, and dispatching the Devils in five games.

The third seeded Buffalo Sabres, backstopped by the man who led US to its Silver medalin Vancouver, Ryan Miller faced the woefully offensive challenged Boston Bruins. It had all the makings for a painless and forgettable first round series. I had the Bruins pegged for single digits in total goals. But the Sabres unraveled in front of Miller before the first puck hit the ice, and another top seed was left shaking hands at center ice, wondering just what went wrong.

By the time the Canadiens completed the comeback from being down three games to one, stealing Game 7 in DC, I joined my fellow Penguins brethren in treating the evening like a spontaneous holiday. I threw around the phrase “San Jose East”. I dedicated The Faints “I Disappear” to Alexander Semin, Mike Green, and Alex Ovechkin. It was a free-for-all. I tweeted that I was going to do a “#Caps” search and spend the next three weeks reading everything from that night. The first round could not have possibly gone better. Down Goes Brown summed it up perfectly: The Penguins have to feel like a running back who breaks through a tough tackles, looks up, and sees all open field.

PENS IN SIX
I exuded confidence going into the second round match-up against the eighth seed Habs. I chalked up their upset of the Capitals to two things. First, Jaroslav Halak playing completely out of his mind. And second, the much maligned build of the Washington roster. The go-to instant analysis was that the high flying Caps were built for the regular season, putting the puck in the net with a reckless abandon while playing a different team every other night. But when a team had time to prepare and make the necessary adjustments, the one-dimensional Caps were sunk. I bought in, mostly because as a Pittsburgh fan I was basking in the DC failure. I thought the Habs had to be tired after the long series. I though Halak might steal a game or two. I did not think Montreal could make it happen again. I picked the Pens in six.

Game one went just about as well as I could have hoped. The Penguins got to the net, hindered Halak, and put up three first period goals. By early in the third period they had chased Halak, who allowed 5 goals on 20 shots. They won handily 6-3. Even with Jordan Staal needing emergency surgery to repair a torn tendon in his foot, my confidence grew. Murmurs out of Montreal had Carey Price getting a look to start game two.

Game two started off the same. Halak got the call to return to the crease only minutes before the game. Max Talbot scored an early goal filling in for Staal as the third line center, and all the sudden that “everyone’s contributing” feeling sprang forth. Even when the Habs tied it back up at 1-1, things felt right. Over a stretch from the second period to the third the Penguins outshot the Candiens 30-5. It felt like that overwhelming offensive attack that briefly made an appearance in Pittsburgh coming back from the Olympic break. But as the game bled on without the Penguins scoring, it became a different type of game. The type of game that you dominate for 95% of the time, but fail to put it away, and lose it all on one bad break. Montreal scored on one of only three shots they had in the second period. Camalleri tacked on a third goal in the final frame, and Craig Adams five-minute boarding penalty sealed the game.

The Penguins had nearly doubled the Habs in shots, 39-21. They overwhelming controlled the puck. But Halak and the Canadiens withstood the attack, made good on their scarce opportunities, and the series was tied at a game apiece.

Take that formula and repeat it for games 3, 4, 5, and 6. Pittsburgh outshots Montreal, but the games were low-scoring affairs. The Pens took Game 3 2-0, but Montreal answered in Game 4. Again the Penguins controlled the puck and peppered Halak to no avail. Montreal took control in the third period, scoring twice for the 3-2 come-for-behind victory. The Penguins squeaked out a win back at home in Game 5, 2-1. Montreal forced a Game 7 with a 4-2 Game 6 victory in front of a ruckus Bell Centre crowd. Once again, after stifling one of the league’s most dominant teams, the Canadiens looked to pull off a historical upset.

And so there I sat in silence, after a 12-hour work day, having been up for nearly 24 hours, and after watching the Penguins being forced to the brink of elimination by an eighth seed, thinking to myself, “Just how exactly in the hell is this happening?”

ROPE-A-DOPE DEFENSE
The easiest answer is the same conclusion that we were too quick to arrive at after the Caps had their number called: Jaroslav Halak. The Penguins were putting it on net, and he was keeping it out. There was undeniably truth in that conclusion, but, like most easy answers, there was more to the story.While the Habs didn’t have the puck on the blade of their sticks, they had overwhelmingly controlled where the Penguins played the puck. Which all started with the neutral zone  trap.

Without pulling out the whiteboard, slipping on my tweed jacket, and going too far into Hockey 101, the Habs have eliminated the Penguins rush attack by bringing a forward back to play with the defense in the Montreal side of the neutral zone. By always having an extra skater back, odd-man rushes, which often yield high scoring shots between the circles, are eliminated.

The age old response to the trap is the even more boring “dump and chase”. Gain the blue-line, throw the puck into a corner, beat the defenders to the puck and attempt to establish possession. All of this is pedestrian, a rehashing of any game played against the New Jersey Devils or Minnesota Wild in the last 15 years. I hate the trap. Like reality television, we all know it’s bad for us. I know it. You know it. Everyone knows it. But it works, and so we’ll probably never get rid of it. But what Montreal is doing goes beyond the trap.

Even after the Penguins have established puck possession in the offensive zone, the Canadiens have dictated where the puck has been by absolutely shutting down areas of the attack zone, largely behind the net, along the low sideboards, and between the circles. In doing so, they have jammed a cog in the Penguins cycle, constantly making the only option the escape valve defender along the blue-line. But with the puck on the Penguins defenders stick, they back off into a “rope-a-dope” defense, daring the Penguins to pepper Halak with shots from 45+ feet.

Against just about any other goaltender Pittsburgh would be thrilled to have noted blue-line scoring threat Sergei Gonchar racking up 12 shots in the series. He’s made a career putting the puck in the net from long distance. But not against Halak. Not when Halak can see the puck and the Penguins have been unable to get the need deflections in front of the net.

Of the Penguins 37 shots in Game 6, only eight came from between the circles. Three came from the sideboards, and a whopping 25 came from beyond the circles and along the blue-line. Of the 25 long distance shots, only three were deflected on goal. Not surprisingly, none of those clean shots from long distance amounted to any scoring. All three of the Penguins goals came from those scarce opportunities between the circles.

Shots abound, the Penguins are playing into the same hockey game that the Canadiens used to send the Capitals to their early graves. DC outshot Montreal 134-66 in the seven game series. Their lowest total was 36. When the Canadiens were on their game, it was useless. In the three Capitals victories they scored 17 goals. In their four losses, only five goals.

SHOOT LESS
Seemingly the answer for Pittsburgh goes against every hockey platitude ever uttered. “Every shot is a good shot.” “You missed 100% of the shots you never take.” Largely these are statements ring true. I’ve seen countless big goals come off pedestrian shots that found the back of the net from unlikely stickblades. I’ve seen Darius Kasparaitis seal a series with an OT goal. However, against Halak, pedestrian shots will not cut it. Not with the way he is playing, they are as good as turnovers - squandered opportunities. Everything thrown his way from 50 feet he is going to stop. So the answer: turn down shots.

In the Penguins three victories against Montreal they have amounted 24, 25, and 25 shots. In their 3 losses, they have shot 39, 35, and 37. But don’t let the high totals fool you, they are trash shots. Pucks thrown on the net just hoping something good might happen. Something you can except from the third or fourth lines. Something the Penguins top two scoring lines can no longer accept.

In the past Sidney Crosby has been accused of passing too much, overplaying the puck, getting too cute with the playmaking. Now? Now is the time to do all of the above. Attempt cross passes dissecting the Habs defense, force them. Attempt slap shot passes to the side of the net. Because those perimeter shots won’t cut it. They Habs are giving them to the Pens because they aren’t afraid of them. Take less shots, but take better shots.

In what may be the Penguins last gave ever skated on Civic Arena ice, they are just going to have to ignore that guy. Yeah, “that one”. The one that choses random moments of the game to stand up and drunkenly bellow “Shoot the puck”.

We don’t need more shots, we need better shots, more goals.

          350: Can You Photoshop That?        
A photographer’s 7000 dollars worth of gear left on a Japanese bullet train is all returned! Ellen's Oscar selfie: most retweeted photo ever. Jezebel offers 10K for unretouched images of Lena Dunham in Vogue. And we interview Mark Homza, CMO of Flixel.
          151: Flash Dancing        
A special interview with liveBooks CMO John Philpin. We discuss how his traditionally Flashcentric company is dealing with the recent Adobe vs. Apple controversy.
          121: Snowblind        
Tips for Shooting in the Snow, Nikon D3-S Goes into Space, and an exclusive interview with the CMO of LIveBooks, John Philpin.
          109: Pictage.com - Under New Management        
Frederick sits down with the new Pictage CEO and CMO to discuss how they've been settling into their new roles, the direction they are taking their company, and how things have changed since they've taken the reigns.
          What I Read and How I Read it: David Berkowitz        


mry_headshot

CMO of creative and technology agency MRY, David Berkowitz has been blogging since 2004 and has spoken at more than 200 events around the world. He blogs at MarketersStudio.com and his byline has appeared on AdAge, Mediapost, Mashable, the Economist and Digiday. 

David will make his INBOUND debut on the Bold Talks stage this year. We caught up with him to chat about inbound marketing, and also asked him to share his secrets to consuming and managing information online.


          The Campaign to End All Campaigns        

To campaign or not to campaign, that is the question on a lot of digital marketers’ minds these days. Mike Volpe, CMO of Hubspot, is among those who believe that “the notion of the marketing campaign is dead.” And he’s…

The post The Campaign to End All Campaigns appeared first on Andrew Frank.


          6 Traits of Successful CMOs        
Mobile, social media, analytics and CRM — the role and responsibilities of the CMO have changed drastically in the last decade. Increased complexity, disruptive technologies, and customers who are both more savvy and more distracted than ever have made the CMO role immeasurably more complicated and demanding. In the latest CMO Survey by the Fuqua […]
          Safety Training Specialist - Capstone Mining - Miami, AZ        
SAP, CMO or S2 software experience a plus. Reporting to the HSEC Training Supervisor, develops and presents training and training materials for Pinto Valley...
From Capstone Mining - Tue, 18 Apr 2017 02:27:01 GMT - View all Miami, AZ jobs
          El Gato En La Edad Media.        
La iglesia desde sus principios consideró al gato como una criatura demoníaca, debido a su relación con los antiguos cultos paganos. A pesar de esto, durante la Alta Edad Media se tenía mucha estima a este animal, por sus habilidades cazadoras, y así los campesinos e incluso los conventos y monasterios hacían uso de él para acabar con los roedores.
Pero un hecho crucial en la historia de la humanidad acabó de un plumazo con la buena estrella del felino.
En el siglo XIV se produjo un gran desastre en la sociedad europea que aniquiló buena parte de su población.
El azote de la Peste Negra tuvo como consecuencia la desaparición de una tercera parte de la población europea, especialmente el brote del año 1348. Junto a este cataclismo social aparecieron de nuevo los cultos paganos y esa gran lacra que fue la superstición.
Esta enfermedad social, que consigue transformar cualquier realidad en brujería, fue la causa inicial de la larga persecución de los gatos, especialmente los negros. Sin duda influyeron las características principales del gato, como carácter misterioso, su mirada intensa y penetrante y su gusto por la vida nocturna.
Así se explica que alguien que viera una mirada fosforescente en la oscuridad pudiera creer que estaba en presencia de una potencia diabólica, como por ejemplo una bruja que hubiera adoptado la forma de un animal.
El mundo pareció venirse abajo en aquella época, en la que las guerras, el cambio de clima, las epidemias y los graves problemas políticos diezmaron a la población, sumergiéndola en terribles hambrunas y provocando sus ruina.
Esta situación allanó el camino para las ideas supersticiosas, pues a alguien había que culpar de todas las desgracias que ocurrían, y el gato fue el sujeto ideal para ello, por su estrecha relación con las religiones paganas de la antigüedad.
Pero no fue el gato la única víctima de la superstición. Otros animales como los perros, sapos, búhos, ratones, muerciélagos o comadrejas también sufrieron consecuencias de estas ideas supersticiosas, y fueron perseguidos y condenados a ser ahorcados o quemados junto con las brujas que los habían inspirado (además de otras colectividades, como los judíos).

La Inquisición:
Esta alentó esta Caza de Brujas y de esta manera el papa Inocencio VIII y su bula de 1484, consiguieron establecer como habituales los sacrificios de gatos durante las fiestas populares.
Acusado de ser ayudante del Diablo, el gato fue designado como el responsable de las calamidades que se cernían sobre la humanidad, y se convirtió en el chivo expiatorio de la cristiandad.
En esta época, el pueblo se divertía con las hogueras para gatos, y cada región tenía sus propios rituales.
Eran muy normales las quemas de gatos vivos durante la noche de San Juan. En algunos sitios se encendía una hoguera circular, dejando a los gatos dentro del círculo, y justo en el centro tenían un árbol cmo único refugio.






          â€œBlack Friday” vs “Cash Friday” and Wal-Mart CMO Stephen Quinn        



OK, the survey was done by Western Union, but it is a bit scary.

The Western Union Company (NYSE:WU), a leader in the money transfer segment of global payments, found in a recent consumer survey, that 65 percent of Americans plan to skip ‘Black Friday’ holiday shopping this year, citing crowded stores as a major reason.

Combined with what Wal-Mart CMO Stephen Quinn recently said (watch this AdAge video and see a transcript below) at a conference, we can’t ignore how tough lives are with some people.

For the record, I have transcribed what some of Quinn said in the video here (emphasis added).

“You may have heard of this notion of the “pay check cycle”. We see it in our business to an enormous degree. That is where you see a surge in retail sales at the beginning of the month and then to a little bit lesser degree at the middle of the month. Thats when people get paid.

And just so you have a little bit of a sense of what is going in America today. [...] On the last day of the month, in the last 12 hours of that day, our sales will be down 10, 15, sometimes 20 percent versus the exact same day a year ago. At mid-night, when the clock ticks over to one o’clock and a lot of the government cheques are deposited into people’s accounts. We see an unbelievable surge in our business. You see growth of 200, 300 percent for that same time period a year ago. Thats when people are getting paid.

You want to know what people are buying? They are buying diapers. They are buying baby formula. They are buying food for their families. In other words, there are families in America today who are not eating at the end of the month. And who are literally lining up at mid-night so they can get food to take home so their family can eat. And this has become very exaggerated through this time period.”


Source: http://kempton.wordpress.com/2009/11/24/black-friday-vs-cash-friday-and-wal-mart-stephen-quinn/


          Lowongan Kerja CMO Mobil Jadetabek        
Usia maksimal 30 tahunPendidikan minimal D3 sederajatMemiliki kendaraan sendiri dan memiliki SIM CMemiliki kemampuan persuasif amp analisis yang baikMenyukai bekerja lapangan dan bisa bekerja dengan targetPenempatan : SERPONG FATMAWATI JAKARTA TIMUR SLIPI

          Lowongan Kerja CMO Motor Leasback Cipulir        
Pria Umur Maks. 35 TahunPendidikan Min. SMU Memiliki pengalaman Min. 1 Tahun dalam bidang yang samaFresh Graduate dipersilakan melamarMemiliki SIM C dan Motor sendiriMenyukai pekerjaan di lapanganMemiliki kemampuan analisa yang baik

          Lowongan Kerja CMO Mobil Leasback Cipulir        
Pria Umur Maks. 35 TahunPendidikan Min. SMU Memiliki pengalaman Min. 1 Tahun dalam bidang yang samaFresh Graduate dipersilakan melamarMemiliki SIM C dan Motor sendiriMenyukai pekerjaan di lapanganMemiliki kemampuan analisa yang baik

          Lowongan Kerja CMO Motor Bekasi        
Usia maksimal 30 tahunPendidikan minimal D3 sederajatMemiliki kendaraan sendiri dan memiliki SIM CMemiliki kemampuan persuasif amp analisis yang baikMenyukai bekerja lapangan dan bisa bekerja dengan targetPenempatan : Bekasi atau Jakarta Timur

          #Balikbayan Box        

Trending sa lahat ng social media platform (hindi ang aldub) ang isyu tungkol sa Balikbayan Boxes na pinadadala ng ating mga kababayang OFW na kung tawagin ng gobyerno ay Bagong Bayani pero hindi naman bayani kung kanilang ituring.


Tinatayang aabot sa 12 milyon ang OFW na nakakalat sa iba’t ibang panig ng mundo at kung susumahin ang kanilang remittances taon-taon, tinatayang mahigit ito sa US$21 bilyon. Ibig sabihin, ang OFW’s ay may napakalaking role na ginagampanan para sabihing ang ekonomiya ng bansang Pilipinas ay sumisipa pa at may ipinagyayabang pa.


Ang malaking bilang na ito (12 milyon) na ating mga kababayan ay nagsisikap, nagtitiis, nagpapaalipin, nagpapaalila, nagtitiyaga, nagtitipid para sa kinabukasan ng kani-kanilang pamilya para sa isang pangarap.
Isa sa munting paraan nila ng pagpapakita ng pagmamahal sa pamilya ay ang pagpapadala nila ng iba’t ibang mga gamit (ilan sa mga ito’y pinaglumaan na ng kanilang amo) karaniwan nilang pinapadala ay mga damit, toiletries, noodles, tsokolate, cellphone, gadgets, bags, sapatos, etc. at ang mga ito ay ilalagay nila sa isang hindi kalakihang karton na kung tawagin ay: Balikbayan Box.


Uminit at pumutok ang isyu dahil ang mismong commissioner ng Customs ang nagsabing iinspeksiyunin, hihigpitan at (kung maaari’y) bubuwisan nila ang laman ng mga kahong ito. Dahil (daw) sa mga kadahilanang ito:



Una, nawawala raw sa gobyerno ay mahigit Php60 milyong halaga ng buwis.

• Hindi ang mga padala ng OFW ang dapat nilang maging source ng pagkakakitaan dahil ang BOC ay kumikita ng average na Php31Bilyon kada buwan o humigit-kumulang sa isa’t kalahating bilyong piso kada buwan. Anong lohika meron ang BOC bakit ang mga pipitsuging laman ng balikbayan boxes ang kanilang pinagdidiskitahan?

 
Pangalawa, nagiging source daw ng technical smuggling ang laman ng balikbayan box.


• Mayroon ngang mga kaso na ang isang balikbayan box ay may lamang iligal o kontrabando pero ang mga ganito ay ‘isolated cases’ lang at kung ikukumpara mo ito sa marami at talamak na kaso ng pag-aangkat ng luxury cars, fireworks, ukay-ukay, at agricultural products na walang permits tulad ng bigas, bawang, sibuyas, gulay etc. ay parang patak lang ito ng tubig sa gabundok na yelo. 


• Totoong may karapatan ang BOC na buksan ang balikbayan box (nakasaad ito sa CMO 79-90/ 3.3.1) pero makatuwiran bang halughugin at bulatlatin ang isang kahon kung wala naman itong derogatory information? Ano ang silbi ng multi-milyong piso na halaga ng X-ray Machines kung kinakailangan din pala nang mano-manong inspeksiyon? 


Sa mga pagkakataong nababawasan, nabubulok o tuluyang nawawala ang laman ng isang balikbayan box, may nagawa bang paraan ang BOC para mahuli, masugpo o masakote ang mga sangkot dito?
Maganda sana ang layunin ng Adwana pero maganda ba ang kanilang sistema?
May nakasuhan at nakulong bang freight forwarder/NVOCC o customs employee dahil sa pagsalaula ng mga balikbayan boxes?



Sa kasalukuyang halaga ng piso, mas dapat pa ngang taasan ang limit ng halaga na US500 kada kahon, mas dapat pang dagdagan ang limit na isang beses kada anim na buwan. Pakonsuwelo na lang sana ito sa mga bagong bayaning nagtataas ng credit ranking ng bansang ito sa World Bank, pampalubag-loob sa mga bagong bayaning nagtitiis sa ibang bansa dahil ang kanya mismong bansa’y walang maiaalok na trabahong magtutustos sa pangangailangan ng kanyang kaawa-awang pamilya.


Ang balikbayan box ay parang isang love letter ng isang manliligaw sa kanyang nililiyag, puno ito ng pag-ibig at pagmamahal. 

Hindi lang basta gamit o pagkain ang nakapaloob sa kahong ito dahil kalakip nito ay isang hindi matatawarang pagmamahal na higit pa sa kayang sabihin ng mga salita. Ilang mga buwan ang bibilangin bago makapuno ng isang payak na balikbayan box,
ilang pakiusap sa amo na ibigay na lang sa kanya ang gamit na lotion o pabango,
ilang gabing pagpupuyat ang kinailangan para makabili ng cellphone na hiniling ng bunso,
ilang pag-skip sa lunch o dinner ang kinailangan para may maibiling damit ang nagdadalagang panganay.
 


Kaya napakahirap para sa ating isipin kung papaano nila naaatim
na bawasan ng ilang piraso ang tsokolate,
na kupitin ang ilang magagandang mga damit,
na agawin ang isang cute na manika,
na ipalaro sa kanilang anak ang nakaw na laruan,
na kotongan ang akala nilang mamahaling gadget,
na arborin ang pinaglumaang shoulder bag.
Wala ba silang mga pambili?!



Ang balikbayan box ay hindi lang basta kahon.
Ang laman nito’y sampung porsiyentong kagamitan at siyamnapung porsiyentong pagmamahal.

At sa bawat pirasong kagamitang nakapaloob dito na nawawala, nababawasan, nasisira o nabubulok dahil sa kagahamanan ng maraming kawani ng Adwana na walang awa, walanghiya at walang paggalang sa ating mga bagong bayani (kuno) ay para na rin nilang inaagawan ng kaligayahan ang pamilyang dapat sana’y nakakatanggap ng simpleng mga bagay na ito, na katumbas sa kanila’y labis na kasiyahan.
          The Disruptive Force of Disruption        
Forrester CMO discusses whether digital disruption is more than the use of technology to disrupt markets, and if it signals a shift in our economy and society.
          ÐÐ¶ÑƒÑ€Ð½Ñ‹Ð¹ шарф Тигровый глаз        

Это цитата сообщения Skvo_li Оригинальное сообщениешарф

источник:http://knitting-club.blogspot.com/2010/04/tiger-eyes-lace-scarf.html
Примечание 1. По схеме используются “3 вместе лицевой” как двойное убавление с наклоном вправо, и “1 снять, 2 вместе лиц, протяжка” как двойное убавление с наклоном влево. Для симметрии двойное убавление с наклоном влево лучше выполнять следующим образом (= sssk): поочередно развернуть три следующие петли на левой спице и затем провязать их вместе лицевой за заднюю стенку.
Примечание 2. Некоторые вязальщицы предпочитают вместо 4-х накидов подряд во втором ряду делать два накида (сохраняя ритм узора в следующем ряду и вывязывая 4 петли из этих двух накидов).
Примечание 3. В 14-м ряду есть центральное двойное убавление, которое также обозначено как “1 снять, 2 вместе лиц, протяжка”. Здесь лучше вязать как "2 петли снять, 1 снять, затем эти 3 петли провязать вместе лиц за заднюю стенку".

1.
Skater (449x600, 116Kb)

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aprilshowers (385x508, 65Kb)

3.
Gosh (700x525, 106Kb)

4.
GreatScottKCMO (700x293, 104Kb)

5.
tiger_eye_scarf_rus (700x503, 176Kb)

          TUNE's VP of Marketing to Present at CMO US Summit        

Jennifer Wong will speak on implementing effective mobile strategies at the 5th annual CMO Summit US in Orlando, Florida.

(PRWeb October 21, 2015)

Read the full story at http://www.prweb.com/releases/2015/10/prweb13037358.htm


          Tecmo Koei Bringing 'Hyrule Warriors' to Nintendo 3DS [Video]        
Hyrule Warriors on Nintendo WiiU is so far one of my favorite games on the console that everyone seems to love to hate. It's a perfect blend of Dynasty Warriors and The Legend of Zelda. It doesn't help that I am a sucker for Zelda games. Now you can bring the Hyrule war on the road as the game is making it's way to 3DS. Continue reading…
           Пръдливите посланици        

Димитри Иванов
МОЛБА. Ако сте архитект или скулптор и сътворите грозотия, минаващите, щат не щат, я виждат, тя боде очите, натрапва се. Аз не натрапвам моите писма. Хейтъри, обичащи да мразите, не сядайте на моята маса да пърдите.

ПИСМО. Автомобилчето "Трабант" го наричаха "Пръдливия Ханс". Също "Траби". Беше с много проста конструкция и остана като сувенир от времето, когато животът беше прост. Живот, който бе отнесен от вихъра на времето.

Имаше "осита" и "весита", източни и западни германци. Те отваряха бутилки шампанско, когато падаше Берлинската стена, оситата навлязоха в Западен Берлин с техните "трабита" и "Пръдливия Ханс" възвести края на една епоха. На другия ден, 10 ноември 1989 г., в България падна Тодор Живков.

Не помня разните немски посланици, помня някогашния пълномощен министър Бекерле, който беше по-зловонен от пръдня - натискаше цар Борис III да прати българските евреи на изтребление. Бекерле го виждах от прозореца си, понеже германската легация беше зад "Попа" в сградата, която после стана нотариат, а сега не я знам какво е, пък аз живеех отсреща на номер 37 на булеварда, който се казваше "Фердинанд", после "Толбухин", после "Левски". Сега не ми е под носа немското посолство, но пак е наблизо.

Софийските "умни и красиви" протестанти отидоха и се подмазаха пред стъпалата на посолството, изигравайки сценка как правят от празни кашони "Берлинска стена" и я разрушават. За тях Сталинград е станция на парижкото метро, а стената е инсталация за рок концерт на Роджър Уотърс с "Пинк Флойд".

Дали са "умни и красиви" нямам мнение, но са ми интересни. За жалост, не разбирам от антропология. "Уау, Уау, Уау" с вувузелите ми напомня "Джау, Джау, Джау", както скандираха на урду едни туземци и заедно с жените и децата си танцуваха около огъня. Български деца скандират заедно с родителите си "Мафия!", "Оставка!", без да разбират смисъла на тези заклинания. Разцивилизоването е бързо и пътят към дивачеството е къс, разбрах, когато превеждах "Повелителят на мухите", The Lord of the Flies на Уилям Голдинг, където добри дечица от църковен хор танцуват около убито от тях прасе и магическото заклинание е Kill the Pig! Kill the Pig! От дълбините на човешката природа извира вярата в магическата сила на заклинанията. Елиас Канети обясни в "Тълпи и власт" (Crowds and Power, Masse und Macht) религиозния транс на шиитите в Иран. После имаше "Зиг Хайл! Зиг Хайл! Зиг Хайл, Хайл!" Имаше "Ка-пе-ес-ес- Бе ка пе! Ка-пе-ес-ес- Бе ка пе!". Имаше "Кой не скача е червен!" "Кой не скача е червен!"

Нали съм отдавна на тази грешна земя и живях в три режима (Царство България, български комунизъм и сега българска "демокрация") видях бол политически психози. Помня как с цветя и кутии цигари "Томасян" българските младежи посрещнаха немските войници и научиха песента Lisa Lisa! Soldatenlied der Wehrmacht. После с цветя и цигари "Арда" посрещнаха червеноармейците на маршал Толбухин. Завиждам им на сегашните млади протестанти, понеже е по-хубаво да си млад, отколкото да си стар.

Преди падането на стената старите и умни посланици на Великобритания, Франция и СССР казваха: "Ние толкова много обичаме Германия, че искаме да има две Германии". Източногерманският посланик не помня на какво се возеше, във всеки случай не беше трабант. Иначе всичко си беше ясно: Минеше ли "Чайка" с червено знаменце, значи минава съветският посланик, "Кадилак" с звездно-раирано флагче - US амбасадорът, който ми подари албума "Амбасадор Сачмо" (Satcmo Ambassador of Jazz), понеже преведох важни US писатели. Автомобили нямахме. Лафът беше "Народът се вози на автомобили в лицето на своите ръководители". Прозорците на техните "Волги" не знам защо бяха закрити с перденца. Волгите бяха с емблема еленче отпред, имаха само три скорости и скоростният лост беше на волана, ламарините двойно по-дебели отколкото на западните коли и с висока броня. На "Цариградското", където онзи ден пиян таксиджия уби чакащите пред спирката, такава "Волга" удари "Мерцедес" и го направи на нищо, а на волгата нищо й няма. А пък в Брюксел съветският военен аташе блъсна трамвайчето "Шарлероа" и го събори. Същите трамвайчета шарлероа - единично вагонче - вървяха в София до семинарията и до село Бояна. Софиянци ги наричаха чайници. Чайник, но все пак трамвай, и автомобил да събори трамвай беше страхотна реклама за волгите. Но руснаците май не разбираха от реклама и експедираха в СССР военния си аташе още преди да е изтрезнял.

Генерал Владимир Стойчев караше автомобила на Бекерле, великолепен "Хорх-кабриолет", само че не черен като на Хитлер, а жълт с черни калници и отзад багажник като отделен сандък. После "Хорх" стана "Ауди", което значи същото, ако се замислите, но недейте да мислите, мислете си, че ауди значи Auto Union Deutschland Ingolstadt.

Генерал Стойчев отиде военен аташе в САЩ. И той като руския военен аташе в Брюксел вършел нередни работи. Но толкова странни, че US агентите се шашнали. За разлика от руския си колега в Брюксел Стойчев не пиеше; той - само чаша шампанско сутрин след не знам колко обиколки тичане на стадион "Юнак" (така се казваше стадионът срещу Радио "София", откъдето Стойчев се връщаше бос, тичайки по ул. "Граф Игнатиев" и аз го виждах от моя прозорец).

В САЩ Стойчев ходел инкогнито по Rodeos и прибирал значителни парични награди. Събирал им очите на местните rednecks и каубои и как няма да им събере очите, като беше кавалерист с един куп купи, грамоти, вимпели и награди и като майстор ездач участвал с Лекарски и Малакчиев на Олимпиадата в Берлин през 1936 г.

Тогава още го нямаше Пръдливия Ханс, но много вървеше вицът относно немската дипломатичност: Британската кралица пръднала. Британският дипломат погледнал към кучето пред камината и казал: Това куче има колики. Кралицата пак пръднала. Надигнал се от стола си френският дипломат с ръце на корема: Дами и господа, моля да ме извините, снощи прекалих с вол-о-вана и коняка. Когато кралицата пръднала трети път, немският дипломат скочил като пружина: Дами, господа, тази пръдня на Нейно величество аз я поемам.

Май вече казах, че живеех срещу "Попа" на номер 37, бул. "Фердинанд". Преди това бях в Брюксел на номер 80 на "Авеню дьо Каревелд". Фердинанд, знам, е на Симеон Кобургготски дядо му, но Каревелд хабер си нямам кой е. В София моята гувернантка, една немска "фрау", аз я обичах, само дето все ме караше да си мия ръцете, щото били мръсни. Брюкселската ми леля Лили също я обичах, само дето все ме поправяше да казвам за 70 и 90 "септант" и "нонант" по белгийски, вместо както ме бяха научили братята йезуити. Вуйчо ми, виконт Антоан, дребен благородник, дружеше с едни немски "фонове", фон не знам кой си и фон не знам що си. Но от съпротивата (La Resistance) им светили маслото и аз трябваше да казвам, че скъпият Антоан се води в неизвестност - Le cher Antoine est porte disparu. Голяма скука беше в Брюксел. Не можеш както в Пловдив или във Варна, или в София, като играеш на криеница или гоненица през дупката в оградата от един двор в друг, ами всичко идеално заградено и заключено, отвратителен град. Казах им на моите братовчеди, че българският връх Мусала е десет пъти по-висок от техния глупав Vaalserberg (около триста метра) и те ми казаха "не" и аз казах "да", и те казаха "не" и аз казах "да", и се сбихме, пък там възпитаните деца не се биели. Не можах да се приспособя.

В България се приспособих. Намерих си работа и печелех пари, и бях горд, че помагам за издържането на семейството. Миех улиците. На водния кран завинтваш г-образна тръба, на нея шланга, един маркуч, навит на една голяма макара, и като дойдат приятелите да ти се подиграват, ти завърташ наконечника, струята става остра и ти както с водно оръдие, както сега срещу демонстрантите в Истанбул, и джумбуш. Добри момчета бяха моите приятели българчета и ми даваха на класно от тях да преписвам, даже на класно по френски преписвах, щото аз де да знам кой глагол от кое спрежение е, а те знаеха. После се издигнах от мияч до поливач в "Паркове и градини" и най-обичах нощна смяна да поливам Докторската градина зад библиотеката, която още я строяха и моят пръв приятел Галин Малакчиев там работеше и вече си личеше, че ще стане скулптор, понеже във фоайето на библиотеката той издигна петметрова гипсова скулптура на работник в героична поза и като влязат жените и като натиснеш ръчката на коф-помпата и изригне фонтан от пишката на героичния работник, ставаше както в стихотворението "Стоит статуя с огромным хуем, Рука поднята, держит граната". Тогава разбрах, че скулптурата се родее с поезията.

После ни изселиха от София. Нашите - понеже баща ми бил национализиран индустриалец, Галин Малакчиев, понеже баща му бил царски офицер от кавалерията. И пак беше хубаво, понеже бяхме млади.

Jusautor DI copyright 

© Ð¡Ð•Ð“А
          HPE & OCSL: UK Market Trends Around Cloud        
Digital transformationâ??moving from traditional IT to the Right Mix of cloud. Bobby Patrick, CMO of HPE Cloud, and Iain Mobberley, Technology Director of OCSL, discuss UK trends around how organizations are changing their businesses to enable cloud solutions.
          RSA Conference - Beat the Breach Event        
Bobby Patrick, HPE Helion CMO talks with Anup Ghosh, Founder and CEO, Invincea about Cloud Security and the Beat the Breach Event during RSA Conference 2016
          State of Hybrid Cloud with Wikibon Analysts        
Bobby Patrick, CMO HPE Helion talks with Wikibon analysts (Dave Vellante and Brian Gracely) about hybrid cloud computing and what trends will emerge in 2016 for cloud computing.
          EPISODE44 - RICON Event Preview        
Bobby Patrick, CMO HP Helion and Adam Wray, CEO Basho Technologies discuss next week's RICON 2014 in Las Vegas.
          What CMOs Need To Know About Online Buyer Journeys        
The process by which an individual becomes a customer is called “the buyer’s journey.” But of course if you’re a CMO you know this. What you may not have thought through are the particular nuances of your customer’s buyer’s journey as it takes place online.
          How CMOs Can Impact Enterprise Value Through Multicultural Marketing        
New data from Geoscape and the CMO Council show multicultural marketing shortfalls--and opportunities.
          13 People To Meet At CMO Summit 2015 In Singapore        
Organized by CMO Council, CMO Summit 2015 will take place in Singapore on October 5-6th, 2015. Amongst the many attendees and speakers, here are 13 of the top marketers you’ll want to meet.
          Draftfcb's New CMO Dishes On How Agencies, Marketers Can Better Work Together        
In this Q&A, the agency's newest hire, focused exclusively on marketing, shares her thoughts on how clients and agencies can better work together.
          Investment Recommendation: Claroty Series A        
Today, Claroty came out of stealth, announcing a Series A financing led by Bessemer. $32 Million is  is a lot for Series A, but this is an important company for our nation and our planet. To explain why, I thought I'd share this excerpt from our internal investment memo.

EXCERPT from APRIL 2016:

The Need for Industrial Security


The physical infrastructure of modern civilization runs on machinery: traffic lights, railroad switches, nuclear reactors, water treatment, electricity distribution, dams, ship engines, draw bridges, oil rigs, hospitals, gas pipelines, and factories depend upon mechanical elements such as pressure valves, turbines, motors, and pumps. These actuators (like the ones in the original Bessemer steel smelting process) were once manually configured, but today these machines are controlled by software running on directly-attached, single-purpose computers known as Programmable Logic Controllers (PLC). PLCs, in turn, are connected in aggregate to computers running Human Management Interfaces (HMI) through closed, vendor-proprietary Supervisory Control & Data Acquisition (SCADA) protocols like DNP3 and Profibus. Industrial manufacturers provide the machines, the PLCs, and the HMIs, and so Operations Technology (OT) teams typically need to use a mix of controllers and interfaces. This is collectively known as an ICS. 

During the PC revolution, many of these ICS components migrated to cheap, standard PCs, and their SCADA connections migrated to LAN switches and routers that leveraged the connectivity benefits of those PCs’ standard Ethernet ports. The security implications were relatively minor until the Internet came along; but now, if any computer in the building is connected to the Internet, all the machines are potentially exposed. ICS security had once depended upon an air-gap between IT and OT networks, and where absolutely necessary devices like one-way diodes were used to send data out of the OT network to the outside world. However, trends like remote management, cloud, IoT, and the adoption of open standards are eroding the network segmentation and creating new attack vectors.

The threat of ICS attacks is very different from threats plaguing other computer networks. First, there is little valuable data to steal from a PLC (with the theoretical exception of pharmaceuticals), and yet the consequences of an attack are potentially catastrophic; the worst doomsday scenarios of cyber warfare arise from compromised machinery such as gas relays, dams, reactors, and water treatment facilities that can kill millions of people when they malfunction. To get a taste of the kind of damage we’re talking about, watch this video from 2007, where members of the Idaho National Laboratory hacked some of its own machinery.

Second, the fear of unexpected downtime also makes OT teams less willing to experiment with new hardware and software updates. These factors create an environment of older computers running older software that is never patched despite the accumulation of known vulnerabilities.

Finally, OT teams will not run encryption or conventional cybersecurity software on their computers, lest the security processes interfere with the precise and fragile timing of their network; they would rather be infected than incur downtime. And evidence of infections is mounting:

•      The Stuxnet worm, allegedly developed jointly by NSA and the Israeli Army’s intelligence arm (Unit 8200), crippled the Iranian nuclear program by destroying their centrifuges;
•      Iran crippled the operations of the most valuable company on Earth, Saudi Aramco;
•      According to BVP-funded iSIGHT Partners, the Russia-based Sandstone Team developed the Blackworm malware that shut down power for 700K Ukrainians;
•      For two years, an Iranian group controlled malware inside a dam in Rye, New York (near BVP’s  Larchmont office).

The malware behind these attacks likely lay dormant for some time, and there is no comprehensive way to know how much more already lurks in critical ICS just waiting to be activated. According to the ICS-CERT, we discover more and more infections every year in US infrastructure.
So, at a time when nation-states, terrorists, and criminal organizations are scrambling for an advantage in cyberspace, society’s most critical infrastructure remains exposed and undefended.

Claroty’s Origin

Although our small investment in cyber foundry Team8 is gaining market value, we originally invested for more strategic reasons. Following our roadmap principle of “following the attackers,” we have long known that ICS would develop into a significant target, and hoped Team8 would provide us the best opportunity to invest in this market. They did just this with Claroty (fka Team 82), which is the second spin-out. Claroty is one of two dozen companies addressing cyber attacks on ICS. While Claroty is a newer entrant in this relatively nascent space, we believe deep the experience of its team makes it the likely winner.

Recall that retired Israeli General Nadav Zafrir had founded Team8 to focus the world’s best nation-state cyber warriors on the biggest challenges of cyber security. Zafrir recently commanded Unit 8200, considered Israel’s equivalent to the US National Security Agency (NSA). But unlike the NSA, which employs career-minded employees, Unit 8200 draws and trains the smartest draftees from the Israeli population, who, like everyone else, typically resign their military commission after three years. Naturally, several of them founded cybersecurity companies like Check Point, Palo Alto Networks, and NICE. But now Zafrir, along with the Unit’s former Head of Cyber (Israel Grimberg) and former Chief Technology Officer (Assaf Mischari), recruit and commercially train the top 1% of those graduates, re-purposing them in cybersecurity startups.

A principal skill set attributed to Unit 8200 is blind protocol analysis. If, for example, you wished to hack a Siemens centrifuge, you’d need to deconstruct the packets sent back and forth between the HMI and the PLC, or between the PLC and the actuator. Most protocols were cobbled together decades ago and were rarely well documented, and in some cases the vendors themselves treat them as holy writ. Unit 8200 is reputedly the best in the world at quickly and accurately understanding and parsing them down to the individual bit level. Team8 recruited the best, most experienced ICS thought leaders in Unit 8200, led by their team leader Benny Porat (CS PhD), to staff Claroty.

When Team8 starts a new company, it marries a technical team with an entrepreneurial founder. In the case of Claroty, Team8 recruited Amir Zilberstein, who founded the successful Waterfall Security and Gita Technologies. Waterfall develops ICS security products (unrelated to Claroty’s product); Gita’s technology remains undisclosed. Team8 also recruited Galina Antova, the former head of Siemens’ Industrial Security Services division, to run business development. Antova is a super impressive executive - highly connected, brilliant, and fast-moving. [See Appendix: Due Diligence for summaries of the team reference calls.] Next step is to recruit a CMO – we hope to get Patrick McBride, who was a star at iSight.

Beyond Security 

With meaningful Operations Technology (OT) experience on the team, Claroty is taking a different approach to the market than its competitors who generally come from cybersecurity backgrounds. Rather than lead with the cybersecurity benefits of their product, Claroty has developed an OT visibility platform that first and foremost surfaces operational issues. By deconstructing the proprietary vendor protocols, Claroty has delivered the first heterogeneous HMI with analytics that span an ICS network. Seeing as how most OT teams today care more about downtime than infection, we believe this approach will enjoy a far better reception in the near-term.

          [A・RPG (动作角色扮演类)]忍者龙剑传:龙剑         
  • 游戏类型:动作角色扮演
  • 发行厂商:Tecmo
  • 发布小组:巴士汉化组
  • 汉化程度:完整版

      本作为系列首次第一款的NDS作品,游戏活用了NDS的主机功能特性,让玩家能在游戏中用一只触控笔就几乎控制包括手里剑攻击、冲刺跳跃等等所有的操作,可说是非常惊人。

      在这次的游戏中,故事承袭PS3版《忍者龙剑传:西格玛》等系列作品的世界设定,并以与其他版本截然不同的原创全新故事为主题。而在战斗方面,当玩家使用忍术进行攻击的时候,还必须依照忍术的“梵字”图样用触控笔在触控屏幕上描绘出来,如此才能发动忍术,而且描绘梵字的时候还有时间限制跟时机显示,感觉上可说是颇为有趣。

       


  •           Student struggles for her life and overcomes with a nursing degree        
    On Saturday, Jan. 21, a University of Wisconsin Oshkosh College of Nursing student will be among the graduates to walk across the stage at commencement. While many students overcome obstacles to earn their degrees, Hanna Jonsson’s struggle involved a life-threatening autoimmune disease called Granulomatosis with Polyangiitis (GPA). “Half way through my Junior I year of the nursing program, I became suddenly ill with a life-threatening autoimmune disease called GPA,” Jonsson said. “I was flight lifted to St. Luke’s Hospital in Milwaukee where I would fight for my life.” GPA is a rare disease that is a type of vasculitis or inflammation of the blood vessels. The inflammation limits the flow of blood to important organs, causing damage. It can affect any organ, but it mainly affects the sinuses, nose, trachea, lungs and kidneys. Jonsson’s body went into acute respiratory distress syndrome followed by multiple system organ failures and was kept alive by multiple machines. Her lungs were hemorrhaging and were not able to provide adequate oxygen to her body. Jonsson received ECMO therapy, a treatment that is intended for patients whose heart and lungs aren’t able to function normally on their own. The next seven weeks in the hospital proved to be long and tiring for Jonsson. Treatments left her body depleted and relearning to walk and write was challenging. Jonsson spent her days going to physical and occupational therapy as well as hitting the books to catch up with her nursing studies. “My classmates and professors were so supportive during this time. I received many encouraging letters and notes from nursing students from my own class as well as classes above and below me,” Jonsson said. “Staff and faculty wrote notes and letters and even made meals for my family.” UW Oshkosh CON faculty and staff played a crucial role in Jonsson’s success and ability to finish her nursing degree. Laura Smolinski,  an instructional staff member, personally met with Jonsson to create a plan to get her back on track with her studies. Smolinski worked with Jonsson’s circumstances and created an environment that would help her succeed. “Hanna’s story touched my heart—she overcame incredible odds just to survive. As she was being flight lifted to Milwaukee, she articulated worry about an upcoming exam. As she was recovering, one of the first things she said was how nervous she was about making up her coursework,” Smolinski said. Donna Hawley was another supportive instructional staff member who helped with Jonsson’s success. Hawley allowed Jonsson to jump in and complete her clinical experiences over the summer. “It’s crazy to look back on it all and know that I am where I am today because of the huge role Laura Smolinski and Donna Hawley played. They always say that the CON is like a huge family, and it’s true, it’s absolutely true. You spend your best and worst days with them and at the end of it all, everyone is still there encouraging and supporting you,” Jonsson said. Jonsson will be walking in the midyear commencement ceremony on Saturday. After commencement, the Oshkosh resident will move to the Dallas/Fort Worth area, where she will begin her nursing career in the Telemetry Unit of Texas Health Harris Methodist Hospital. “I love everything cardiac and couldn’t be more excited! I would love to someday be a nurse practitioner in an intensive care unit providing care to those who might be in a similar situation that I once was,” Jonsson said. Learn more: Study nursing at UW Oshkosh  
              Dynasty Warriors 9’s Updated Character Designs Revealed        

    After announcing Dynasty Warriors 9’s platform availability in the West, publisher Koei Tecmo revealed some new character designs for the game. On Twitter, Koei Tecmo Europe showed new side-by-side comparisons of Dynasty Warriors 8 and Dynasty Warriors 9’s characters. While Dian Wei (Wei), Gan Ning (Wu), and Guan Ping (Shu) mostly receive minor wardrobe changes, […]

    The post Dynasty Warriors 9’s Updated Character Designs Revealed appeared first on Only Single Player.


              Dynasty Warriors 9 Story, Difficulty, And More Detailed        

    Koei Tecmo recently detailed how it will tackle Dynasty Warriors 9’s story, which spans 10 eras of The Three Kingdoms and features the entire roster of Dynasty Warriors 8 alongside a few new characters. Speaking to Famitsu (translated by Kite Stenbuck) at ChinaJoy 2017, Producer Suzuki Akihiro said each era has a predetermined final objective, […]

    The post Dynasty Warriors 9 Story, Difficulty, And More Detailed appeared first on Only Single Player.


              Corporate Journalism Learnings From One of the World's Best-Known Brands        
    Since launching Coca-Cola Journey, an owned-media site, Coke's communications team has learned a lot about what works and what doesn’t when it comes to corporate journalism. Coke CMO Ben Deutsch explains.
              Lyft Drivers Are Upset They May Be Asked to Take Riders to Taco Bell        

    This post originally appeared on Business Insider.

    When Taco Bell announced a service that allows Lyft users to push a button to have their driver take them to a Taco Bell drive-through, most taco lovers' reaction was to celebrate. However, many Lyft drivers—who found out about the new service at the same time as the rest of the world—had a different response.

    Drivers immediately called out Lyft on Twitter, questioning why drivers would want to take the time of going through a Taco Bell drive-thru without additional compensation. Typically, Lyft drivers are paid by the mile—meaning that they aren't earning any cash when cars are stopped at the drive-thru under the current system. And, that's not even getting into the potential messes that a car full of Doritos Locos tacos could create.

    "That Lyft might go ahead and do this—encourage riders to do something most drivers dislike doing—without offering drivers an incentive or otherwise communicating to us what the plan is is pretty bold," one Lyft driver told Business Insider.

    "This is Uber type behavior, and I don't think even Uber does stuff like this anymore," he continued. "I wonder if it occurs to Taco Bell that drivers don't like going through the drive-through."

    The same driver also emailed Business Insider a snarky, satiric corporate statement from "Lyft," reading: "A representative for the Los Angeles-based Southern California Rideshare Drivers Association said, 'Although drivers make very little money sitting in the drive through line, and many feel that Lyft and Taco Bell are encouraging riders to take advantage of the awkward situation this puts drivers in, the upside is this provides a great new revenue stream source for the drivers in the form of cleaning fees.'"

    Lyft clarified on Twitter that drivers' participation in "Taco Mode," which is launching as a test in Orange County, California on Thursday, is completely optional. The company, which did not immediately respond to Business Insider's request for comment, also said it plans to "gather and evaluate feedback from both drivers and passengers and use this to inform Taco Mode moving forward."

    Taco Bell will test Taco Mode in Orange County, California, from July 27 to 29 and August 3 to 5, with plans to expand the service across the US in 2018. In addition to providing passengers the ability to order drive-through Taco Bell, Taco Mode also includes a custom in-car menu, free Doritos Locos tacos, and what the company calls a "taco-themed car."

    "We realized that for every person who has asked their Lyft driver to make a pit stop at Taco Bell—and we've seen many—there are likely those who weren't sure if this was possible," Taco Bell CMO Marisa Thalberg said in a statement. "With the advent of this fantastic partnership with Lyft, we will erase any lingering uncertainty and celebrate the ability to 'ride-thru' in Taco Mode."


              Sessão Gente chata - Autor(el cabrón de la pelicula)        

    Não costumo ter muita paciência com evangelico neo pentecostal xiita. Na verdade acho que ninguém tem.

    E a prova de que uma parte deste pessoal entende errado e toma o erro cmo propriedade tá neste vídeo:

     

     

    Leia mais...

              EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning        
    Wrapping up my "newsmaker" interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it's a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it.
              Cross Edge Pre-Order Incentive Revealed        
    Electronic Theatre reports on the revelation of the pre-order incentive for UK customers ordering Tecmo Koei Europe and NIS America's forthcoming Cross Edge.
              Context is next: Are you ready for the next wave in marketing?        
    This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to ...
              Blue Reflection’s first trailer is here        

    KOEI TECMO Europe today revealed a wealth of information on the mystical parallel dimension of Blue Reflection, The Common, alongside a brand-new trailer that provides a first look at the magical abilities that empower the mysterious realm’s champions. Headed to the PlayStation®4 computer entertainment system and digitally to Windows PC via Steam® on the 29th […]

    The post Blue Reflection’s first trailer is here appeared first on Videogamepeople.


              Speak the language like you’ve always wanted to — Babbel launches massive brand campaign        

    Babbel, the fastest way to learn a new language, has launched an extensive new branding campaign. Its goal? — clearly position the Babbel brand globally, and showcase the core strengths of the Babbel App. At the center of the campaign is Babbel’s primary brand message: To help people speak a new language quickly and like they’ve always wanted to. Babbel makes this possible through an extensive selection of language courses developed by expert linguists, and with its focus on authentic conversations and guided learning. The campaign will be launched in the UK and 10 additional countries on the 31st of October. Two new TV-Spots, developed in close collaboration with the renowned agency Wieden+Kennedy, kick off the campaign. With its exclusive client list, Wieden+Kennedy is among the leading creative agencies in the world.

    “Babbel aims to get people speaking a new language as quickly as possible,” says Arne Schepker, CMO at Babbel. “Unlike buying a car, customers are more likely to make spontaneous purchases when it comes to online language learning. For us, it’s essential that we communicate what makes us unique in an accessible way, thus anchoring our customers’ awareness in the long term.”

    Two TV-spots reveal the fantasy language scenarios of two Babbel learners — one learning English, the other French. In mastering the language, be it the sophisticated English of the 18th century nobility or the subtle French of beloved French films, Babbel learners are part of the story. Rather than standing on the sidelines, the Babbel learner uses his or her newfound language ability to become part of the action, to become part of a foreign world. Only the French TV spot will be aired in the UK, with Babbel seeking to attract Britons with a passion for language learning. In developing the TV-spot, the Babbel Brand team and Wieden+Kennedy weren’t concerned with finding new values, but rather drilling deeper into Babbel’s existing brand message.

    Sophie Bodoh, Creative Director at Wieden+Kennedy says, “Everyone has different motivations for learning a language, but we recognised one common truth that applies to every new learner: They have some kind of fantasy about what it will be like to speak a new language confidently. Using the familiar cinematic worlds of different countries, we show Babbel users playing out their own unique language-speaking fantasies.“

    With the integrated campaign, which also extends to all marketing and communication channels, Babbel is taking an important developmental step away from Direct Response marketing toward initiating a more sustained brand impact. Since Babbel is already achieving between 50 to 80% brand awareness in its core markets, it’s important now to communicate what Babbel really does: Help people to speak a new language like they’ve always wanted to.


    Credits:

    Advertising Agency: Wieden+Kennedy London

    Creative Director: Sophie Bodoh

    Creative: Max Batten, Ben Shaffery

    Account Director: Sophy Woltman

    Planning Director: Harriet Lowson

    Production Company: Somesuch London

    Director: Sam Hibbard

    Producer: James Waters

    TV-Spots filmed in Prague, 19.9 to 20.9.2016

    Babbel

    Head of Brand: Sylvain Lierre

    Senior Brand Manager: Jim Liu

    Junior Brand Manager: Pauline Laggoun


    Click here to watch “Tiny Whale”: https://www.youtube.com/watch?v=hllyPWmeE3o


    About Wieden+Kennedy London

    Wieden+Kennedy London is a creatively-driven communications agency, part of the global micro-network of eight W+K offices around the world. Driven to do the best work of our lives, we’re proud to work with, and help build, fantastic brands like RB, Nike, Honda, and Three. http://wklondon.com/ Twitter: @W2Optimism


              Head of Marketing Annabella Da Encarnacao transfers from Team Europe to Team Babbel        

    Babbel’s expansion of its international squad continues. With the arrival of Annabella Da Encarnacao as director of performance marketing, the Berlin-based internet company has signed another top-class player.

    The Portuguese-born Frenchwoman, who was Team Europe’s marketing manager, will expand the reach of babbel.com and will pay particular attention to new sales and opportunities for innovation in marketing.

    “After an intensive period at Team Europe, I am looking forward to working for a company that has a vision too. At Babbel, I’m part of this vision and will contribute towards the goal of creating the best possible learning product and making it well-known. At the same time, it is fulfilling to work on a product that helps people,” Annabella Da Encarnacao said.

    Annabella Da Encarnacao has many years of experience and expertise in online marketing. Prior to joining Team Europe in 2012, Da Encarnacao scored different positions at leading companies in the industry, including roles at eDarling and Jamba, as well as a role as interim CMO at Delivery Hero. Babbel has now gathered a number of team members from the giants of the league: Arne Gerdes (product manager at GameDuell), Markus Corallo (CFO at tape.tv, BNP Paribas, Universal Music), Alexis Hue (strategy director at Areva).

    Markus Witte, CEO and co-founder of Babbel, welcomed the reinforcement to his team: “We are proud to have Annabella on the team. She complements a very experienced and highly competent management team and will


              Comentario en LA HISTORIA DE ARIADNA (Yaiza) por Ariadna Sheccid        
    aww que lindooo yo me llamo Ariadna y no sabes cmo me gusta mi nombre me fascina llamarme Ariadna tuvo muy linda historia la princessa Ariadna
              It's about getting out of a rut, you need luck . . .        

    This was a good idea. Let's keep doing this.

    Here's what a bizarre alternate-universe funhouse the SEC has turned into this year: Florida can't score, Alabama is powerless to stop a South Carolina QB, and if the regular season ended today, the SEC title game would be South Carolina vs. an LSU team whose fortunes really do seem to be determined by a Buffalo Wild Wings bartender fiddling with a remote control underneath the counter. And my first thoughts about this past weekend's game against the Vols, one of our bitterest conference rivals, are almost exactly what I was thinking in the immediate aftermath of the UL-Lafayette game that opened the year: "Well, we have to put an asterisk by this game because it was an obviously weak opponent, blah blah blah . . . "

    I feel weird writing those words, partly because I'm close to someone who has a rather deep emotional investment in Tennessee's fortunes, partly because I myself miss the days when UGA-UT was too important to merit a 12:21 kickoff called by the surviving remnants of the late, great Jefferson Pilot empire. But there's no denying that Tennessee is a hobbled team this year, and at no point more so than the Saturday they played us. An offensive line peppered with underclassmen, with the injury situation almost severe enough to render a term like "two-deep" academic. A QB who actually makes Tennessee pine for the good ol' days of Jonathan Crompton. A depleted roster across the board, to the point where they probably could've fit all of their scholarship players on one of those chartered Delta CRJs that flew over the stadium toward the end of the fourth quarter. Beating this team signifies nothing in the long run for the 2010 season, other than I won't have to hear anyone yell "45-19" in my face for the rest of it. We're not going to face too many other teams (if any) whose QBs aren't even facing forward as the ball is snapped past them for 23-yard losses, nor any teams for whom fielding a fair catch is that problematic. (And how awesome does Logan Gray look right now, huh? Huh?)

    All that said, though, a four-touchdown victory over any team, particularly a detested SEC East rival, is a big deal in the immediate term for this Georgia squad. For the previous four weeks, the Dawgs found increasingly infuriating ways to lose games; this time they actually found ways to win. They grabbed turnovers, they converted opportunities in the end zone, they caught even the passes that weren't thrown to A.J. Green. If all that was was a mediocre team beating up on a straight-up lousy one, then there's a definite ceiling to how excited we can afford to be about all this, but if it was a Georgia team rediscovering how to win, then it's something we can run with.


    Remember where you were this day: Georgia defenders actually wrapping up a ball-carrier!

    As impressive as the Aaron-Murray-to-A.J.-Green connection already looks after barely more than a game and a half -- I want people to be talking about these two guys like the Montana-to-Rice of college football by the end of the season, and I think I'm only partially joking about that -- the most impressive performance of the entire afternoon, to me, might have been that of the front seven. Tauren Poole might be the most talented and versatile running back we've faced all season (yes, even more than Marcus Lattimore), and it's not much of an exaggeration to say I was losing sleep over what he might do to our defense. But he was rendered a non-factor very early on in the game, and that was only partly due to the weakness of his offensive line. The other part was due to the fact that we actually wrapped up and tackled him, and I can't help but think that has something to do with the fact that we went full-contact #1s-on-#1s last Monday, something we practically never do on the first day of a practice week. If that's what it takes to get the team amped-up and purge the tendency to arm-tackle, then I know there's a greater chance of injury in that kind of situation, but by all means, please, let's keep doing it. Richt has indicated that we won't be going full-contact again this Monday, but I've heard that there will be more #1s-on-#1s later on in the week, so it's a sign of hope, if nothing else, that the toughness issue has been noticed and is being addressed. This team attacked and wrapped up with a fierceness that I haven't seen in quite a while.

    Obviously there are still concerns. The offensive line, despite Stacy Searels' tinkering during the week, still can't run-block for shit; Caleb King reeled off some decent runs that managed to keep the chains moving at various points, but when your longest run of the game by an RB is only eight yards, you don't have the right to call anything "fixed" yet. And even though it didn't end up mattering in the long run, it hurt to see our secondary continue to get burned the way they did, particularly on Tennessee's long drives of the second half. The problems that they're having are similar enough to the problems they've been having for years now that I'm inclined to write it off to the lingering effects of Willie Martinez' coaching, but it's sad to think that it's taking this much time to get that stuff coached out of them, or that we may have to wait for a truly lock-down secondary until Scott Lakatos can get a chance to recruit some of his own players.


    I will never begrudge an opportunity to be happy for these guys.

    But a 27-point win is a 27-point win; I'm grateful for it, grateful to no longer be at the bottom of the SEC East, grateful that I can look at games like Vandy and Kentucky as winnable rather than being stuck mentally calculating the chances we end up going 2-10 this year. That's about as much as we can count on right now, as uninspiring as that sounds. But it's a start. We cross our fingers and say a prayer that the coaches and players alike take the good from this game and vow to keep doing it, and we move along.

    In other news:

    · So yes, I'd be striking a more flamboyantly celebratory tone right now if more of our success on Saturday had come from us being that good rather than from Tennessee screwing up, but it's not like Georgia wasn't overdue for a lucky bounce, and hey, we can't all be Les Miles. For the entirety of this season, the debate over LSU has been "Is Les Miles that good or is he just lucky," but I think after Saturday night we can officially deem that question academic. I mean, they needed practically every lucky bounce in the book just to make it to 9-4 last season, and that was with the end-of-game clock-management brain farts (hat farts?) against Ole Miss and Penn State; if the concept of "regression to the mean" meant anything to Miles, the Tigers would be 3-3 right now. Hate on them all you want -- and I have -- but you know you'd trade places with them right now in a heartbeat. (Best comment of the day: an assessment over at Senator Blutarsky's joint of Miles as "an escaped mental patient who played a lot of Tecmo Bowl.")



    · As for their if-the-season-ended-today opponents in the SECCG, thank you, Sakerlina, for silencing (at least temporarily) the ADD section of the Georgia fan base who insists we should hire Kirby Smart yesterday to be our new head coach. Not that Smart/Saban's defense was the sole reason for Alabama's first loss since the '09 Sugar Bowl, but come on, even Georgia's busted-ass secondary didn't let Stephen Garcia hit 17 of 20. All of this is just a way of distracting from the fact that Saban is probably going to whip the shit out of his team this weekend to the point where they don't lose another game all season, but still, I think I'm actually going to look forward to the opportunity to tune into Finebaum on my drive home this afternoon.

    · Don't look now, but Florida State looks like they're quietly making a bid to reclaim the title of Best Team in Florida. They rolled Miami way worse than Ohio State did -- on the road, no less -- and they've even been playing pretty decently on defense since getting carpet-bombed at Oklahoma a few weeks ago. When I was back in college, Florida-Florida State was a tentpole game on the college football calendar, perhaps even more so than the Iron Bowl or Michigan-OSU; I've been highly skeptical of Jimbo Fisher's chances in Tallahassee, but if he can make that game relevant again, more power to him.

    · Speaking of Ohio State, what's the rationale for making them the #1 team in the country following Alabama's loss and not, say, Oregon or TCU? Oregon's going to be my top pick when I finish up my BlogPoll ballot later on today, given that a) tOSU's win over Miami just lost a lot of prestige and b) Oregon's marquee victory over a very good Stanford team can go toe-to-toe with anyone else's in the country. (On a related and possibly more hilarious note, I think the entire Rose Bowl committee simultaneously crapped their pantaloons Saturday night at the prospect of losing not one but both of their tie-in teams to the national championship game, which alone would make an Ohio State-Oregon rematch worth it.)



    · Or, hey, how about Nebraska for the #1 spot? Second nationally in rushing yards, 106th in passing yards, just finished off a five-touchdown napalming of Kansas State -- if they haven't yet turned back into what they were during the Tom Osborne days, they're doing a damn good job of looking like they have. (And just as the Cornhuskers appear poised to lend a little stability and familiarity to the college football landscape as I know it, they're getting ready to jump to the Big Ten. I just can't win sometimes.)

    · Haven't done the weekly UAB Blazers Watch in a while, partly because I've been too depressed about Georgia's woes to spend much time worrying about other rooting interests, partly because UAB's own woes have been too depressing to talk about. The latest injustice: a 42-7 loss at the hands of George fucking O'Leary and the UCF Golden Knights. With the Blazers at 1-4 and oh-fer in Conference USA play thus far, it looks like it might be time to pack up my prediction of a 2010 bowl for the Blazers and stash it in the attic for next season.

    · So leave it to the Wofford Terriers Watch to save the day: Terrier U beat Georgia Southern at the Eagles' own game on Saturday, rolling up 302 rushing yards behind a triple-option attack on the way to a 33-31 win. That puts them at 2-0 in Southern Conference play and 4-1 overall; next to get wet up is Western Carolina, who just got hammered 38-7 by Samford. You don't want to mess with the realness, WCU.


              KAUER, KEITH D.        
    KEITH D. KAUER Keith D. Kauer, 55 of KCMO passed away Aug 7, 2017. A beloved son, brother, uncle and friend. Services private. Arr: Cashatt Family FH...
              Comment on Performance audit says reboot the KCMO bike plan by "Scathing" KCMO Auditor report recommends major upgrades & changes to city's bicycle plan | Missouri Bicycle and Pedestrian Federation        
    […] the lead local advocacy group in the Kansas City region, said that the report "summarizes much of the community’s frustration at Kansas City’s progress.  It also […]
              Comment on Sidewalk Closures are Plaguing KCMO – New Policy is Desperately Needed by True Story: Buying Transit Passes Is Cheaper Than Building Garages | Streetsblog.net        
    […] that PennDOT is taking some exciting steps to make room for bikes on state roads in suburban areas. Bike Walk KC says Kansas City needs a policy to prevent pedestrians from having to walk in traffic during […]
              My doctors told me the        

    In reply to 2nd Posting - Other Must Have Gone into the black hole...

    My doctors told me the tamoxifen was more important than the chemo, it is a targeted therapy. I have joint pain and depression but i wonder if the depression is the cmo pause, however, do think the symptoms have gotten better.


              JC Penney Rethinks Value -- And Everything Else        
    American shoppers and retail industry analysts alike have much to look forward to in the promises of a new JC Penney. CEO, Ron Johnson, former head of Apple stores, and president Michael Francis, former CMO of Target have laid out a strategy to reignite the 100+ year-old retailer by rethinking [...]
              The CMO Guide to Rocking B2B Social Media        
    none
              10 skills of a successful CMO        

    For a successful CMO (Chief Marketing Officer) taking on an authoritative role is no longer enough, they must go beyond and take on the role of a leader. An influential CMO will lead their team with a clear purpose, vision, and mission. One that their team identifies itself with.


              A Holy Moment        
    This has been a long week at work.  In the past six work days, I have had four CMO patients.  CMO = Comfort Measures Only.  Other sites call this AND (Allow Natural Death) or DNR (Do Not Resuscitate) or just removal of life support.  The comfort care part is when the doctors order medication that […]
              Wine in the Movies & on TV        

    We've had a relationship with wine for several millennia and counting. This relationship has been documented in a number of ways, but so much has been lost to the ravages of time. Gaps in history leave wine culture open to interpretation, but with the dawn of modern media things have changed. Whether we like it or not, modern media will help us to understand more about how wine has been consumed during any given era – including the present. Although we have more ways to document culture these days, it’s still our job to draw conclusions. And like wine drinking, it's a lot of fun. The wine lover’s ears are sure to perk up at a wine reference no matter where it appears. The web’s top wine writers are sharing their favorite pieces of wine-related media in the hope they will demonstrate to you the ways our collective palate has evolved over this and last century.  Do you have a favorite television or movie wine reference? Let us know in the comments.
    Big Bang Theory

     

    When it comes to wine on TV, I think of Penny (Kaley Cuoco) on Big Bang Theory. As the "normal" character in a group of nerds, Penny is often seen relaxing with a glass of wine, or three. Unfortunately, the show displays wine in the time worn cliché of a boozy way to relax and lighten up. The brainy characters are rarely seen with a glass in hand. While Penny is lovable, her wine enjoyment seems stuck back in the 1960's era of Dean Martin.

     

    Jeff Burrows

    Foodwineclick

     

     

    Bottle Shock

     

    Napa Valley is one of the world’s top wine destinations and with 4 million visitors each year, the most popular region in the United States.  If there was a single event that can be credited Napa Valley’s ascendancy in the world of wine, it was the 1976 “Judgment of Paris” Tasting. The 2008 movie, Bottle Shock is a charming and entertaining dramatization of events that lead to the blind tasting that matched Chardonnay and Cabernet from California against the best the French had to offer from Burgundy and Bordeaux.  When the tasting was done, it was a stunning sweep for the Napa Valley wines,  as the French judges gave top honors to the Chateau Montelena Chardonnay and Stag’s Leap Cellars Cabernet Sauvignon.  The primary protagonists in the movie are Jim Barret of the struggling and heavily in debt Chateau Montelena (played by Bill Pullman), and a Steve Spurrier, the British owner of a small wine shop named “The Academy of Wine” in Paris (played by the recently deceased Alan Rickman)  It was Spurrier’s idea to sponsor the competition. While the outcome is known to even the most casual wine lover, the director did of fine job of extracting entertainment out of the events that lead to the competition and the competition itself.  I especially enjoyed Rickman’s subtle comedic performance.  At one point in the movie, Barret asks Spurrier, “Why do I hate you?”, and Spurrier calmly replies “Because you think I’m an asshole…actually, I’m not an asshole. It’s just that I’m British, and, well ... you’re not.”  For a compelling account of the event  that sent shock waves around the world, check out Judgment of Paris authored by George M. Taber, who  was the only reporter present at the mythical 1976 tasting.



    Martin Redmond

    ENOFLYZ Wine Blog

     

     

    Casablanca

     

    When I think of wine and the movies Champagne and Casablanca immediately come to mind. Since before I was interested in wine, Casablanca has been my favorite classic movie. I watch it once a year. It’s a ritual. I first fell in love with the classic fashions of the 1940s. (Who doesn't love the white jumper over a striped blouse Ilsa wears to the Casablanca police station and later in the market scene or either classy, floor-length outfit Yvonne wears to Rick's Café Américain in the evening?) But, as I fell into wine, I began notice the presence of Champagne throughout the movie. A coupe of the bubbly seems to be present at every turn - in Paris when Rick and Ilsa first fall in love “Here’s looking at you kid,” and when Rick and Ilsa plan to leave Paris together “Kiss me. Kiss me as if were the last time,” the pair have the task of drinking four bottles rather than leave them for the advancing Germans. Champagne is consumed on several occasions at Rick’s in Casablanca as well. Major Strasser orders not just Champagne but a 15-year-old, vintage Champagne - a bottle of 1926 Veuve Clicquot on the recommendation of Captain Renault. When Ilsa and her husband, Victor Laszlo, arrive the good Captain orders a bottle of Rick’s best champagne for the pair. Later in the movie, Yvonne orders a French 75 and Victor orders Champagne cocktails. There was certainly no shortage of Champagne in French Morocco at the time, in the movie at least. What this says about wine, in the context of this movie, is that if Champagne is available and you could afford to buy it you should do so. And you should drink Champagne at every opportunity, for who could know what tomorrow would bring? Champagne is celebratory and above all so very French. And, of course, so not German. Only in the movies! Here is a link to Casablanca. http://www.imdb.com/title/tt0034583/

     

    Nancy Brazil

    Pull That Cork

    @mspullthatcork

     

     

    Disclosure

     

    It was 1994 and I had just returned from my first ever trip to Napa Valley. Not yet a lawyer, I nevertheless enjoyed films about legal disputes. A Chardonnay as evidence? Now that was a new one. The 1994 movie “Disclosure,” a flick starring Demi Moore and Michael Douglas, focuses on sexual harassment with a twist: a woman accused of harassing a man.The Seattle-based film is fraught with steamy sex and double entendre. In a scene that later comes back to haunt her, Moore's character Meredith Johnson says in response to Douglas' Tom Sanders'  "the 1991 Pahlmeyer, how did you know about that?  I've been looking all over for it?" with "Well you know I like all the boys under me to be happy." The wine, a sought-after Napa Valley Chardonnay, figures prominently as a symbol of power when Johnson counter-sues Sanders for sexual harassment. The case against her turns on how Johnson came to acquire such a hard-to-find bottle of wine in Seattle. Former lawyer and proprietor Jayson Pahlmeyer, contacted after producers fell in love with the wine at Spago, says he was not too keen on relinquishing two of the only 400 cases produced, for the film. He eventually relented and he ended up on Entertainment Tonight in the process. The film is now a bit dated, but vintage after vintage, the Pahlmeyer Napa Valley Chardonnay stands up to the test of time.

     

    Amy Corron-Power

    Another Wine Blog

     

     

    French Kiss

     

    In the 1995 romantic comedy, French Kiss, the main character, a career thief named Luc Teyssier (Kevin Kline) meets Kate (Meg Ryan) on a plane to Paris. She is flying there to win back her fiancé who has fallen in love with a French girl, while he is returning with a grapevine which also hides an expensive necklace he has stolen. He uses Kate to smuggle the vine and the necklace into France, then befriends her so that he can get them back. During their escapades, they made a train stop at his childhood home, where she learns that he is a third-generation vintner who lost his share of the family vineyard in a hand of poker with his brother. During the brief visit, she asks to see his room in the family home. There she discovers a box of herbs that he made in school, herbs that are native to the vineyard and the area. She sips a glass of wine and he asks her to describe it. She attempts a description, but confesses that the description is really about her, not the wine. He tells her that she isn’t wrong, that “wine is like people” in that it absorbs characteristics of the environment, which affect aroma and flavor. He then asks her to smell a few of the herbs in the box and try the wine again. In doing so, he demonstrates to her how these herbal influences are found in the wine she is drinking. During this ah-ha moment, they finally make a real human connection and she kisses him on the cheek as she leaves the room. He takes her to an abandoned vineyard property and shares with her his plan to purchase it someday to make wine. As they make their way back to the train, he promises to help her win back her fiancé and she reveals to him that she has discovered the necklace which, when sold, will give him enough money to purchase the vineyard he so desperately wants.

     

    Elizabeth Smith

    Traveling Wine Chick

     

     

    Game of Thrones

     

    Game of Thrones guides us through a world where noble houses are fighting a civil war to determine who will be king and a supernatural presence is determined to destroy an entire region. We find ourselves in a world where a teenage female is one of the most fierce leaders and the Queen of Dragons. A world where, if you can’t be productive in society, you are sent to the Wall to be a member of the Night’s Watch and no matter who you are, someone is devising a plan to kill you in order to move up the social ladder. Although this world may seem a bit implausible, there is the reality of wine and how it is an integral part of society.

     

    “Those miserable old sh*&s didn’t want you to be human.” Ten little words that possess so much meaning. Wine is such a large part of our lives and as Tyrion Lannister suggests, we may not be human without it. Wine has been part of our culture and society for ages. It has been discovered that the Egyptians began making a wine-like substance from red grapes back in 3100 B.C. and since then, it has been a staple in our society. For some, it is an outlet, for others it is a dream. The vision of owning your own vineyard and producing your own wine to share with your friends and family is a passion for a multitude of people.  There is something romantically inherent about harvesting grapes from the vine and turning them into wine. The capability to be one with nature and to idly stand by as fermentation naturally turns the juice into wine is idyllic. Knowing that something you produced allows people to be more comfortable with themselves is empowering. Wine allows people to be more comfortable sharing a bit more about themselves. Wine permits you to let your guard down, even if it’s just telling a joke. Wine enables you to see the positive side of life and helps you see that life is worth living.  



    Lori Budd

    Owner/CMO Dracaena Wines

     

     

    Gunsmoke/Sanford & Son

     

    Since I know absolutely zilch about modern television, I’m going to take you good folks back several decades. Without a doubt, my two favorite series are Gunsmoke and Sanford & Son. I still find entertainment value in both today. In Gunsmoke, beer and whiskey were routine, though there was the occasional reference to champagne in Miss Kitty’s bustling Long Branch Saloon. On the other hand, funnyman Fred Sanford had an enduring love affair with Ripple – a fortified wine (or shall we say sugar-laced effervescent concoction) produced by E&J Gallo Winery. Ripple was basically a cheap, sweet high. Fred, being the sophisticated junkman that he was, enjoyed making his Ripple fancy by adding champagne. The bubbly could have even been Korbel [California Champagne] for all we know.  And there you have it, the ever-popular Sanford signature drink: Champipple! Other than Champipple, wine was brought up in a number of episodes on Sanford & Son. However, when quality wine was mentioned, it was generally a French wine. Keep in mind, the show ran from 1972 thru 1977 when quality wine was thought only to be from France. This was prior to the 1976 Judgment of Paris event where wines from California bested renowned French wines with French judges. A few years later – 1979 to be exact, David Lett, founder of Eyrie Vineyards, shook up the Wine Olympics (and much of the wine world) in Paris when his 1975 South Block Reserve placed 10th among a long list of Pinot Noirs. Prior to that, Willamette Valley, Oregon, wasn’t on anyone’s Pinot radar. While other regions (in and out the US) were making headway, France was King. And that’s the main takeaway about the wine culture back then. We even see this portrayed in comedies such as Sanford & Son. Aired in 1975, I’m reminded of an episode titled The Olympics. The eye of Fred’s affection, Donna, has a date with Lou Turner – a distinguished gentleman, and Fred is just a little bit jealous. Donna tries to calm Fred with one of Lou’s wines and that is when the fun starts. The episode in its entirety is hilarious and lasts approximately 30 minutes. If you do not have the time, please advance to 2:22 and check out the short wine exchange. Lou, who some may consider a wine snob, drops a little wine knowledge about Bordeaux and Burgundy, including the term, ‘dee-conted.’ Enjoy!       

     

    Link to episode: https://www.youtube.com/watch?v=A2-_ngw6Wtw

     

    Dezel Quillen

    My Vine Spot

     

     

    James Bond

     

    In the books by Ian Fleming, James Bond was most likely sipping a scotch, but in the movies, most people think of his martini order: "Shaken, not stirred." Bond did dabble in wine drinking as well, but it was really Champagne that has been the mainstay, generally either to celebrate or seduce. This has been typical of broader culture and remains so today. While various Champagne marques were celebrated, none appeared quite so often as Bollinger. This unpaid product placement is the result of a friendship  between the Broccoli-Wilson family (producers of the films) and the Bollinger family, and has endured to this day, even as the actor who portrays Bond has changed.

     

    Kovas Palubinskas

    50 States Of Wine

     

     

    James Bond

     

    The first "grown-up" movies I remember seeing were the Sean Connery James Bond films. My mother was a huge fan of the series, and that affinity was passed on to me very early on. I have since seen each of the Connery 007 incarnations dozens of times (Roger Moore and subsequent Bonds fail to measure up to the original in my view), and some of my favorite scenes are those that involve the ultra cool James ordering, consuming, or otherwise commenting on champagne. In Ian Flemming's novels, Bond usually opted for Taittinger, but once the MI6 spy hit the screen, his preference shifted to Dom Pérignon and, more frequently, Bollinger. My favorite quote comes from perhaps my favorite film, Goldfinger (1964). Drinking a few bubbles with Jill Masterson, Jimbo realized that the wine had lost its chill: "My dear girl, there are some things that just aren't done, such as drinking Dom Perignon '53 above the temperature of 38 degrees Fahrenheit. That's as bad as listening to the Beatles without earmuffs!" Apparently at the time (it was a bit before I was born), this was seen as marking the growing generational schism that was about to explode in just a few short years. The older generation saw it as a rebuke to the unsophisticated, uncouth youth of the time. While the younger generation derided their elders as being out of touch. Either way, it was my first exposure to champagne and no doubt plays a role in my love for the wine today.

     

    Jeff Kralik

    The Drunken Cyclist

     

     

    Red Obsession

     

    Passion vs. power.  Red Obsession is a movie that delves into how wine goes from art into collector obsession.  The story follows how a great Bordeaux wine becomes a status symbol and phenomenon – and how wealthy consumers in the Chinese market will do anything or pay any price to own them.  The Bordeaux wine transforms from the trials and tribulations of a farmer to a measure of wealth, power and acquisition for the end buyer. Russell Crowe serves as narrator and the story delves into perspectives from the winemakers, wine critics, wine lovers and those who will pay almost anything for a prestige wine and why.  It takes the romanticism out of what happens in the vineyards to those who believe “whoever dies with the most toys wins."

     

    http://www.red-obsession.com/work/

     

    Melanie Ofenloch

    Dallas Wine Chick

     

     

    The Muppet Movie

     

    I need to go old school with The Muppet Movie released in 1979. It contains the first bitter sweet song I experienced "Rainbow Connection" and it was probably the first time I was exposed to wine. The scene is when Kermit and Miss Piggy are having a romantic dinner together and no other then Steve Martin, their their waiter, brings a bottle to the table with Miss Piggy mistaking it for Champagne. But the waiter says it is sparkling muscatel from Idaho with a sneer while he flips off the bottle cap and asks Kermit, "Don't you want to smell the bottle cap?" It is a hilarious scene based on the poor choice Kermit made for their special dinner. The term muscatel became popular in the United States at the end of prohibition to meet the large demand for wine. It was made by poor clones of Muscat grapes (used normally for table grapes) mixed with sugar and cheap brandy and it was referred to as wino wine. But we have come a long way. Any wine geek would love to have a sparkling muscatel from Idaho with a bottle cap (crown cap). First, Idaho has some fun sparkling wines as another Snooth contributor recently pointed out, second, there are many different clones of Muscat and some are capable of spectacular wine, and third, Champagne uses crown caps (bottle caps) in their production during the second fermentation and lees aging in bottle. And so, it is not such a bad idea to use a crown cap for a sparkling wine that will be drunk on release. This scene really shows how far we have come as a wine knowledgeable country and I’m sure there is still a lot out there to be discovered.

     

    Cathrine Todd

    Dame Wine






              Color Cut Glue Shark Freebie – Just in Time for Shark Week!        

    Color Cut Glue Shark

    All right, I admit it… I definitely get sucked into the whole shark week thing.  And super ashamed to say that I will be tuning into to see if Michael Phelps beats the shark.  It is all such ridiculous and mindless television but I do enjoy to zone out once in awhile.  Last night, I decided since everyone LOVED the free Spring and Summer Color Cut and Glue projects why not create a shark.  Download your free copy at the end of the post.

    This is a simple one page black and white activity to practice coloring, cutting out simple shapes, planning out where to glue the pieces (the trickiest part) and then paste the shapes together to create the shark.  Just print and it is all set to go.

    This activity encourages:

    • scissor skills practice
    • eye hand coordination
    • bilateral coordination
    • motor planning
    • sequencing

    So look at that – all in the name of Shark Week and you can have fun practicing those skills.  Haha!  Remember to get your free copy by signing up for our newsletter at the bottom of the post.

    Looking for more scissor activities?  Here is a collection of three activity downloads for scissor practice.

    Scissors Bundle from Your Therapy Source

    If you need more specific information on the development of scissor skills, check out The Scissor Skills Book.  This digital download is a huge resource for anyone who works on scissor skills with children. Written by the Functional Skills for Kids (FSFK) team of 10 pediatric physical and occupational therapists with years of experience in the field, The Scissor Skills Book is the ultimate resource for tips, strategies, suggestions, and information to support scissor skill development in children.

    Color Cut Glue Shark

    The post Color Cut Glue Shark Freebie – Just in Time for Shark Week! appeared first on Your Therapy Source.


              How To Think About the New News? Listen to Best Buy        
    Watch this video, and while you’re doing it, substitute Best Buy’s products for news and it’s brand/stores with a news organization. Everything Best Buy CMO Barry Judge talks about Best Buy doing this or that, think about how a news organization can do or think similarly. What did you think?
              Koei Tecmo is bringing two horse racing games to the Switch        
    The Switch is getting not one but two jockey games.
              The Tatiana Show - Tiana Laurence, Jun Dam of 100xinvestors.com & Terry Brock        

    Tatiana interviews Tiana Laurence of Blockchain For Dummies, Jun Dam of 100x Blockchain Investors & Terry Brock.

    Topics Include:

    --"What is Factom?"

    --"Blockchain for Dummies"

    --"100x Investors Blockchain Summit"

    --"Tips & Strategy for Online Presence"

    About the Guests:

    -Terry Brock is a communicator and a lover of liberty and freedom. He works with individuals and organizations on how they can generate more sales by leveraging technology to build strong relationships in business. He worked with Tatiana as the Master of Ceremonies for the Free Ross-A-Thon where we had over 14,000 people join us for the 8 hour Google Hangout and we raised over $50,000 of which 100% went to the Free Ross Defense Fund. Terry is in the professional speaker Hall of Fame, is a past Chief Enterprise Blogger for Skype, a syndicated columnist with Business Journals (over 11 million page views/month and in 43 papers coast-to-coast). Today Terry is here to help us learn about how we can live free in an unfree world (with gratitude to Harry Browne) using cryptocurrencies, leveraging technology, and building strong relationships.

    -Jun Dam is the organizer and head of the 100x Blockchain Investors Conference.

    -Tiana Laurence, She is also the author of Blockchain For Dummies. is the CMO and co-founder of Factom Inc, a blockchain-as-a-service company based in Austin, Texas. Under her leadership, the company secured a grant from The Gates Foundation and a partnership with the Department of Homeland Security to work on blockchain projects using Factom's technology. Tiana has a column on TechTarget where she writes about blockchain and IoT. She is also the author of Blockchain For Dummies.

    More Info:

    https://www.TatianaMoroz.com

    https://www.CryptoMediaHub.com

    https://www.Vaultoro.com/?a=100068

    Blockchain For Dummies Book:http://amzn.to/2eNsQoA

    https://100xinvestors.com

    http://terrybrock.com

    Friends and Sponsors of the Show:

    https://www.TheBitcoinCPA.com/

    https://www.CryptoCompare.com/

    https://www.FreeRoss.org

    https://www.ThirdKey.Solutions/

    http://www.SovrynTech.com

    http://www.SexAndScienceHour.com

    https://www.Netki.com

    https://www.Vaultoro.com

    http://www.CryptoMediaHub.com

    http://www.Beautycounter.com/TatianaM...

    https://www.LibertyCraze.com

    https://www.100xinvestors.com USE COUPON CODE "TM20" for 20% off the ticket price!


              4C’s Q2 State of Social Advertising        
    “The war between Google and Facebook comes down to audience attention,” says Aaron Goldman, 4C CMO (pictured left). “Whoever can hold it the longest across screens will win. As the premier format for long-form attention, the battle lines are drawn around video. Historically YouTube has given Google a leg up but Facebook is gaining ground [...]
              Por: mariana salazar espinoza        
    buenos dias cmo hago para poner una queja fui a sacar dinero de un cajero del bicentenario me dio recibo y no me dio plata y yo como no me dio plata vte el recibo cuando voy al cajero de banesco no tenia dinero como hago
              AULA 12        
    AULA 12 - SITUACOES CRITICAS DO HG

    29/04 - RENATA

    COMUNICACAO -

    CRISE - RUPTURA CORTE OU MUDANCA DE TRAJETORIA A UM EQUILIBRIO PRE-ESTABELECID =>DESARTICULACAO PSICOSOCIAL DE INDIVIDUO

    AVANCOS TECNOLOGICOS => AMPLIACAO DE RECURSOS TERAPEUTICOS, COM EXAMES E PROCEDIMENTOS TECNICOS
    < CONTATO, < A ESCUTA DAS NECESSIDADES DE QUEM ADOECE (TREINAMENTO)

    ADOECER:

    ATO CLINICO:
    PONTO DE ENCONTRO: ENTRE QUEM PERDEU O EQUILIBRIO E BUSCA RECUPERAR (PACIENTE)

    PCT X EQUIPE DE SAUDE:

    EQUIPE: SITUACAO DE NORMALIDADE
    ATUACAO PROFISSIONAL
    CONCEITOS TECNICOS

    PCT: SITUACAO EXCEPCIONAL
    SEM NENHUMA MOTIVACAO PROFISSIONAL
    FONTE DE SOFRIMENTO

    COMUNCACAO:
    ESTAO INSERIDOS NUMA DIMENSAO CONTEXTUAL DE CRENCAS EXPERIENCIAS E RESPONSABILIDADES DIFERENTES.
    A ATENCAO A ESSAS DIFERENCAS IRAO INFLUENCIAR NO PROCESSO DE COMUNICACAO.

    NA COMUNICACAO:
    INFORMACAO GLOBAL:
    NOME DA DOENCA
    TTO PROPOSTO
    EEITOS COLATERAIS
    CUSTO-BENEFIIO

    PERCEPCAO DO PCT:
    EXPERIENCIAS PESSOAIS QUE VIVENCIOU
    SIGNIFICADOS SIMBOLICOS

    CONTEXTO RELIGIOSO, CULTURAL E HISTORICO:
    RESPEITO AS DIFERENCAS CULTURAIS

    SINTOMAS OBJETIVOS:
    CARACT. DO SINTOMA
    TEMPO E DURACAO
    INTENSIDADE

    SINTOMAS SUBJETIVOS:
    MOMENTO DA VIDA EM QUE ADOECEU
    TABUS E CRENCAS
    MEDO DA GRAVIDADE DA DOENCA

    COMUNICACOES DIFICEIS NA PRATICA MEDICA:
    =>COMUNICACAO COM O PCT:
    DIAGNOSTICO DE DOENCAS: GRAVES, CRONCAS, ESTIGMATIZANTE
    PROGNOSTICO DESFAVORAVEL
    NECSSIDADE DE TTO MUTILANTE OU INCAPACITANTE
    =>COMUNICACAO COM A FAMILIA
    =>COMUNICACAO ENTRE PROFISSIONAIS

    COMINICACOES DE MAS NOTICIAS:
    NAO EXISTE UM FORMA CERTA
    REACAO DO PCT DEPENDE:
    DIAGNOSTICO
    PROGNOSTICO
    PERSONALIDADE DO PCT
    FORMA DE DAR A NOTICIA

    COMUNICAR X NAO COMUNICAR:
    NAO COMUNICAR:
    FANTASIAS ATERRORISANTES
    DEPRESSAO/TIRA A ESPERANCA
    CONLUIO COM A FAMILIA/SOLIDAO
    PREJUIZO DA ADESAO AO TTO
    IMPOSSIBILITA A REORGANIZACAO DA VIDA
    COMUNICAR:
    REALIDADE SEMPRE E MENOS ASSUSTADORA
    TRISTEZA E DIFERENTE DE DEPRESSAO
    INCREMENTO DA ADESAO AO TTO
    DESENVOLVIMENTO DE NOVOS SIGNIFICADOS NA VIDA.

    FORMAS DE COMUNICACAO:
    MEDICO-CENTRADA:
    NUNCA CONTAR OU CONTAR SEMPRE
    CONTAR SOMENTE SE SOLICITADO
    PACIENTE-CENTRADA:
    CONTAR DE ACORDO COM O QUE O PCT DEMONSTRA QUERER => COMPREENSAO DO Q SENTE O PCT

    MANEIRAS DE COMUNICAR MAS NOTICIAS:
    ASPERO E RISPIDO
    PATERNALISTA
    POSITIVO

    COMUNICACAO VISA O BEM-ESTAR DO PCT

    COMUNICACOES COM A FAMILIA:
    OBITO E MORTE CEREBRAL:
    LOCAL APROPRIADO
    FAMILIARES APROPRIADOS
    DEIXAR CLARO QUE NAO HA NECESSIDADE DE REVERSAO

    DOACAO DE ORGAOS E NECESIDADES DE AUTOPSIA:
    AVALIAR O MOMENTO DE FALAR SOBRE ESSES ASSUNTOS
    NAO DISCUTIR A OBRIGATORIEDADE IMPOSTA POR LEI
    SER FIRME, SEM PERDER A CAPACIDADE DE COMPREENSAO DO SOFRIMENTO DO FAMILIAR

    AS SITUACOES DE VIDA E MOTE, ENVOLVEM VARIOS PERSONAGENS:
    PCTS, FAMILIARES E EQUIPE DE SAUDE PRATICAM O PRINCIPIO DA BENEFICENCI
    EQUIPE DE SAUDE AGE UNILATERALMENTE TORNANDO-SE DEPOSITARIA DO SABER
    A MORTE COSTUMA SER VIVIDA COMO UM FRACASSO

    COLAPSO:
    QUEIXAS SOMATICAS
    DISTURBIOS PSICOLOGICOS
    ABANDONOS E FALTAS

    FALTA DE ESPACO PARA FALAR DE SOFRIMENTO:
    PENSAR EM ALTERNATIVAS
    MANEJOS DIFERENTES
    REFLEXOES

    ESPACO PARA REFLEXAO:

    MORTE E PRECONCEITO NA SOCIEDADE ATUAL:
    NAO E ALGO NATURAL
    PERCEBIDA CMO ACIDENTE NO PERCURSO DA VIDA OU CASTIGO DIVINO

    EVITACAO DA MORTE A TODO CUSTO (TECNOLOGIA):
    DISTANASIA
    IMPOSSIBILIDADE DA MORTE DOMESTICA (ASSEPSIA)
              UNC Kenan-Flagler CMO to Keynote Converge 2017 Conference        

    Michael Schinelli, CMO at the University of North Carolina’s Kenan-Flagler School of Business, will deliver the opening keynote at Converge 2017, a digital marketing conference for higher education.

    (PRWeb December 12, 2016)

    Read the full story at http://www.prweb.com/releases/2016/12/prweb13917124.htm


              Myntra to Go Entirely Mobile Soon        
    Myntra, the e-commerce giant in India is planning to cut out its presence on the web and exist only on mobiles. This decision largely testifies the huge growth of mobile internet in the country. Myntra has collectively reached the targets of billion dollar sales with Flipkart, the other major e-commerce company of India that overtook Myntra last year.   If Myntra ends up shutting its web module to center its 100% attention on the mobile module of the site, it would mark as the first any such instance that a mainstream online retailer will turn to become a mobile only player in the surging market of mobile Internet in India.    It is reported that Myntra drives nearly 80% of its traffic and as much as 60% of its sales through mobile application. The company expects to take that number to 90% by the end of this year, which is the time when the company is planning to cease its web portal, people familiar with the matter said.   Mukesh Bansal, CMO at Flipkart and also Myntra's co founder said that the mobile as a shopping destination has rapidly outgrown the web. So much so that most fashion e-tailers are looking into different ways of attracting customers though it.    However, Bansal did not confirm about any such plans by Myntra to phase out of the web and remain serving its audience through only mobile applications.   He added that shopping for fashion items largely follows a impulsive trend. It is this reason that the mobile platform has served so well to Myntra, a site that largely drives upon fashion related stuff. He added that the company is focusing 100% in developing the mobile platform more and more user friendly and taking forward all the company's investments on the mobile platform.

    Original Post Myntra to Go Entirely Mobile Soon source Twease
              What’s the Future Of Fit? Join adidas At #SXSW17        

    The truest form of health reform and consumer-directed health care isn’t in a high-deductible health plan or a health savings account, and it doesn’t come out of Washington DC or your employer’s health benefits office. It comes from you in the form of self-care and DIY healthcare. In this case, think “inspired by sport, powered by you.” I’ll be participating on a panel at this weekend’s South-by-Southwest Festival in Austin, Texas, along with three wellness innovators: Nick Buettner of the Blue Zones project, Mary Liz McCurdy of Google, and John Wilbanks from Sage Bionetworks. Together, our quartet will brainstorm the topic of The End of Experts – Crowdsourcing Your Wellness as part of the SXSW Interactive meet-up. (Come find us on Saturday, 11 March, at 11 am at the Wanderlust Austin space at 206 E. 4th Street). We’re focusing in on how peer-to-peer wellness is growing based on several driving forces, including trust, the democratization of information and science, the adoption of Social/Mobile/Local, and peoples’ growing adoption of digital tools for more personalized, more controllable health and wellness engagement. We’ll dig into the difference between “expertise” versus “science,” and how people are growing new muscles (literally and figuratively) to crowdsource their wellness from their unique N of 1 scaling to peers and their communities. Our session is part of the two-day adidas Future/Fit meet-up, convening on Saturday 11 March and Sunday 12 March, at the Wanderlust. This is the first time adidas is convening a meeting like this at SXSW, and they’ve assembled a great range of experts on the mind, the body and behavior. Other speakers include Christine Day, the CEO of Luvo; Jessica Mega, CMO of Verily (part of Alphabet); Candace Parker, the WNBA star; Sasha DiGiulian, pro climber; Robin Arzon, ultramarathoner; Dr. Liz Joy, President of the American College of Sports Medicine; Mark Verstegen, founder and President of EXOS; Stacey Burr, Head of adidas Digital Sports; and Nicole Vollebregt, who leads adidas women’s group. Health Populi’s Hot Points:  Health and wellness has a growing footprint at SXSW. I’ve participated in five of the past six years of SXSW conferences, participating on panels covering sitting as the new smoking; the emergency of mobile health apps; the digital health bust or boom economy; and, the nature of privacy for digital health data. With this event, adidas is purposefully stepping into wellness in a new way, extending its brand, values and design sensibilities to benefit peoples’ health and wellbeing. Stay tuned for more announcements from the company which is part of the larger retail health and wellness landscape I’ve been documenting over the past several years.

    The post What’s the Future Of Fit? Join adidas At #SXSW17 appeared first on HealthPopuli.com.


              U.S. FDAs Stamp of Approval for Xolair Drug Developed by Novartis and Genentech        
    The United States Food and Drug Administration (FDA) has stamped its mark of approval for Xolair (omalizumab), a drug developed by Novartis and Genentech. Xolair has been developed for treating a debilitating skin condition that is known as chronic idiopathic urticaria (CIU). The occurrence of this condition is unpredictable, and outside of the United States this disease is also known by another name--chronic spontaneous urticaria (CSU). The company was reported as stating that the drug’s new use is suitable for those aged 12 years or older, and those who continue to show symptoms of the disease despite being subjected to the H1-antihistamine therapy. Thus far, H1-antithistamines were the only available therapy for CIU that was approved by authorities. However, nearly 50% of patients being treated with this therapy showed an inadequate response. Sandra Horning, CMO and head of global product development at Genentech said that CIU is a disease that’s particulary difficult to manage given its unknown causes. Till date, the usage of other approved medicines hadn’t proven effective enough for a number of patients suffering from this disease. Speaking after the approval of the drug, Horning said that the company was pleased that patients suffering from this debilitating skin condition now had access to a new treatment option. According to the company, CIU is a severe skin condition that causes considerable distress to those suffering from it. Its symptoms include itchy, swollen and red hives that appear on the skin that can also sometimes be painful. These hives can re-occur for periods of over six weeks.  The new drug Xolair is administered via injection, and needs a prescription. The drug that has been developed jointly by Genentech along with Novartis Pharma is co-promoted in the America market with the Novartis Pharmaceuticals Corporation. 

    Original Post U.S. FDAs Stamp of Approval for Xolair Drug Developed by Novartis and Genentech source Twease
              Safety Training Specialist - Capstone Mining - Miami, AZ        
    SAP, CMO or S2 software experience a plus. Reporting to the HSEC Training Supervisor, develops and presents training and training materials for Pinto Valley...
    From Capstone Mining - Tue, 18 Apr 2017 02:27:01 GMT - View all Miami, AZ jobs
              (USA-CA-FREMONT) SR Scientist, Analytical Science        
    Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment which benefits our employees, patients and communities. **Description:** As an Analytical Development Scientist in the Process Science organization, your responsibilities will primarily include analytical development and characterization activities in support of innovative biopharmaceuticals development. The successful candidate will carry out detailed characterization of proteins using LCMS, including charge/size variant isolation / enrichment/identification, sequence variants and host cell protein analyses. The successful candidate will perform method development and qualifications, and support method validations in accordance with ICH guidelines. Trouble shooting for methods based on HPLC, CE and other analytical techniques is required. In addition, the successful candidate may represent Analytical Science on CMC teams and provide leadership for development programs. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. **Duties & Responsibilities:** + This position develops standards around which lab staff members operate, and is accountable for administration and results in his/her functional areas. + This position is responsible for applying state of the art technologies to enable reliable clinical supplies that are consistent in quality and are manufactured according to cGMP, including continuous assessment of new development, analytical and manufacturing technologies to reduce development timelines and to increase productivity and product quality to ensure competitive position. In addition, the position is responsible for generating innovative, business driven ideas to improve processes and technologies for the corresponding functional areas including writing proposals, supporting, and/or managing external collaborations. + This position is responsible for the development of analytical methods for therapeutic biologics by applying state of the art technologies for analyzing bulk product. This position is also responsible for assisting in acquisition and efficient transfer of analytical methods from third parties and if required, implementation of method adaptations. + (For the formulation function): Design and execute the formulation development experiments independently. + This position is responsible for leading the development and optimization of and scientific troubleshooting for analytical methodologies required to ensure, high quality and safe product to support pre-clinical and clinical studies and commercial manufacturing. In addition, this position is responsible for planning and executing experiments in support of analytical method qualification and product characterization. + This position is responsible for effective development of biopharmaceuticals by implementing decisions with internal and international partners as well as with regulatory agencies. + Builds, develops and maintains a lab with cutting edge expertise and capabilities. + Mentors, coaches and develops staff and supports capability and skill level improvement. + Provides effective management of the Analytical Science group within a project matrix concept. Manages interfaces, maintains flexibility, and prioritizes workload in order to complete complex and variable projects tasks. + Permanent development of a technically & scientifically oriented team to ensure personal development, increase flexibility and improve processes. + Collaborates closely with other Lab Heads, Principle Scientists, Senior Scientists and partners. + Fosters a flexible true team culture (One PS team) and support others as needed to allow organization to rapidly adapt to the dynamic business environment and changing project portfolios. + Possession of ability to motivate and develop employees. + Identify and establish state-of-the-art technologies for analysis (including asset management and strategic investments). + Foster an innovative environment/culture in alignment with the line management and Director of BioProcess Engineering. + Ensure continuous improvement and technology leadership and build a stronger IP position for BI. + Keep up to date with external patents and literature; pursue active presentation/publishing and patenting strategies. + Present technology and scientific results at international symposia / congresses. + Ensure development & transfer of analytical methods for therapeutic biologics to manufacturing or QC, including CMO and NBE/Biosimilar projects. + Ensure timely supply of analytical methodologies required to ensure, high quality and safe product to support pre-clinical and clinical studies and commercial manufacturing (including CMO and NBE/Biosimilar projects). + Knowledge of SixSigma and LEAN are helpful. + Compliance with regulatory authorities, e.g. virus clearance, method qualification, assistance with regulatory dossiers and GMP requirements, safety at work (EHS) and customer relations/visits (internal/clients) + Ensure worker safety including training, supervision and control of safety guidelines. + Understand current regulatory guidelines for production of human recombinant products, including process or method validation. **Requirements:** + Doctoral degree in Chemistry plus up to four (4) years’ relevant experience and/or Masters’ degree in Biopharmaceuticals plus three (3) to six (6) years’ relevant experience and/or Bachelors’ degree in Biochemistry plus five (5) to eight (8) years’ relevant experience. + Expertise incharacterization of protein primary structure, post-translationalmodifications, degradations, identification of process and/or product relatedvariants and impurities with LC-MS such as peptidemapping, intact mass analysis. + Must possess broadprotein analytical chemistry knowledge and/or broad knowledge of analyticaltechnologies supporting analysis and characterization of protein basedtherapeutics. + Experience in HPLC methoddevelopment (RPLC, IEC, SEC, Affinity, HILIC, glycan analysis). Hands-onexperience with Waters HPLC and UPLC instruments is desired. + Familiar with electrophoresismethods such as cIEF, CGE, and instrument operation. + Understandingof method development and validation per ICH regulations. + Knowledge andbroad understanding of the cGMP requirements as they apply to theBiopharmaceutical industry. Good understanding of relevant USP methodologiesand ICH guidelines. + Experienceparticipating in and leading CMC teams is highly desirable. + Good multi-tasking, timemanagement and organizational skills are essential + Possess excellent verbal andwritten skills + Effective and collaborative cross **Eligibility Requirements:** + Must be legally authorized to work in the United States without restriction. + Must be willing to take a drug test and post-offer physical (if required) + Must be 18 years of age or older **Our Culture:** Boehringer Ingelheim is one of the world’s top 20 pharmaceutical companies and operates globally with approximately 50,000 employees. Since our founding in 1885, the company has remained family-owned and today we are committed to creating value through innovation in three business areas including human pharmaceuticals, animal health and biopharmaceutical contract manufacturing. Since we are privately held, we have the ability to take an innovative, long-term view. Our focus is on scientific discoveries and the introduction of truly novel medicines that improve lives and provide valuable services and support to patients and their families. Employees are challenged to take initiative and achieve outstanding results. Ultimately, our culture and drive allows us to maintain one of the highest levels of excellence in our industry. We are also deeply committed to our communities and our employees create and engage in programs that strengthen the neighborhoods where we live and work. Boehringer Ingelheim, including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim Animal Health USA, Inc., Merial Barceloneta, LLC and Boehringer Ingelheim Fremont, Inc. is an equal opportunity and affirmative action employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender identity or expression; affectional or sexual orientation; disability; veteran or military status, including protected veteran status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. Boehringer Ingelheim is firmly committed to ensuring a safe, healthy, productive and efficient work environment for our employees, partners and customers. As part of that commitment, Boehringer Ingelheim conducts pre-employment verifications and drug screenings. *LI-SF1 **Organization:** _US-BI Fremont_ **Title:** _SR Scientist, Analytical Science_ **Location:** _Americas-United States-CA-Fremont_ **Requisition ID:** _178944_
              Cmo sobrevivir a una de Blizzard        
    Exterior * Busque algún tipo de refugio de inmediato. Soplando vientos pueden causar el viento frío para reducir su temperatura corporal a niveles peligrosos. El riesgo de congelación e hipotermia aumento cada minuto que están expuestos al clima frío. * Si está húmeda, trate de obtener seco. Un pequeño fuego, la iluminación no sólo proporcionará […]
              fxpodcast: fxg-091125-sapphire5        
    We speak with GenArts' CMO Steve Bannerman and VP of Engineering/Chief Scientist Gary Oberbrunner about the upcoming release of Sapphire version 5.
              Reinventing The Role Of The CMO        
    As a modern-day CMO, I have to be a business person first and marketing artisan second. The CMO must drive revenue and provide real and tangible ROI. Here are four key trends that are adding complexity and excitement to the function.
              The CMO And HR, Part 1: Attributes Of High-Performance Teams        
    Marketing leaders are beginning to form tighter alliances with their HR teams to redefine an approach to sourcing, building and nurturing high-performance teams. The first step in reengineering the process is identifying what a high-performance team looks like.
              What Startups Are Looking For In CMOs        
    As the CMO role becomes more refined, it’s clear that startup leaders have trouble hiring suitable candidates.
              Análisis Berserk and the Band of the Hawk        
    Hace apenas unas semanas, os relatamos algunas de nuestras primeras impresiones de Berserk and the Band of the Hawk. El nuevo juego de Tecmo Koei inspirado en la obra de Kentaro Miura, que consiguió llamar nuestra atención al representar el salvajismo y crudeza de la obra, en un imparable juego musou. Y es que a diferencia [...]
              Evolution GT – FTP – (Raridade, clicou baixou)        
    Não pense duas vezes para baixar este Super Game, apenas com dois clique você baixa dois arquivos, 1 com 1556,2MB e outro com apenas 4KB, em seguida é só queimar o DVD utilizando para isto o Alcohol, sabe o que é melhor; permite o uso de gerenciador de Download!
    OBS: Se não estiver conseguindo baixar … não utilize gerenciador de download … e utilize o Mozilla Firefox.

    Evolution GT é um jogo de corrida em que o realismo é garantido pelos modelos físicos precisos e inteligência artifical avançada do computador.
    O jogador adquire habilidades progressivamente, ganhando acesso a novos carros de corrida como coupès e automóveis A3, Mercedes SLK, Renault Clio V6, Chevy Corvette C.6R, Audi TT e eventuais sonhos de consumo como Bugati EB110 e o Pagani Zonda. Há um modo single player, 35 carros licenciados e destrutíveis, 28 pistas, modo de desafio e modo em tela dividida.
    Os recursos de inteligência artificial impressionam e não tem precedentes na história dos jogos de corrida. Você pode esperar rivalidades entre os times e sentir a pressão dos seus adversários ao tentarem forçá-lo a cometer erros.

    Evolution GT possui pistas em toda a Europa, contando com locais que variam das belas paisagens escocesas e a Côte d´Azur às maravilhas monumentais de Londres e Barcelona, sem deixar de lado pistas famosas cmo Laguna Seca ou Hockenheim.
    • Alguns Destaques:
    35 carros licenciados pelos fabricantes 28 pistas, incluindo as famosas Donington Park, Hockenheim e cidades como Londres Modo Career que permite o desenvolvimento como piloto Modo Challenge que leva as habilidades dos jogadores aos extremos Vença e tune seu carro para a próxima corrida Recursos exclusivos como tiger effect em que os jogadores tem que prever os acidentes antes que eles aconteçam Ação em tela dividida para dois ou mais jogadores.

    Requerimentos: Processador de 800 MHz (recomendado 2 GHz), 256 MB de RAM (recomendados 512 MB), 400 MB de espaço disponível em disco rígido; placa aceleradora 3D com no mínimo 64 MB (recomendado 128 MB) e suporte ao DirectX 9.0c; Directx9.0c e Windows Media Player 9.
    Baixe por Torrent .. muito mais rápido porem é necessário instalar o programa Utorrent(baixe aqui) segue abaixo o arquivo para poder baixar o jogo em torrent … Download. Dica em vez de “salvar” o arquivo torrent … “abra-o” pois já vai mandar para o utorrent e começar a baixar ….

              Toukiden Development Team Brainstorming Something New, Hopes To Show What’s Next In 2017        

    Toukiden director Kazutoshi Sekiguchi of Koei Tecmo shared during 4Gamer’s year-end talk with developers that their long vacation is over and they’re working on what’s next for the team.

    Read Toukiden Development Team Brainstorming Something New, Hopes To Show What’s Next In 2017 on Siliconera!


              Toukiden Has Shipped 550,000 Copies        

    Tecmo Koei's new hunting game I.P. has already expanded to smartphones as well.

    Read Toukiden Has Shipped 550,000 Copies on Siliconera!


              Tecmo Koei Taking Feedback For Toukiden        

    Have you played Toukiden? Tecmo Koei are looking to hear your feedback with the help of an online survey.

    Read Tecmo Koei Taking Feedback For Toukiden on Siliconera!


              Tecmo Koei Made Toukiden Because Monster Hunter Moved To 3DS        

    "Capcom has been releasing their titles on Nintendo 3DS," producer Hisashi Koinuma said to Siliconera. "Because of that, we thought there are a lot of Sony users who would like to see a hunting game."

    Read Tecmo Koei Made Toukiden Because Monster Hunter Moved To 3DS on Siliconera!


              Toukiden Extreme Sounds Like An Enhanced Version Of Tecmo Koei’s Hunting Game        

    Toukiden: Age of Demons just came out in the West and it looks like Tecmo Koei is planning a "G" version of their Vita hunting game.

    Read Toukiden Extreme Sounds Like An Enhanced Version Of Tecmo Koei’s Hunting Game on Siliconera!


              Ready Your Weapons! Your Toukiden Weapons, That Is        

    Tecmo Koei have kindly listed all the weapon types you’ll be able to handle while slaying demons within Toukiden: The Age of Demons.

    Read Ready Your Weapons! Your Toukiden Weapons, That Is on Siliconera!


              These Are Some Of The Bosses You’ll Face In Toukiden        

    Tecmo Koei have shared a new gameplay video from Toukiden, showing off battles against some of the boss characters in the game.

    Read These Are Some Of The Bosses You’ll Face In Toukiden on Siliconera!


              Meet The Slayers Association In Toukiden        

    Tecmo Koei have provided profiles for the slayers you’ll meet in the game via the official Toukiden website.

    Read Meet The Slayers Association In Toukiden on Siliconera!


              Dalton Pharma Services Wins 2017 CMO Leadership Awards        

    Dalton Pharma Services, a leading pharmaceutical cGMP contract manufacturing company, is pleased to announce that it has been recognized for a second consecutive year as a Life Science Leader CMO Leadership Award recipient, which recognizes the highest quality contract manufacturing organizations as chosen by real customers, in five core categories: Reliability, Capabilities, Expertise, Compatibility and Development.

    (PRWeb February 28, 2017)

    Read the full story at http://www.prweb.com/releases/2017/02/prweb14065317.htm


              2016 CMO Leadership Award Won by Dalton Pharma Services        

    Dalton Pharma Services, a leading pharmaceutical cGMP contract manufacturing company, announced today that it has been selected by its clients to receive a 2016 CMO Leadership Award in all five core categories in the competition: Quality, Reliability, Capabilities, Expertise and Compatibility.

    (PRWeb February 03, 2016)

    Read the full story at http://www.prweb.com/releases/2016/02/prweb13195174.htm


              Dalton Announces Release of White Paper on Risk Sharing        

    Dalton releases white paper on risk sharing in sponsor-CMO relationships.

    (PRWeb December 03, 2013)

    Read the full story at http://www.prweb.com/releases/2013/12/prweb11387746.htm


              El viaje accidentado        
    La ley de Murphy se cebó en mí. Todo lo que podía salir mal, salió mal. Este fin de semana me fui a Barcelona desde el sábado hasta hoy mismo martes para el Saló del Cómic y unos días de descanso/compras. Pero cuando las cosas se tuercen, se suelen torcer bien...

    Cogí hora por Facebook en mi peluquería habitual. Los Jueves y Viernes cierran tarde por lo que les pedí hora para el viernes a partir de las cinco. Me confirmaron por FB que todo estaba bien, cinco y media de la tarde. El viernes no recordaba a qué hora habíamos quedado porque por error archivé el mensaje. Llamo y la chica que me había confirmado por FB había olvidado apuntar la cita en el libro. 
    Resultado: les era imposible cogerme porque estaban hasta la bandera.
    Consecuencia: yo quería alisado de pelo, corte de puntas y de flequillo que ya lo tenía demasiado largo. Me lo alisé yo y me metí als tijeras en el flequillo, desgraciándolo de mala manera.

    Murphy 1 - Ruth 0.

    Como mis piernas blanquitas iban a relucir más que un faro en la noche, me dije que mejor me daba una capita de Ambre Solaire fake tan. Vamos, un spray de ese que te da un colorcito discreto en cero coma. Ese que promete no dejarte chorreones. Yo me lo eché muy ufana y puse mis piernas en alto sobre el escritorio mientras veía alguna serie. De madrugada, mientras me vestía para salir para el aeropuerto me di cuenta de que sí que me había dejado chorreones en la parte trasera de la pierna. Saqué alcohol y me di con un algodón, pero no hubo manera humana de que quelo desapareciera. Corrí a mi dormitorio y cogí un par de medias. ¡Salvada!

    Murphy 2 - Ruth 0

    Cogí un hotelito muy chulo en Barcelona. Cerca del Saló del Cómic. A pocas calles detrás del centor comercial Las Arenas. Me compré bastante ropita chula, vestiditos de verano, porque siempre que voy a Barcelona acabo sudando como un pollo porque mi ropa no es adecuada para el tiempo maravilloso de Barna. Un hotel, además, con piscina y bar en el tejado, para relajarme tras las mañanas recorriendo el saló o los mercados. Me compré un bañador nuevo, un tanto caro para lo que era, y una túnica también bastante carilla.

    Llovió todo el fin de semana. Con saña.

    Myrphy 3 - Ruth 0

    Unos días antes de la partida, me dio una alergia en la cara, resultado de hacerme un scrub un día en la ducha y acto seguido olvidarme de ello y maquillarme como una puerta para ir a tomarme unas cervezas. 
    Consecuencia: ardor en las mejillas. Lo peor es que se me calmó con bastante crema hidratante y agua tonificante de Vichy, pero entonces me vino la regla y una mañana me levanté con el ojo izquierdo totalmente hinchado, y la piel reseca y arrugada. 

    Murphy 4 - Ruth 0

    Mi avión salía desde el aeropuerto de Cork el sábado a las 7am. Como tenía intención de hacer unas compras en el aeropuerto para una amiga, quería llegar con tiempo suficiente. Y tiempo para luego meterme en el baño y maquillarme un poquito, porque con la alergia, tenía que disimular un poco mi aspecto quasimodil. La tarde anterior dejé pedido un taxi para las 5:15am. El taxi no apareció, teniendo que volver a llamar y finalmente siendo recogida delante de mi casa a las 5:30 al borde del histerismo. El ambarque era a las 6:35 y tenía que dejar la maleta en ventanilla. Afortunadamente el aeropuerto de Cork es pequeño y no había demasiada gente y tuve tiempo de todo, aunque el puñetero Murphy hizo de las suyas de nuevo cuando en la tienda de Mac no localizaron ninguno de los productos de la lista de la compra para mi amiga. No les quedaba nada de nada.

    Murphy 5 - Ruth 0

    Una vez en el avión, me tocó una pareja encantadora como compañeros de asiento. Yo tenía pasillo. Al otro lado del pasillo, una pareja jóven con dos niños pequeños. E más chiquitín, un cabroncete con complejo de pavarotti y pulmones de impresión se pasó las dos horas y media del vuelo llorando a grito pelado sin parar. O mejor dicho, parando para gritar.

    Murphy 6 - Ruth 0

    Aterrizamos. ¡Al fin! Todos de pie, esperando para salir, estirando un poco las piernas... y nos anuncai al azafata que, cmo podemos ver, estamos parados en medio de la nada, bastante alejados de la terminal. El sitio en el que debíamos "aparcar" está tomado por otro aparato y no tenemos donde hacerlo. Tampoco parece haber personal para recibirnos, por lo que tenemos que esperar a que nos traigan unas escaleras para desembarcar y dos autobuses para trasladarnos a la terminal. Pero no saben cuándo. Cada cinco minutos nos decían lo mismo. Las escaleras llegaron 15 minutos después. Los autobuses tardaron otros 10 minutos más.

    Murphy 7 - Ruth 0

    Por fin nos dejan ante la terminal. Desembarcamos de los autobuses y... las puertas de la terminal no se abren. Los conductores están por los walkies pidiendo que alguien venga, hay algún tipo de problema técnico y sus credenciales no sirven para accionar los dispositivos. Tras 10 minutos de otra nueva espera, nos abren.

    Murphy 8 - Ruth 0

    Cansada y con muy mala leche, en lugar de coger el tren a Sants, que estaba justo detrás de mi hotel, decido coger un taxi y que les den. Dejo las maletas en la habitación y bajo la llovizna -me he traido paraguas, chúpate esa, murphy!- me voy al Saló. Mi humor no mejora. Hacer fotos de las exposiciones, otakus y comprar cómics se hace difícil. Hay mucha gente y muchos mirones que ocupan todo el frente de un stand solo para regatear precios -esto no es el mercat, señores!!- y no comprar nada. Otros se piensan que deben aprovechar bien los miserables pocos euros que vale la entrada y se plantan delante de las exposiciones leyendo todo de pe a pa, incluso las viñetas de mortadelo de muestra (que se continúan en páginas que no están expuestas). Es imposible andar si que te den un pisotón, te empujen o le den un viaje a tu ya abultada mochila. Me marcho al Fnac en el CC Las Arenas, no hay apenas nadie.

    Murphy 9 - Ruth 0

    El Domingo me desvelé a las 5.30 de la mañana y me costó volver a coger el sueño. Un duermevela hasta las 8.30 que decidí levantarme, darme una ducha y encaminarme al Mercat de Sant Antoni. Llegué antes de las 10 y algunos puestos aún estaban colocándose. Encontré uno con algunos Lilys y fui a cogerlos pero el cascarrabias viejo que lo estaba montando casi me mata. Lo mandé en inglés a tomar por culo ya que él se indignó tanto de que me fuera a llevar TODOS los Lilys que tenía, se ve que lo de vender era secundario a colocar. Me largué y volví cuando acabé de repasar todos los otros puestos. Y me llevé los Lilys, le gustase o no (pagando, claro). Ya me veía yo muy feliz con mis compras -encontré otro puñao de Lilys en otra parada, pero de camino al Saló, por esquivar un charc no vi un bordillo y me torcí el tobillo derecho, con un corte producido por el zapato, además. En el pie izquierdo, se me hizo una ampolla de andar todo el día de aquí para allá con zapatos nuevos, usados solo dos veces antes, tipo sandalia y de tacón tipo zanco. A pesar del dolor, continué mi camino hasta el saló, hice fotos de las exposiciones, me detuve a descansar con una cerveza y algo de comer en el bar y me fui al hotel a descansar el tobillo.

    Murphy 10 - Ruth 0

    Llegué al hotel, imagino, sobre las 2 de la tarde o asi y a las 6 decidí acercarme al CI de Plaza Catalunya a buscar una nancy morena de las de comunión. La encontré, no así una lista de libros que llevaba y que tampoco tenían en Fnac. Nada. Agotados en todos los Cortes Ingleses de Barcelona. Y en el Fnac. 

    Murphy, em sembla que t'has passat...                

              Is It Smart For Us To Go Upstream?        
     
    I've suggested before that instead of constantly cutting costs, we should consider how to make more money.

    However, there's a right way to do that and a wrong way.

    The wrong way, IMHO, is proposed in an article in AdWeek this week by Kofi Amoo-Gottfried, chief strategy officer at FCB Garfinkel New York.

    Kofi starts by summing up what he sees as the problem, by using a quote from a Diageo marketer that has gained quite a bit of attention recently: "Agencies unable to prove they are driving value for clients risk becoming little more than dust."

    It's an attention-grabbing quote, but even a quick analysis shows it to be somewhat meaningless. Surely any business, in any field, anywhere in the world, faces oblivion if it is unable to prove it creates value?

    But I guess it's his solution that I really disagree with. Kofi writes: "The client-agency relationship needs to start way upstream of the communications brief. Clients need to invite agencies into the depths of their business, to share all of their data...we need to become true general contractors."

    Presumably, becoming 'general contractors... upstream' means going into areas beyond marketing. Sounds exciting. But here's my question. What are we actually going to do, when we start getting involved with areas beyond marketing? Are we really going to get involved with finance? HR? Distribution? Manufacturing?

    We just don't have the skills.

    Are we really proposing to send a Comms Planner to a finance meeting, to sit alongside the Client's Finance Director, and a couple of guys from Goldman Sachs?

    Are we really proposing to send a Copywriter to a meeting about building a new factory, alongside the Client's Head of Manufacturing, and a couple of guys from Balfour Beatty?

    It's a joke.

    And worse than that, it depreciates what we actually can do.

    In an age of commoditisation, marketing (and hence marketing communications) are more important than ever.

    Land Rover was once a unique product. Now everyone makes an SUV. Gordon's once had a near-monopoly on gin. Now there are 50 gins. 

    In fact I'd turn the Diageo marketer's question back onto the client companies themselves: how is the average maker of a vodka, beer, training shoe, mid-size sedan, vitamin, juice, or coffee... or provider of insurance, mortgages, or personal loans... doing anything to drive value for their corporations?

    Their products are almost completely undifferentiated. The corporate structures (of large corporations) are almost all identical. Their financing and management techniques do not significantly differ.

    It's primarily marketing that can make the difference.

    And yet 80% of CEOs do not trust their marketers, and 70% of CEOs believe marketers are disconnected from business results. (Source). 
     
    The truth is that it's not we who need to go upstream, it's our Clients.

    The Marketer is able to create far more value for the corporation than the Manufacturing Guy (since most companies are making me-too products), or the HR person, the legal counsel, etc.

    Given the importance of marketing, every Marketing Director should sit on their company's board. Hell, every CMO should be sitting right next to the CEO.

    And we should make it our mission to help them get there.

    Because if they rise - which they deserve to - we rise.
      

              July 2011 Nursing Board Exam Passers (Letter V)        
    July 2011 Nursing Board Exam Passers (Letter V):

    35647 VACARO, GRACE ANN EBISA
    35648 VADAL, AIMEE BACO
    35649 VAGILIDAD, CARLITTE MAGANA
    35650 VAGILIDAD, KRIZZA MONROID


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:715 of 752


    Seq. No. N a m e

    35651 VAJE, CHERRY LYN CALUGAY
    35652 VALBUENA, BEA GIANINA NOTO
    35653 VALCORZA, JENDELE BLUE INFANTE
    35654 VALCORZA, JOEVELLE GRACE MAGHANOY
    35655 VALCOS, HERBERT CENTENO
    35656 VALDEAVILLA, KIM BIEN MIRALLES
    35657 VALDEHUESA, ROJANE CACULBA
    35658 VALDEMAR, IAN RICO LUCES
    35659 VALDERAMA, ALELI DALANGIN
    35660 VALDERAMA, BRYAN LEY PEGALAN
    35661 VALDERAMA, CAROLINA SAN ROQUE
    35662 VALDERAMA, MA DOLORES CABAGUING
    35663 VALDERAMA, NOVA BAUTISTA
    35664 VALDERAMOS, LYKA SHIELA MARIZ ARAGON
    35665 VALDERRAMA, CLAUDE MARC TIQUIO
    35666 VALDEVIA, NALAINE GETUBIG
    35667 VALDEVILLA, JULIO ALDYN PAGLINAWAN
    35668 VALDEVILLA, JUSIL GRACE GARCIA
    35669 VALDEVILLA, KARA MICHELLE MARTINEZ
    35670 VALDEZ, AARON JERICK GADUT
    35671 VALDEZ, ADELAIDA CACAYURIN
    35672 VALDEZ, ADRIAN SIAPNO
    35673 VALDEZ, AIREEN MERGILLANO
    35674 VALDEZ, AL SHERWIN TOLENTINO
    35675 VALDEZ, ANA LORAINE SALVADOR
    35676 VALDEZ, ANTHONY JOSEPH BUCSIT
    35677 VALDEZ, AVA NOVICE RAMIREZ
    35678 VALDEZ, BERNADETTE PERALTA
    35679 VALDEZ, CHARLENE MAE LIN HUA
    35680 VALDEZ, CHERYL DE LA CRUZ
    35681 VALDEZ, CHRISTEL MACALALAD
    35682 VALDEZ, CHRISTINE JOY NUDO
    35683 VALDEZ, CHRISTY PANELO
    35684 VALDEZ, CYRYLL JHOI VALDEZ
    35685 VALDEZ, DENNIS CORALES
    35686 VALDEZ, DERRIKA DIZON
    35687 VALDEZ, DONNA FE REYNANTE
    35688 VALDEZ, EDDLYN BRYZA CABICO
    35689 VALDEZ, EDGAR BRYAN CABICO
    35690 VALDEZ, ERICA MINA
    35691 VALDEZ, ERIECALYN
    35692 VALDEZ, GERLIE BLANCE
    35693 VALDEZ, GIAN CARLO SORIANO
    35694 VALDEZ, GINDY ALEXINE ALPUERTO
    35695 VALDEZ, GLAIZA CARDENAS
    35696 VALDEZ, GRACE RAGUNTON
    35697 VALDEZ, HELAND LABUGUEN
    35698 VALDEZ, HONORATO ISAAC BAYAYA
    35699 VALDEZ, IVY EVERT ABELLA
    35700 VALDEZ, JAYSON BESIN


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:716 of 752


    Seq. No. N a m e

    35701 VALDEZ, JEFFREY DAVE VIRREY
    35702 VALDEZ, JELIETO DAIAN DIONIO
    35703 VALDEZ, JENNIELYN BOADO
    35704 VALDEZ, JENNY REBULTAN
    35705 VALDEZ, JUDITH ANN CAABAY
    35706 VALDEZ, KAREEN CASTILLO
    35707 VALDEZ, KRISTINE DARYL BAÑAGA
    35708 VALDEZ, LAURENE CASTRO
    35709 VALDEZ, LIANA JANE ZARASATE
    35710 VALDEZ, LIELANIE ALCANTARA
    35711 VALDEZ, MA FATIMA SORO
    35712 VALDEZ, MADEL INGUITO
    35713 VALDEZ, MARA AILEA CASTRO
    35714 VALDEZ, MARIALLE GAY SUAREZ
    35715 VALDEZ, MARIE JOANNE LEA NIEVA
    35716 VALDEZ, MARIE PAZ MEÑANO
    35717 VALDEZ, MERLITA CALLEJO
    35718 VALDEZ, MICHELLE MADRIAGA
    35719 VALDEZ, MICHELLE REYES
    35720 VALDEZ, NICCA NARTEA
    35721 VALDEZ, NIDA MEMITA
    35722 VALDEZ, NIELCY LYN REYES
    35723 VALDEZ, PRECIOUS LEIAN LAUREL
    35724 VALDEZ, RACHELLE ANN OCARIZA
    35725 VALDEZ, RACHELLE ANNE GUEVARRA
    35726 VALDEZ, RAYMUND BAYACA
    35727 VALDEZ, RENART LEAN SANTIAGO
    35728 VALDEZ, RICHELLE ANN PEDINES
    35729 VALDEZ, RIOLYN MADRIAGA
    35730 VALDEZ, SHAIRA BALANAY
    35731 VALDEZ, TRINA-VEI JESSICA MINA
    35732 VALDEZ, VANESSA MARISCOTES
    35733 VALDORIA, MIRIAM JOSE
    35734 VALDRIZ, LORIE ANNE ORCAJADA
    35735 VALDRIZ, RONALD ANDAYA
    35736 VALDUEZA, JANA KLARISSA ANGELA CODOG
    35737 VALDUEZA, PAUL ANTHONY DALANGIN
    35738 VALE, JOHN IRVIN REI JUMAWAN
    35739 VALE, MARYJOY ABILONG
    35740 VALE, MICHELLE SIBULO
    35741 VALE CRUZ, AFREL
    35742 VALEBIA, KAYE ANNE BELIR
    35743 VALEN, DARYL ANNE GALDO
    35744 VALENCIA, ALDRIN BAYRON
    35745 VALENCIA, AMANI MANALANG
    35746 VALENCIA, ANITA KRISTINE VILLANUEVA
    35747 VALENCIA, APRIL ANN DIZON
    35748 VALENCIA, APRIL JOY IMPELIDO
    35749 VALENCIA, ARRIANE JOBELLE TORRES
    35750 VALENCIA, CINDY GALIGAO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:717 of 752


    Seq. No. N a m e

    35751 VALENCIA, CLARISSE GAMBOA
    35752 VALENCIA, DIANNE SIA
    35753 VALENCIA, EAMOR CHARMAINE TORRES
    35754 VALENCIA, FRANCIS JAY HIPOL
    35755 VALENCIA, HAMPHER JOHN ADOLFO
    35756 VALENCIA, JACKIE TAGABAN
    35757 VALENCIA, JAN MICHAEL VINCENT ROVERO
    35758 VALENCIA, JENNY SALVADOR
    35759 VALENCIA, JESSA CARMELA LOZA
    35760 VALENCIA, JOSE VALLENTE PALMES
    35761 VALENCIA, KAREN FEDERISO
    35762 VALENCIA, KEZIA GRACE MEDEL
    35763 VALENCIA, LIELA LEE YAESO
    35764 VALENCIA, LIEZEL QUIJANO
    35765 VALENCIA, MARIA ERICKA PAOLA GUIRON
    35766 VALENCIA, MARIANE GUEVARRA
    35767 VALENCIA, MARIELLE BIAGTAN
    35768 VALENCIA, MARJORIE ANN YU
    35769 VALENCIA, MIRIAM CASTAÑEDA
    35770 VALENCIA, PAULINE LAGMAN
    35771 VALENCIA, RAFAH RONALYN JAMALDIN
    35772 VALENCIA, REY JOHN ALAMA
    35773 VALENCIA, RODOLFO JR MALABUET
    35774 VALENCIA, ROSEMARIE DALSHAUG
    35775 VALENCIA, RUFFA TAN
    35776 VALENCIA, SANDY BELLE LEONARDO
    35777 VALENCIA, VERNA EUNICE BOBADILLA
    35778 VALENCIANO, JAYRALDINE NIDEA
    35779 VALENDEZ, VENICE LOU MARIE ESPIRITU
    35780 VALENTE, KATHLEEN BALIN
    35781 VALENTIN, EDRALIN MAGNO
    35782 VALENTIN, ROWENA MAGNO
    35783 VALENTIN, SHEILA MAE DUAZO
    35784 VALENTIN, WILBERT ARVISO
    35785 VALENTINO, CHRISTIAN VILLAFUERTE
    35786 VALENTINO, RENZ CHRISTIAN AZUL
    35787 VALENTON, KATHLEEN ANNE MARIE SUPNET
    35788 VALENTUS, VANESSA ARCAYA
    35789 VALENZONA, JOSHUA DEMELINO
    35790 VALENZUELA, ANGELA MAE FLORES
    35791 VALENZUELA, APRIL JOY PORTILLANO
    35792 VALENZUELA, AUBREY URRIZA
    35793 VALENZUELA, AUBREY ROSE BAÑAS
    35794 VALENZUELA, CHERILYN ABAD
    35795 VALENZUELA, DAVID JAN PEREZ
    35796 VALENZUELA, ELADRIDGE DIO
    35797 VALENZUELA, EUNICE TASARRA
    35798 VALENZUELA, FAITH MARIQUIT
    35799 VALENZUELA, JERAMAE ALIPOON
    35800 VALENZUELA, KATRINA MERCADO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:718 of 752


    Seq. No. N a m e

    35801 VALENZUELA, KATRINA VALES
    35802 VALENZUELA, LAARNI NAVARRO
    35803 VALENZUELA, LESSLIE NANTIN
    35804 VALENZUELA, LUZ ANTOINETTE ALEGRE
    35805 VALENZUELA, MARGIELYN CALUBAD
    35806 VALENZUELA, MARISSA TUGADO
    35807 VALENZUELA, MARK FRANCIS PABLO
    35808 VALENZUELA, MARK KEVIN RELLAMA
    35809 VALENZUELA, MAY JOSEPHINE DE GUZMAN
    35810 VALENZUELA, REGINA CARMELI TORRES
    35811 VALENZUELA, RHEALEEN AZURIN
    35812 VALENZUELA, ROLINA PANTALEON
    35813 VALENZUELA, ROSSINNI-EVE LABERINTO
    35814 VALENZUELA, SAMUEL JR VILLALOBOS
    35815 VALENZUELA, SHENARD CASTILLO
    35816 VALENZUELA, SHERA BLASEN BANDIOLA
    35817 VALENZUELA, VERONICA GAYETA
    35818 VALER, MARK GEROME RUIZ
    35819 VALERA, ANNE KHRISTINE CRUZ
    35820 VALERA, CHRISTINE BALAIS
    35821 VALERA, GRACE ALMONIA
    35822 VALERA, JOLLY JAVIER
    35823 VALERA, KIMBERLY ANN BUENAFE
    35824 VALERA, MELCHOR PASCUA
    35825 VALERA, RONALD LLENOS
    35826 VALERA, ROY CASTILLO
    35827 VALERIANO, CHRISTER WILLIAM DELA CRUZ
    35828 VALERIANO, JOAH MARI PALOMIQUE
    35829 VALERIANO, JONALYN ANN VILLARUZ
    35830 VALERIANO, NIMFA LUIS
    35831 VALERIO, CLIFFORD DE GUZMAN
    35832 VALERIO, ELIZA PATTUGALAN
    35833 VALERIO, GRACE CAROLYN CARVAJAL
    35834 VALERIO, JACQUELINE PERUALILA
    35835 VALERIO, JHONALYNE DE LEON
    35836 VALERIO, JOBELLE AQUINO
    35837 VALERIO, MARIA CARMELA CHICO
    35838 VALERIO, MARIA EMILIENNE LAÑADA
    35839 VALERIO, MARIO LOUISE GIAN GARCIA
    35840 VALERIO, MARIZ MORALES
    35841 VALERIO, MICHAEL VINCENT BULIYAT
    35842 VALERIO, NIKKI ANN MARI CALDERON
    35843 VALERO, FATIMA BUCO
    35844 VALERO, NIÑO RAÑOA
    35845 VALEROZO, EUME NICETTE DASALLA
    35846 VALES, JONATHAN
    35847 VALES, KRIZSHA NIZZL REYES
    35848 VALESCO, WELLA MAE UY
    35849 VALETE, MUTYA GAIL APILADO
    35850 VALEZA, JENNELYN QUIÑONES


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:719 of 752


    Seq. No. N a m e

    35851 VALEZA, PAULA MARIE BULAWAN
    35852 VALEÑA, ARRIANE DE VERA
    35853 VALEÑA, JOSA LIWAN
    35854 VALIAO, JOSEPH LENARD EJADA
    35855 VALIENTE, CATHERINE SEGUNDO
    35856 VALIENTE, DON JEOFFREY MASANGKAY
    35857 VALIENTE, JANREE BRAVO
    35858 VALIENTE, JOJIE MARIE VILLAFRANCA
    35859 VALIENTE, NEVA FELIPE
    35860 VALIENTE, ROWENA BAYLON
    35861 VALIENTE, THERESA PANGANIBAN
    35862 VALINO, HAZEL MARQUEZ
    35863 VALINO, HYACINTH GALLARDO
    35864 VALINO, MARY-ANNE CRUZ
    35865 VALINO, RIEO JOYCE CRUZ
    35866 VALINO, ROXANNE MANDAC
    35867 VALLADA, XYRILLE YVES DELA CRUZ
    35868 VALLADO, JASHOA ELAINE SALAS
    35869 VALLADOLID, AMAVAIL BEATREZ DIOSO
    35870 VALLADOLID, MARJORIE ENCINARES
    35871 VALLADOLID, MICA PAMELA SALAMEÑO
    35872 VALLAR, CHRISTINE JOY RAMOS
    35873 VALLARTA, JUDE ALBERT VALINO
    35874 VALLARTA, MARIE ANTONETTE CAPELLAN
    35875 VALLARTA, MARY JOY MENDOZA
    35876 VALLARTA, PRINCESS AILLA MENDOZA
    35877 VALLE, ANGELICA ISIDRO
    35878 VALLE, EZEKIEL BADILLO
    35879 VALLE, JEVIE ANN GAID
    35880 VALLE, JUSTIN ARTHUR FESTEJO
    35881 VALLE, LOIS MARIE WEE
    35882 VALLE, MA ELLENA LAHIMAY
    35883 VALLECERA, AMY ROSS HUFANA
    35884 VALLECERA, NELY CASTIL
    35885 VALLEDOR, JOHN ROMMEL SAMSON
    35886 VALLEDOR, MC DONALD SACAY
    35887 VALLEDOR, MYLENE VALDEZ
    35888 VALLEJO, CHRISTINA YEE
    35889 VALLEJO, DOUGLAS JR PONSARAN
    35890 VALLEJO, JEROME NABOR
    35891 VALLEJO, KATHERINE SALEM
    35892 VALLEJOS, ANGELA GULENG
    35893 VALLEJOS, BLESILDA SANCHEZ
    35894 VALLEJOS, JOMER NARBONITA
    35895 VALLEJOS, MICHAEL LUSTRE
    35896 VALLES, MARIA ROWENA NIÑA MORGIA
    35897 VALLESER, ARTEMIO JR SANTANDER
    35898 VALLESER, JORGE NACORDA
    35899 VALLESER, MARK JUSTINE OROY
    35900 VALLESFINO, ANGELES ALINDAO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:720 of 752


    Seq. No. N a m e

    35901 VALLESFINO, ANGELICA ALINDAO
    35902 VALLEZ, EIVEE JOYE SAN GABRIEL
    35903 VALLIDO, MA ALELI AYRAN
    35904 VALLIDO, MARYAN JOY AMBON
    35905 VALMEO, ANN GELLIE GARCIA
    35906 VALMOJA, MARIA SHERILOU MATA
    35907 VALMONTE, CAMERON JAMES MEÑEZ
    35908 VALMONTE, EASTER JOY MACANSANTOS
    35909 VALMONTE, ESTEPHANIE TABUCOL
    35910 VALMORES, ANTONIO JR DOLETIN
    35911 VALMORES, JESSE PREEN BERNALDEZ
    35912 VALMORIA, CATHLEYA KISTINE PADON
    35913 VALMORIDA, ELVIN HINACAY
    35914 VALOIS, JOANNE MARIE GALACE
    35915 VALOROSO, EDRALYN JR TURQUEZA
    35916 VALTE, ANGELIQUE ESCARTE
    35917 VALZADO, JAYMELYN TIANCHON
    35918 VANGUARDIA, FAY-ANN CACANINDIN
    35919 VANGUARDIA, GIRLIE LAGANDAON
    35920 VANGUARDIA, MA THERESE FLORES
    35921 VANGUARDIA, MARK FRANCIS JULAO
    35922 VAQUILAR, MARIE JESSA ABREGUNDA
    35923 VARDELEON, MARY ANJEANETTE RAMOS
    35924 VARGAS, ALJEAN MORENO
    35925 VARGAS, ALTES SINGURAN
    35926 VARGAS, ANDREA EUNICE OLIVEROS
    35927 VARGAS, ANGELAZHARYL SANTOS
    35928 VARGAS, APRIL LYN PESALES
    35929 VARGAS, CAMILLE CABASES
    35930 VARGAS, CARMELA OFRACIO
    35931 VARGAS, DORIS ANNE KALAW
    35932 VARGAS, JHENYN FORMALES
    35933 VARGAS, JOGIELYN LABORADA
    35934 VARGAS, JOSEPHINE REGANET
    35935 VARGAS, JULIE ANNE FIJER
    35936 VARGAS, KRISTINE AMEE ANURAN
    35937 VARGAS, MA CHRISTINA JENNIFER RECTO
    35938 VARGAS, MARY ROSE AGAPITO
    35939 VARGAS, MERVAR JR DELOS SANTOS
    35940 VARGAS, MERVIN BAÑARES
    35941 VARGAS, MYSTICA RAMOS
    35942 VARGAS, REALINA BANUA
    35943 VARGAS, ROXANNE RUIZ
    35944 VARGAS, SARAH ROSCO
    35945 VARGAS, STEPHANIE ROSE IMPE
    35946 VARGAS, XY-ZA DE LEON
    35947 VARIAS, VIRNALINE DE LOYOLA
    35948 VARON, STEPHANIE CRIZ ALIGARBES
    35949 VARONA, ANNA MAE ROSAS
    35950 VARONA, ELOEISA PINEDA


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:721 of 752


    Seq. No. N a m e

    35951 VARONA, RICHEL BANGCAYA
    35952 VARQUEZ, FIDES CIELO DIGAL
    35953 VARQUEZ, GAYLE JONGSON
    35954 VARQUEZ, LOUIE ANDREW TAGADUAR
    35955 VARRON, ABIGAEL FABIAN
    35956 VARSOVIA, CARLLIEL CRIS QUIJANO
    35957 VASALLO, JAMES LUTHER FERNANDEZ
    35958 VASALLO, MIRACLE VALONDO
    35959 VASQUEZ, ANN BERNADETTE MAMANGUN
    35960 VASQUEZ, ARISTEO III BUENAVENTURA
    35961 VASQUEZ, CHARLIE ANSAY
    35962 VASQUEZ, CRISSELLE SINSUAN
    35963 VASQUEZ, FATHMA ANNATU
    35964 VASQUEZ, FREZNHEL PAGKALIWANGAN
    35965 VASQUEZ, GABRIELLE HOJILLA
    35966 VASQUEZ, GRETCHEN BUNCAG
    35967 VASQUEZ, JOHN VINCENT UY
    35968 VASQUEZ, LAVERNIE JOY MIRAMONTES
    35969 VASQUEZ, MARJORIE TANGONAN
    35970 VASQUEZ, NEIL BRYAN SALVA
    35971 VASQUEZ, ROSE ANNE VERGARA
    35972 VASQUEZ, SHERYLANE ARNICA MATA
    35973 VASQUEZ, STEPHANIE GRACE ESPINA
    35974 VAZQUEZ, ALBERT JASON DEL ROSARIO
    35975 VECIDA, JHON MIGUEL BANAL
    35976 VEDASTO, JOY CHRISTINE MORALES
    35977 VEDEJA, CHANNETTE ATHENA BAJILIDAD
    35978 VEDEJA, CRISTIAN ROY ANTIVO
    35979 VEDIA, CHRISSA ALEXANDRIA DE SILVA
    35980 VEGA, ANGELA DENISE MALAPAD
    35981 VEGA, CRIZA JANE DIAMANTE
    35982 VEGA, JACQUELYN CAMILLE JOCSON
    35983 VEGA, JOSEF MICHAEL ARZABAL
    35984 VEGA, KENT RUSSEL ALBERTO
    35985 VEGA, LAVERN VEGA
    35986 VEGILLA, MARY ROSE AGUILAR
    35987 VEGO, VANESSA TAN
    35988 VEJERANO, CARL JEFFERSON OCAMPO
    35989 VELANDO, BIANCA MALILAY
    35990 VELANDO, JEFFREY MERCED
    35991 VELANDO, JESINICE TOLEDO
    35992 VELANO, OLIMAR JR MEMBREVE
    35993 VELANTE, FERNANDO ARGANA
    35994 VELARDE, CHIARA MAY OSMEÑA
    35995 VELARDE, EDOUARD TAN
    35996 VELARDE, ELIZABETH YANZON
    35997 VELARDE, EUNICE VALENCIA
    35998 VELARDE, GERALD NEPOMUCENO
    35999 VELARDE, MARCO EDUARDO ABUDA
    36000 VELARDE, MARKSON DUMAWIN


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:722 of 752


    Seq. No. N a m e

    36001 VELARDE, MICHAEL FRANCIS LAZARO
    36002 VELASCO, ABIGAIL MACEDA
    36003 VELASCO, ANGELICA KRISTINA AMURAO
    36004 VELASCO, ANGELINE SEVILLA
    36005 VELASCO, ANNA CLARISSA TEH
    36006 VELASCO, ANNALEE MARICAR SY
    36007 VELASCO, ARJAY MASCARIÑAS
    36008 VELASCO, BERNADETTE MUNAR
    36009 VELASCO, CAMILLE MURIEL SARCEDA
    36010 VELASCO, CARMELA VICENTE
    36011 VELASCO, CATHERINE SIANNE FERNANDO
    36012 VELASCO, CHARMAINE BANALAGAY
    36013 VELASCO, CHRISTINE MARIE TEO
    36014 VELASCO, CYVELLE BONABENTE
    36015 VELASCO, CZARINA MYRA SALCEDO
    36016 VELASCO, EDUARDO JR MAGLEO
    36017 VELASCO, ELAINE JOYCE ADVIENTO
    36018 VELASCO, ELIEZER PACDAAN
    36019 VELASCO, EMMANUEL JR DESOLOC
    36020 VELASCO, FAYE EVANGELISTA
    36021 VELASCO, FRANCESCA MARIE TUPAS
    36022 VELASCO, GLYZL BUCAD
    36023 VELASCO, JACLYN GONZALES
    36024 VELASCO, JAKE MICHAEL LACHICA
    36025 VELASCO, JEAN CHARLES RECIPROCO
    36026 VELASCO, JERMON LOUIS MARAVILLA
    36027 VELASCO, JESTONI CASABAR
    36028 VELASCO, JOE MERC PICIO
    36029 VELASCO, JOMARI
    36030 VELASCO, JVION CALPO
    36031 VELASCO, KATHLEEN JOY SABADO
    36032 VELASCO, KATHLENE JOY BATOY
    36033 VELASCO, KHARENE CACAO
    36034 VELASCO, KRISTINE ANGOLUAN
    36035 VELASCO, LADY JOY GARCIA
    36036 VELASCO, LEANNA ARSOVEL CRUZ
    36037 VELASCO, LORENZE MARIO GARCIA
    36038 VELASCO, MA DESIREE LARA
    36039 VELASCO, MA KRISTINA BERNADETTE DACULA
    36040 VELASCO, MAICA LARIZZA
    36041 VELASCO, MARCO PAUL MANIBOG
    36042 VELASCO, MARGIE CAMARILLO
    36043 VELASCO, MARIA JESSAN SALONGSAWA
    36044 VELASCO, MARIA THERESA ESGUERRA
    36045 VELASCO, MARY ROTESSHA DATUIN
    36046 VELASCO, MONICA SALANDANAN
    36047 VELASCO, MURRY ANGELO AUSTERO
    36048 VELASCO, PRECIOUS MAY SEGURO
    36049 VELASCO, RAY ANTHONY JORDA
    36050 VELASCO, ROBERT JR RODRIGO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:723 of 752


    Seq. No. N a m e

    36051 VELASCO, ROMA AIRA ESTOPIA
    36052 VELASCO, ROSS ANN VASQUEZ
    36053 VELASCO, SAMMUEL ROSALES
    36054 VELASCO, SHEENA PASTORES
    36055 VELASCO, SHERWIN GACUMA
    36056 VELASCO, VANESSA LORRAINE GANGAT
    36057 VELASCO, ZENOS CAINTIC
    36058 VELASCO, ZILDJIAN LEE
    36059 VELASQUEZ, AHREN KIEL LAGMAN
    36060 VELASQUEZ, ANNA MARIE DE ORO
    36061 VELASQUEZ, CAMILLE JADE CRUZ
    36062 VELASQUEZ, CARLO ANI
    36063 VELASQUEZ, CHARISSE PESITO
    36064 VELASQUEZ, CHRIS NICOLAE LIAO
    36065 VELASQUEZ, CHRISTINE PAREDES
    36066 VELASQUEZ, DANIKA LARA
    36067 VELASQUEZ, JAYA LYN SERAFICA
    36068 VELASQUEZ, KENNETH PATRICK LEE
    36069 VELASQUEZ, KRISTINE PAOLA CORPUZ
    36070 VELASQUEZ, MA AKIKO ICHON
    36071 VELASQUEZ, MAYNARD SUNI
    36072 VELASQUEZ, RALPH VIRTOS EUGENIO
    36073 VELASQUEZ, REDGINE MENDIOLA
    36074 VELASQUEZ, VANESSA MOROS
    36075 VELAYO, EMELAN CASTAÑEDA
    36076 VELAYO, JULIAN GREGORY BATHAN
    36077 VELAYO, JULIESA SOTTO
    36078 VELCHEZ, JOSE JR OBANG
    36079 VELEZ, ARIANE CARPO
    36080 VELEZ, EVA MARIE CAINGLET
    36081 VELEZ, MARY NICOLE ALEONAR
    36082 VELINA, LALYN CHAVEZ
    36083 VELMONTE, MIGUEL ALLAN POYOS
    36084 VELO, LYLE CECIL LAGASCA
    36085 VELOS, LEA MARGARET SINGCO
    36086 VELOSO, GRECEL ANTONETTE PANG
    36087 VELOSO, GRETCHEN CECILIA PANG
    36088 VELOSO, KAROLE EDMAR RONQUILLO
    36089 VELOSO, LORDINO III MARGALLO
    36090 VELOSO, MARIJON BALBALEC
    36091 VELOSO, MICHAEL VINCENT JABINES
    36092 VELUZ, ADONIS HAROLD TACMO
    36093 VELUZ, ALBERT CLO NANTES
    36094 VELUZ, ERICSON CASTILLO
    36095 VELUZ, EUNICE GEPAYO
    36096 VELUZ, KIRT PETER GUIRIBA
    36097 VELUZ, RACHEL TACMO
    36098 VELUZ, VANITY ESPESO
    36099 VENADAS, CHELOU DEE INGUITO
    36100 VENADAS, RODELYN FLOR RIVERA


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:724 of 752


    Seq. No. N a m e

    36101 VENANCIO, JERRY CASILLA
    36102 VENCER, ANGELEE FAITH MARAÑON
    36103 VENDER, DANI JOY ANDAC
    36104 VENDICACION, JENNELYN MERCADO
    36105 VENDIOLA, HERSON JR CABALSE
    36106 VENERACION, LIEZL TAMAREZ
    36107 VENERACION, MARIANNE BERTUMEN
    36108 VENGUA, DONNA DOMINGO
    36109 VENIDA, CALIXTO CANDIDO ESPINA
    36110 VENIDA, HEIZYL ARCEO
    36111 VENIDA, JHEA TRIJA GATDULA
    36112 VENIEGAS, ARRIANNE LINO
    36113 VENIEGAS, MARY GRACE CUBEROS
    36114 VENTANILLA, DEBY ANN PAMBID
    36115 VENTENILLA, EDEN FERNANDEZ
    36116 VENTIGAN, BENJOHN CABICO
    36117 VENTOSO, KRISTINE ENRIQUEZ
    36118 VENTURA, ABCDE JAN ROSARIO
    36119 VENTURA, ALLAN JAZZON GALICINAO
    36120 VENTURA, AMANDA VENERACION
    36121 VENTURA, AMEL PAGUIRIGAN
    36122 VENTURA, ARLENE LOPEZ
    36123 VENTURA, ARVIE MANICAD
    36124 VENTURA, BERNADETTE AYALA
    36125 VENTURA, BERNADETTE JEAN DIONISIO
    36126 VENTURA, DIANA JOY VILORIA
    36127 VENTURA, DONNABEL JADE ODILAO
    36128 VENTURA, FRANCIS JAY ROQUE
    36129 VENTURA, JOHANNE RHIZZA QUIACHON
    36130 VENTURA, KAETE-LEEN JAMIAS
    36131 VENTURA, KATHRINE KAYE SAMONTE
    36132 VENTURA, KEVIN CACHARO
    36133 VENTURA, KEVIN GAMAZON
    36134 VENTURA, KIMBERLY DEA FERRER
    36135 VENTURA, LESLEY KAY FERNANDEZ
    36136 VENTURA, LOVE BAMBALAN
    36137 VENTURA, MARIEROSE BILLONES
    36138 VENTURA, MARY ANN CASTRO
    36139 VENTURA, MICHELLE QUINTO
    36140 VENTURA, NATHANIA SABRINA LISING
    36141 VENTURA, NICOLE DOMINIQUE DACANAY
    36142 VENTURA, RIZZA CASSANDRA CEAS
    36143 VENTURA, VANESSA MAUREEN BAUTISTA
    36144 VENTURES, CHRISTINE MAE GONZAGA
    36145 VENTURINA, CHERMAINE ANNE CABALAG
    36146 VENTURINA, IRISHA LYN ALCONIS
    36147 VENTURINA, JANNA SARITA
    36148 VENTURINA, KRISTINE SANTOS
    36149 VENTURINA, LLORIBEL TUMBAGA
    36150 VENTURINA, ROWELL ADRIAN SARIENTE


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:725 of 752


    Seq. No. N a m e

    36151 VENUS, ANALEE TECSON
    36152 VENUS, CAROLE GANDEZA
    36153 VENUS, IREMERCE SANTUA
    36154 VENUS, JAN PAULINE VALENCIA
    36155 VENUS, MARY GAY ELIZABETH ABAYON
    36156 VENUS, MAYLEEN JUNE FAJARITO
    36157 VENUS, NENITA MANOOP
    36158 VENZON, CARL HOWELL LUMIBAO
    36159 VENZON, JEFFREY BIGTING
    36160 VENZON, MANNUEL JOHN VERGEL DE DIOS
    36161 VENZON, MARIELLA MENDOZA
    36162 VENZON, REA JOANNA VILLAFANIA
    36163 VERA CRUZ, IAN RAY VIGILIA
    36164 VERA CRUZ, JORDAN ANGCO
    36165 VERACIS, RHEA CEBU
    36166 VERACRUZ, CLAUDINE CARMELLE GARCIA
    36167 VERACRUZ, LEANDRO ANGELO ROXAS
    36168 VERACRUZ, LORDDHAN ESTRELLA
    36169 VERALLO, JOLLEE MAUREEN ROSALES
    36170 VERALLO, MICHELLE CADUT
    36171 VERANO, DANICA PAULA LEONG
    36172 VERANO, FENIE MAY PAIG
    36173 VERANO, MERRYBELL LAVESORES
    36174 VERANO, WENILYN BAZAR
    36175 VERAR, DIONESSA ABALOS
    36176 VERAYIN, MARY JOY MASIKAT
    36177 VERCIDE, CHANTAL MAE ARNAIZ
    36178 VERDAD, APRIL JOY DENOSTA
    36179 VERDADERO, CLARO PATERNO MACANDOG
    36180 VERDADERO, JOHN PAUL GREGORIO
    36181 VERDE, GODLAND PADIERNOS
    36182 VERDE, MAEVELLE SENORIO
    36183 VERDE, MARINESSA RAGUDO
    36184 VERDEJO, ALJON PITALLANO
    36185 VERDEJO, VIENNA DELEÑA
    36186 VERDEJO, WINDY MARQUEZ
    36187 VERDERA, LAIKA VILLARDE
    36188 VERDIDA, KARL BENAZKI PARADELA
    36189 VERDILLO, IRENE GRANADA
    36190 VERDON, ART GREGOR HATAMOSA
    36191 VERDON, MARY JOYCE CRUZ
    36192 VERDOTE, ARNOLD ELIEZER MARFIL
    36193 VERENDIA, ISRAELLE NAVARRO
    36194 VERGARA, ANNALYN PALO
    36195 VERGARA, APRIL LAARNI MARQUIÑO
    36196 VERGARA, CAMILLE WAGAN
    36197 VERGARA, CHARMAINE CASACOP
    36198 VERGARA, CLARIZA ADAYA
    36199 VERGARA, DIANE BERRY
    36200 VERGARA, EDUARDO JR PAGADUAN


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:726 of 752


    Seq. No. N a m e

    36201 VERGARA, FELIPE AMBAT
    36202 VERGARA, GODFREY II YABUT
    36203 VERGARA, HERSHY RAMOS
    36204 VERGARA, IVORY JOY SADIAN
    36205 VERGARA, JANEL ANDREA MIRANDA
    36206 VERGARA, JANINE SAMSON
    36207 VERGARA, JANINE MARIE CRUZ
    36208 VERGARA, JELLY MAE DIONGLAY
    36209 VERGARA, JENNYLIE ENCINARES
    36210 VERGARA, JIZABEL TANGUILIG
    36211 VERGARA, JOVY LOUIE ANTHONY RAGOT
    36212 VERGARA, JUAN MIGUEL MUSNGI
    36213 VERGARA, KATRINA BANTOLINO
    36214 VERGARA, KERRY JAMES ERNEST YUMUL
    36215 VERGARA, KIMBERLEY LAFORGA
    36216 VERGARA, KIRSTY MARIE CINCO
    36217 VERGARA, LUCKY DEL MORO
    36218 VERGARA, MA GLENICE SANTOS
    36219 VERGARA, MA JOHANNA BRIZ
    36220 VERGARA, MARISSA SANTIAGO
    36221 VERGARA, MERRY NEZEL JOY SUBONG
    36222 VERGARA, NICOLA SANTIAGO
    36223 VERGARA, PAUL FRANCIS SERAFICA
    36224 VERGARA, PAULA BIANCA TRIA
    36225 VERGARA, ROBIN PANGANIBAN
    36226 VERGARA, ROMMEL SABADO
    36227 VERGARA, ROXANNE ROÑA
    36228 VERGARA, RUDOLPH JR CHIQUILLO
    36229 VERGARA, STEPHANIE ERICKA EWICAN
    36230 VERGAVERA, MICHELLE OPIANE
    36231 VERGAVERA, RACHEL SANTANDER
    36232 VERGEL, CHRISTINE YUZON
    36233 VERGEL DE DIOS, JAN EMIL PASTOR
    36234 VERGEL DE DIOS, ROMAN MIGUEL ABAD
    36235 VERGEL DE DIOS, VERONICA JOSEPHINE BALDEMOSADA
    36236 VERGONIA, JEANETTE CAYUBIT
    36237 VERGONIA, KHEM STEFFANIE BALANQUIT
    36238 VERIC, ANNABELLE SALDIVIA
    36239 VERIDIANO, JOANA MARIE FERNANDO
    36240 VERIDIANO, PIERE NICCOLO ROQUE
    36241 VERO, JAN KATHLEEN DAYON
    36242 VEROCEL, JUSTINE MARIE ALTAVANO
    36243 VEROLA, ROSEMARIE SAMBAYON
    36244 VERON, ANA SOPHIA CARIAGA
    36245 VERON, AVA CLARISSA CARIAGA
    36246 VERONA, CARRENCE LOUIE ANN COLLADO
    36247 VEROSIL, ORIEL ANN LAPUZ
    36248 VERSALES, MARIA VERONICA TERANA
    36249 VERSOLA, DAPHNE FELIZ LABOG
    36250 VERSOZA, JONAS IAN REYES


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:727 of 752


    Seq. No. N a m e

    36251 VERUEN, JOHN MICHAEL PANESA
    36252 VERULA, EXOPERIO SATUR
    36253 VERWASA, ARMON JAY GOROBAT
    36254 VERZO, MARIANNE TANMAJO
    36255 VERZO, MARK LAURENZ FRESNIDO
    36256 VERZO, VANESSA JOY OMAÑA
    36257 VERZOSA, CLEOFER PITPIT
    36258 VERZOSA, EDMALYN EBOJO
    36259 VERZOSA, ELAINE MAY CUDAL
    36260 VERZOSA, JOHN PAUL HIYAS
    36261 VERZOSA, JUDY REV VELAYO
    36262 VERZOSA, LOVELY JOY CREDO
    36263 VERZOSA, MARK ANTHONY MONTEROLA
    36264 VERZOSA, MELIZA MAE BARAAN
    36265 VERZOSA, NATHALIE RAE BAYWONG
    36266 VERZOSA, ROCHELLE GALLO
    36267 VESORDE, MAUREEN OLIVER
    36268 VESTIL, JESTIEN CUYAYA
    36269 VESTIL, MARIE ANTOINETTE MALPAS
    36270 VETORES, AILEEN ROSE SUBIA
    36271 VETUS, ANNA KATRINA BILGERA
    36272 VIADAN, ELIZALDE II MENDOZA
    36273 VIADO, MARLON MACANAS
    36274 VIADO, PRISCILLA VELUZ
    36275 VIADOR, HARFEL JANE MARQUEZ
    36276 VIAR, JEMAR JOSEPH MANLAPAZ
    36277 VIARDO, MAY ANNE PACRES
    36278 VIAÑA, ABIGAEL GABOR
    36279 VIBAL, JELLYBETH CAMPOLIO
    36280 VIBAL, JHANA MARIE MARCOS
    36281 VIBAR, EMILSON BONAVENTE
    36282 VIBAR, RAZCHAEL GUARIÑO
    36283 VICALDO, DANIELLE
    36284 VICENCIO, CATHERINE GARAY
    36285 VICENCIO, CLAIRE ALCALA
    36286 VICENCIO, EARNALYN TANIANA
    36287 VICENCIO, EDIHMEL SORIANO
    36288 VICENCIO, MYLA RENTINO
    36289 VICENCIO, TOSCA ZYRILLE CANTORIA
    36290 VICENTE, ALIJANDRA DAMPILAG
    36291 VICENTE, ARLAN DOMONDON
    36292 VICENTE, ERICKSON DUMLAO
    36293 VICENTE, IAN MCGUINNESS MONTAÑER
    36294 VICENTE, ISRAEL JORGE
    36295 VICENTE, JASMIN BADUA
    36296 VICENTE, JENIFER BORJA
    36297 VICENTE, JESSICA ROSANNE NANAM
    36298 VICENTE, JINALYN CATICAT
    36299 VICENTE, JOAN MAE SANTOS
    36300 VICENTE, KEREN JOYCE NIÑO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:728 of 752


    Seq. No. N a m e

    36301 VICENTE, MARIAN SOLTIS
    36302 VICENTE, MARLON QUINSAY
    36303 VICENTE, MICHELLE ARIZALA
    36304 VICENTE, NURHAYFA SAHIBUL
    36305 VICENTE, RAYMOND FRANCISCO
    36306 VICENTE, RIC DONALD BERMEJO
    36307 VICENTE, ROXANNE KAY EMETERIO
    36308 VICENTE, VICTORIA JANE NEPOMUCENO
    36309 VICENTINO, IRENE BORROMEO
    36310 VICERA, SYLVIA ROBENTA
    36311 VICERAL, DEXTER JOHN LOUIE EDRA
    36312 VICETE, RHEA GRACE ALEJABO
    36313 VICILLAJE, LAARNI TREECE BALAD
    36314 VICMUNDO, RENATO JR VIRAY
    36315 VICOY, MA AURORA DINGDING
    36316 VICOY, MAHARLIKA BALVEZ
    36317 VICTORIA, GEELYN MONSALVE
    36318 VICTORIA, IVORY LOVE VELLON
    36319 VICTORIA, JONALYN IBIS
    36320 VICTORIA, JOSE LORENZO CORONEL
    36321 VICTORIA, LAWRENCE ALLEN URBANO
    36322 VICTORIA, MARY ZHANTELLE RIBAYA
    36323 VICTORIA, NELSON VERDE
    36324 VICTORIA, ROLLAND JOSEPH CAPISTRANO
    36325 VICTORIA, RYAN RODRIGUEZ
    36326 VICTORIANO, AIRISH DAGANTE
    36327 VICTORIANO, KRESCEL ANN QUIMSON
    36328 VICTORINO, CIARA FAITH DIUMANO
    36329 VICTORINO, ROCHELLE PEÑA
    36330 VICTORINO, RONALD IAN TALENS
    36331 VICTORIO, ELAINE MAE DELOS REYES
    36332 VICTORIO, HANS CHRISTIAN RAMOS
    36333 VICTORIO, MECHILLE ANGILE MIOT
    36334 VIDA, ROSE ANN SARTO
    36335 VIDA, ROXANNE RECODO
    36336 VIDAD, GRACE BUENVIAJE
    36337 VIDAD, JASM DELF TALOSIG
    36338 VIDAD, JEANYLOU TRIA VILLAMOR
    36339 VIDAD, MANILYN GAY SAMONTE
    36340 VIDAL, ANNA KATHRINA AQUINO
    36341 VIDAL, BLEZEL RESERVA
    36342 VIDAL, CHEENNEE
    36343 VIDAL, DANA FE GENEVE MENDILLO
    36344 VIDAL, FIORELLA CHANG
    36345 VIDAL, LAURICE PEREZ
    36346 VIDAL, LOUISE ANGELIQUE APILADO
    36347 VIDAL, MA JOSEFINA DECENA
    36348 VIDAL, MARIANO JR MENDOZA
    36349 VIDAL, MOISES DONES
    36350 VIDAL, NIKKO CHAVEZ


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:729 of 752


    Seq. No. N a m e

    36351 VIDAL, PEARL MARJORIE GARCIA
    36352 VIDAL, RACHELLE ANNE ORTIGUERRA
    36353 VIDAL, RIO EUGENIO
    36354 VIDAL, VEA LUIRMA MIARFE MENDILLO
    36355 VIDALLO, ANNA LIZA FLORES
    36356 VIDALLO, KENNETH DELA VEGA
    36357 VIDALLON, BEATRICE PIÑON
    36358 VIDAURRAZAGA, CHIMENE TAN
    36359 VIDUYA, JENICA SHANE STO TOMAS
    36360 VIDUYA, LORIE MAE NIÑALGA
    36361 VIDUYA, OLIVIA SAWAL
    36362 VIEJO, KATHEREEN PANDAY
    36363 VIERNES, ALLAN RHEY CAÑA
    36364 VIERNES, CARMEVEE AGUSTINO
    36365 VIERNES, GENIE ROSE OREÑA
    36366 VIERNES, GERALDINE BEDAÑA
    36367 VIERNES, HONEY JEAN LAMPARAS
    36368 VIERNES, JEIZELE AGPAOA
    36369 VIERNES, JENIVY PERALTA
    36370 VIERNES, JESSICA ANN D'AZEVEDO
    36371 VIERNES, JHONA AGARPAO
    36372 VIERNES, LIAHONA ZARAHEMLA
    36373 VIERNES, LIEZLE ESTABILLO
    36374 VIERNES, LUANA MARIE AGDEPPA
    36375 VIERNES, MHELARIZ AGSUNOD
    36376 VIERNES, NEVA JANE VIDAD
    36377 VIERNES, NINOTCHKA CALAMAAN
    36378 VIERNES, PRENSCITA DE LIMA
    36379 VIERNES, PRINCESS ANNE URUBIO
    36380 VIERNES, SAMARA GILLIAN ALEC ROGADO
    36381 VIERNES, SHIELA MARRIE COLANSE
    36382 VIERNEZA, ELBERT ALVAREZ
    36383 VIGUILLA, DANEUVE BRIX TAYAG
    36384 VIGUILLA, MARY JANE MORTEL
    36385 VIJANDRE, JONATHAN FLORES
    36386 VILA, CHARITY PRIDAS
    36387 VILA, CHERRY MAIKO INDIOLA
    36388 VILA, EDELYN PAESTE
    36389 VILA, MARIANE CLARISSE TORREJOS
    36390 VILA, PIERRE PAOLO SACRAMENTO
    36391 VILAN, RAQUEL MUÑOZ
    36392 VILELA, LOVEY SHANE LIGAS
    36393 VILGERA, AGNES CANTOS
    36394 VILI, ARIENE PICARDAL
    36395 VILLA, ALVIN PALINGCOD
    36396 VILLA, AURELIO SADDAM BOTILAS
    36397 VILLA, CHERRY MAE TAJON
    36398 VILLA, DIANA MALABANAN
    36399 VILLA, DON LIRAZAN
    36400 VILLA, EYYA JO BARAHAN


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:730 of 752


    Seq. No. N a m e

    36401 VILLA, JAMAYLIN ABUZO
    36402 VILLA, JOHN MARK LAUDENORIO
    36403 VILLA, JOSZOA PACION
    36404 VILLA, KAREN MAEVE DALEJA
    36405 VILLA, MARA GAMBOA
    36406 VILLA, MARCELLE JANE REMIGIO
    36407 VILLA, MARIE CATHERINE RAMOS
    36408 VILLA, MARK JOSEPH CALLETOR
    36409 VILLA, NATALIE GRACE PIE
    36410 VILLA, RECHELLE LANZAGARITA
    36411 VILLA, VANESSA VIRGINES
    36412 VILLA-REAL, NICHOLAS PAULO VILLANUEVA
    36413 VILLABESA, KRISTIAN RAY DELA CRUZ
    36414 VILLABITO, ROSARIE AVILES
    36415 VILLABRILLE, WEENA LAVADOR
    36416 VILLABROZA, KENNETH CASTILLO
    36417 VILLABROZA, MARIA KATRINA GARCIA
    36418 VILLACAMPA, DANELLE JOY RAMIREZ
    36419 VILLACERAN, JAMIE LLAMADO
    36420 VILLACERAN, RIALYN MABANSAG
    36421 VILLACILLO, RENER JOHN ABELLANA
    36422 VILLACIN, MAY SAVANNAH YNTIG
    36423 VILLACITE, ERIS DEL PRADO
    36424 VILLACORTA, AZEL UY
    36425 VILLACORTA, HECTOR PEREZ
    36426 VILLACORTA, J'OLIVER SAN PEDRO
    36427 VILLACORTA, KATE MARGARETH PADILLA
    36428 VILLACORTA, LADEE GIE MORILES
    36429 VILLACORTA, LEAH MAE ERIGBUAGAS
    36430 VILLACORTE, MA SHEENA SOLIS
    36431 VILLACRUZ, KATHLEEN LEIGH ADANZA
    36432 VILLADELGADO, KRISSIE SHAYNE FELICIDARIO
    36433 VILLADIEGO, MA BERNADETTE BITOON
    36434 VILLADOLID, MARVIN MAGALLANES
    36435 VILLADULID, KRYSTEL SAN JUAN
    36436 VILLAESCUSA, CRISLYN FALCATAN
    36437 VILLAESTER, JULIE ANN MACALALAD
    36438 VILLAFLOR, BRENT RYDER SALDITOS
    36439 VILLAFLOR, CARLO VANCE ALLAPITAN
    36440 VILLAFLOR, ELIJOHN DE VERA
    36441 VILLAFLOR, GREZON MENCHAVEZ
    36442 VILLAFLOR, HAIDEE KEICEE TAGUBA
    36443 VILLAFLOR, MARIGOLD DIANCIN
    36444 VILLAFLOR, MARJORIE MAQUIDATO
    36445 VILLAFLOR, MICHELLE LORENY SANCHEZ
    36446 VILLAFLOR, SARAH GRACE VILLAS
    36447 VILLAFLOR, SHAIRA YVE CRISOSTOMO
    36448 VILLAFLOR, WELGYN TOLENTINO
    36449 VILLAFLORES, CHARIE REYES
    36450 VILLAFLORES, JONALYN PARDO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:731 of 752


    Seq. No. N a m e

    36451 VILLAFLORES, NAOMI KOHEN SOREÑO
    36452 VILLAFRANCA, CAROLYN MAE RODRIGUEZ
    36453 VILLAFRANCA, ELMOR JOHN TAPASAO
    36454 VILLAFRANCA, ROSA ANGELA TAN MOYA
    36455 VILLAFUENTE, BRYLL VILLAPEZ
    36456 VILLAFUERTE, BERNADETTE CRUZ
    36457 VILLAFUERTE, CHRISTINE AGUILAR
    36458 VILLAFUERTE, JO ANN MIER
    36459 VILLAFUERTE, JOHNJOHN DE LA SOLIDAD
    36460 VILLAFUERTE, JOYCEL EM MAHILUM
    36461 VILLAFUERTE, LEAH AYEZZA CERDEÑA
    36462 VILLAFUERTE, MA ELAIZA RECIO
    36463 VILLAFUERTE, REBYGRACE DIANE MENDIORO
    36464 VILLAFUERTE, RHEA PANILAG
    36465 VILLAFUERTE, RODEL BALUMAGA
    36466 VILLAGOMEZ, RACHELLE ANN HERNANDEZ
    36467 VILLAGRACIA, ARIANNE PAGUAGAN
    36468 VILLAGRACIA, CHASEKALYN SONZA
    36469 VILLAGRACIA, JORVI BERNALES
    36470 VILLAHERMOSA, ANGEL PAOLO BORROMEO
    36471 VILLAHERMOSA, JANINE RAINE BALLESTEROS
    36472 VILLAJUAN, LADY JANE
    36473 VILLALOBOS, ARLENE BALAGTAS
    36474 VILLALOBOS, GUIA SANTOS
    36475 VILLALOBOS, MARK ALVIN IGNES
    36476 VILLALON, ARSENIO THOMAS IV MERCADO
    36477 VILLALON, CATHERINE KATE LAYOS
    36478 VILLALON, CORNELIUS JR PANONGON
    36479 VILLALON, ELHAM FERNANDO
    36480 VILLALON, MARIAN BERDON
    36481 VILLALON, MARIAN LOU OCTAVIO
    36482 VILLALON, MARIBEL GARAN
    36483 VILLALON, MARY RENALYN LO-AYON
    36484 VILLALON, PINKY GERASTA
    36485 VILLALUNA, JELIE ANNE DE LOS REYES
    36486 VILLALUNA, JOHN ALBERTITO LAUTA
    36487 VILLALUNA, ROBERTO JR MORALES
    36488 VILLALUZ, ARMARIE ESCARILLA
    36489 VILLALUZ, GENESIS CARLO NIÑO ENER RAMOS
    36490 VILLALUZ, LEAMSI MARIE SONSONA
    36491 VILLALUZ, MARIE RANELLE DANGARANG
    36492 VILLALUZ, SHERYL BERNAS
    36493 VILLAMALA, KATHYREN GUATCHIN
    36494 VILLAMAR, ANGELO ODRONIA
    36495 VILLAMAR, KERWIN MARK EMMANUELLE DE GUZMAN
    36496 VILLAMATER, MICHAEL QUESEA
    36497 VILLAMAYOR, MARIA CRISELDA BALBINO
    36498 VILLAMAYOR, RACHEL ANN FRANCISCO
    36499 VILLAMAYOR, ROBELLE ROXAS
    36500 VILLAMIL, MOLLY LOIS ALFEREZ


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:732 of 752


    Seq. No. N a m e

    36501 VILLAMIN, CHARMAINE BAUTISTA
    36502 VILLAMIN, DONELL RICHARD MARTINEZ
    36503 VILLAMIN, KAREN ARES
    36504 VILLAMIN, KRIZTHINE ROSE PASTRANA
    36505 VILLAMIN, VINA MICHELLE VINUYA
    36506 VILLAMOR, ADRIANNE LANZADERAS
    36507 VILLAMOR, AFRILLE JEANSEN BOLIGAO
    36508 VILLAMOR, ANA MARIE TARNATE
    36509 VILLAMOR, CAMILLE LORCA
    36510 VILLAMOR, CAROLINE BESS BABASA
    36511 VILLAMOR, CRISYL ANTONNETT NOTARTE
    36512 VILLAMOR, ELISA KARINA CACERES
    36513 VILLAMOR, ERIKA MATUTINA
    36514 VILLAMOR, GUILLEN MARIE PENDON
    36515 VILLAMOR, HAZEL JEAN INVENTOR
    36516 VILLAMOR, JACQUELOU CAMEJA
    36517 VILLAMOR, JINKY ROSE LUNA
    36518 VILLAMOR, JOATHAM SETH CEBRIAN
    36519 VILLAMOR, JOHN NICHOLAS MANANSALA
    36520 VILLAMOR, KATHLEEN PONCE BARCELON
    36521 VILLAMOR, KATRINA JOYCE DY
    36522 VILLAMOR, KIMBERLY BAJA
    36523 VILLAMOR, LEONARDO CUENO
    36524 VILLAMOR, MA ISABEL GASAL
    36525 VILLAMOR, MICHELLE ANN BLASQUEZ
    36526 VILLAMOR, PATRICK JOSEPH DE LEON
    36527 VILLAMOR, PEARL ANGELIE CRISTI MARTINEZ
    36528 VILLAMOR, RIKKA MALAZARTE
    36529 VILLAMOR, ROMAR GUCOR
    36530 VILLAMOR, SHEILA MARIE TIBAY
    36531 VILLAMOR, WINDELMARK
    36532 VILLAMORA, RIZELLE NICOLE PRESTON
    36533 VILLAMOREL, VIVIEN CANCHELA
    36534 VILLANGCA, DANIEL JOSHUA TORRES
    36535 VILLANIA, JENNIFER MARIE COPAWAY
    36536 VILLANIL, SHENNA ILA PENECITOS
    36537 VILLANO, ANNA KATRINA CHUA
    36538 VILLANOS, RAYMUND SANTANDER
    36539 VILLANUEVA, AAROL PAUL PALAROAN
    36540 VILLANUEVA, ANGELO GABRIEL BANHAO
    36541 VILLANUEVA, ANJO MEMORACION
    36542 VILLANUEVA, ANN LORAINE DEE
    36543 VILLANUEVA, ANNA MARIE SALEM
    36544 VILLANUEVA, APRIL-ANN MANUDON
    36545 VILLANUEVA, ARIES SION
    36546 VILLANUEVA, ASLIEGH SHARDIN EUGENIO
    36547 VILLANUEVA, BENIGNO SUNGA
    36548 VILLANUEVA, BEVERLY CHRISTINE DURAC
    36549 VILLANUEVA, CARLAVYN RIVERA
    36550 VILLANUEVA, CHARLES JOSEPH OCAMPO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:733 of 752


    Seq. No. N a m e

    36551 VILLANUEVA, CHARLYN CATONG
    36552 VILLANUEVA, CHESKA MAE RESPONSO
    36553 VILLANUEVA, CLARISSA SARMIENTO
    36554 VILLANUEVA, DENISE MARIE DIMAANO
    36555 VILLANUEVA, DIANA MARIE MIRAPLES
    36556 VILLANUEVA, DIANA ROSE MAWIRAT
    36557 VILLANUEVA, DIANDRA DAWN BOONE
    36558 VILLANUEVA, DIANNE ROSS SIENA
    36559 VILLANUEVA, DINKY ROVER LIM
    36560 VILLANUEVA, DIVINE GRACE SANCHEZ
    36561 VILLANUEVA, EDEN CORPUZ
    36562 VILLANUEVA, ELONA FERNANDEZ
    36563 VILLANUEVA, FE MARIE RUIZ
    36564 VILLANUEVA, FLORANGEL ALGUIR
    36565 VILLANUEVA, FRANCIA MARIE ACERET
    36566 VILLANUEVA, FRENA TABAR
    36567 VILLANUEVA, GARRY BATAAN
    36568 VILLANUEVA, GERARD PAOLO FLORES
    36569 VILLANUEVA, GINA ALEXIS RODRIGUEZ
    36570 VILLANUEVA, HAROLD SAMSON
    36571 VILLANUEVA, INNA KRIZA GARCIA
    36572 VILLANUEVA, IRMA ROSE BERDOL
    36573 VILLANUEVA, JACQUELYN SAN MIGUEL
    36574 VILLANUEVA, JAKE AUSTRIA
    36575 VILLANUEVA, JANEL KAY ORTIZ
    36576 VILLANUEVA, JAYMAR RAMOS
    36577 VILLANUEVA, JERVY LANDAYAN
    36578 VILLANUEVA, JESRY REYES
    36579 VILLANUEVA, JESSA CORBILLA
    36580 VILLANUEVA, JHONNA MAE GEMAL
    36581 VILLANUEVA, JHONNA VEE JAUDALSO
    36582 VILLANUEVA, JIMMY ELEONOR
    36583 VILLANUEVA, JIMMY CHRISTOPHER ALFEREZ
    36584 VILLANUEVA, JOLAN OLAY
    36585 VILLANUEVA, JOSEPH ANTHONY RONARD ZARA
    36586 VILLANUEVA, JOVIE PACITENG
    36587 VILLANUEVA, JOYCE KAREN MENDOZA
    36588 VILLANUEVA, JUSTINE BIEN DAYAPERA
    36589 VILLANUEVA, KAISIE LACAMPUENGA
    36590 VILLANUEVA, KARINA BIANCA MABALAY
    36591 VILLANUEVA, KARYL STEPHANIE LABALAN
    36592 VILLANUEVA, KATHERINE CAINGLET
    36593 VILLANUEVA, KATHLEEN FAITH DINAUANAO
    36594 VILLANUEVA, KATRINA BAREO
    36595 VILLANUEVA, KLEAN CATACUTAN
    36596 VILLANUEVA, KRISTOFFER JOSEPH DURIAS
    36597 VILLANUEVA, KRISVEE EPISTOLA
    36598 VILLANUEVA, LARA SABINE OUANO
    36599 VILLANUEVA, LEWILLIN GO
    36600 VILLANUEVA, LUTHER ESMABE


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:734 of 752


    Seq. No. N a m e

    36601 VILLANUEVA, LYNARA MONJE
    36602 VILLANUEVA, MA BRIZA VILLAFLORES
    36603 VILLANUEVA, MA CHRISTINA ELNAR
    36604 VILLANUEVA, MA NORMA SALDUA
    36605 VILLANUEVA, MA TERESA ELNAR
    36606 VILLANUEVA, MARCO JAKE LUCERNAS
    36607 VILLANUEVA, MARI ROSE TORRES
    36608 VILLANUEVA, MARIBEL DIAZ
    36609 VILLANUEVA, MARK FORES
    36610 VILLANUEVA, MARK ANDREW MEDRANO
    36611 VILLANUEVA, MARLON CRIS TAN LEE
    36612 VILLANUEVA, MARY CRIS ESPIRITU
    36613 VILLANUEVA, MARY GRACE FLORESTA
    36614 VILLANUEVA, MELODY JOY MANUEL
    36615 VILLANUEVA, MIRASOL SUMAWAY
    36616 VILLANUEVA, MONICA PILAR
    36617 VILLANUEVA, MYDA FLOR GALICINAO
    36618 VILLANUEVA, NENA LOU DE JUAN
    36619 VILLANUEVA, NIKKI LYNN MAGSAYO
    36620 VILLANUEVA, NORENE ROSE MANGULABNAN
    36621 VILLANUEVA, NORIZA LEANA ALCALA
    36622 VILLANUEVA, PAOLA BIANCA SANTOS
    36623 VILLANUEVA, PATRICK JONATHAN BRAVO
    36624 VILLANUEVA, PHOEBE OCALEÑA
    36625 VILLANUEVA, PRINCE EDWARD ESPIRITU
    36626 VILLANUEVA, RACHEL RAFOLS
    36627 VILLANUEVA, RACHEL ANNE BUENSUCESO
    36628 VILLANUEVA, RACKMIL CARON
    36629 VILLANUEVA, REANNE KRYSTEL BAUTISTA
    36630 VILLANUEVA, RECHILLE GALINDO
    36631 VILLANUEVA, RONEL SANTOS
    36632 VILLANUEVA, ROSE ANN MONTEALTO
    36633 VILLANUEVA, ROY JR BALLESTEROS
    36634 VILLANUEVA, RUSSEL JASON PALARCA
    36635 VILLANUEVA, SHANEL REYES
    36636 VILLANUEVA, SHEE ANN RAGADIO
    36637 VILLANUEVA, SHERYL PADRONES
    36638 VILLANUEVA, SHIELA MAE RIÑA
    36639 VILLANUEVA, STEPHEN JOSEPH DURIAS
    36640 VILLANUEVA, THEA DIONNE TADEO
    36641 VILLANUEVA, THERESA MARIE AGOO
    36642 VILLANUEVA, TRINA MARIEL SERRA
    36643 VILLANUEVA, VERONICA THERESE LARRAZABAL
    36644 VILLANUEVA, VINNOE MARIANO
    36645 VILLAPA, JANA JOYCE NAVALTA
    36646 VILLAPANDO, APRILYN CAUSAPIN
    36647 VILLAPANDO, DIONELLA KAMILLE ORTEGA
    36648 VILLAPANDO, KATY KAY ODOÑO
    36649 VILLAPANDO, VIVA MAE CADALSO
    36650 VILLAPAÑA, SUZETTE DAYRIT


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:735 of 752


    Seq. No. N a m e

    36651 VILLAR, ALJON BERNABE
    36652 VILLAR, BARBARA AQUINO
    36653 VILLAR, ERIK ANGELO GRIARTE
    36654 VILLAR, HAZEL FERNANDEZ
    36655 VILLAR, HELEN BAYDO
    36656 VILLAR, KERVIN LANCE TOMALON
    36657 VILLAR, KRISHANNE ROSE MANALO
    36658 VILLAR, KRISTINE HANNA ARCOS
    36659 VILLAR, LIZA LOU FERNANDEZ
    36660 VILLAR, LYKAMAE BAS
    36661 VILLAR, MARY GRACE BENAGUA
    36662 VILLAR, MARY ROSE DAJAY
    36663 VILLAR, RACHELLE NAGAMOS
    36664 VILLAR, RICHARDSON SANTOS
    36665 VILLAR, SARENWIL SEAN HUGO
    36666 VILLARAMA, ANGELICA BUENAVENTURA
    36667 VILLARAMA, MARC DHENETTE DE GUZMAN
    36668 VILLARAMA, REAN JEAN GO
    36669 VILLARAN, MARIEL ALEJANDRO
    36670 VILLARANTE, DEAN MANUEL BAET
    36671 VILLARANTE, JAN CEDRIC ROSLYN
    36672 VILLARAZA, IRIS JANELLE ESTIPONA
    36673 VILLARBA, RUTH DIVINA
    36674 VILLAREAL, ANDREA AMOR CONDE
    36675 VILLAREAL, CRISSA MARIZ BARCELONA
    36676 VILLAREAL, FERD CONSTANTINO
    36677 VILLAREAL, KATHRINE ADRIEN LIWANAG
    36678 VILLAREAL, RUDOLPH LIWANAG
    36679 VILLAREAL, SARAH JANE PARES
    36680 VILLAREAL, TERESA MAY BARON
    36681 VILLAREAL, VANESSA ORTIZ
    36682 VILLAREMO, DEBBIE JOY BATOSALEM
    36683 VILLAREN, CHARMAGNE BOLIGAO
    36684 VILLAREY, ELIZA MARIE NATIVIDAD
    36685 VILLAREÑA, FLORDEMARLYN DEMECILLO
    36686 VILLARIAS, GHIA NANS LUMOGDANG
    36687 VILLARIAS, RESYL GALDO
    36688 VILLARICO, MA VERA AMORE TORMES
    36689 VILLARICO, MARBEN BALIWAG
    36690 VILLARIN, CHRISTIAN LEVI CID
    36691 VILLARIN, JEANNIE ROSE DEMORAL
    36692 VILLARIN, KENEATH ANNE CUSTODIO
    36693 VILLARINO, AARON DE GUZMAN
    36694 VILLARINO, JOHN MICHAEL SABENORIO
    36695 VILLARIZA, LOVELYMAE VERTUDES
    36696 VILLARMIA, VENIZZA JANE NACU
    36697 VILLAROJO, MADELAINE SALVADOR
    36698 VILLAROMAN, JUNELEINE HAZEL VELASQUEZ
    36699 VILLAROMAN, MARIVIC DANTIS
    36700 VILLAROMAN, NADIA MATRIANO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:736 of 752


    Seq. No. N a m e

    36701 VILLAROSA, CYNDRILLE MATUCADING
    36702 VILLAROSA, LEI DONNAVETTE SANTIAGO
    36703 VILLAROSA, MA NEZETH BESINA
    36704 VILLARROEL, JULIE ANNE MARIE CUISON
    36705 VILLARRUZ, KIM CHARMAINE RAMOS
    36706 VILLARTA, JARIZA PACILAN
    36707 VILLARTA, PATRICIA JOY HINDAP
    36708 VILLARTA, RYAN EDIZAR MINGALA
    36709 VILLARUBIA, ANN MARIE VILAR
    36710 VILLARUBIA, MARY CLAIRE FUENTES
    36711 VILLARUEL, ANDRES PAOLO TIGLAO
    36712 VILLARUEL, ERVIN JHON PAULINO
    36713 VILLARUEL, JERAMIE PIÑARROYO
    36714 VILLARUEL, MARYNEL VILLARIN
    36715 VILLARUEL, NOVE MAE CALO
    36716 VILLARUEL, ROSE ARRYL GRACE QUIMORA
    36717 VILLARUEL, SHEENA PENUELA
    36718 VILLARUEL, VERNE ALLAN FELICIANO
    36719 VILLARUEL, WILSON JAMES MONLEON
    36720 VILLARUZ, ANNA YSABEL PADUA
    36721 VILLARUZ, EVE ROGIE CERBO
    36722 VILLARUZ, KARLO IVAN MARVI MARQUEZ
    36723 VILLARUZ, MAR CHINO BELO
    36724 VILLARUZ, VINSON LAZARO
    36725 VILLAS, APRIL SUNSHINE GALANGGA
    36726 VILLAS, GINALYN LEGASPI
    36727 VILLAS, IRENE CARA TEMEÑA
    36728 VILLAS, MARIA CONCESA LUCERO
    36729 VILLAS, MIKKO ALEXIS PAMINTUAN
    36730 VILLAS, RHEA ANN FRONES
    36731 VILLAS, ROVIL TUPAS
    36732 VILLAS, ZOHN ANDREW NAPARAN
    36733 VILLASANTA, ANGELIE ELLERA
    36734 VILLASENCIO, VANESSA PAQUERA
    36735 VILLASEÑOR, MARIJOE ABEJAR
    36736 VILLASIN, TRINA CUARTERO
    36737 VILLASIS, JENNY JOY NABOYA
    36738 VILLASIS, LEIZYL ARGUELLES
    36739 VILLASIS, ROGIE JOAN CORTES
    36740 VILLASTER, JOY BATICOS
    36741 VILLAVER, JOSHUA ROBERT MISLANG
    36742 VILLAVERDE, GRACE PETALLO
    36743 VILLAVERDE, JOAN KAYE TAGUINOD
    36744 VILLAVICENCIO, ELENA ROSE ZAMORA
    36745 VILLAVICENCIO, KATRIN QUIAMBAO
    36746 VILLAVICENCIO, NOELLE KRISTINE OVENSON
    36747 VILLAVICENCIO, OLIVER FELICIANO
    36748 VILLAVICENCIO, RAY BILLY NOBLE
    36749 VILLAVIRAY, JOY DE GUZMAN
    36750 VILLEGAS, CAREN JOY CUMBAAS


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:737 of 752


    Seq. No. N a m e

    36751 VILLEGAS, CARLA THERESA OÑATE
    36752 VILLEGAS, CAROL MARIÑAS
    36753 VILLEGAS, DIANE PATRICIA MARIE CRUZ
    36754 VILLEGAS, ENRIQUE JR TIOZON
    36755 VILLEGAS, FRITZIE CAPISTRANO
    36756 VILLEGAS, GERALD CAMACHO
    36757 VILLEGAS, JEMIMAH NOBELLE TABAMO
    36758 VILLEGAS, JERALD RADA
    36759 VILLEGAS, JERVY ROBLES
    36760 VILLEGAS, JESSA MEDES
    36761 VILLEGAS, JO-ANNE PANGAN
    36762 VILLEGAS, JOHN PAUL SISON
    36763 VILLEGAS, KENNETH OLIVER BAGTASO
    36764 VILLEGAS, KRISTINE RAMOS
    36765 VILLEGAS, LAURENCE ROVI RIVERA
    36766 VILLEGAS, MARIELLE MICA FAUSTINO
    36767 VILLEGAS, MARK NIÑO ISIDRO
    36768 VILLEGAS, MARY BETH ABORIDO
    36769 VILLEGAS, MARY GRACE PURUGGANAN
    36770 VILLEGAS, PRECIOUS SABADO
    36771 VILLEGAS, REA CHESKA CASTRO
    36772 VILLEGAS, RENEE ANGELICA BLISS
    36773 VILLEGAS, ROBINSON YEE
    36774 VILLEGAS, TRISHA CAMILLE AGUILAR
    36775 VILLEJO, JIMSONFRITZ TEVES
    36776 VILLEJO, LEAH ANN KRISTIE BARBOSA
    36777 VILLENA, ALHEN PATRICK ULANDAY
    36778 VILLENA, CLARKEN JOHN PARAOAN
    36779 VILLENA, DANICA LOU AURIQUE
    36780 VILLENA, JENIFER VILLARUEL
    36781 VILLENA, LARA KARISSA CASTILLO
    36782 VILLENA, LEAH MALIGALIG
    36783 VILLENA, MARION JANELLE ALINSO
    36784 VILLENA, MARK ANGELO PADRE
    36785 VILLENA, PATRICK SARMIENTO
    36786 VILLENA, RENELLE ANNE SASOT
    36787 VILLENAS, MARK CHRISTIAN MACASERO
    36788 VILLERO, ANGELICA LLOREN
    36789 VILLESTAS, DARWIN GIL INSERTO
    36790 VILLETA, MIKAEL RUBANTE
    36791 VILLETE, JOANNA MARIE PARLAN
    36792 VILLO, MELANIE SALAZAR
    36793 VILLODRES, MAECEL CASTAÑO
    36794 VILLONDO, JOFERT REYES
    36795 VILLONES, KYRYLL MORAN
    36796 VILLORENTE, ROGIE ORTEGA
    36797 VILLOSO, NORLYN BIGAYAN
    36798 VILLOSTAS, YVETTE KRISTINE MORTEL
    36799 VILLOTA, FRANCIS JAY VERGARA
    36800 VILLOTA, INGRID DYAN ESCALANTE


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:738 of 752


    Seq. No. N a m e

    36801 VILLOTA, KAREN NERIER
    36802 VILLOTA, MERRY CRIS FELISILDA
    36803 VILLOTE, MARIA ANA ESPAÑA
    36804 VILONERO, REGIENALD SUBONG
    36805 VILORIA, CHELIZ LOVE JOANNA KLAR
    36806 VILORIA, DENISSE LUCILLE BUMANLAG
    36807 VILORIA, ELAINE LUZ FERRER
    36808 VILORIA, GLENAVEL SUMALJAG
    36809 VILORIA, HEZEL MAY SUMALJAG
    36810 VILORIA, JERMAINE WINDA PASCUA
    36811 VILORIA, JESSA CABUTUTAN
    36812 VILORIA, MARIYA ROSARIO DAYMIEL
    36813 VILORIA, MARK ANDREW CUSTODIO
    36814 VILORIA, MARY VANICE LELINA
    36815 VILORIA, NORLYN MARRIE TINIO
    36816 VILORIA, RICHARD DELA CRUZ
    36817 VILORIA, RICHARDSON MOBREROS
    36818 VILORIA, SARAH JANE MANZANO
    36819 VILORIA, YAEL BUMANLAG
    36820 VILUAN, MARY ANN ONG
    36821 VINAGRERA, KATHERENE MARCOS
    36822 VINAGRERA, KHRIZIA MAE NUÑEZA
    36823 VINARAO, FRANKIE BOY GATAN
    36824 VINARAO, VINCE ARDEE GUMPAL
    36825 VINCOY, MAUREEN MUÑEZ
    36826 VINGSON, NEIL JOSEPH ESTANDARTE
    36827 VINGSON, VICTORIA ANN ALMAREZ
    36828 VINLUAN, BENJAMIN MORE
    36829 VINLUAN, JOSEPH QUISORA
    36830 VINLUAN, KRISTINE ADELLE SARMIENTO
    36831 VINLUAN, PAUL ALVIN LAGGUI
    36832 VINO, MARIA ELOISA NUQUI
    36833 VINOYA, CRISTAL JANE REAMICO
    36834 VINOYA, LISBETH FAYE AGBULOS
    36835 VINOYA, LOVELY JOY CUISON
    36836 VINTA, SARAH JANE PARAISO
    36837 VINUYA, JOHN PAUL PASCUA
    36838 VINUYA, LUIS ROMNIC EMBUSCADO
    36839 VINUYA, NASHSEP FERNANDEZ
    36840 VINUYA, ROSELLE VICUÑA
    36841 VINUYA, SARAH KAY MIRIAM RAVELA
    36842 VINZON, MA VICTORIA ANDRES
    36843 VIOLA, ELAINE JOY CARLOS
    36844 VIOLA, KRISTINE BIANCA ALBANO
    36845 VIOLADO, MICHELLE CABILES
    36846 VIOLETA, DOMINIQUE CLAIRE LEDESMA
    36847 VIRATA, KHAY MICHELLE SARONA
    36848 VIRAY, DAN CHRISTIAN UBANDO
    36849 VIRAY, DENNIS GOMEZ
    36850 VIRAY, ERICSON MANALO


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:739 of 752


    Seq. No. N a m e

    36851 VIRAY, GEZELLE ANNE ALDANA
    36852 VIRAY, JEREMY BENTON PLAZA
    36853 VIRAY, KATRINA KATHLEEN SOLIS
    36854 VIRAY, KRISTEL ANNE DE GUZMAN
    36855 VIRAY, MA IRENE CABURNAY
    36856 VIRAY, MICHAELA NUQUE
    36857 VIRAY, MONALIZA RABAYA
    36858 VIRAY, MYCAH ORNELLA ANGUE
    36859 VIRAY, ROBETH BRYLLE LUGTU
    36860 VIRAY, TYRONNE JAY KALAW
    36861 VIRAY, XYNETH KEITH MALLARI
    36862 VIRI, EMMANUEL PAGTALUNAN
    36863 VIRTUCIO, DANIEL BASIT
    36864 VIRTUDAZO, KATHLEEN MAGANTE
    36865 VIRTUDAZO, MISHA DENISE CASTIJON
    36866 VIRTUDES, JENIFFER PEÑARROYO
    36867 VIRTUDES, JOHNNY CEBALLOS
    36868 VIRTUDES, KAREN TIFFANY VARQUEZ
    36869 VIRTUDES, KEITHLEEN MAE MUMAR
    36870 VIRTUDES, WILSON MENAJE
    36871 VIRTUSIO, MA RIZEN MAGTIBAY
    36872 VISARRA, PATRICK GEOFFREY ABESIA
    36873 VISAYA, JEFFERSON VITALICIO
    36874 VISAYA, MORTIMER DERONE
    36875 VISAYA, VEECHEE MARICAR LIBATIQUE
    36876 VISBAL, MARJORIE JAVINES
    36877 VISCAYNO, VINCE BRYAN BONDOC
    36878 VISITACION, CARL ANGELIE MARATAS
    36879 VISITACION, MARIA THERESE YUSON
    36880 VISITACION, ROCHELLE MAE AQUINO
    36881 VISMONTE, AILENE
    36882 VISPERAS, AILEEN DARLENE COLUMBRES
    36883 VISPERAS, ANGELICA GALANG
    36884 VISPERAS, CLARENCE JOY MANGALIAG
    36885 VISPERAS, MA NIÑA AURORA ALCALDE
    36886 VISPERAS, MAE KIMBERLY TUCAY
    36887 VISPERAS, SHERYL BACERRA
    36888 VISTA, ALVIN MORGIA
    36889 VISTA, ERIKA JENNEL NONATO
    36890 VISTA, KRISTINE MAE OLACO
    36891 VISTA, MARY KIM ARTETA
    36892 VISTA, MARY ROSE MAYOR
    36893 VISTA, SHEILA NAPAY
    36894 VISTAL, HANAH MAE GARING
    36895 VISTAL, JO-ANNE JUANEZA
    36896 VISTAN, CHARMAINE PEREZ
    36897 VISTAN, FLOREJEM BALINGIT
    36898 VISTE, MARYANN CABUG
    36899 VISTRO, CHERRY ANGELI CORPUS
    36900 VISUYAN, NEIL GAY POLIQUIT


    Roll of Successful Examinees in the
    NURSE LICENSURE EXAMINATION
    Held on JULY 2 & 3, 2011
    Released on AUGUST 19, 2011 Page:740 of 752


    Seq. No. N a m e

    36901 VITAL, ALYANNA JOY NAGUIT
    36902 VITAL, JOHN OLIVER TUAZON
    36903 VITAL, JONNEL BONLEON
    36904 VITALES, FIDEZ AMOR PASALO
    36905 VITALEZ, JESSIE JOHN SAN PASCUAL
    36906 VITALISTA, RONA-IVANKA SANTIAGO
    36907 VITALIZ, REZIERL TARLET
    36908 VITAN, EZIQUEL MARTIN
    36909 VITANCOL, CHARVIN NATI
    36910 VITANGCOL, CHRISTINE SALAVERIA
    36911 VITANGCUL, ILYN GRACE DULCE
    36912 VITE, PATRICIA ALEXIS SORNILLO
    36913 VITERBO, DULCE CORAZON SOCORRO
    36914 VITERBO, JENNY CATACUTAN
    36915 VITERBO, VERONICA NEUDA
    36916 VITOR, EARL JUZZEN GUZMAN
    36917 VITOR, STEPHANIE JUMAWID
    36918 VITRIOLO, AVEGAIL DEREQUITO
    36919 VITTO, JASMINE VIRGINIA ALEA
    36920 VITUG, ANDREW TERCIANO
    36921 VITUG, KEVIN SUNDIAM
    36922 VITUG, MARIE JESSICA ABOLENCIA
    36923 VITUG, RIECHARLS MIRANDA
    36924 VIVA, PETER BALIJI
    36925 VIVAR, MARIA ANGELINE VERGARA
                      

    Entrepreneurs, Get Ready to Adore The Tour de France 

    Reposting from July 2014

    Day 1: Tour de France: Victory to Marcel Kittel 2014
    If you're an entrepreneur, I'm going to make you a giant fan of the bike race known as the Tour de France (#TdF) this summer, because nothing comes as close to life in a startup as this crazy month-long race of short- and long-term challenges.  Nothing can teach you how to crash better, how to get up, dust yourself off and get back in the race fast, how to build and work with a team and most importantly nothing can teach you how to endure and just keep going.

    I've been an entrepreneur for many years and I've been a CEO, a CMO and a founder.  I've been in startups that were successful with exits that included a sale, a stock swap, a merger, as well as in startups that flopped and died a sad death. But until I spent the summer of 2011 sitting in a fifth-floor walk-up apartment in Grenoble as the breeze blew the cold mountain air through the big French windows, waving the gauzy white curtains like race flags, watching the race day after day on a small French black and white TV with no remote, as well as going to stand in the rain for several stages to watch the race live, did I finally get it.  The race includes every up and down any start-up team member can ever face.  It's perfect that we took  the word "entrepreneur" from the French to describe the insane enterprise of startups.

    Watch the first few days of the Tour de France as the terrain is mostly flat and reasonable and the riders are fresh and strong -- doesn't it look like fun? Anyone can do it! Then watch the second week as they hit the mountains and the fair-weather players start to drop, peel off, crash or have to give up due to injury.  And then, by the third week, you'll be sitting there watching how each team works together or doesn't -- and you'll understand in a deep visceral way what a team is, why they matter, how they work (or don't) and why they can do more together as a team, than one person ever can do.

    And if you're lucky enough to be sitting in a bar in a quiet dusty town in the south of France for the last week or in Lyon or Limoges or LeMans or Lourdes, you'll be be blessed to watch it in the hot afternoon with some Frenchman or woman who will get a little drunk with you and a lot more philosophical and tell you what the race is all about.  "Il s'agit de ... " they will start to explain to you and then pour you more Pastis or Pouilly Fuissé and you don't have to be a student of existentialism or Sartre to get it -- the bike race and the race you're running are both about enduring.

    Enduring and keeping on the course.  It's about the amazing grit and strategy and luck (or lack of) and how you face it.  It's about the pleasure and the pain (equal parts) of staying in the race. It's about the trade-offs each rider has to make every day of a long, long race. They might fall back one day and rest in the slipstream of their team's unsung heroes the next day, so they can live to fight another day.  They might take crazy chances when a downhill speed can put them way ahead today in an early stage, gaining them 30 seconds, which later turns into a sheer 2 seconds they need to win the whole month-long race and stand on the highest perch at the final ceremony in Paris on the last day. They know how to face danger, and when to avoid it. They learn to be courageous, decisive and act quickly. You need to pick up every skill they have, if you want to thrive as an entrepreneur.

    In 2011, I had the amazing luck to spend most of the month of July in France and watch the Tour de France up close with my then 16-year-old son Jackson who incidentally was already an experienced bike mechanic and bike lover.  As any parent knows, just to have your teen want to go on any vacation anywhere with you is miracle enough, and you treasure every precious minute of the trip together knowing they will probably won't travel with you as their first choice ever again.

    I'd learned French in grammar school all through college and lived there on and off, so when our friends in Grenoble asked us if we wanted to visit in July 2011 and watch the race with them, I was all in.  Jackson was just learning French in school, but he was already an accomplished biker and mountain climber.  Since Grenoble was in the foothills of the Alps and many of the most important days for the Tour de France would take place in that town, we were over there as fast as we could scrape together enough Euros. Grenoble is also the home of Petzl, another of Jackson's favorite companies, as they make world-class mountain climbing and rescue equipment, so he was the proverbial kid in a candy shop.  He climbed, he biked and we watched the race day in and day out with our friends.

    One more entrepreneurial lesson -- it's never over until it's over.  One of the most important days for the Tour de France 2011 took place in Grenoble, the penultimate day of the race where the game-changing "time trials" happened and we walked over to watch them.  Cadel Evans delivered that day, go read about it. Of course my kid didn't want to get a photo with the famous bike racer, he wanted to pose next to the pit crew cars that were filled with mechanics, especially the Mavic Wheels yellow sedan. The day after the time trials, as the teams went to Paris, we took the TGV train to Paris too, to follow them and watch the last event, as the conquering heroes finally reached the capital to ride around the Arc de Triomphe.

    Have I said enough to make you love the race yet?  Okay, I give up.  Take a shortcut.  Go to France and fall in love with some French "ami ou amie" who adores their national race and can teach you how to love it too.  You'll drink their wine, fall in love with the peleton and Pau and Paris, and if you're lucky, dance late into the night to old Piaf records, as she sings, "Non, je ne regrette rien," because whatever race you're running, entrepreneurs and riders who stay the course rarely regret it.
              Entrepreneurs, Get Ready to Adore The Tour de France        

    Entrepreneurs, Get Ready to Adore The Tour de France



    Day 1: Tour de France: Victory to Marcel Kittel
    If you're an entrepreneur, I'm going to make you a giant fan of the bike race known as the Tour de France (#TdF) this summer, because nothing comes as close to life in a startup as this crazy month-long race of short- and long-term challenges.  Nothing can teach you how to crash better, how to get up, dust yourself off and get back in the race fast, how to build and work with a team and most importantly nothing can teach you how to endure and just keep going.

    I've been an entrepreneur for many years and I've been a CEO, a CMO and a founder.  I've been in startups that were successful with exits that included a sale, a stock swap, a merger, as well as in startups that flopped and died a sad death. But until I spent the summer of 2011 sitting in a fifth-floor walk-up apartment in Grenoble as the breeze blew the cold mountain air through the big French windows, waving the gauzy white curtains like race flags, watching the race day after day on a small French black and white TV with no remote, as well as going to stand in the rain for several stages to watch the race live, did I finally get it.  The race includes every up and down any start-up team member can ever face.  It's perfect that we took  the word "entrepreneur" from the French to describe the insane enterprise of startups.

    Watch the first few days of the Tour de France as the terrain is mostly flat and reasonable and the riders are fresh and strong -- doesn't it look like fun?  Anyone can do it! Then watch the second week as they hit the mountains and the fair-weather players start to drop, peel off, crash or have to give up due to injury.  And then, by the third week, you'll be sitting there watching how each team works together or doesn't -- and you'll understand in a deep visceral way what a team is, why they matter, how they work (or don't) and why they can do more together as a team, than one person ever can do.

    And if you're lucky enough to be sitting in a bar in a quiet dusty town in the south of France for the last week or in Lyon or Limoges or LeMans or Lourdes, you'll be be blessed to watch it in the hot afternoon with some Frenchman or woman who will get a little drunk with you and a lot more philosophical and tell you what the race is all about.  "Il s'agit de ... " they will start to explain to you and then pour you more Pastis or Pouilly Fuissé and you don't have to be a student of existentialism or Sartre to get it -- the bike race and the race you're running are both about enduring.  Enduring and keeping on the course.  It's about the amazing grit and strategy and luck (or lack of) and how you face it.  It's about the pleasure and the pain (equal parts) of staying in the race. It's about the trade-offs each rider has to make every day of a long, long race. They might fall back one day and rest in the slipstream of their team's unsung heroes the next day, so they can live to fight another day.  They might take crazy chances when a downhill speed can put them way ahead today in an early stage, gaining them 30 seconds, which later turns into a sheer 2 seconds they need to win the whole race and stand on the highest perch at the final ceremony in Paris on the last day. They know how to face danger, and when to avoid it. They learn to be courageous, decisive and act quickly. You need to pick up every skill they have, if you want to thrive as an entrepreneur.

    In 2011, I had the amazing luck to spend most of the month of July in France and watch the Tour de France up close with my then 16-year-old son Jackson who incidentally was already an experienced bike mechanic and bike lover.  As any parent knows, just to have your teen want to go on any vacation anywhere with you is miracle enough, and you treasure every precious minute of the trip together knowing they will probably won't travel with you as their first choice ever again.

    When Jackson was 13 and the economy was ridiculously bad, he told me he wanted to get a job as a bike mechanic.  I looked at him like he was crazy.  He was an entrepreneur in the making too, so he ignored me, had already done his research and found a great guy to apprentice to and asked me to drive him over to Paramount Bikes in Somerville, MA near Tufts where he went in and got a job fixing bikes.

    I'd learned French in grammar school all through college and lived there on and off as a student, so when our friends in Grenoble asked us if we wanted to visit three years later in July 2011 and watch the race with them, I was all in.  Jackson was just learning French, but he was already an accomplished biker and mountain climber.  Since Grenoble was in the foothills of the Alps and many of the most important days for the Tour de France would take place in that town, we were over there as fast as we could scrape together enough Euros. Grenoble is also the home of Petzl another of Jackson's favorite companies, as they make world-class mountain climbing and rescue equipment, so he was the proverbial kid in a candy shop.  He climbed, he biked and we watched the race day in and day out with our friends.

    One more entrepreneurial lesson -- it's never over until it's over.  One of the most important days for the Tour de France 2011 took place in Grenoble, the penultimate day of the race where the game-changing "time trials" happened and we walked over to watch them.  Cadel Evans delivered that day, go read about it. Of course my kid didn't want to get a photo with the famous bike racer, he wanted to pose next to the pit crew cars that were filled with mechanics, especially the Mavic Wheels yellow sedan. The day after the time trials, as the teams went to Paris, we took the TGV train to Paris too, to follow them and watch the last event, as the conquering heroes finally reached the capital to ride around the Arc de Triomphe.

    Have I said enough to make you love the race yet?  Okay, I give up.  Take a shortcut.  Go to France and fall in love with some French "ami ou amie" who adores their national race and can teach you how to love it too.  You'll drink their wine, fall in love with the peleton and Pau and Paris, and if you're lucky, dance late into the night to old Piaf records, as she sings, "Non, je ne regrette rien," because whatever race you're running, entrepreneurs and riders who stay the course rarely regret it.
              Gaining SEO Value From Your Affiliates        
    Recessions are a time for belt-tightening within companies and most in-house SEOs have probably already been approached by their CMO / Marketing Director, asking for ways to cut costs and make better use of existing resources. There’s only so-many pages you can tweak or site architecture issues you can fix before SEO comes down to […]
              ASIS 2011: News and notes from the show floor        
    09/22/2011
    SSN Staff

    ORLANDO, Fla.—There was plenty of news being made at ASIS 2011, which took place at the Orange County Convention Center Sept. 19-21. Below are some editor round-ups from ventured out onto the show floor to collect news and other goings-on.

    Here’s Martha’s round-up:

    The ASIS news started rolling in well before the show floor opened with the news released around 7 a.m. yesterday that Tyco International plans to split into three independent, publicly traded companies.

    Over at the BRS Labs booth, John Frazzini, president of BRS Labs, during a morning press conference pronounced: “2011 is the year that video analytics died.” He cited the disappearance or winding down of several well-known video analytics companies and the paucity of video analytics companies on the show floor. Video analytics were “the past,” he said. The future is with behavioral analytics, which BRS Labs provides, he continued. This system “observes what happens in the scene, learns the behavioral patterns that occur over time, and alerts on abnormal activities.” Frazzini noted that behavioral analytics, specifically, are beginning to be spec’ed in some of the largest transit and airport projects.

    On the show floor, surveillance system provider VideoIQ begged to differ with Frazzini. New CEO Ed Bednarcik and VP of marketing Mark Gally talked about the company’s partnership with thermal camera company FLIR. “Video analytics are ready for the mainstream,” Gally said. “They’re accurate, they’re easy to install and today they go way beyond alarm generation to power a whole system.” Gally explained that it’s the analytics that allow the surveillance system to “intelligently stream video and optimize storage.”

    At March Networks, CEO Peter Strom and CMO Net Payne talked about how their new product introductions (an enterprise DVR, a 5 megapixel and a 3 megapixel camera, as well as new SearchLight applications such as skimming-detection features) are optimized for March’s focus verticals: banking and retail.

    Strom noted that March Networks has grown from a $6 million to a $100 million company over the course of eight years ...  and counts the top 50 banks in the world among its global customers with many banking and retail customers standardizing on March Networks globally. Payne said the company is becoming more “channel centric” and said the new products announced at the show are easier to use, install and are reliable, “so you don’t have to roll a truck regularly.”

    At the giant Stanley Security booth, CEO Tony Byerly was eager to show off the company’s new eVideo Cloud storage solution, which is based on the Axis/Iomega AVHS systems that was announced at ISC West this year. Byerly called the product a game changer for the installer. “It’s 25 percent cheaper than a DVR,” he said. “The cost, the fact that it’s simple and fast to install and the online capabilities—we think this will transform video solutions.”

    Byerly was also eager to show off new mapping features of the company’s well-known e-services. “This basically brings all the web services together on Google Maps. There’s a map view and a list view,” he said, which makes it much easier for a security director to get a handle on what’s happening at remote locations. Similarly, Stanley’s “einform” service now allows Stanley to send its customers real time updates when a serviced call is scheduled to arrive. It shows the GPS location of the truck, arrival time and a photo of the technician and details of the service request.” Byerly said the company will extend this service beyond installation to sales and repair calls as well.

    Two years after the acquisition of GE Security was announced by UTC Fire & Security consolidation and integration efforts continue. Luis Orbegoso, president of Lenel, announced that the company will be offering a migration path for its large installed base of Picture Perfect customers to FacilityCommander and OnGuard. He emphasized that the decision to migrate is designed to protect the investments made by its large installed base of Picture Perfect customers. “The easy way would have been to tell customers they have to rip and replace, but this is a true migration,” Orbegoso said. Consolidating the platform will allow Lenel to combine the best of each offering and allow Lenel to “spend our time and effort on new innovations,” he said.

    Expect to see more collaboration between Lenel and OnGuard, said Bob Hoskins VP and GM of Interlogix. He noted that the Sept. 30 episode of the television show “Designing Spaces” will feature a UTC Fire & Security-designed intelligent home—his. In the future, Orbegoso said he expects Lenel to “be the brain and the central nervous systems behind the intelligent building.”

    At Johnson Controls, Andre Greco talked about the company’s BEST (Build Effective Sales Training) program that it’s currently running for recent college grads. It has been six years since the Fire and Security business graduated a BEST class. JC interviewed 1,000 (mostly engineering) students from across the nation and chose 16 to participate in the program, which runs from June to November. The intensive training program will result in 16 new “branch security solutions sales people for JC.”

    “We’re going to transform our go-to-market strategy as it relates to security, from a transaction and product-based sale to a consultative sale,” Greco said. The BEST graduates “will be agents of change for Fire and Security,” he said.

    Ed Melzer, Niscayah director of cloud hosting programs, stopped by the Security Systems News booth to record a video interview about new features of Niscayah’s hosted video solution, which like Stanley, is based on the Axis/Omega AVHS service announced at ISC West.

    In a final booth visit of the day, identity management provider Quantum Secure’s Laurie Aaron, Ajay Jain, and Dan Yetso talked about the company’s focus in the next year on four key verticals; government, aviation, energy and health care. With regulatory compliance issue a concern for many of these end users, (CFATS and NERC-CIP to name two) “it makes us a very good value proposition,” Aaron said.  The company, which received only one round of VC funding and has been doubling in size annually currently has 100 employees and is profitable, Jain said.

    Meltzer spoke at a press conference about Niscayah’s hosted video offering. Later in the day, he also spoke to ssnTVnews about the service, which has some new features and which the company is starting a dealer program with. Here’s a link to the video.

    Mega-megapixel camera (and HDVMS) company Avigilon introduced a new 29-megapixel camera at the show, which it will begin shipping the last week of October. Why 29? Avigilon’s new director of marketing and communications Keith Maret said they went for 29, because 20 was too close—performance-wise—to 16. And why mega-megapixel systems? ” High quality images give the best evidence ... and [Avigilon’s] high definitions stream management minimizes storage requirements.” The Canadian company has also filed a preliminary prospectus for an IPO, something the company won’t officially talk about, but which company president Alexander Fernandes mentioned later that night at a customer event at the Icebar, according to attendees.

    A brief stop by at Brivo included a meeting with Maria Buenavista. The folks at Brivo were talking about a lot of different projects including one where Brivo’s cloud-based access control was installed at the Iowa Cubs ballpark in Des Moines. The system manages the comings and goings of more than 100 employees, which includes 12 groups who have access to different parts of the park during different days and times. It also includes alerts and reporting functions. But we were talking about Brivo CEO Steve Van Till’s presentation that he’ll be making at TechSec2012.

    At lunch, I attended a media briefing with ADT Commercial’s John Kenning and ADT’s chief technology officer Jay Hauhn. Of course I wanted to talk about Tyco’s plan to split into three independent, publicly traded companies. Kenning talked a little bit about the deal. He noted that ADT split its resi and commercial business in May of 2010. "The difference between residential security today and what we [at ADT Commerical] do are vastly different in terms of sales, implementation [and service]. This is taking it one step further and separating into different companies," he said.

    ADT residential will continue to be headed by John Koch. Tyco Fire and Security will be headed by George Oliver, who has been with Tyco since 2002. Kenning's commerical business, Sensormatic and Tyco Security Products will report to Oliver. The residential business will keep the ADT brand, but the commercial fire and security business will lose that brand.

    What Kenning and Hauhn really wanted to talk about is their new hosted video solution for enterprise and small business customers. Like the Stanley/Niscayah solution, it’s based on the AVHS systems announcedby Axis Communications at ISC West this year. Kenning and Hauhn laud the service as convenient, not requiring IT support, cost effective, can help with compliance and liability issues, and can be easily scaled.

    They also wanted to talk about ADT’s new Pulse for commercial products. This interactive service product, announced for the resi marketin the fall of 2010 is currently being tested and Kenning expects to roll the service out in Q1 2012. “It’s a tool that will help your run your business rather than just secure your business,” Kenning said.

    Later, Imperial Capital's Jeff Kessler met me at the Security Systems News booth for a quick interview. I asked him about the Tyco split and he said that the separation wlll give the "commercial and industrial business a chance to have a closer and more symbiotic relationship with SimplexGrinnell (its fire business)." Better integrating fire, security and building control systems can "provide tremendous data, that can be understood and used by the client," he said. "That can result in much stickier large enterprise client, and hence, better margins."

    Like Avigilon, Arecont Vision cameras go way past 11. At ASIS, Raul Calderon, Arecont SVP of marketing, discussed the company’s new 20-megapixel/180-degree H.264 cameras. Arecont says the camera is most cost-effective in applications where PTZ cameras or other multiple cameras might be used to cover a large are, and makes the claim that it can replace lots and lots of cameras. (It says up to 65.)

    At the Samsung booth, Janet Fenner, Samsung group marketing manager said the company is emphasizing how nicely it’s playing with others, such as Exacq, OnSSI, Genetec, Milestone and Verint. “We’re very aggressive with partnerships when there’s a company that’s looking for a solution.” Samsung is also changing the way it’s going to market, partnering with “the big four [distributors] ADI, Anixter, Scan Source and Tri-Ed Northern,” Fenner said.

    Back at the SSN/SDN booth, I had a chance to meet Steve Russell, founder of 3VR. Russell’s most recent venture is called Prism Skylabs. Security Systems News will have a video interview onsite within a week, but SDN’s Whit Richardson wrote up a story about Russell’s new company.

    Next I met with new managing director of CapitalSource Will Schmidt, and we talked, among other things, about a recent deal $42.5 million deal CapitalSource did with a very interesting company, Electric Guard Dog.

    Martha’s Day 3 report: The first meeting of the day was with BreifCam CEO Dror Irani, where he talked about “liberating the video” so that it’s really useful customers’ security department, marketing department and more. This was a demo to follow up on a story Whit and I both worked on.

    Next I went to AlertEnterprise, where I met with Ruby Deol, SVP strategy and business development. AlertEnterprise is a provider of logical and physical security software that announced a partnership with Proximex at the show. It also just got $19 in new funding and HP non-executive chairman of the board, Ray Lane, joined its board. They’re doing some interesting thingsat airports in particular that I’ll be reporting more on.

    Kevin McCAughey of Schnieder was next. We talked about converged building management systems and their Continuum product. I also got a look at their new Sarix SureVision camera that self-adjusts in different lighting and weather conditions.

    After a walk around the show floor, I met with Geri Castaldo, CEO of Codebench, a provider of middleware for access control systems. We talked about the PIV-I card moving beyond the government and into the commercial market. “It has the potential to be much bigger than the government market,” she said. There are problems with that happening, she said, because “not all PACS can accommodate PIV-I cards, and they need a workaround. She said Codebench has been contacted by companies in the financial sector (but not other sectors yet) about helping their systems accommodate a PIV-I card.

    My last meeting of the show was with Siemen’s Rob Hile, new senior director of and Enterprise Solutions and Services, one of two segment heads who will oversee Seimen’s new converged fire and security business unit.

    Here’s Dan’s round up:

    It seemed like everyone was talking about the age of managed services. Integrators are no longer simply accepting them, but are beginning to expect them as well. According to some of the companies that SSN and SDN met with, the advent, proliferation and advancement of wireless technology has pushed the industry to a tipping point.

    Video alarm verification provider, OzVision’s global director marketing Matthew Riccoboni said smart phones have trained end users to expect more.

    "Smartphones have changed the way we interact with data. It's no longer sufficient to say, 'I'll look it up later.' Smartphones have created an immediate need, an immediate thirst for data. So what we're doing is making services like video available that way," Riccoboni said. "And it can be for a lot of different things: an audit trail, for liability issues in the healthcare vertical … The channel partners, the integrators are really thinking of where this can be effective … For example, with quick-serve restaurants, integrators can offer access to video that shows a manager if people are consistently leaving because of long wait times. That's business intelligence that tells the manager they might want to bring on more staff to better serve their customers."

    It's all about choice and not getting stuck in the past, according to Telular vice president of marketing and business development Shawn Welsh.

    "Our focus has been on raising RMR. Cellular is now a trusted pathway, so now how do you leverage it to make more money?" Welsh asked. "One way is through offering interactive services, which we developed with the TG-1 express that works with older panels as well as new panels. You can offer an iPhone app to a panel from the '80s."

    Diebold director of security solutions Jacky Grimm pointed out that managed services allowed integrators a way to offer a lower price point and a lower learning curve for getting in on the value managed services can offer.

    "Technology is changing so fast. It's difficult for end users to have the money there to update. What we're doing is packaging it in to leverage payment over time," to include things like training, oversight and hardware and software updates. "So you pay a flat fee up front, but the technology keeps pace with the world,” Grimm said.

    Whit’s round-up:

    I began the morning by sitting down with Lorrie Navarro, senior security manager at SAS Institute and co-chair of ASIS' Women in Security Group. She told me about some of the new initiatives the Women in Security Group, launched in 2009, has recently undertaken, such as its mentoring program that links young, up-and-coming security professionals with seasoned vets.

    I also had the opportunity to sit down with Todd Milne, senior manager of security operations for University Health Network in Toronto, and David Pollard, superintendent of operations for Tallahassee Regional Airport, to talk about recent security system deployments undertaken at their respective organizations. Look for the video interviews to be posted on the website.

    Throughout the day, I paid attention to the news releases arriving in my inbox. PlaSec, which offers a cloud-based physical access control solution, announced yesterday that it has rebranded itself as RedCloud Security.

    Johnson Controls announced a deal worth $29 million to design and install integrated security systems at 12 major soccer stadiums in Brazil, including two that will host main matches for the 2014 FIFA Soccer World Cup. The deployment will include access control, as well as the installation of 1,700 surveillance cameras, video servers and vide analytics software.

    At a press conference at Assa Abloy’s tent, Martin Huddart, Assa Abloy’s VP of electronic access control, talked about some of the 50 new products Assa Abloy and its 40 brands were releasing at the show.

    Later, at an event put on by HID Global, a subsidiary of Assa Abloy, Denis Hebert discussed the future of electronic access control and an HID near field communcation pilot at Arizona State University that enabled student’s smartphones to carry their identity credentials and gain access to residential dorms on campus. Laura Ploughe, director of business applications and fiscal control at ASU, called the technology and pilot “a dream come true.”

    At SightLogix’s booth, John Romanowich, the company’s president and CEO, introduced the company’s new Clear24 cameras and released the news that the company had landed the contract to provide its thermal imaging cameras to the World Trade Center site’s perimeter security. Considering Romanowich launched the company a few years after doing a security survey of Ground Zero, he says the new contract completes the circle.

    Day 2 at ASIS 2011: I began the day with a bang, interviewing Lou Barani, security director for the World Trade Center. We discussed what his day was like on the 10th anniversary of 9/11. With all eyes on the site and the president's visit, not to mention the memories, was the day stressful? "It was anticlimactic," Barani said, adding that he was confident they had done everything they could to prepare. We agreed that in the security industry, anticlimactic is a good result.

    I then swung by the Honeywell pavilion to learn about its upgrades to its Pro-Watch security management system, including its integration with the Honeywell Software Development Kit, which enables increased interoperability between Honeywell technologies and products from third-party manufacturers.

    Then it was back to the Security Director News booth to interview Darin Crofts, loss prevention manager for special projects for Woolworths, the largest retailer in Australia with $53 billion in sales and around 3,000 retail locations. He told me about the unique challenges of operating a loss prevention program across such a wide-open country, and the decade-long project to upgrade its legacy video surveillance system with new IP-based cameras.

    At the Axis Communications pavilion, I had the pleasure of meeting Martin Gren, the inventor of the IP camera and the company's founder, as well as Fredrik Nilsson, Axis' general manager for the Americas. Being new to the industry, I was interested to learn that only 25 percent of new camera deployments are IP cameras and that 98 percent of the millions of surveillance cameras out there are still analog. Gren said that when he released the first IP camera in 1996, people laughed. However, today's IP cameras are 600 times more powerful than that first camera and it is now accepted that network-based cameras are the future.

    Continuing the video theme, I then visited Zvika Ashani, CTO of AgentVI, the Israeli-based video analytics company. Ashani walked me through the company's video analytics program, highlighting its three main applications: real-time event detection, forensic video search, and business intelligence. The day before, John Frazzini, the president of BRS Labs, declared "2011 is the year that video analytics died," a declaration Ashani scoffed at. "The past couple years, we've seen 100 percent growth year over year," Ashani said.

    At OnSSI, I got a look at the Ocularis software, which the company had just announced was deployed at the Orange County Convention Center, the site of the ASIS 2011 show.

    I then rushed back to SDN's both for the third video interview of the day, this one with Peter Miller, CSO for Orange County, which has hundreds of public buildings—courthouses, public safety buildings, etc.—with close to 3,000 video cameras and 2,000 access controlled doors. Miller, who came from the IT-side of the business, has a staff of 20. His department acts as its own integrator, saving the county government thousands of dollars.

     

    At Genetec, I learned got a chance to see the “world's smallest HD license-plate recognition camera,” designed to attach to the top of a police car or other vehicle. These cameras have an accuracy rate above 95 percent at 200 miles-per-hour, according to Michel Chalouhi, Genetec's director of product management.

    I then visited the largest security company in the world, G4S, which employs 700,000 worldwide. In the United States, it is the second largest private employer behind WalMart. When Lew Pincus, G4S' senior director of marketing, joined the company two-and-one-half years ago, he said no one would think to hire a company known for security guards, which G4S was, to handle high-tech security needs. Those times are gone, Pincus said, explaining that, through a series of acquisitions, G4S now "provides pretty much everything but cybersecurity."

    Over at Diebold, Martha Entwistle and I heard from Kevin Engelhardt, its VP and general manager of enterprise security solutions, about the company's move to a more service-based model that would help the customer control costs and help Diebold develop some RMR.

    That evening, I was invited by Siemens to Epcot, where the company has sponsored the Spaceship Earth ride inside the iconic Epcot sphere since 2005. At the event, Siemens announced it was merging its fire and security businesses.

    Day 3 at ASIS 2011: Several informational meetings started off the final day of ASIS: Ingersoll Rand, where I got a demo of the near field communication access control technology that it plans to began piloting soon; IQinVision; and VidSys, which released its mobile application for its PSIM system at the show.

    At BRS Labs, I sat down with Ray Davis, its founder and CEO, to discuss the company's approach to video analytics. Traditionally, analytics software has been rules-based, but BRS Labs took a different approach, developing software that was reason-based, Davis told me. "Rules are bad," Davis said. "Every rule you add exponentially increases the number of alarms." What BRS' software does is translate a camera's images into a language that an artificial neural network can read, allowing the computer to "learn" behavior, according to Davis. He told me the company, which sold its first products in November 2010, will reach $10 million in sales its first year and he expects to reach roughly $70 million by the end of 2012.

    After listening to DHS Secretary Janet Napolitano give a keynote address at a luncheon, I left before the food was actually served to meet a few of the men behind Security-Net, a group of 19 independent integrators that team together to bring strength in numbers.

    At Lumidigm, I met with Bill Spence, its VP of transaction services. The biometric technology company has some big clients, including a major national theme park that uses the company's fingerprint biometric readers to scan 38 million fingertips a year, Spence said.

    A few demos wrapped up my first ASIS trip. At BriefCam, I got a demo of its video synopsis software, which condenses hours of video footage into a minutes-long clip that overlays all the action and events the camera picked up in that time. I then got a demo of Brivo's cloud-based access control solution, which also has integrated web-hosted video, before heading to the airport for a flight back to Maine.

    Highlights from a press conference from Dan:

    Wireless lock and access control suppliers Salto and Sielox announced a technology partnership the two companies say will allow integrators to offer more affordable access control across an enterprise, regardless of whether doors are traditional, hardwired doors/locks or newer wireless locks. At a joint press conference Sept. 20, Salto SVP Mike Mahon and Sielox president and CEO Karen Evans presented the partnership which pairs Salto's electronic locks with Sielox's Pinnacle access control system and 1700 controller.

    "With this integration, we have wireless locks that you can deploy anywhere," Mahon said at the press conference. "Now you can extend access control anywhere in your facility, from a padlock all the way up to a full locking system."

     Evans said the partnership's most powerful element was its ability to lower the price of extending access control enterprise-wide.

     


              Halloween DLC Costumes Somehow Show Even More Skin        

    Team Ninja has decided to start off Halloween early with a DLC pack and a free stage for Dead or Alive 5 Ultimate and its free-to-play Dead or Alive 5 Ultimate: Core Fighters. The DLC pack includes 28 new ridiculous outfits to distract you away from fighting.

    The DLC pack is available today for PS3 and tomorrow for Xbox 360. It is priced at $24.99. Tecmo Koei published Dead or Alive 5 Ultimate for both PS3 and Xbox 360 with its free-to-play Core Fighters available only on the Playstation store. For more information on Dead or Alive 5 Ultimate, check out our launch preview and review of the initial Dead or Alive 5.

    (Please visit the site to view this media)

              New Launch Trailer And Free Core Fighters Option        

    Dead or Alive 5 Ultimate is out in stores now. Not only can fans purchase the upgraded retail version of the game, but Tecmo and Team Ninja have delivered a launch trailer showing off a new, free version of the game.

    Dead or Alive 5 Ultimate Core Fighters is a free download on the PlayStation Network that offers four fighters, most of the features of the retail version, and the ability to carry over titles, costumes, and story progress. The version is also upgradable to the full Ultimate experience either in pieces or as a single download.

    Dead or Alive 5 Ultimate comes with new characters (including Sarah and Momiji from Ninja Gaiden and Jacky Bryant from Virtua Fighter), new stages, and and improved tag mode. It is available now for Xbox 360 and PlayStation 3. You can read our review of the initial Dead or Alive 5 release here.

    (Please visit the site to view this media) 


              Dead Or Alive 5 Ultimate Announced For PS3 And 360        

    The long standing tradition of releasing an updated version of a fighting game around a year later continues with Tecmo Koei and Team Ninja's latest, Dead or Alive 5 Ultimate.

    Headed to PlayStation 3 and Xbox 360 this fall, Ultimate incorporates the new features of March's Dead or Alive 5 Plus on Vita and new stages and fighters. The first announced new character is Momiji (seen above on the right). While she hasn't appeared in the DOA series before, Ninja Gaiden fans will be plenty familiar with her. No pricing information is available yet, but we'd be surprised if cost the full $60 for an update of an older game.

    Check out the screens and trailer below to see Ultimate in action.

    (Please visit the site to view this media)


              Jitterbit Appoints Seasoned CMO Simon Peel to Drive Next Phase of Growth         
    Jitterbit Appoints Seasoned CMO Simon Peel to Drive Next Phase of Growth
              GE’s CMO Linda Boff on why marketing leaders must be ‘growth hunters’        

    Resilient growth hunters ready to grab the opportunities of the gig economy will be the marketing leaders of the future, according to the General Electric CMO.

    The post GE’s CMO Linda Boff on why marketing leaders must be ‘growth hunters’ appeared first on Marketing Week.


              Safety Training Specialist - Capstone Mining - Miami, AZ        
    SAP, CMO or S2 software experience a plus. Reporting to the HSEC Training Supervisor, develops and presents training and training materials for Pinto Valley...
    From Capstone Mining - Tue, 18 Apr 2017 02:27:01 GMT - View all Miami, AZ jobs
              Ninja Gaiden III: The Ancient Ship of Doom (NES) Review        

    It's another NES Ninja Gaiden game and just like the two before it, it's tough but a lot of fun to play. The story is complete guff but impressive visuals and decent music compliment the excellent gameplay. Deciding to tweak, rather that fix what isn't broken, Tecmo provided a game quite similar to its predecessors but with the ability to swing up on to platforms and mix things up a little. Ninja Gaiden III: The Ancient Ship of Doom (and indeed the whole NES trilogy) is a challenging gaming experience worthy of your time.


              Tecmo Bowl (NES) Review        

    Tecmo Bowl comes from Tecmo during their golden years, and reflects the company's strong ability to push the NES to the limit and squeeze the most out of it. It's much more advanced than many of the football games at the time (even more advanced that football games that followed in the few years after it too), and arguably much more fun as well. Simple controls allow for a pick up and play, but the subtle complexities with the player stats and varied playbook will spark the interest in NFL fans as well. With this Wii U re-release, you can once again experience the 1988 NFL roster on your home console, and it comes with a strong recommendation here.


              How to Create Compelling Content with Rebekah Radice [Episode 45]        

    Rebekah Radice is an award winning marketer and writer, internationally recognized influencer, and entrepreneur with over 20 years experience in marketing and business development. She’s the founder of Rebekah Radice Media and RadiantLA, CMO of Post Planner and the author of “How to Use Social Media to Virtually Crush the Competition” and “Social Media Mastery: A Comprehensive Guide to Social Media Growth.”

    In this episode, Rebekah reveals her top tips for creating and sharing engaging tweets using video and repurposed content. Her tactics will help you stand out in the Twitter feed and get people interacting with you. She also shares helpful advice on how to be more productive using “automation in moderation.” She highlights how she uses IFTTT as a strategy to pinpoint high value followers to stay in touch with. Rebekah also shares with us a wide variety of tools and apps that can help you amplify your thought leadership and boost your Twitter engagement.

    My Favorite Quotes During the Interview:

    “If you pair video with your own creativity, these tweets can be the catalyst to increased attention. Attention turns into clicks and shares, and that turns people from leads into sales.”

    “Ask a question to encourage interaction. Ask a question with a screen shot sets your content apart, creating a conversation with your followers, positioning you as a thought leader.”

    “Tools are one of my absolute passions because if there’s a way to be more productive in what we do on a daily basis, I’m going to find it.”

    You Call-To-Action
    Your call-to-action for this episode is to venture into Twitter video. This is a great way to create compelling content that will attract attention in your feed. I’ve been on a quest to get more people using this feature. It’s incredibly underutilized. I even started a new initiative called #VideoReplyDay on Tuesdays. I’m encouraging people to reply to their tweets with a video each week. It’s a great way to get in the habit of using it. And it’s super easy to do. See my videos below. And with this call-to-action I want you to tweet both Rebekah and I a video tweet telling us what you think about this episode. Send to @MadalynSklar and @RebekahRadice. We want to hear from you!

    How to Connect with Rebekah
    You can reach Rebekah on Twitter @RebekahRadice. It’s her #1 go-to-place. You can also connect with Rebekah through her website, www.rebekahradice.com and learn more about her work in digital marketing, social media and strategy consulting.

    Ask Me Anything!
    I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you.

    Share Your Love for this Podcast
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Read the Show Notes
    We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/Twittersmarter45


              NewYork-Presbyterian/Columbia University Medical Center and NewYork-Presbyterian/Morgan Stanley Children’s Hospital Recognized for Excellence in Life Support        

    Prestigious Critical Care Award Recognizes Use of Life-Saving ECMO Treatment

    (PRWeb September 29, 2015)

    Read the full story at http://www.prweb.com/releases/2015/09/prweb12989604.htm


              [Japan Expo 2016] Hisashi Koinuma et Yasuyuki Oda présents sur le salon        
    Hello à tous ! Japan Expo se rapproche à pas de géants et le voile se lève peu à peu sur les invités présents. Aujourd’hui on va se pencher un peu sur la partie gaming avec Tecmo Koei qui annonce la venue de Hisashi Koinuma (président général de Tecmo Koei, note : il en a […]
              Coffeeneur #7.1- THE FINAL        
    DESTINATION:  The Opera House- Rivermarket Kansas City MO
    MILEAGE: Over 8 miles 
    BEVERAGE: Jennifer- Cafe Au Lait Lance- Double white Latte
    BIKES: Lance- The Irish Bike- Trek Mtb Jennifer- Citizens Folder
    RANDOM NOTES ON THE RIDE: 
    Oh man! There is NO WAY you could be in the KC area and not go to the Royal Celebration! I was almost 10 the last time they won a World Series and the electric excitement of the city was magnetic. Offices closed, schools closed, it was a day to celebrate in the city. I imagine this is what it is like in other countries when they crown Kings and Queens and such. 

    Navigating the 800,000 people was a dream by bike! KC is not a big city. It's population is around 440,000. Knowing it would be difficult to navigate we drove over to Kaw Valley point in KCK where the Rivertrail begins & started our Coffeeneur there. The trail was deserted and we rode smoothly across the bridge into KCMO and the Rivermarket area. There were people everywhere hanging out waiting to move towards the parade route. We stopped in at the Opera House which is a very cool coffee/brunch place. The staff did their best to not be frazzled by the shear volume of people!
    We drank leisurely and then road on toward the parade route. It was so easy that we felt like the smartest people on the planet. Traffic was bumper to bumper and we just flew on by. It was such a beautiful day and to see so many people happy (even maneuvering a large crowd) was immune boost! The players and their families were overwhelmed with gratitude. It was an amazing day. 

     Days like this make me glad I have a folder. So easy!





    This parade was the best!

    A sea of people and all that we encountered were kind and considerate. Amazing!



                      

    #ViSalus CMO Blake Mallen's latest #90daychallenge - Bring back the #sixpack ! Who's READY? Set....GO!! ==> http://oregonbodybyvi.com


              Blog Post: New Dynasty Warriors Next Screens Show Off Character Customization        

    These new screens from the PlayStation Vita's Dynasty Warriors Next shed a little more light on the game's Duel mode, along with the depth provided by the character creator.[Excerpt]

    There have been about a billion Dynasty Warriors titles in the past, and Tecmo Koei isn't about to pass up the debut of a new handheld without releasing another one. Enter Dynasty Warriors Next, which incorporates the Vita's touchscreen in a number of ways.

    The most significant change for the series comes in the new Duel mode, which is activated when fighting certain enemies. This shifts the view to an over-the-shoulder perspective, allowing you to use touch controls to defend and attack your foe.

    You can also change the appearance of your character, and based on the screens below, there seem to be plenty of options – including impossibly spiky hair. Good to see things haven't changed too much.

    Dynasty Warriors Next will be available on February 22 on the PlayStation Vita. 


              CDD Manager Deputy MLRO        
    The RoleOur client a global corporate and investment banking institute is looking to add to their team a DMLRO and CDD specialist Client Details Our client is an international bank operating within the corporate and investment banking space Description To and conduct reviews of CDD files which are escalated from the FCMO or Front Office Depart
              Toukiden 2 (PS4) Review        

    I really enjoyed the first Toukiden, more than I thought I would.  I figured Tecmo Koei's first foray into the monster hunting genre would be a bit shaky, but it was solid and felt familiar enough, yet different, from other offerings.  I ended up playing it for many more hours after reviewing it, and was very excited to finally get my hands on the sequel.  Of course, I had the carryover demo to help satiate me beforehand, so I was able to hit the ground running in the full release.

    If you haven't played the first Toukiden, or read my review of it, I'll briefly cover the basics.  You play as a slayer who is tasked with defending a village from various monsters called Oni.  This involves choosing a weapon, getting some allies together, and hitting them a lot until they die.  You can then purify them, which gives you an item.  Each medium and large Oni has several parts that have their own durability.  If you hit them enough, the part will break off.  Those too, can be purified.  While you can sever legs and arms, most time the monster gets a phantom version so they can still use it to move and attack.  Those parts can still be targeted, which can aid in stunning  or tripping them, giving you a few seconds to hit them without fear of retaliation.

    The controls are mostly the same as the first entry, but with a few new additions.  Square, Triangle and Circle will do different attacks based off the weapons types.  X is your dodge button, which is the same as last time.  Filling up your weapon gauge still allows you to do your super attack that will sever a monster's limb instantly.  Running and the Eye of Truth no longer drain stamina, which is nice.  Also newly added is the demon hand.

    The demon hand adds a new layer of mobility for your character.  You can target an Oni with it to pull yourself to them quickly, which can help in hitting their higher sections.  You can also use them in the environment to go up ledges and across gaps.  The unity gauge has also changed to be used with the demon hand.  When it is filled, you can target a monster's part and break it, sometimes permanently.  It's different per monster, but some can be left legless, dragging themselves around to fight you.  It's really useful and cool.  At first I didn't really care about the demon hand, but after smashing off an Oni's arms and watching it walking around trying to peck me, I realized its true worth.

    Mitama are back, and also slightly reworked.  They don't level up as before.  Instead, doing different things will unlock and level up their skills.  There's also very specialized skills that some have, affecting other types of mitama or certain weapon types (think of the corporate buzzword "synergy").  The second and third mitama give you new skills.  One is activated by holding R1 and pressing R2, and the other activates automatically when the conditions are met.  They have lots of new skills, too, like filling up your weapon gauge at the cost of health, or keeping you from dying when your health is out.  It took me a bit to get used to how the new skills worked, but I do like them.  Besides just reworking the types of mitama already present, a few more have been added..  I still really like my spirit type, but I'm starting to like the plunder type as well.  The command type is a bit of a let down, though.



    The story mode for the series went through an overhaul.  It used to be just like Monster Hunter, where there was dialogue bits in the town, and you would take missions from the counter, complete them, then repeat to press on through the story.  Now, the town has the different "ages" outside of it in a giant, connected map that you can run around in.  There are plenty of Oni, items to pick up, side quests to complete, and even collectibles.  There are also random "joint operations" where you help another slayer out (or even a Tenko).  When you complete it, the slayer will temporarily join you, effectively giving you a fifth party member.  You can encounter other player's characters in this way.  When encountering a large or medium sized Oni, there is a barrier keeping you within a certain area.  It's possible to leave the blue types, but red keep you in.  These are for quest targets, so you probably don't want to run from them anyway.

    When I first experienced the large map, I though it was just a side thing to do, where you could free fight Oni and gather stuff.  It took me way too long to realize that this is where the campaign takes place.  I thought about if I liked that or not, and finally decided it was actually a good choice.  It moves it farther from the game that inspired it, but gave it something unique that works really well.  I don't know if it needed the collectibles, but I really like the new, large, connected map.

    The multiplayer stays closer to its roots.  However, instead of having a map with different zones, you are basically put in the area with the target(s).  You will be in a section of the normal map, but within the red barrier area.  This makes missions much faster.  I wasn't able to find an online lobby the few times I tried, but you can do the quests offline with the story characters or a copy of anyone that you have the card for (other players, basically).

    While the first Toukiden and the Kiwami expansion had story and plot, Toukiden 2 has more.  The story is a bit predictable towards the end, but the character backstories are really good.  Going through the story and some of the side quests took me 25 hours.  Completing the rest of the side quests and doing the hunting missions will rack up many more hours.  I've put on an additional 20 hours and still have more to do.  Like the first game, the difficulty isn't as high as its competitors, mostly because you can take AI with you almost constantly and they can revive you.  I had no difficulties going through the story, although some of the later monsters hit very hard.

    If you are a fan of the first Toukiden, like myself, I would definitely recommend Toukiden 2.  Just realize that they have changed some things to better separate it from the crowd, which I could see alienating some people.  I actually really like the changes, and had a lot of fun playing through the story and side quests.


    The Good:
    Expands the game in interesting ways to further differentiate itself from its inspiration.

    The Bad:
    The changes may alienate some fans of the genre.

    The SaHD:
    I'd really like to play online with my friends, but none of them have the game.

    (Review code for Toukiden 2 was provided by the publisher)
              The Rise of the CMO in the Digital Revolution        

    In a recent Staffing Industry Analysts article, Gordon Stanley looks at how the digitalisation of business is changing the role of the CMO alongside the role of the CDO.

    The post The Rise of the CMO in the Digital Revolution appeared first on Leathwaite .


              Two heads are better than one: why CMOs and CDOs are working closer together than ever        

    In a recent Information Age article, Phil Young and Gordon Stanley discuss the rise of the CMO alongside the CDO and why the two are increasingly required to work together.

    The post Two heads are better than one: why CMOs and CDOs are working closer together than ever appeared first on Leathwaite .


              Winning Post 8 2017 and Champion Jockey Special Switch Versions trailers Released        

    Koei Tecmo has released trailers for the Nintendo Switch versions of Winning Post 8 2017 and Champion Jockey Special.

    View the Winning Post 8 2017 trailer below:


    View the Champion Jockey Special trailer below:


    Winning Post 8 2017 and Champion Jockey Special will both launch in Japan on September 14. 

    A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.

    Full Article - http://www.vgchartz.com/article/268991/winning-post-8-2017-and-champion-jockey-special-switch-versions-trailers-released/


              Check Out 8 Minutes of Dynasty Warriors 9 Gameplay        

    Koei Tecmo has released an eight minute gameplay video of Dynasty Warriors 9.

    View it below:


    Dynasty Warriors 9 will launch for the PlayStation 4 in Japan, and for the PlayStation 4, Xbox One, and Windows PC in North America and Europe. A release date has yet to be announced.

    A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.

    Full Article - http://www.vgchartz.com/article/268969/check-out-8-minutes-of-dynasty-warriors-9-gameplay/


              LSU fans can re-live Leonard Fournette’s greatest moments on Tecmo Bowl        

    Leonard Fournette now is in the NFL, but that doesn’t mean LSU fans can’t re-live his greatest college moments. Fournette has had his top five college plays re-created on the classic video game Tecmo Bowl. The big plays: running over Ole Miss defensive back Deontay Anderson last season, his 89-yard touchdown run against Notre Dame […]

    The post LSU fans can re-live Leonard Fournette’s greatest moments on Tecmo Bowl appeared first on Gridiron Now.


              Giant Bombcast 06-17-2008        
    The Bombcast crew talks up the latest Tecmo drama, the massive Intellisponse survey leaks, yelling at the Nintendo DS, west-coast basements, the semantics of Mega Man, and more.
              Kocmo Gravel-Hero        
    Fujifilm X-T2 & XF 18-55mm
              Comment on The Purpose of a Business is to Create a Customer by What is the future of the CMO role? Chief Marketing Officers losing their grip...        
    […] true marketer should be the person in charge of creating a customer. Whitney Hess sums it up perfectly by quoting Peter Drucker (I know, it gets old…), saying that the sole […]
              LVN, Case Manager - (Long Beach, California, United States)        
    At MemorialCare Health System, we believe in providing extraordinary healthcare to our communities and an exceptional working environment for our employees. MemorialCare stands for excellence in Healthcare. Across our family of medical centers and physician groups, we support each one of our bright, talented employees in reaching the highest levels of professional development, contribution, collaboration and accountability. Whatever your role and whatever expertise you bring, we are dedicated to helping you achieve your full potential in an environment of respect, innovation and teamwork. Position Summary: To provide case management for the SHP members while at the same time promoting coordinating qualify of care, in a timely and cost effective manner. Process authorization requests. Participate in Interdisciplinary conferences regarding SNP population Regularly provide overview and updates on SNP membership to CMO and Dir of UM/CM Position Qualifications: 3-5 years of experience in managed health care environment, Health Plan, IPA *MSO preferred 1-2 years experience in acute care setting preferred 1-2 years experience in SNF or ambulatory setting a plus Bilingual: Spanish speaking preferred Familiar with Microsoft office: Word, Excel, Power Point LVN licensure in California Certified in case management a plus High school diploma or GED Seaside Health Plan is a California licensed Knox-Keene Health Care Service Plan operated by MemorialCare Health System, and takes its name from MemorialCare’s first Long Beach hospital. Seaside Health Plan provides its Members with access to more than 80 primary care physicians, a large network of specialists, and a network of modern, full service healthcare centers.
              Eric Carter, Ph.D., M.D, Former CMO of Allergan, Joins Bioniz Therapeutics as Chairman of the Scientific and Clinical Advisory Board        

    Dr. Eric Carter joins Bioniz Therapeutics' Scientific Advisory Board as Chairman, brining vast experience as former CMO of Allergan

    (PRWeb April 12, 2016)

    Read the full story at http://www.prweb.com/releases/2016/04/prweb13328742.htm


              543: YouTube Influencer Marketing for App Downloads with Pascal Clarysse        

    Today's guest is an expert on using YouTube influencers to drive downloads for your app. You will discover his strategy to find out if a YouTuber is worth their price, how an indie game company went from 0 to 1M downloads in 5 days and how to find your most profitable users.

    Pascal Clarysse is CMO at Large at Eden Games and YouTube Influencer Marketing Consultant.

    The post 543: YouTube Influencer Marketing for App Downloads with Pascal Clarysse appeared first on App Masters.


              421: The constraints of mobile games with William Volk        

    Today's guest has been in the gaming space since 1979 and he talks about the evolution of games and what is working today. Also, listen to the part of the show where he shares the constraints of mobile games and how you can use it to achieve success in mobile gaming.

    William Volk is CMO at Tricerat and CCO at PlayScreen.

    SPONSORS

    Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

    B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.

    The post 421: The constraints of mobile games with William Volk appeared first on App Masters.


              383: How to Increase Your Signup Conversions with Cobi Druxerman        

    Are you looking for ways to improve your signup conversions? Well today's guest is the co-founder at Taplytics and he shares how Frank and Oak increased their signups by 150%. Also, listen to the part of the show where he shares the tools and tactics that you can use to really delight your customers.

    Cobi Druxerman is Co-Founder, CMO at Taplytics.

    Cobi Druxerman
    https://twitter.com/cdrux

    Taplytics
    https://taplytics.com/

    The post 383: How to Increase Your Signup Conversions with Cobi Druxerman appeared first on App Masters.


              General Session Notes: Next Gen Entrepreneurs – Next Gen College        

    This session brought together a panel of student entrepreneurs and recent graduates who are entrepreneurs to discuss what the next generation of entrepreneurs wants from their entrepreneurial college. The panel included:

    • Ben Biron, student and co-founder and CMO of Alcohoot.  He is from Israel and came to the U.S. on a soccer scholarship with no intention of becoming an entrepreneur. His company has created a breathalyzer for a smart phone. They were part of the accelerator in Packard Place in Charlotte.

     

    • Juliette Brindakk, graduated from college 2 and a half years ago. She launched her business, Miss O & Friends, when she was in high school. The company helps girls build self-esteem without advertising that to them. It’s a fun community for girls and it has an international reach.

     

    • Jason Jannal is a college graduate who started GreeNEWit with partners. The company was initially funded with zero-percent credit cards. Their initial idea was to do green renovations but they realized they had no experience and not enough money for that. So they decided that doing energy audits was a light enough business model that they could get into and focus on service.

     

    • Sheena Lindahl is cofounder and president of Empact, which facilitates entrepreneurship throughout the world.

     

    These students and former students had great agreement on what colleges need to do to provide students with the support they need to become entrepreneurs, so rather than highlighting who said what, I’ve just grouped all of their comments together below:

     

    One of the biggest questions on people’s minds is how do I get money, but that’s really the wrong question. Focusing on companies that get $10 million overnight is not what young people should be focused on. Breaking that down into the pieces of how you actually start a business and helping people to learn by trial and fire, that is the facilitation is what needs to happen.

     

    There is a myth that being an entrepreneur is about being a millionaire and making it overnight. But the overnight successes are really more like 15 years of hard work. For the most part it’s a process and I think that’s important to know.

    The emotional side of entrepreneurship is important. Sure the hard skills are really important but that emotional component is there when you’re starting. For so many people you look at these success stories that are the focus of the media and you think you don’t have what it takes to be that entrepreneur. The Mark Zuckerburg model is the wrong model.

     

    When I hear the word entrepreneurship, I equate that with a leader, someone who is willing to stand tall when times are uncertain. I never considered myself as an entrepreneur; but I considered myself as someone who would lead and bring people along. People need to get comfortable with being uncomfortable. There’s a scene in "Game of Thrones,” where the son asks the king, "How can I show courage when I’m scared?” And the king’s response was that’s the only time you can show courage. That’s what people have to be willing to take on.

     

    You need to go get your ass kicked a little bit to know how you’re going to respond.

     

    You need to be okay with failure and need to be put into situations where you’re not always going to come out on top.  By making it a known fact that if you’re not succeeding in every single thing you’re trying to do, that enables people to learn, by making that known.

     

    I don’t think you can teach it [the courage an entrepreneur needs] but I think everyone has it within them. We’re all born with endless possibilities. For some people that courage comes out more naturally but the question is how do you draw that out of everyone?

     

    Going into college with having a business already put me in a different situation. Because, of course, everything is always on the same day. I had a frustrating experience. I would let professors know in advance when I had a conflict. There was this one teacher who was a social entrepreneurship teacher; that was the only business class I took in college. At the start I told him about my company but when I had one of the largest meetings in my life and I also had a test that day, he said you have to choose. For him to tell me I needed to make one a priority when they [my business and my education] were both equal priorities to me was wrong. Thankfully the meeting got moved. As a teacher who was encouraging entrepreneurship (he also had his own company) it was so hypocritical. So when students with businesses come to you, it’s important to understand that students have two passions and not make them to choose.

     

    If a community college could act as a huge magnet for mentors, that would make a real difference.

     

    For me, I felt I didn’t have those resources, even though they had an entrepreneurship center, I never felt they reached out in any way to help me do what I was already doing.

     

    Incubation is the best thing schools can do.

     

    Emotions and self doubt are really big. But  when hard skills are the big thing in the classroom, some of the things [like emotion and self-doubt ]that will be the real roadblocks will be pushed aside.


     

    [The curriculum should ] really help people refine their idea. A lot of people come in and say they’re not sure what they want to do and that’s okay. If you have already decided what you want, you’ve already done a lot of the heavy lifting. If the colleges could facilitate people finding what they want and the next step would be kicking them out of the next and get roughed up a little bit and them after they have those experiences bring them back in and provide the resources they need.

     

    Let someone's start-up be part of the requirement for the class.

     

    [To generate excitement about entrepreneurship on campus, I would get very loud about it. I would be leveraging the most current form of marketing so I saw resonating with the kind of people I hope to attract. The other thing would be trying to do everything I can to get relevant mentors into the program; that will bring people to the table. Outside of that I would be just very focused on helping people decide what they want to do as soon as possible.

     

    I had a class I which we had to write memos. Memos are 20 years ago. Classes should be engaging and videos, notes should be on line.  

     

    In terms of building excitement around campus, one of the most important things is having students be passionate about it; not just start something beause they think they should start something. Bringing out the passion in students is the most important thing. Once you can do that a gillion ideas will come out of them. But just to start something for the sake of starting something isn’t always a good idea.

     

    The real asset that college campuses have is the people; you’ve go the faculty and the other students. One of the things at the Extreme Entrepreneurship Tour has learned is that you have to get that energy and that passion out there. They need to see themselves as fulfilling that and that gets them excited.

     

     


              Advanced Lung Disease/ARDs        
    advanced-lung-disease-ardsThe Advanced Lung Disease Service at UAB Medicine is one of the busiest ECMO providers in the Nation. Our highly trained physicians work with general practitioners and specialists from other fields to collaborate on the diagnosis and treatment of such lung diseases as cystic fibrosis, acute respiratory distress syndrome (ARDS), and lung cancer.

    In this segment, Dr. Vincent G. Valentine, Professor, in the Department of Pulmonology at UAB Medicine, discusses Advanced Lung Disease/ARDs, who might be candidates for lung transplant and when to refer to a specialist.
              Introduction to ECMO: Types of Support and Indications for Treatment        
    introduction-to-ecmo-types-of-support-and-indications-for-treatmentAccording to the NIH, Extra Corporeal Membrane Oxygenation (ECMO) indications and usage has strikingly progressed over the last 20 years; it has become an essential tool in the care of adults and children with severe cardiac and pulmonary dysfunction refractory to conventional management.

    In this segment, Nirmal S. Sharma, MD., discusses an introduction to ECMO, and the indications of ECMO for cardiac and respiratory support.
              Live @SquaresConference with Andi Graham (@andigrahambsd)        
    In today's episode, I interview Andi Graham, CMO and managing partner at Big Sea Design. Today's episode is sponsored by Rollbar. With Rollbar, you get the context, insights and control you need to find and fix bugs faster. Rollbar is offering Developer Tea listeners the Bootstrap Plan, free for 90 days (300,000 errors tracked for free)! Head over to https://rollbar.com/developertea now for the free 90 day offer!
              CGT Names Chobani’s McGuinness as 'CMO of the Year'        

    Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth-annual award honors the critical role of today’s marketing leaders in the increasingly competitive consumer goods industry.

    (PRWeb June 06, 2017)

    Read the full story at http://www.prweb.com/releases/2017/06/prweb14393645.htm


              CGT Reveals Finalists for 2017 CMO of the Year Award        

    Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry.

    (PRWeb June 01, 2017)

    Read the full story at http://www.prweb.com/releases/2017/06/prweb14388716.htm


              CGT Reveals Finalists for 2016 CMO of the Year Award        

    Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry

    (PRWeb May 18, 2016)

    Read the full story at http://www.prweb.com/releases/2016/05/prweb13422546.htm


              Here's what to make of the Disney-Netflix breakup (DIS, NFLX)        

    Box Office 2016BII

    This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.

    Disney has plans to launch two new standalone streaming video services over the next two years. The first, an ESPN-branded service with sports programming, is set to launch in early 2018. The second, scheduled to debut the following year, will be the exclusive home of movies and TV shows produced by Disney and Pixar.

    As part of the announcement, Disney also upped its stake in direct-to-consumer streaming technology company BAMTech from 33% to 75%, an indication that the company is accelerating its focus on building its own platforms to house content. Disney will end its distribution agreement with Netflix for streaming of new releases in 2019.

    Disney’s announcements hold significance for the following reasons:

    • It positions it to hedge against cord-cutting subscriber losses. ESPN had over 88 million subscribers in December 2016, down from over 100 million in February 2011. Additionally, Disney Channel and Freeform — two of Disney’s biggest brands reaching children — have lost roughly 4 million subscribers over the past three years. The launching of streaming services can help Disney address these declining audiences that are increasingly turning to digital platforms to consume content.
    • And a sizable portion of US viewers are interested in sports streaming services. Nearly a quarter of Americans would pay for a service allowing them to watch live sports on any device, according to Fluent CMO Jordan Cohen. This positions ESPN well to reverse revenue declines that prompted significant layoffs over the past two years. However, Disney faces increasing competition from other traditional media companies taking the same strategy — CBS also has plans to launch its own sports streaming service.
    • Going direct-to-consumer could be more lucrative for Disney than distributing content through intermediaries like Netflix. Disney is hoping that revenue from subscriptions can be more profitable than licensing deals. However, the downside is that Disney must build out its own streaming infrastructure, which can ultimately delay profitability. Its control of BAMTech’s existent streaming technology will likely expedite this development process.
    • Netflix’s original content push will likely soften the blow of Disney’s departure. Disney was named the world’s most powerful brand in 2016 by strategy consultancy Brand Finance. Losing the rights to Disney’s catalogs will undoubtedly result in family subscriber losses for Netflix — some may have signed up for the service purely to view Disney content. However, the departure of Disney will not leave Netflix completely vulnerable. It has increasingly invested into original content — it plans to create 1,000 hours of original content in 2017. And these Netflix originals may be enticing enough to help minimize losses associated with losing Disney content.

    Robert Elder, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on the digital disruption of live sports that:

    • Assesses the evolving live sports landscape.
    • Examines how ESPN's business model is threatened by the decline of live sports.
    • Profiles the promising new players in the space. 
    • Looks at what's next for legacy broadcasters.

    To get the full report, subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND more than 250 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> Learn More Now

    You can also purchase and download the report from our research store.

    See Also:


              Video El Muerto Se Fue De Rumba de Las Sabrosas Zariguellas        
    ¿qué hacés ¿cmo andás estribillo caballero caballero esto me tumba y me tumba apenas sinti la conga el muerto se fue de rumba caballero caballero esto me tumba y me tumba apenas sinti la conga el muerto se fue de rumba estaba la comparsa ensayando...
              Video Te Metiste de Ariel Camacho        
    cmo te pago todas las noches todas las veces que me has hecho tan feliz t te entregas totalmente me demuestras que eres solo para mí cmo te digo cmo te explico que necesito estarte haciendo sonreír no puedo ver tu carita destrozada por el...
              Video Cómo Olvidarte de El Bebeto        
    cmo olvidarte si te llevo aquí muy dentro y en mis locos pensamientos solo existes t cmo me pides que te olvide sabes bien que es imposible cmo olvidarte si hace apenas unas horas me decías que me amabas que yo era lo mejor que por favor...
              Que time é esse?        
    Depois de um bom tempo sem escrever aqui por falta de tempo, e acompanhando o excelente trabalho do Thiago, venho finalmente escrever sobre o papel ridículo que o NY Rangers tem feito nesta temporada.
    Até o presente momento, muitas explicações foram buscadas e dadas, para justificar o péssimo desempenho da equipe, especialmente no aspecto ofensivo, e mais especificamente falando, um PP dos piores que já vi.
    Falta talento? Rick Nash, Brad Richards, Marian Gaborik, Derek Stepan, Ryan Calahan, Carl Hagelin, Cris Kreider. Coloque qualquer deles na lista de dispensa hoje e verão todos os times da liga se estapeando para contratá-los?
    Sendo assim, por que o Rangers perdeu ontem de forma ridícula de 3x0 para um desfalcado e cheio de jovens Senators?
    Para responder essa pergunta, eu remeto ao próprio Rangers do ano passado, um time muito menos talentoso. Ora, menos talentoso sim, porém eles tinham algo que o atual time não tem: GARRA, FIBRA, BRIGA!
    Ontem Lundqvist saiu do gol para disputar o puck numa jogada de extrema coragem contra um atacante do Senators que vinha livre, evitou o gol de forma brilhante e corajosa, vendo aquilo você que o time vai se inflamar, mas isso não passou de ilusão. Nunca pensei que Prust e Dubinsky fariam tanta falta, sério mesmo, esse time não brigam, os jogadores adversários voam em cima do nosso goleiro e ninguém dá na cara deles, nada, nem um "little slap", esse time não tem colhões, a verdade é essa, não passam de santinhos técnicos que não aguentam um jogo físico, e o que o hockey se não um jogo físico? Para que foi contratado Aaron Asham, o cara não briga? Temos que lembrar que o Rangers foi o time que mais brigou ano passado e terminamos em primeiro na conferência leste.
    Não vou criticar todos obviamente, Stepan, Hagelin e Nash têm sido incríveis juntos, porém o nosso treinador inexplicavelmente os separou por vários jogos e insiste em mudar as linhas a cada cinco minutos. Sim, Tortorella é o maior culpado disso tudo, muda as linhas a todo tempo, não consegue fazer o Power Play funcionar e não sabe usar os novos jogadores que tem.
    Minha paciência com Gaborik já acabou faz tempo, sempre fui a favor de trocá-lo, além de caro, pode se machucar a qualquer momento, e me pergunto o quanto ele vale agora, será que uma escola na segunda rodada do draft ao menos?
    Eu ainda consigo acreditar mais numa reviravolta de Richards, mas em Gaborik eu já perdi minha fé faz tempo, pois apesar de ter feito 40 gols, nada faz nos playoffs.
    Sou a favor de usarmos McIlrath logo, assim como Fasth e outros jovens, esse ano já era, não temos ocmo enfrentar Bruins, Penguins e Canadiens, sejamos realistas, a melhor postura pro Rangers nessa trade deadline sem dúvidas é a de seller.

    Dito isto tudo, espero que o Rangers pelo menos tente jogar de forma digna daqui pra frente, e que Sather repense o status de Tortorella para o ano que vem.

    LGR!!!!
              Advanced Weather Data from Earth Networks Helps Save Critical Assets        
    Anuj Agrawal, CMO at Earth Networks, answered some questions for GISCafe Voice about Earth Networks’ weather data services that offer customers the ability to gain faster alerts, better predictions and risk mitigating data that can save companies money and time. Earth Networks reports that it operates the world’s largest network of weather sensors, and its Total […]
              Twerking & Clubbing – Jeff Sass – DNW Podcast #60        

    When will new top level domain names have their “twerking moment”. Have new top level domain names had their twerking moment yet? Jeff Sass, CMO of .Club, talks about what it’s going to take for new top level domain names to go mainstream. We also discuss what’s going on in China and the value of […]

    The post Twerking & Clubbing – Jeff Sass – DNW Podcast #60 appeared first on Domain Name Wire | Domain Name News & Views.


              .Club Domain Names with Colin Campbell, Jeff Sass – Podcast #14        

    How .Club has soared to the top. .Club has jumped out on the leaderboard with registrations, with over 150,000 to date. That’s part of the reason the company is valued at $25.4 million in its latest funding round. On this episode, we chat with .Club founder and CEO Colin Campbell and CMO Jeff Sass about […]

    The post .Club Domain Names with Colin Campbell, Jeff Sass – Podcast #14 appeared first on Domain Name Wire | Domain Name News & Views.


              China’s Domain Name Market with Simon Cousins – DNW Podcast #6        

    Capitalize on China’s strong domain name market. China’s appetite for domain names is booming. A quarter of Domain Holdings’ sales last quarter were to China, and Verisign credits the country with bolstering .com growth. How can you capitalize on this market opportunity? In this episode, TLD Registry CMO Simon Cousins gives a crash course on […]

    The post China’s Domain Name Market with Simon Cousins – DNW Podcast #6 appeared first on Domain Name Wire | Domain Name News & Views.


              Chevy's CMO Responds to Ford's Cease and Desist of 'Mayan' Super Bowl Spot        
    Video@MobileMatthews or themobileculture.com Ford made a last minute push to block General Motors as well as NBC from airing Chevy Silverado's $7 million "2012" Mayan apocalypse commercial during the Super Bowl. Only hours before kickoff, GM's Global CMO Joel Ewanick posted the following via Twitter: The commercial features Chevy owners who survive [...]
              Para irse escuchando        
    En 2010 comenzamos a hacer cosas por el placer del disfrute de la música, ahora, en este 2014, estamos haciendo otra parte a la cual le tenía muchas ganas, hacer radio, pero cmo hay poca gente, todavía que escucha la radio esos días a esa hora, nos han pedido de grabar para escucharlo después, así que hemos tomado la decisión de abrir, momentaneamente, un canal para podcats en lo que subimos uno que consideramos mejor por sus licencias, así que acá están los 3 programas anteriores, exceptuando el programa 0, que no fue grabado, y en adelante podrán descargar y escucharlos acá, luego ya les avisamos su espacio definitivo.


    Podcats de Sinestesia Radio http://noeveenelasfalto.podomatic.com/



              Veja um novo trailer de Samurai Warriors: Sanada Maru        

    A Koei Tecmo lançou um novo trailer de Samurai Warriors: Sanada Maru nessa sexta-feira (11), título que será lançado oficialmente no dia 23 de novembro no Japão para PS3, PS4 e PS Vita.

    O post Veja um novo trailer de Samurai Warriors: Sanada Maru apareceu primeiro em GCB Games.


              DevGuild: Content Strategy – Conversion & Metrics Panel, With Twilio, Box, & MongoDB        

    Watch MongoDB CMO Meagen Eisenberg, Twilio’s Head of Content Devang Sachdev and VP of Marketing at Box Lauren Vaccarello in conversation with Reify founder Michael Bernstein as they discuss the metrics, tooling and decisions required to convert content audiences into paying customers.

    The post DevGuild: Content Strategy – Conversion & Metrics Panel, With Twilio, Box, & MongoDB appeared first on Heavybit.


              DevGuild: Content Strategy – Reviving The Movement, A Case Study With The ACLU        

    Learn about the content strategy secrets of the ACLU with the organization’s Director of Online Engagement Jenn Sturm in this special fireside chat with Unitive CMO Rachel Chalmers.

    The post DevGuild: Content Strategy – Reviving The Movement, A Case Study With The ACLU appeared first on Heavybit.


              Por: Elisa Soares Rinaldi        
    Oiiii cmo faço pra concorer a um par de aliancas?
              The Nintendo Entertainment System is coming back to stores        
    Nintendo has shocked the gaming community by announcing the Nintendo Entertainment System: NES Classic Edition, a "new" version of its legendary NES hardware which will cost $59.99 in the US. It connects to your TV via HDMI and comes with that classic NES pad, which can also be used with your Wii or Wii U. The console arrives on the 11th November and will come with 30 pre-loaded titles:
      Balloon Fight
      BUBBLE BOBBLE
      Castlevania
      Castlevania II: Simon's Quest
      Donkey Kong
      Donkey Kong Jr.
      DOUBLE DRAGON II: THE REVENGE
      Dr. Mario
      Excitebike
      FINAL FANTASY
      Galaga
      GHOSTS 'N GOBLINS
      GRADIUS
      Ice Climber
      Kid Icarus
      Kirby's Adventure
      Mario Bros.
      MEGA MAN 2
      Metroid
      NINJA GAIDEN
      PAC-MAN
      Punch-Out!! Featuring Mr. Dream
      StarTropics
      SUPER C
      Super Mario Bros.
      Super Mario Bros. 2
      Super Mario Bros. 3
      TECMO BOWL
      The Legend of Zelda
      Zelda II: The Adventure of Link

              089 – Simon Sinek – Why Good Leaders Make You Feel Safe – Personal Development Series        
    Today's show is about a very important and deep topic! Today David talks about "Trust" and it's value, "Truth" and it's liberating powers.  He talks about the Power of trust to make us feel safe! On that topic, David plays us bits of Simon Sinek's speeches where he talks about trust and leadership. Simon talks about the military and companies, and explains how "Leadership is a Choice not a Rank!" And what makes people want to follow one person vs. another regardless of their rank and/or authority, only because those are the ones that have "Chosen" to look after the people around them.   A trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Sinek is an optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. He is best known for discovering the Golden Circle and popularizing the concept of Why, the purpose, cause or belief that drives every one of us. The Golden Circle is a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others. Sinek shares his optimism with all who will listen. He speaks around the globe and has commented for local and national press, including The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR and BusinessWeek. Sinek is a regular contributor to The Huffington Post, writes his own blog, simonsinek.com and makes regular guest appearances on MSNBC’s Your Business, among others. Songs: Someone Like You by Adele Saving Private Ryan - The Hymn to the Fallen by John Williams People by Barbara Streisand In The Navy by Village People Quotes "If your actions inspire others to dream more, learn more, do more, and become more, you are a leader." John Quincy Adams
              How Forrester's Former CMO Is Using Big Data To Build Next Generation CRM        
    Amazon can figure out what you want to buy next, Netflix can predict what you want to watch next and Google knows what you’re going to search for before you do. All of these companies use predictive analytics to sell you something--be it products on Amazon, movies on Netflix or the [...]
              New Toukiden 2 Weapon Introduce video: Gun        
    Koei Tecmo Games published the new weapon introduce video of the Toukiden 2. The video this time introducing the long rifle gun. On July 28, 2016 going to release in Japan the next Toukiden game the Toukiden 2 on PlayStation 4, 3 and Vita. Koei Tecmo Games in the past few days started to upload […]
              Where does martech fit in Dun & Bradstreet’s marketing org?        

    I am excited to share with you one of the first entries to The Stackies: Org Edition awards. Rishi Dave, the CMO of Dun & Bradstreet, and his team just shared with me their “org stack” graphic above (click for a larger version). This is a terrific example of the kind of illustration that we’re […]

    The post Where does martech fit in Dun & Bradstreet’s marketing org? appeared first on Chief Marketing Technologist.


              How blockchain technology will revolutionize advertising        

    The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of NASDAQ, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. […]

    The post How blockchain technology will revolutionize advertising appeared first on Chief Marketing Technologist.


              How Brand Marketers Can Become Performance-Minded Powerhouses        

    Back when variety shows were a staple of prime time, periodically the guests would include a guy who could keep a dozen or so plates spinning on the end of sticks without any crashing to the floor. This is an apt metaphor for what it’s like to work in marketing these days. While variety show audiences were fairly certain the guy wouldn’t drop any plates, CEOs aren’t so sure. A whopping four out of five of them report feeling a lack of confidence in their CMOs.

    Antiquated organizational design, poorly defined role descriptions, corporate culture that devalues marketing’s contributions, and inadequate skillsets all can distract from the primary mission of lifting sales, but it doesn’t have to be this way.

    Too often, CMOs react to this uncertainty by constantly resetting priorities, reacting to crises, and trying to outguess a rapidly changing marketplace. Inevitably, this anxiety impacts the rest of the marketing organization, as well, and people end up just treading water rather than trying to swim ahead.  

    The good news is that there is a sure-fire way to counter the chaos: focus on delivering results that directly grow the business.
     
    It’s a simple concept in theory, but judging by the high rates of CMO turnover, it’s anything but simple in practice. Antiquated organizational design, poorly defined role descriptions, corporate culture that devalues marketing’s contributions, and inadequate skillsets all can distract from the primary mission of lifting sales, but it doesn’t have to be this way. Whether you work in branding, creative, retail, sales enablement, product, PR, or any flavor of social, mobile and digital marketing, growing the business is your job. The key to making this happen is to adopt a performance mindset.
     

    Performance-Based Marketing Defined

     
    The first thing to get out of the way is the notion that performance marketing is synonymous with user acquisition. Though that may be true in some companies, in truth, customer acquisition is just one type of performance.
     
    Here’s a better way to think about it: performance-based marketing means delivering a measurable impact on moving customers from one stage of the funnel to another.
     
    If you work in branding, your job is not to buy impressions efficiently. Impressions are merely a currency. The brand marketer’s job is to convert customers from being unaware of a brand, product or service to aware, engaged, and, increasingly, purchasing what you offer. You can measure performance by increases in aided and unaided awareness and the number of customers that want to be contacted by via email. If you use linear TV, now you can measure your impact with the mother of all metrics: sales.
     

    Adopting Performance-Based Marketing Means Adapting to Change

     
    The inability to persuasively measure top-of-funnel movement’s impact on sales has dogged brand marketers and their CMOs for years. That is precisely why we built Simulmedia’s VAMOS platform. It delivers this very outcome. We’ve seen how our clients have adjusted to a performance approach. Here are some of the most notable changes brand marketers should consider as they become performance-minded:
     
    1. Redefining marketing team dynamics: In organizations that equate performance with user acquisition, the notion that brand marketing can increase sales at first might cause tension. CMOs should be prepared to give their brand marketing teams the permission they need to treat TV as an investment, not a cost. Absent that air cover, many brand marketers may continue to believe that their job is to buy impressions cheaply.

    2. Client-Agency Goal Alignment: In a world in which TV advertising is unaccountable for producing results, the only thing that a client-agency partnership can impact is ad cost. That changes completely when a marketer can establish a causal relationship between TV advertising and sales. The moment a marketer figures out how to use advertising to increase sales, she comes to care about one thing: growth. If her agency still prioritizes costs, the misalignment will impair even the most brilliant strategy, so performance-based brand marketers should align their incentives with those of their agencies’.

    3. Paying Agencies for their Performance: A growth-minded marketer will want her agency partners to relentlessly look for ways to grow, too. This costs money, but as long as the channels your agencies support continue to produce, inclusive of agency fees, the growth will outweigh the costs.

    4. Tap into Your Company’s CRM: For those companies that own customer data, the CRM is the most valuable marketing asset available. In many organizations, though, the CIO or CTO controls that data. Maximizing ROAS (return on ad spend) requires data- and privacy-secure access to this data, and that may require a marketing partnership with the CIO or CTO that does not currently exist.

    5. Modeling Return on Ad Spend and Attribution: How much should a marketer spend on TV, digital, paid social, or retail marketing? That depends on the ROAS per channel. While developing this model may require an attribution model that awards credit for each sale to the channels a marketer deploys, the resulting insight will help her determine the right amount to spend in order to maximize her return.

    The inability to persuasively measure top-of-funnel movement’s impact on sales has dogged brand marketers and their CMOs for years.

    While making these changes requires effort, the payoff can be enormous. That’s especially true when it comes to TV advertising. For too long, TV has been one of the largest line items in a brand marketer’s budget, yet it has been the last to be optimized to deliver measurable, meaningful outcomes.

    Addressing this isn’t easy, but once they do, marketers can change the way they approach their work, build reputations based on provable results, and ultimately grow their careers.


              4 Easy Steps to Creating Content for an Account-Based Marketing Strategy        
    Editor’s Note: If you’d like to learn more about strategies to drive your Account-Based Marketing program, join Nate Skinner, VP of Product Marketing at Salesforce, and Heidi Bullock, CMO of Engagio on July 26 for their webinar presentation Simple and Effective Account-Based Marketing.  B2B marketing is currently being revolutionized by the onset of account-based marketing...
              Are Social Media & Mobile Apps Helping Your Job Search?        

    Posted by Alan L. Klein, CMO A New Survey Reveals How Digital Media Technologies Are Helping Jobseekers We’re listening to you! Home Office Careers has completed a survey of its members regarding the application of new and emerging digital technologies to the recruitment process. We want to understand the experiences and expectations of work-from-home jobseekers […]

    The post Are Social Media & Mobile Apps Helping Your Job Search? appeared first on Job Advice & Employment Resources – Home Office Careers.


              Grow with Character! (90/100) Series by Hermawan Kartajaya        
    [ Senin, 19 April 2010 ]
    Grow with Character! (90/100) Series by Hermawan Kartajaya
    Jakarta CMO Club: Indonesia Bisa!

    KEDATANGAN "kembali" Prof Philip Kotler ke Indonesia tepat pada HUT Ke-40 ASEAN yang juga dihadiri Presiden SBY cukup menggetarkan. Saya "mengawal" Philip Kotler dua puluh empat jam selama lima hari empat malam di Jakarta, supaya dia merasa "aman"!

    Mendadak saja, Philip Kotler jadi jatuh cinta ke Indonesia sebagai "ibu kota" ASEAN. Karena itu, langsung saja saya usulkan pada dia untuk segera mendirikan Jakarta CMO Club di bawah Philip Kotler Center for ASEAN Marketing (PK-CAM).

    Sejak 2006, ketika bertemu di Beijing dan Shanghai, Philip Kotler sudah berbicara tentang perlunya mempromosikan chief marketing officer atau CMO! Dia mengatakan bahwa yang lazim ada di sebuah perusahaan hanyalah COO dan CFO setelah CEO. Marketing dan fungsi lain biasanya paling tinggi sering direktur dan melapor kepada COO.

    Itu pandangan orang finance yang menganggap bahwa perusahaan harus "dioperasikan" sedemikian rupa oleh COO supaya bisa menghasilkan return dari uang yang diinves. Itulah yang diurus CFO. Dalam pandangan orang finance, semua orang lain dalam perusahaan harus bekerja secara maksimal, sehingga menciptakan nilai. Karena itu, mereka mengenal yang disebut operational leverage. Artinya, kalau secara operasional leverage-nya bagus, akan terjadi value creation. Nah, di situ sudah campur aduk "jasa" dari orang marketing, IT, human resources, produksi, atau operasi .

    Karena itu, mereka cukup dikasih "pangkat" direktur paling tinggi, tidak bisa jadi chief. Sebab, kalau sudah chief berarti sudah berada dalam posisi "strategis". Sedangkan CFO juga diharapkan bisa melakukan financial leverage secara maksimal. Artinya, dia bisa bermain-main di pasar modal dan uang supaya dapat "tambahan" added value. Sering bahkan financial leverage jadi lebih penting daripada operational leverage.

    Terutama kalau COO hanya melakukan sesuatu yang rutin, sedangkan CFO cukup kreatif! Nah, menurut Philip Kotler, itu tidak fair. Terutama untuk perusahaan yang benar-benar menjalankan marketing dengan "baik dan benar". Kenapa?

    Ya, karena operational leverage di perusahaan seperti itu sebagian besar, kalau tidak seluruhnya, dihasilkan oleh sebuah marketing leverage! Artinya, perusahaan seperti itu bisa mendapatkan nilai tambah dari brand dan servis, misalnya, bukan cuma pintar banting harga. Dengan demikian, bisa mendapatkan margin lebih tinggi.

    Dari situlah dasarnya mengapa CMO atau chief marketing officer perlu ada. Tugasnya tentu saja bukan menjalankan marketing secara taktikal, melainkan benar-benar harus memaksimalkan marketing leverage! Beberapa perusahaan MNC seperti GE sudah punya CMO. Biasanya para CMO ini in charge untuk beberapa divisi yang bisa saling bersinergi sehingga terjadi marketing leverage.

    Alasan lagi perlu dipromosikannya CMO ini adalah karena orang HR dan IT juga mulai memakai istilah CHRO dan CIO! Bahkan, ada yang lantas latah pakai istilah chief change officer, chief innovation officer, dan sebagainya. Bagi saya, itu oke-oke saja, pokoknya bisa memaksimalkan leverage di bidang masing-masing. Itulah kata kuncinya!

    Jakarta CMO Club adalah yang pertama dibentuk di ASEAN, sekali lagi karena Jakarta kan "ibu kota" ASEAN. Anggota diundang secara selektif dan sampai sekarang, sebagian besar anggotanya malah CEO atau founder perusahaan. Saya beruntung dibantu Jenny Poespita yang orang Surabaya, tapi sudah pindah Jakarta. Sejak pendiriannya pada Februari 2008, Jenny membantu secara sukarela untuk menjalankan organisasi nirlaba ini.

    Jenny sendiri yang eks anggota MarkPlus Forum Surabaya adalah entrepreneurial marketer dengan semangat juang tinggi.

    Pada saat ini "White Lotus", brand yang diciptakannya sudah jadi brand nasional untuk healthy catering. Saya sendiri dan beberapa anggota Jakarta CMO Club adalah pelanggannya. Setiap hari dua kali kami dikirimi "bento" yang diracik berdasarkan hasil tes darah masing-masing, supaya terjaga meal intake-nya. Pada saat ini, Jenny lagi mengembangkan produk-produk baru dengan brand White Lotus dan sudah bermitra dengan pengusaha besar di Jakarta. Dengan menggunakan brand yang sama, sudah pasti terjadi sinergi sehingga terjadi marketing leverage.

    Jadi, Jenny adalah seorang CMO yang secara voluntary mengorganisasikan Jakarta CMO Club. Pada saat ini, anggota CMO hampir seratus orang dari berbagai perusahaan di Indonesia. Hampir setiap bulan ada pertemuan yang disponsori anggota secara bergiliran. Anggota yang mendapat undangan cukup membayar satu kali life time yang dipakai untuk administrasi dari organisasi Jakarta CMO Club.

    Tepat di HUT Ke-78 pada 27 Mei 2009, Prof Philip Kotler dan Menbudpar Jero Wacik hadir di pertemuan CMO di Galeri Nasional Jakarta. Philip Kotler sangat puas dengan dimulai sebuah CMO Club di Jakarta yang nanti bisa di-expand ke kota-kota lain di ASEAN.

    Saya lebih puas lagi karena bisa menerjemahkan "kegelisahan" Kotler jadi suatu "solusi". Tapi, yang lebih penting? Dimulai dari Jakarta dulu! Indonesia Bisa! Indonesia Bisa! Indonesia Bisa! (*)
              20 Games That Should Be in an Xbox Classic        

    Nintendo is making a lot of news right now with its upcoming follow up to the NES Classic, the SNES Classic. Regardless of the way that Nintendo has been handling the release of these classic consoles, this is a pretty good idea to not only provide an easy way to play classic video games, but a way to give these games renewed interest. However, there are other companies that are deserving of going forward with this classic console idea and Microsoft could do this with its original Xbox console. Online play would probably be left out but a miniature original Xbox with 20 games and four controllers for $100 would be amazing! Here’s the titles I think should be included.

    halo-combat-evolvedHalo: Combat Evolved and Halo 2

    Let’s get the obvious out of the way. The definitive series for the company is the Halo series and without question, both game for the console need to be included. Local multiplayer was the name of the game with Halo: Combat Evolved and even without online multiplayer, Halo 2 is a blast offline. Not to mention that Halo: Combat Evolved’s campaign is arguably one of the best in the franchise to date.

    simfable018Fable: The Lost Chapters

    The definitive RPG for the console, the original Fable is a memorable title that is essential to this console. You have numerous quests to complete and depending on how you decide to resolve them will determine whether you are a hero to be praised or a villain to be feared. With a variety of melee weapons, crossbows, and magic spells all at your disposal during combat, there’s a lot to enjoy here.

    simninjagaidenblack002Ninja Gaiden Black

    Arguably the quintessential action game for the console, Ninja Gaiden Black is one of the greatest hack and slash games ever made. It’s tough as nails difficulty but rewarding and methodical combat is complimented by its beautiful graphics and varied environments.

    414639-dead-or-alive-3-xbox-screenshot-forest-levelDead or Alive 3

    One of the major partnerships Microsoft made was with Tecmo and Team Ninja. In addition to the aforementioned Ninja Gaiden Black, it yielded several Dead or Alive games. Dead or Alive 3 was the first to come to the console and it remains an exclusive. This mini-console needs a fighting game and this is arguably the best choice with its fast combat, fluid movement, and

    blinx-the-time-sweeper-xbox-screenshot-3Blinx the Time Sweeper and Blinx 2: Masters of Time and Space

    For better or worse, Blinx is tied to the original Xbox due to the character being Microsoft’s foray into the character driven platformer. While it may not be the best series, it’s an Xbox exclusive and feels distinctive to the console. The time manipulation mechanics are unique to the genre and there isn’t anything really quite like Blinx.

    psychonautsPsychonauts

    One of the most underrated games of its time, this 3D platformer about a boy at a camp for psychics is a modern underground classic. Solid combat, cool abilities, numerous ways to upgrade, collectables that actually affect the lore and progress of your character, a distinctive art style, funny and charming characters, and more make this an easy pick to include in the console.

    STUBBS-THE-ZOMBIE_05Stubbs the Zombie in Rebel Without a Pulse

    One of the more unique titles on the console, this exclusive had you play as a zombie named Stubbs as he goes on a wacky 50s inspired adventure infecting others and turning them into zombies. It’s weird powerups and zany sense of humor would make this a curious yet endearing addition to the Xbox Classic.

    simjadeempire019Jade Empire

    BioWare was in top form with its RPGs with titles such as Neverwinter Nights, Baldur’s Gate, and of course, Star Wars: Knights of the Old Republic. Unfortunately, KOTOR would be too difficult to get due to the Star Wars license. However, with its dialogue choices as well as its diverse real time combat, Jade Empire is not a bad substitute.

    simcrimsonskies0001Crimson Skies: High Road to Revenge

    Beloved by the Xbox community, this flight game puts players into an action packed adventure as you play in an alternate 1930s fighting sky pirates. There aren’t a lot of games with an arcade casual approach to dogfighting and this is one of the most memorable. Although the online features would not be available, there’s still plenty to enjoy here.

    simburnout3006Burnout 3: Takedown

    You might notice that great Xbox racing games like Project Gotham Racing and Forza Motorsport aren’t on this list and that’s due to licensing issues I think they would have. However, Burnout 3 doesn’t have license cars and doesn’t have that problem. I’m totally fine with that because with its arcade style controls and the infinite fun that is Crash mode, it’s arguably the best racing game on the console.

    the-elder-scrolls-iii-morrowind-xbox-screenshot-2The Elder Scrolls III: Morrowind

    The original Xbox port of Morrowind was a very important release for the Xbox as it brought the franchise to a lot of players who hadn’t played it before. Often considered to be the best in the franchise, this would give the Xbox Classic a lot of value as this is a big game. I would make this the Game of the Year edition with the expansion packs so the value is even greater.

    sands-3Prince of Persia: The Sands of Time

    A fantastic action adventure title with precise climbing and platforming, deliberate combat, and time bending mechanics. This is the first in what became a trilogy of games for the console, and returned to prominence this long forgotten franchise. One of the many great games Ubisoft released on the Xbox, this unfortunately would be the only game from them since the rest of Ubisoft’s most recognizable games for the Xbox were best online.

    full-spectrum-warrior-xbox-screenshot-4Full Spectrum Warrior

    Xbox games seem like they focus on having you shoot things in a wartime environment but here’s a game that showed that you can do more than just that. A real-time tactics game, you order your two squads around the battlefield and control the map with constant suppressing fire. Again, the online multiplayer won’t be available but the campaign stands on its own.

    3188209-pdPhantom Dust

    A fan favorite of the most hardcore of Xbox gamers, Phantom Dustrecently had a free re-release on Windows 10 and Xbox One. However, the Xbox Classic would be a great way to introduce this strange action strategy card collecting title to a wider audience.

    voodoo vince 2Voodoo Vince

    Another game that recently got remastered, this exclusive 3D platformer can be played in its original glory on the Xbox Classic. It has a unique mechanic in that you hurt yourself in order to hurt your enemies, as Vince is a Voodoo doll. An interesting game that would be one of the more obscure releases in the roster of games.

    maxresdefaultJet Set Radio Future

    Sega and Microsoft had a great relationship during the original Xbox days and they got a couple of releases I feel should be included, the first being the sequel to Jet Set Radio, Jet Set Radio Future. Skate around on rollerblades and tag up the streets of Tokyo-to to disrupt the establishment in this colorful and unique game on the Xbox.

    pan_screen018Panzer Dragoon Orta

    The second game by Sega in this collection, Panzer Dragoon Orta is the final entry in the Panzer Dragoon series and is a fantastic rail shooter title. Beautiful graphics, intense gameplay, and tough difficulty, this is a blast to play! The game features a grading system for added replay value as well as the original Panzer Dragoon for the Sega Saturn. So this is actually a two in one!

    CREBBSneakThe Chronicles of Riddick: Escape from Butcher’s Bay

    One of the best looking titles on the console, Riddick: Escape from Butcher’s Bay is a landmark title on the console and a must inclusion for the Xbox Classic. Mixing first person shooting, platforming, and stealth, it’s genre mixing and polish served as a predecessor to how games were made during the Xbox 360 era as well as today.

    And there are my picks. Because I’m assuming this console wouldn’t have online play, I left out titles like Rainbow Six 3, Splinter Cell Chaos Theory, and the MechAssault series. However, if online play were to be included, then those game would definitely be included. Now I want to here from you! What titles would you like to see on an Xbox Classic? Let me know in the comments below! Peace and Love, Gamers and Players! Colorwind out.


              Goldman Sachs, the 3rd Bank Spewing Fear, Loathing & Hatred At Bitcoin: The Paradigm Shift That Makes Bankers Quake        

    thumb Slide7

    Let's quote some of the last lines of my last article on Bitcoin: "Witness the drivel that comes out of the the analyst's reports (and yes, I thoroughly ridiculed each one):

    1. Theres' Something Fishy In The House Of Morgan, Pt. 2: Bitcoin Fear, Envy & Loathing
    2. Does the Mainstream Media Assist Wall Street In Hypocritical Hypothesis For Fear Of The Next Paradigm Shift?"

    You see, first JP Morgan threw baseless fear tactics, then Citibank jumped into the fray. Well, guess whose next? Goldman Sachs, of course. Everybody's favorite fair game player. As excerpted from Business Insider today:

    "Dominic Wilson and Jose Ursua of the firm's markets research division are first up. They argue that Bitcoin fails to meet both basic criteria of a viable currency: while there remains an outside chance for widespread acceptance as a medium of exchange, as a stable source of value, it has so far failed. That undermines the premise that Bitcoin could serve as a way of short-circuiting exchange rates in inflation-prone countries."

     And Reggie, Chief of Bullshit Patrol & Related Crimes Division chimes in with a Google search on promintent "failed" currency processors:

    Bitpay user growth google searchcoinbase user growth google search

    But wait a minute! Goldman's business business is growing at a fraction of this pace, and actually negative in some areas. So, if Bitcoin as a currency and payment system is a failure, what the hell is Goldmam? Of course, Business Insider goes on to report...

    For most users what matters is not the comparison with other currencies, but a comparison with the volatility of the currency that they hold (dollars in the US for instance) in terms of the things that they need to buy. The volatility of consumer prices (in dollars) has been even lower than FX rates, even if measured over a period including the 1970s. Put simply, if you hold cash today in most developed countries, you know within a few percentage points what you will be able to buy with it a day, a week or a year from now.  

    This is Bullshit! Say it to the more mathematically challenged, my bonus hungry friends. Let's run the math using theusinflationcalculator.com:

    Dollar as a store of value

    As you can see, if you measure things from the '70s as the esteemed, erstwhile Wall Street aficiaondo from Goldman recommended, then you would have less than 17% of your buying power left. Yes, bitcoin is volatile, but its volatility stems from the price going up and down, while the USD has primarily just went down. You know that saying about the frog in the slowly heated boiling pot of water, right?

    In addition, both of the largest Bitcoin payment processors absorb the exchange rate volatility for their customers, or did the best of breed Goldman analysts somehow overlook this pertinent fact?

     

    Eliminate the bitcoin volatility risk with BitPay's guaranteed exchange rates. ... Import your BitPay sales into QuickBooks, to report and reconcile your bitcoin  ...

     

    In addition, there are cutting edge products being introduced by tall, handsome, charsimatic and highly intelligent entrepeneurs who have a long track record of out gunning Goldman et. al. that allow anyone to hedge Bitcoin volatlity against any prominent fiat currency.

    Back to those Goldman guys...

    Wilson and Ursua include this graph showing volatility of Bitcoin versus the Argentine peso, the yen, the euro, the pound, and U.S. inflation. It's not even close. 

    bitcoin volaitlity

    But wait a minute! If the largest payment processors absorb the volatility and market risk of their customers, then Goldman must assuredly be referring to the currencies above from an investment perspective, no?

    Yes! Bitcoin is truly volatile, indeed, but the guy at Goldman are cheating, hoping that the rest of us don't know our finance and/or basic common sense. You see, they are looking at just one side of the equation - the side that favors fiat currencies and disfavors bitcoin. You see, risk is the price of reward. For every reward you seek, you pay a price in risk. The goal, as a smart investor, is to pay little risk for much reward. Goldman is trying to make it appear as if you are paying nothing but risk for bitcoin and getting little reward in return. Let's see how that pans out when someone who knows what they're doing chimes in. From the BoomBustBlogresearch report File Icon Digital Currencies' Risks, Rewards & Returns - An Into Into Bitcoin Investing For Longer Term Horizons:

    Bitcoin risk adjusted returns

    You see, with high volatility (aka, risk), it's hard to earn your cost of capital, not to menton surpass it. Isn't that right, employess of Goldman Sachs? Let me jog your collective memories, as excerpted from the BoomBustBlog post on When the Patina Fades… The Rise and Fall of Goldman Sachs???

    GS return on equity has declined substantially due to deleverage and is only marginally higher than its current cost of capital. With ROE down to c12% from c20% during pre-crisis levels, there is no way a stock with high beta as GS could justify adequate returns to cover the inherent risk. For GS to trade back at 200 it has to increase its leverage back to pre-crisis levels to assume ROE of 20%. And for that GS has to either increase its leverage back to 25x. With curbs on banks leverage this seems highly unlikely. Without any increase in leverage and ROE, the stock would only marginally cover returns to shareholders given that ROE is c12%. Even based on consensus estimates the stock should trade at about where it is trading right now, leaving no upside potential. Using BoomBustBlog estimates, the valuation drops considerably since we take into consideration a decrease in trading revenue or an increase in the cost of funding in combination with a limitation of leverage due to the impending global regulation coming down the pike.

    gs_roe.jpg

     

     Now that we see how hard it is to truly produce Alpha, I query thee... What do you think would happen if a financial maverick, an out of the box thinker who's different from all of those other guys, got a seed round of funding for the most disruptive product to hit the finance world since the printing press? What if that seed round was for $8 million dollars, with a preferred A series coming right behind it? What would such a cash flush company do, being one of the most cash flush Bitcoin companies in the world? Hmmmnnn!!!

    Speakin' of Goldman Sachs...

    I anticipate being in the market very soon for (I'm not thier yet, but hopefully very soon):

    CTO - Chief Technology Officer

    COO - Chief Opertating Officer

    General Counsel

    CMO - Chief Marketing Officer 

    CFO - Chief Financial Officer

    As well as skilled Java and Blockchain developers.

    Hit me via reggie at ultra-coin.com if you have an interest in coming on board.


              Los obispos abusadores de jovenes        

    Ricardo RoyoVillanova en su estilo irnico al que nos tiene acostumbrados se pregunta: Cmo es posible que haya 3500 personas tan sectarias tan fanticas que permitan que sus hijos se conviertan en rehenes en el fuego cruzado de esta nueva batalla poltica que los obispos subvencionados le han planteado al gobierno Es tanto el odio de ciertos sectores de la derecha espaola que estn dispuestos a sacrificar la educacin de sus hijos y de sus hijas en una batalla poltica de los obispos subvencionados contra el Gobierno

    » noticia original


              Los 11 principios de propaganda de Goebbels y su aplicacion actual por el PP        

    Ejemplos de la poltica de oposicin que est llevando a cabo el PP desde que perdi las elecciones del 14 de Marzo y cmo se corresponden con cada uno de los 11 principios de propaganda del lder nazi Joseph Goebbels

    » noticia original


              SFN168: Aaron Vidas On Calculating the ROI Of Your Marketing        

    Aaron Vidas is the founder and CEO of Strategy Box, a company that helps others companies find their most profitable customers and creates radically simple plans to help them grow.

    In this interview, Aaron talks to us about the software he built to help B2B companies determine the ROI of their marketing. Aaron shares his journey from validating his idea to hiring someone else to execute on his minimum viable product. We learn the importance of evaluating the ROI of our marketing and how you can use Strategy Box's dashboard to see what’s working for you in your business.

     

    In This Interview I Ask:

    • 2:55 - Recap for us, what did you find out your business was great at that you decided to focus on?
    • 10:23 - When you look at an opportunity, but [realize] I’m not the guy to go execute it, how did you start moving towards this process?
    • 13:42 - How do you view market/idea validation?
    • 17:07 - What did the build look like for the MVP (minimum viable product)?
    • 21:11 - What does the [StrategyBox] dashboard look like in terms of what data you’re showing?
    • 24:00 - How many different roles do you have in the software?
    • 26:30 - How does [AI and the algorithm] play a role in the Dashboard?
    • 29:14 - How is the proliferation of smart technology going to play into the evolution of the C-Suite in big companies?
    • 31:29 - Does [the StrategyBox] dashboard reduce the amount of overall tools [CMOs] need to use or just make better use of them because the data becomes easier to interpret?
    • 32:34 - Who is the ideal customer for [StrategyBox]]?
    • 35:22 - What are the most exciting things on the product roadmap that are coming down the line?

     

    Minimum Viable Product

    You need a condensed set of specifications of what your MVP needs to do. The functionalities don’t have to be your full vision. You just need to make sure it works solves a problem today. Also, make sure you can sell that version.

     

    What is the ROI of Your Marketing?

    You need to know the ROI of your marketing. You need to know what’s working and what’s not. You need to have a clear picture of every dollar and how much revenue you get back. The average CMO is using nine to twelve tools to figure out what’s going on in their marketing.

     

    There is One Reason Someone is Buying

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              PLAZA MAYOR DE MADRID        

            Fuera de la muralla cristiana construida halla por el Siglo XII, comenzaron a establecerse núcleos de población especialmente hacia el Este debido a las características topográficas del terreno, estos núcleos de población se denominaron arrabales y en ellos se desarrollaban actividades laborales especialmente en el campo. Los arrabales más destacables fueron los de San Martín, San Ginés y Santa Cruz.
           Junto al arrabal de Santa Cruz, existía una laguna que recogía aguas de diferentes arroyos y cursos de aguas subterráneas que existían en la zona.
    Algunas de estas corrientes subterráneas, alimentaban las desaparecidas fuentes de los Caños del Peral en la actual Plaza de Isabel II. Todo el entorno de la laguna y de las míseras casas que se habían construido se conocía como la laguna de Lujan por situarse en tierras de Francisco Lujan, también conocido por el del Arrabal.
    Plano del Madrid Medieval

    En la Edad Media, todas las mercancías que entraban por las puertas de la ciudad, tenían que pagar unos aranceles, y esto llevó a que algunos comerciantes prefiriesen establecer sus negocios fuera de las murallas, en las inmediaciones de la Puerta de Guadalajara.
    Durante los siglos XIII y XIV, la laguna de Luján ya se encuentra desecada y el espacio es aprovechado para desarrollar los negocios ambulantes. Durante el reinado de Juan II ya en el Siglo XV, se construye una plaza en la antigua laguna de forma irregular con una fuerte pendiente hacia la actual calle de Toledo. La plaza comenzó a denominarse Plaza del Arrabal por estar situada en la salida  de la ciudad por la Puerta de Guadalajara.
    A principios del Siglo XV se edifica una primera casa porticada, o lonja, para regular el comercio en la plaza, a partir de 1480 el Concejo construye portales alrededor de la Plaza para proteger a los vendedores de frutas y verduras.
    La venta en la Plaza comienza a regularizarse en el año 1494 siguiendo las disposiciones promulgadas por los Reyes Católicos para la distribución de las tiendas. Ya en 1530, el Concejo adquiere algunas de las casas que se habían construido junto a la plaza para edificar una casa para la venta de pan y otra de carne, pero el proyecto se quedó paralizado. Será en el año 1532 cuando aparece por primera vez la denominación de Plaza Mayor y en el mismo año, según las crónicas se celebró la primera corrida de toros.
    En 1580, con la Corte de Felipe II establecida en Madrid, el monarca encarga el proyecto de remodelación de la plaza al arquitecto Juan de Herrera, comenzando por  el derribo de las viejas casas anexas a la Plaza. Los derribos comenzaron en el año 1583 pero debido a la falta de medios económicos, serán las aportaciones de los vecinos quienes financien los derribos. Los vecinos ya sin casas tendrán que irse a unas viviendas provisionales establecidas en  la vecina Plaza de Santa Cruz.
    En 1583, Felipe II emite en junio un real decreto que permite al Concejo financiar las obras y al mismo tiempo se concede una suma compensatoria a los vecinos de las casas derribadas.
    En los trabajos de la remodelación de la Plaza Mayor intervinieron el arquitecto Juan de Herrera ayudado por Juan de Valencia en el diseño inicial y en los detalles de la reforma arquitectónica. Posteriormente se incorporó el  alarife Antonio Sillero, que había trabajado anteriormente en algunas casas de la Plaza del Arrabal. Antonio Sillero trabajaba  con su sobrino Diego Sillero.
    En sus inicios, en el año 1591, en la Plaza de construyó en el ala Sur, la Casa de la Carnicería a modo de depósito general de carnes desde el que se abastecía a los mercados de la villa, de ahí el nombre del edificio.
    En la actualidad, su fachada es homogénea con el resto de los edificios de la Plaza. Se distingue por las dos torres con sus correspondientes chapiteles en la cubierta y la planta del ático levantada entre ambos.
    En el ala Norte de la Plaza, se construyó la denominada Casa de la Panadería para el abastecimiento de pan en Madrid especialmente en épocas de malas cosechas de cereales y para evitar la falta del alimento de primera necesidad en aquellos tiempos.
    Para la financiación de la Casa de la Panadería se utilizaron fondos de los impuestos sobre los alquileres y propiedades de la Villa. Las obras fueron encargadas al alarife Diego Sillero. Los primeros diseños de la Casa de la Panadería se comunicaron a Felipe II en 1590, para que el monarca siguiese la marcha de las obras. Felipe II recomendó  que el diseño incorporase unos soportales, inspirados en los situados a la entrada de la Basílica del Monasterio de El Escorial. Sillero comenzó las obras en el año 1592. Fue necesario derribar algunas casas para la construcción de la Casa de la Panadería. Sillero se dedicó durante varios años a la edificación de la mencionada Casa, compaginando sus trabajos con otras obras en el entorno cercano de la Plaza. La parte baja del edificio se destinó a Panadería reservándose las salas y balcones del piso principal para que los Reyes asistiesen desde ellos a las fiestas de toros y actos de fe.
    Pintura de la  Plaza Mayor año 1623 de Juan de la Corte

    En esta época las ordenanzas municipales obligaban a los propietarios de las casas situadas en la Plaza a retirar los pilares de madera y colocar en su lugar pilares de piedra imitando los de la Casa de la Panadería. En 1617, con Felipe III en el poder, se encarga la finalización de las obras de la Plaza a Juan Gómez Mora, siendo concluidas en el año 1619.
    La nueva Plaza tenía unas dimensiones de 120 por 94 metros, disponía de ocho entradas y 466 ventanas, las casas todas de cinco pisos, pueden considerarse como la primera ciudad dormitorio de Madrid, ya que llegaron a vivir en la Plaza cerca de  3700 vecinos.
    Sus cuatro fachadas son continuas, interrumpidas solamente para dejar paso a las ocho calles que llegaban a la Plaza. Los cuatro lados de la Plaza, se denominaron con el nombre de  Panadería, Mercaderes, Paños y Carnicería. Toda la planta baja lleva soportales sobre  pilares de granito, en solución adintelada excepto el frente que corresponde a la Casa de la Panadería que lleva arcos. La fachada de la Casa de la Panadería disponía de una altura menos que el resto de edificios, pero su mayor jerarquía quedaba resaltada por las dos torres con sus chapiteles que la flanqueaban.
    La nueva Plaza fue inaugurada el 15 de Mayo de 1620 para celebrar la canonización de San Isidro Labrador.
    La Plaza Mayor ha sufrido tres grandes incendios en su historia, el primero de ellos se inició en la noche del 6 al 7 de Julio de 1631, al parecer en un horno en los bajos de la Casa de la Carnicería, la madera utilizada en la construcción, favoreció la propagación de las llamas. El propio rey Felipe IV se personó en el lugar y ante la imposibilidad de atajar las llamas, se recurrió a la ayuda divina. Se trajeron las imágenes de las vírgenes de Atocha y de la Almudena y asimismo el cuerpo incorrupto de San Isidro.
    El fuego se mantuvo durante tres días  falleciendo 13 personas. De un total de 68 casas construidas, se quemaron 60, con unas pérdidas económicas superiores al millón de ducados. La restauración fue encomendada a  Juan Gómez Mora. A partir de este momento se prohibió poner tejados de plomo que dificultaron las labores de extinción por el goteo continuo del plomo fundido.
    Plaza Mayor según Texeira año 1656

    El segundo de los incendios ocurrió el 10 de Agosto de 1672, iniciándose en la Casa de la Panadería, falleciendo 25 personas. Fue reconstruida posteriormente por el arquitecto Tomás Román, en colaboración con  Marcos López, Pedro Lázaro Goiti, Juan de León y Lucas Román. En 1674, tras diecisiete meses de obras la Casa de la Panadería queda reformada. La financiación provenía de las sisas reales y municipales aprobadas por Mariana de Austria madre del Carlos II. Destacaremos que Claudio Coello participo en las obras finales de restauración de acuerdo con los diseños de José Donoso.
    La Casa de la Panadería, se reedificó desde los cimientos con importante mejora en los materiales y las trazas. En esta reconstrucción general se incluyó una mejora de la escalera de acceso  a los balcones reales. Los balcones de dicho edificio se convirtieron en tribuna habitual en las celebraciones, y en esta reconstrucción se tuvo en cuenta el  uso por parte de la realeza borbónica. Se abrió además, una calle para mejorar el acceso real mediante  carruajes a la Plaza.
    Incendio de la Plaza Mayor en el año 1790

    En la noche del 16 de agosto de 1790 se produce el tercer incendio de la Plaza siendo el más devastador de los tres, quedando destruido completamente un tercio del perímetro, afectando especialmente el lado occidental de la Plaza. En la reconstrucción de la Plaza después del incendio de 1672 se empleó mucha madera y esta circunstancia fue decisiva para avivar el fuego. Los medios disponibles para sofocar el incendio eran muy escasos y  aunque asistieron más de mil hombres, con los medios disponibles, resultó imposible evitar que desapareciera gran parte de las viviendas, fue necesario derribar algunos edificios colindantes para realizar cortafuegos. En los Archivos del Palacio Real se conservan las notas manuscritas de Francisco Sabatini informando  a Carlos IV del avance de las labores de extinción. El fuego se había iniciado entre el Arco de Cuchilleros y el Arco de Toledo.
    Durante los nueve días que duró el incendio se gastó más de medio millón de reales y se repartieron más de 46.000 raciones de pan y queso para los que trabajaban en las labores de extinción.
    El rey Carlos IV puso a disposición de los 1302 madrileños afectados un millón de reales de los fondos de la realeza.
    El incendio, no solo afecto a la Plaza Mayor, el fuego alcanzó la iglesia de San Miguel de los Octoes situada en el actual Mercado de San Miguel, quedando destruida por completo.
    A modo de curiosidad, transcribimos literalmente las noticias sobre el incendio que fueron publicadas unos días más tarde. 

    D I A R IO DE  M A D R I D, DEL  V I E R N ES 20 DE AGOSTO DE I790.
    “En la noche del día 16 del presente mes de Agosto, se advirtió a cosa de las 11 en el portal de Paños de la Plaza Mayor un fuego, que propagándose pasó el portal de Paños, y sus subterráneos por todo el lienzo hasta el Arco de la calle de Toledo y fué ascendiendo hasta las guardillas, y se extendió en las inmediaciones hasta la Parroquia de S. Miguel, con gran voracidad, por la calidad de los edificios. Consistiendo estos en un enrejado de madera con muy poco material, sin paredes divisorias de ladrillo ó piedra que pudiese detener su progreso  solo se detuvo en la casa propia de Madrid , situada sobre el referido Arco de Toledo, cuyas paredes como mas consistentes, han contribuido eficazmente á que no se extendiese al resto del lienzo de las Carnicerías.
    Fue recomendable la diligencia de Manuel de Silva , en apagar con tierra el fuego que se prendió en las guardillas de esta casa. Luego que por la señal de las campanas se tuvo noticia del parage en que se había prendido el fuego, se acudió por todos los que deben cuidar de impedir tales incendios con sus disposiciones y auxilios, á socorrer esta necesidad, y favorecer á los vecinos, á quienes comprehendió esta desgracia, dando todas las providencias conducentes á minorarla en quanto dependía de sus facultades y actividad.
    Con la misma se continúa hasta ahora para atajar la comunicación  haciéndose los cortes oportunos baxo la dirección del Teniente General D. Francisco Sabatini, sin omitirse prevención ni disposición que pueda contribuir á minorar este daño. El piadoso corazón de S. M. ha dispensado en favor de los habitantes de las casas incendiadas, de su Real Erario un millón de reales  para que se distribuya con justificacion entre estas familias , confiando este encargo al Excmo Sr. Conde de Campomanes, Gobernador del Consejo, atendiendo á la magnitud, número, y demás calidades de estos vecinos, sin perjuicio de la demanda general acordada por el Consejo, con Real noticia y aprobación é iguales objetos, habiéndosele comunicado este generoso socorro de S. M. por el Excmo. Sr. D. Pedro López de Lerena, con fecha de 18 del corriente”.

    La nueva remodelación de la Plaza Mayor fue encomendada  al Arquitecto Mayor de la Villa Juan de Villanueva. Para evitar en lo posible nuevos incendios, Villanueva reformó la Plaza sin emplear apenas madera y construyendo principalmente con piedra y ladrillo. Se mantuvo el diseño inicial de Juan Gómez de Mora, pero se eliminó el quinto piso adaptando las viviendas al diseño de la casa de la Panadería. Juan de Villanueva redactó una orden municipal para la prevención de incendios, las anteriores se remontaban a Teodoro Ardemans durante el reinado de Felipe V.
    La remodelación contempló el cerramiento completo de la Plaza, incluyendo arcos en las calles abiertas que desembocaban en la misma. Las labores de reconstrucción terminaron en el año 1854. Villanueva falleció en 1811 y las obras continuaron bajo la responsabilidad del arquitecto municipal, Juan José Sánchez Pescador, con la colaboración de Antonio López Aguado y Custodio Moreno.
    La nueva Plaza de estilo neoclásico, tiene unas dimensiones de 120 por 90 metros, dispone de 114 arcos incluidos los ocho de acceso, dispone de 377 balcones, cuatro torres y un total de 76 buhardillas.
    A partir de 1822, se instala en Madrid la “Sociedad de Seguros Mutuos de Incendios de Casas de Madrid” con el fin asegurar los daños ocasionados en las casas dentro de la cerca de Felipe IV debidos al fuego.
    El  proyecto se formuló el 27 de abril de 1822, siendo impreso y publicado su reglamento el 30 de noviembre del mismo año por valor de 69.501.128 reales y sancionado por el Consejo de Castilla, por Real Cédula, el 31 de marzo de 1824.
    En el capítulo 5º, artículo 41, según su reglamento dice: Que se cuidará de que se coloquen en las casas aseguradas en paraje visible una tarjeta o azulejo que diga “Asegurada de Incendios”.
    Después del último incendio, la plaza dejo de realizar las funciones de mercado, desplazándose este a la vecina plaza de la Cebada.
    Plaza Mayor año 1880

    En 1848 bajo el reinado de Isabel II, la Plaza perdió la función de lugar de espectáculos con que fue concebida, y se remodeló el espacio central  convirtiendolo en un jardín a la francesa presidido por la estatua ecuestre de Felipe III. La estatua formaba parte de los jardines privados del rey en la Real Casa de Campo.
    En 1880, se restauró la Casa de la Panadería, encargándose del proyecto Joaquín María de la Vega.
    En 1921 se acometieron labores de reforma en las viviendas. En 1935 se realizó otra reforma, llevada a cabo por Fernando García Mercadal. En el año 1956, se prohíbe el paso de los tranvías por la plaza y ya en 1961 se acometió una restauración general, que la cerró al tráfico rodado y habilitó un aparcamiento subterráneo bajo la Plaza, cuyas obras se efectuaron durante los años 1967 y 1969  y que obligó a subir el nivel del pavimento, realizándose el adoquinado actual, al mismo tiempo que desaparecían las zonas ajardinadas.
    La última de las actuaciones en la Plaza Mayor, llevada a cabo en 1992, consistió en la decoración mural, de la Casa de la Panadería, obra de Carlos Franco, que representa personajes mitológicos como la diosa Cibeles, Cupido, Baco, Tritón y otros muchos.
    Por su orientación y condiciones climatológicas, es necesario recuperar los frescos de la Casa de la Panadería cada 40 o 50 años
    Plaza Mayor año 1906

    El nombre de la Plaza ha variado a lo largo de la historia, del primitivo nombre de Plaza del Arrabal pasó a llamarse Plaza Mayor.
    Se llamó Plaza del Arrabal cuando, de estar fuera del recinto amurallado medieval, pasó a constituir el centro de los nuevos barrios conformados por el ensanchamiento de la villa hacia el este durante el reinado de Juan II de Castilla.
    En 1812, cumpliendo el decreto que disponía que todas las plazas mayores de España pasasen a llamarse Plaza de la Constitución, cambió de nombre, pero solo duraría hasta 1814, año en que pasó a llamarse Plaza Real.
    Recuperó el nombre de Plaza de la Constitución en los períodos de 1820 a 1823, de 1833 a 1835 y de 1840 a 1843.
    En 1873, cambió su nombre por el de Plaza de la República, y otra vez a Plaza de la Constitución desde la Restauración de Alfonso XII en 1876 hasta la Dictadura de Primo de Rivera en 1923. Tras la proclamación de la II República se volvió a cambiar al nombre de Plaza de la República Federal  hasta el final de la Guerra Civil cuando se recupera el popular nombre de Plaza Mayor, nombre que perdura hasta la actualidad.
    Vista de la Plaza Mayor año 1928

    La Plaza tuvo desde sus comienzos importantes cometidos. Era un espacio dedicado al comercio cotidiano como ya hemos indicado con anterioridad, en la Plaza se celebraban festejos taurinos, destinados a la realeza o a las clases populares, la  Plaza fue el lugar elegido para los Autos de Fe de la Santa Inquisición, en la misma Plaza se realizaban ejecuciones públicas y actos más lúdicos como juegos populares.
    Ya en el Siglo XV se celebraban diversas corridas de toros y de rejoneo, aumentando su popularidad con el transcurrir de los años. Se distinguían dos tipos de corridas: Para la gente del pueblo y las destinadas a la realeza y todos los personajes de la Corte. Las primeras eran organizadas por el Concejo de la Villa y las segundas por los encargados del protocolo y fiestas de la Corte, denominados Mayordomía Real.
    Auto de Fe en la Plaza Mayor, cuadro de Francisco Ricci año 1683

    Las corridas, se solían celebrar en determinadas épocas siempre en torno  a  fechas como  San Juan en Junio, Santa Ana en Agosto y San Isidro en Mayo. Para las corridas, se acondicionaba la plaza cerrándola con tendidos de madera, el espacio del ruedo era rectangular. Los personajes más Nobles se colocaban en la Real Casa de la Panadería, y la Guardia Real en torno a ella.
    Los propietarios de las casas de la Plaza solían alquilar sus balcones para contemplar las corridas y otros eventos.
    En la Plaza también se celebraban los llamados Autos de Fe y consistían en largas ceremonias que, por regla general, duraban todo el día en las cuales se juzgaba a los procesados por el Santo Tribunal de la Inquisición. Se daba  lectura a los alegatos y defensas, a la descripción del proceso y la proclamación de la sentencia. Los reos vestían el sambenito. El sambenito es una prenda utilizada originalmente por los penitentes católicos para mostrar público arrepentimiento por sus pecados, y más adelante por la Inquisición para humillar a los condenados por delitos religiosos. En origen se trataba un saco de lana en forma de poncho bendecido por el cura, de donde viene el nombre de saco bendito que da lugar a sambenito por asimilación fonética con San Benito.  
    Espectáculo taurino en la Plaza Mayor

    Para los Autos de Fe, la Plaza se decoraba como un teatro. En 1624 se celebra el primer Auto de Fe en la Plaza. Después del incendio de 1632, sólo se celebraron dos Autos de Fe en la Plaza Mayor. Los Autos de Fe eran muy concurridos y como si se tratase de un concierto musical de nuestros tiempos, en algunas ocasiones los asistentes se encontraban presentes en la plaza días antes con el objeto de poder situarse en los mejores lugares para presenciar el espectáculo.
    La Plaza Mayor se utilizó en el siglo XVII como escenario de ejecuciones públicas dictadas por la justicia. Para ejecutar las condenas había diferencias en función de las sentencias. Los nobles eran degollados delante  de la Real Casa de la Panadería, mientras que el garrote vil se hacía delante del Portal de Paños, a los sentenciados a la horca se les ajusticiaba delante de la Casa de la Carnicería. Las ejecuciones públicas se realizaron en la Plaza Mayor hasta el 27 de marzo de 1805, fecha en la que se trasladan las ejecuciones públicas a la Plaza de la Cebada. Durante la ocupación francesa las ejecuciones públicas regresaron a la plaza Mayor.
    Estafermo utilizado en los juegos a caballo en la Plaza Mayor

    Entre el apartado de celebraciones cabe destacar aquellos que consistían en juegos públicos como los estafermos medievales. El estafermo era un maniquí con figura de hombre que se utilizaba  para entretenimiento de los caballeros.
    El muñeco iba montado sobre un mástil horizontal giratorio asentado sobre una base. Iba armado con un escudo en la mano izquierda  en la derecha una correa de la que pendían unas bolas. El muñeco se colocaba al final de una pista de carreras sobre la que los corredores a lomos de sus caballos simulaban combates contra el muñeco.
    En el Siglo XVII eran muy populares, los juegos de cañas,  las  fiestas de equitación, las mascaradas en los periodos de carnaval, las luminarias y los fuegos  que fueron aumentando su popularidad con el paso de los años. Las representaciones teatrales también tenían cabida en la Plaza Mayor.
    Por último, resaltar las celebraciones religiosas, normalmente procesiones y es que la Plaza Mayor era lugar de paso y de encuentro de las distintas procesiones en especial Semana Santa.
    Año 1928, la Plaza Mayor recordando sus orígenes como mercado.


    Hemos realizado un recorrido por la historia de esta emblemática Plaza y ahora nos toca detenernos en cada uno de sus rincones, para conocer en detalle la actual Plaza.
    La Plaza Mayor, dispone de los siguientes accesos:
    El Arco de Cuchilleros es el más famoso de los ocho arcos de acceso a la Plaza Mayor y está situado en la esquina suroeste. Situados en Cuchilleros podemos comprobar el gran desnivel que existe entre la Plaza y la Cava de San Miguel. Recordemos que en origen la Plaza del Arrabal era una gran laguna que fue desecada y nivelada y las cavas eran fosos defensivos situados junto a la muralla.
    Acceso a la Plaza por el Arco de Cuchilleros

    El arco de Cuchilleros es obra de Juan de Villanueva, quién tras el incendio de 1790, cerró completamente la plaza habilitando una serie de arcadas para su acceso.
    El origen de su nombre se debe a que en la calle de Cuchilleros  antiguamente se ubicaban los talleres del gremio de cuchilleros, que ofrecían sus servicios  al gremio de carniceros ubicados en la Plaza.
    En las escalinatas de acceso, hay un pequeño saliente protegió por una barandilla, que da paso a unos de los establecimientos de la zona. A este saliente se le conoció como el “pulpitillo” por el hecho de que el 2 de Mayo de 1808, un  fraile del cercano convento de San Gil, incitó a las masas a rebelarse contra la invasión francesa.

    Calle Arco del Triunfo, el primer nombre de esta calle fue el callejón del Infierno, al parecer por las grandes llamaradas producidas en los incendios de la plaza. También se la llamo calle del Peso Real, porque la oficina de este organismo estuvo en el primer piso de la Casa de la Panadería teniendo  su entrada por esta calle. En 1634, se derribó el callejón para que pudieran transitar los carruajes, denominándose la calle Arco del Triunfo por  los mismos motivos que la calle 7 de Julio. El famoso cura Martín Merino Gómez, que intentó asesinar a Isabel II, vivió en el Nº 2 de esta calle. La calle se encuentra en el ala norte junto a la calle 7 de Julio.


    Acceso por el Arco del Triunfo

    Calle del 7 de Julio, antiguamente llamada de la amargura, debe su  actual nombre al recuerdo de la fecha del 7 de Julio de 1822, cuando unos milicianos se defendieron en la Plaza Mayor del ataque de las tropas de la Guardia Real que trataban de imponer el absolutismo. La calle se encuentra en el ala norte de la Plaza frente al Arco de Cuchilleros.



    Acceso a la  Plaza por 7 de Julio


    Calle de Felipe III, situada a continuación de la calle Arco del Triunfo, se trata de la antigua calle de Boteros, nombre que tomó del gremio que estuvo establecido en esta calle. Cuando la estatua de Felipe III fue trasladada en el año 1847 al centro de la plaza la calle a iniciativa de Mesonero Romanos, paso a denominarse a partir del año 1851, Felipe III.

    Acceso por Felipe III

    Calle de la Sal, anteriormente se llamó calle Real de la Sal, porque aquí estaba el depósito de venta de la sal en el Siglo XVII. Desde 1835, se denomina calle de la Sal. Como todas las calles que confluyen en la Plaza, es de pequeñas dimensiones, se encuentra en la esquina del ala este de la Plaza dirección a la calle Postas y Puerta del Sol. Es obligado realizar una pequeña parada en esta calle, porque en ella se encuentra la Antigua Relojería de la Calle de la Sal.

    Acceso a la Plaza por la calle de la Sal

    La relojería se estableció en el lugar en el año 1880 y de ella destacaremos una anécdota. En cierta ocasión un cliente entregó un reloj para su reparación, y habiendo extraviado el resguardo (en él se especificaba la caducidad a los tres meses), se presentó a recogerlo cuarenta años después, no habiendo ningún problema para que fuese localizado y entregado en perfecto funcionamiento. En esta calle y en la fachada del edificio que hace esquina con postas y frente a la Antigua Relojería, podemos admirar varios dibujos del humorista madrileño Mingote recordando los revocos a la madrileña que a principios del Siglo XX se realizaba en las fachadas consistentes en la colocación de elementos decorativos pintados al fresco.

    Antigua Posada del Peine

    Frente a la calle de la Sal, se encuentra uno de los establecimientos más castizos de Madrid, se trata de la antigua Posada del Peine. El nombre se debe a que en un  principio y por cortesía del establecimiento, todas las habitaciones contaban con un peine que estaba atado al lavabo para no ser robado. En 1970 la posada cerró sus puertas hasta el año 2005, momento en que fue reformado totalmente su interior y restaurado su exterior para dar lugar al actual hotel de cuatro estrellas, Hotel Petit Palace Posada del Peine.
    Juan Posada adquiere en 1610 una casa en la antigua calle del Vicario Viejo, hoy llamada del Marqués Viudo de Pontejos para dar alojamiento a los huéspedes y forasteros que llegaban a la Villa. Casi dos siglos después en 1796, el negocio continuaba y sus nuevos dueños, los hermanos Espinos, lo ampliaron en el año 1891 con la adquisición de una casa contigua que daba a la calle de Postas. La posada, contaría a partir de entonces con unas 150 habitaciones, distribuidas en  varias plantas del inmueble y clasificadas por el poder adquisitivo de los inquilinos. Así, las habitaciones que daban a la calle eran más espaciosas, cómodas y ventiladas que las del interior, de dimensiones notablemente más pequeñas, carentes de luz natural y ventilación, y normalmente ocupadas por más de un inquilino.
    Viñetas de Mingote en la calle de la Sal

    Se comenta que algunas habitaciones, como por ejemplo la número 126, tenían un pasadizo secreto tras el armario, que comunicaba con otras habitaciones, y alguna conducía a una sala secreta. Esto parece que tenía como  finalidad de ocultar fugitivos o mercancías de contrabando. El éxito de este establecimiento era el competitivo precio de sus habitaciones, al costar el alojamiento entre 1 y 1,5 pesetas la noche en el año 1909.
    En 1892 se construyó un templete sobre el antiguo edificio y se instaló un reloj, hoy desaparecido. El edificio fue cedido a una comunidad religiosa y posteriormente vendido a la relojería Girod.
    De la antigua posada sólo se conserva la fachada, en la que todavía se encuentra el nombre del establecimiento.  En la esquina del edificio, podemos contemplar una réplica del reloj que en su día fue colocado con motivo del IV Centenario del descubrimiento de América.
    Calle de Zaragoza, fue conocida como calle de las Viñas, por la gran cantidad de viñas que había en la zona, posteriormente se denominó San Jacinto y Portal de las Zapaterías de Viejo. Fue a partir de 1835 cuando recibe el nombre de Zaragoza en memoria del heroísmo de los zaragozanos durante la guerra de la Independencia. Se encuentra en el ala este de la Plaza.
    Acceso a la Plaza por la calle Zaragoza

    Calle de Gerona, antiguamente recibió los nombres de las Vidrieras, Santa Cruz, Portales de Santa Cruz y Portales de la Seda. Desde 1835, se denomina Gerona en recuerdo al heroísmo con el que se defendió  esta ciudad durante la guerra de la Independencia. Es paralela a la calle de Zaragoza y termina en la confluencia de la Plaza de Santa Cruz con la Plaza de la Provincia.

    Acceso a la Plaza por la calle Gerona

    Calle de Botoneras, primero se denominó Arco Imperial y en 1835, recibe en nombre de Arco de Botoneras porque antiguamente estuvieron aquí las vendedoras de quincalla cuyo producto principal eran los botones. En 1854 cambio su nombre por el de 17 de Julio en recuerdo de los revolucionarios del 17, 18 y 19 de Julio del mismo año, pero pronto recuperó el nombre actual. Se encuentra en el ala sur haciendo esquina con la Calle Gerona.

    Acceso a la Plaza por Botoneras

    Calle de Ciudad Rodrigo, esta calle se ha llamado Calle Nueva y calle Nueva que va de la Puerta de Guadalajara a la Plaza Mayor. Fue abierta para que el cortejo real pudiera ir a la iglesia de Atocha sin tener que dar un rodeo por Sol y calle Carretas. Después de incendio de 1790, permaneció unos años sin edificarse y es en 1835, cuando una vez ya reconstruida se la denomina Ciudad Rodrigo en recuerdo de la ciudad salmantina que fue recuperada por el general Wellinton en 1812 tras un asedio de seis meses. Se sitúa en el ala oeste esquina a la calle Mayor.

    Acceso a la Plaza por la calle de Ciudad Rodrigo
    Placas de las calles de acceso a la Plaza

    Calle de Toledo, realmente es la única calle que merece llevar el nombre de calle, ya que el resto son muy pequeñas. En un principio se llamó calle de la Mancebía por una famosa casa de alterne que había en la zona en el Siglo XIV. Posteriormente se denominó de los Ocho Hilos, por las ocho hileras de árboles que había plantados en el paseo. Pero realmente siempre se la ha conocido por la calle de Toledo por ser el antiguo camino que conducía a la Ciudad Imperial.

    Acceso a la Plaza por la calle Toledo




    Hemos realizado un recorrido por todo el perímetro de la Plaza Mayor y ahora nos toca detenernos en el contenido de la Plaza.

    Geométricamente situadas en el pavimento de la Plaza, podemos contemplar cuatro farolas cuyos pedestales contienen una serie de grabados con estampas del viejo Madrid: Los tratantes, los carnavales, ajusticiamiento a garrote, el pregón del Alcalde, Juan de Villanueva, los toros y danzas regionales.


    Farola y terrazas al fondo



    Situada en el
              Cmo sobrevivir a una de Blizzard        
    Exterior

    * Busque algún tipo de refugio de inmediato. Soplando vientos pueden causar el viento frío para reducir su temperatura corporal a niveles peligrosos. El riesgo de congelación e hipotermia aumento cada minuto que están expuestos al clima frío.
    * Si está húmeda, trate de obtener seco. Un pequeño fuego, la iluminación no sólo proporcionará calor, pero permitirá que la ropa a secar.
    * Profundo nieve puede actuar como un aislamiento del viento y las temperaturas frías. La excavación de una cueva de nieve puede salvar tu vida.
    * Manténgase hidratado, pero no comen nieve. Usted necesita para derretir la nieve antes de comerlo. Su cuerpo debe calentar el hielo se derriten y él. En lugar de ello, recoger nieve en una especie de vesícula y adjuntarlo a su cuerpo por un lento proceso de fusión. Una cantina dentro de su chaqueta, pero no directamente al lado de la piel velocidad el proceso de fundición.

    En un automóvil o camión

    * Nunca deje el vehículo. Si usted está varado, el vehículo ofrece una forma de protección contra la exposición excesiva al frío. Una sola persona que camina a través de la nieve es también más difícil de encontrar que un coche o camión varado.
    * Está bien el coche para correr por períodos cortos para proporcionar algo de calor. Recuerde que debe romper la ventana una cantidad pequeña para permitir la circulación de aire fresco. Gases de escape peligrosos, incluyendo monóxido de carbono, pueden acumularse rápidamente. Esto es especialmente cierto si el tubo está enterrado en la nieve.
    * Manténgase en movimiento. Un coche ofrece poco margen para que usted mantenga su sangre que fluye, pero es un ejercicio necesario. Aplauda sus manos, los pies pisar y moverse lo más posible al menos una vez por hora. Además de mantener su cuerpo en movimiento, mantenga su mente y el espíritu de la deambulación demasiado en penumbra. Si bien las situaciones potencialmente peligrosas no son un momento de alegría, de mantenerse el estrés añadido le permitirán hacer más inteligentes decisiones cuando necesario.
    * Hacer visible el coche de un rescate. Colgar trozos de tela de colores brillantes o de plástico de las ventanas. Si la nieve ha dejado de caer, abra el capó del coche como una señal de peligro.

    En Casa

    * Si la electricidad se apague, utilice una forma alternativa de calor con precaución. Chimeneas y calentadores de querosén puede ser peligrosa sin la debida ventilación. Mantenga a los niños alejados de cualquier otra fuente de calor.
    * Cumpla con un margen de calor y cerrar innecesarios en las habitaciones de la casa. Asegúrese de que no hay fugas de aire en la habitación. Mantener la luz del sol de streaming a través de las ventanas en el día, pero bloquear todas las ventanas durante la noche.
    * Mantener hidratada y nutrida en caso de que el calor es por un período prolongado. Un cuerpo insalubres serán más sensibles al frío que uno sano.
    * Animales domésticos también deben ser protegidos del frío. Cuando las temperaturas descienden por debajo de cero, los animales al aire libre debería trasladarse dentro de la casa o en un área protegida para protegerlos del frío.

    Otros consejos para la temporada de invierno de Seguridad
    Siempre tienen un equipo de emergencia de invierno tiempo disponible. Idealmente, usted debería crear un equipo de emergencia para su hogar y su automóvil. Si tiene niños pequeños, recuerde realmente práctica utilizando los kits. En el caso de una emergencia de invierno, los niños deben saber donde se encuentra el kit y cómo utilizar el kit. Si lo desea, puede intentar la Familia Desastres Quiz para determinar el grado de preparación de su familia es para un tiempo de emergencia.

    Además de tener un kit de seguridad de invierno, todos los miembros de la familia deben ser capaces de reconocer los signos de hipotermia y el tratamiento de primeros auxilios básicos para la exposición fría.

    Por último, si su región es propensa a las tormentas de invierno de cualquier tipo, se le anima a comprar un escáner de radio o de tiempo en caso de una emergencia. Varios tipos de avisos de invierno tienen cada uno sus propios peligros.
    href="http://www.agloriousfuture.com">World Weather
    href="http://www.agloriousfuture.com">Weather
              Microsoft Optimis Windows Phone Sukses di Indonesia        

    Jakarta - Microsoft optimistis ponsel Windows akan menarik minat konsumen di Indonesia. Meski demikian, menekan harganya agar terjangkau sehingga bisa menjangkau segmen pasar yang lebih luas, agaknya tidak menjadi pertimbangan Microsoft.

    Disebutkan CMO Microsoft Indonesia Hermawan Sutanto, mereka mempercayakan banderol harga ponsel smartphone Windows Phone sepenuhnya kepada vendor. Microsoft bekerjasama membuat Windows Phone dengan vendor seperti Nokia, Samsung dan HTC.

    “Keputusan itu (harga) tergantung vendor yang menjadi partner kita. Karena misalnya ada vendor yang maunya main di segmen high end. Dan kami kan tidak jual hardware tapi sistem operasinya,” kata Hermawan di sela acara Microsoft Family Campaign di Puncak, Bogor.

    Dia juga mengungkapkan pendapatnya bahwa pasar ponsel Indonesia dinamis. Perubahan pasar bisa berubah sewaktu-waktu mengikuti apa yang sedang tren dan dibutuhkan konsumen.

    “Untuk menang di market ini, jangan jadi follower. Nah di Windows Phone ini kita bikin something new,” umbarnya.

    Saat ini, ponsel Windows Phone yang edar di Indonesia masih terbatas, yaitu buatan HTC. Mungkin Nokia akan menyusul pada tahun depan. Tim Microsoft sendiri mempersiapkan tiga langkah untuk kesuksesan Windows Phone.

    “Menciptakan aplikasi yang mendukung, edukasi dan satu lagi saya pikir memberikan satu skenario berbeda seperti kampanye Microsoft family untuk PC Windows, nah kalau Windows Phone ini salah satunya semakin memudahkan orang terkoneksi dengan siapa saja dengan adanya People Hub,” kata Hermawan.


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              [کنسول] دانلود Attack on Titan: Wings of Freedom PS3 - بازی حمله به تایتان: بال های آزادی برای پلی استیشن 3        

    دانلود Attack on Titan: Wings of Freedom PS3 - بازی حمله به تایتان: بال های آزادی برای پلی استیشن 3

    حمله به تایتان: بال های آزادی یک بازی ویدئویی در سبک اکشن، دید سوم شخص و به صورت مبارزات hack and slash است که توسط شرکت Omega Force توسعه یافته و به وسیله Koei Tecmo در فوریه 2016 برای پلتفرم های پلی استیشن 4، پلی استیشن 3 و مایکروسافت ویندوز منتشر شده است. داستان بازی زمانی اتفاق می افتد که تایتان ها لشگری بزرگ و قدرتمند را برای نابودی تمام انسان ها به زمین می فرستند. در بازی شما وظیفه مقابله با آن ها را دارید. بهترین مبارز زمین را پیدا کرده و با کمک انسان های باقی مانده آخرین ...

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              Dynasty Warriors 9 details Xun You, Xiahou Yuan, Xiaoqiao, Daqiao, Zhang Fei, Zhuge Liang, and Lu Lingqi; story        

    Koei Tecmo has updated the official website for Dynasty Warriors 9 with information and screenshots of new playable officer Xun You and returning officers Xiahou Yuan, Xiaoqiao, Daqiao, Zhang Fei, Zhuge Liang, and Lu Lingqi, as well as the story. Get the details below. ■ Characters ◆ Wei Xun You (voiced by Kenji Hamada) A […]

    The post Dynasty Warriors 9 details Xun You, Xiahou Yuan, Xiaoqiao, Daqiao, Zhang Fei, Zhuge Liang, and Lu Lingqi; story appeared first on Gematsu.


              Nights of Azure 2 details battle party and level up system        

    Koei Tecmo has shared new information, video, and screenshots of Nights of Azure 2: Bride of the New Moon, which detail the game’s main cast of battle party and level up system. Players will explore dungeons, fight alongside allies, and utilize the various ability of friendly Fiends to get out of tough situations. Get the […]

    The post Nights of Azure 2 details battle party and level up system appeared first on Gematsu.


              HTC Releasing New Butterfly, Maybe A New Droid DNA As Well.        
      Last year HTC released the Butterfly which was the first device of its kind to sport a 5″ 1080p display. We had a nearly identical experience with the Droid DNA in the US. Thanks to the overwhelming popularity of the Butterfly handset HTC CMO has mentioned that they are planning on a follow up […]
              Qualcomm backtracks on Apple 64-bit bash         



    Inaccurate, 64-bit is the future

    A week ago Qualcomm CMO Anand Chandrasekher called Apple’s 64-bit support in the A7 SoC a “marketing gimmick” and last night Qualcomm issued a statement retracting Anand’s bash.

    “I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that,” said Chandrasekher. Of course, he was talking about a specific product at a specific time and since we all know 64-bit support is inevitable, Qualcomm clarified Chandrasekher’s statements.

    "The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices," a Qualcomm spokesperson told us.

    However, Qualcomm stopped short of shedding any more light on its own 64-bit plans. Samsung already made it clear that it’s working on 64-bit parts, ARM’s A53 and A57 cores were announced ages ago and Nvidia has Project Denver. Qualcomm is still refusing to say anything about 64-bit Krait parts, but it’s more than obvious that it will have to roll out its own ARMv8 parts soon.

    Given Qualcomm’s launch schedule, this probably won’t happen next year, as the Snapdragon 600 and 800 should be replaced in the first half of the year and it is highly unlikely that the new parts will feature 64-bit support.


              Por: andre        
    hola tengo 20 años la verdad que mi flujo no lo entiendo es un flujo transparente cmo agua y unas cosas blancas y no tiene mal olor solo me arde un poco no tengo nada de picazon y esas cosas solo que el flujo es como agua pero con cositas blancas quisiera saber que es porfavor ya eh ido al medio me dice que no es nada grabe tome todos los medicamentos y esas cosas y cmo siempre sufro de eso y no tengo relaciones sexuales ya como tres o cuatro meses por ese problema me da miedo que se algo grabe pero ya me revise por dos medicos y me dicen que no es grabe y esas cosas
              CMOs' Evolving Analytics Imperative: A Q&A With Schneider Electric CMO Chris Leong        
    In an effort to wade through the noise and get clarity around the evolving analytics imperative for CMOs, I’m taking questions to key participants in the advertising and marketing industry, those whose organizations sit at the crossroads of problem and solution.
              [VIDEO] Forbes CMO Interview In Cannes: Principal Financial Group's Beth Brady        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] Forbes CMO Interview In Cannes: Nissan's Roel de Vries        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] Forbes CMO Interview In Cannes: O2's Nina Bibby        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] Forbes CMO Interview In Cannes: Target's Rick Gomez        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] Forbes CMO Interview In Cannes: SAP's Maggie Chan Jones        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] Forbes CMO Interview In Cannes: HP Inc.'s Antonio Lucio        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] Forbes CMO Interview In Cannes: Mastercard's Raja Rajamannar        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] Forbes CMO Interview In Cannes: Samsung's Marc Mathieu        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] Forbes CMO Interview In Cannes: Unilever's Keith Weed        
    The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
              [VIDEO] In Cannes, World's Most Influential CMOs Talk Brand, Business And Industry Change        
    At the Cannes Lions International Festival of Creativity, four CMOs among The Forbes World's Most Influential CMOs 2017 list participated in a discussion on the role of the CMO in driving innovation in four key areas.
              Hitting The Bullseye: The Next Era Of Target's Marketing, With CMO Rick Gomez        
    Target CMO Rick Gomez' recent presentation to agency partners gave those in the room a picture of what Target’s marketing will look like in the Gomez era.
              Girl Scouts CMO Lynn Godfrey On 'Moving At The Speed Of Girl' -- And Those Delicious Cookies        
    Lynn Godfrey is chief marketing and communications officer of the 105-year-old Girl Scouts of the USA—founder Juliette Gordon Low organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia—and she is passionate about her role and charge: to move the brand and organization forward.
              For CA Technologies CMO Lauren Flaherty, Brand Must Live Its Promise        
    “The Modern Software Factory” represents the next wave of work that CMO Lauren Flaherty and her team are leading to help drive CA’s business objectives forward.
              'Fearless Girl': State Street Global Advisors' CMO On The Rationale, The Controversy And What's Next        
    Stephen Tisdalle, CMO of State Street Global Advisors, explains the "Fearless Girl" marketing initiative, the backstory behind it, and how he has handled the positive and negative fallout from the move.
              2.05 – Techno Bowl w/Brent Spivey        
    Doods. Remember Tecmo Bowl? Remember NFL Blitz? NBA Jam? Take the style of those games, add in the ability to create your own plays and then take that game to the tabletop against your friends. This is Techno Bowl, aka Tech? No! Bowl. Arcade football unplugged and taking the MFL (More Fun League) onto kitchen […]
              AvePoint Hires Jeffrey Pease as Chief Marketing Officer to Accelerate Adoption of Enterprise Collaboration and Governance Solutions        

    Former Medidata CMO and Oracle Vice President Brings Deep B2B Software Marketing Experience to Enterprise Collaboration Leader AvePoint

    (PRWeb November 02, 2015)

    Read the full story at http://www.prweb.com/releases/AvePoint/JeffreyPeaseCMO/prweb13053089.htm


              Simple Twitter Tips for B2B CMOs        
    Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve...

    Read the full article

              Responsabilidad de los Medios, Ética y Función Pública        
    En esta conferencia participaron Jose Luis Vasquez Director de la Escuela Periodística Carlos Septién y Arturo Popocátl comisionado de CAIPTLAX.

    La Conferencia tenñia cmo propósito plantear una estrategia de regulación de la información que se difunde en los Medios Masivos de Comunicación. José Luis Vasquez propuso un sistema de autorregulación del periodista y el medio en el que trabaja, y contar con un sistema estructurado de criterios de que es lo que se tiene que publicar o no. Mientras que el otro exponente propone crear na ley de comunicación social en el país, y no solo regular el contenido de la información sino regular a las personas que trabajan en los medios. Habló de la importancia de la replica de la audiencia, y denunció la falta de ética del gobierno al entregar conceciones.

    Me pareció una conferncia muy interesante y creo que los dos espositores tenían ideas muy claras de que es lo que se necesita para que exista mayor ética en el contenido de información, sobre todo procurando ese derechoq ue todos tenemos de informarnos. Por parte del señor Vasquez me agradó la frase que dijo “la profesión (periodismo) se puede cumplir sin faltar la moral”, que resume practicamente un ideal de que es lo que queremos los comunicólogos en nuestros medios masivos. Y por su pasre el Sr. Popocátl dió un claro ejemplo de control de los medios al ponernos como ejemplo que la mitad de los anuncios que se pasan en la television son de las empresas de los mismo dueños de las televisoras; esto apoya una vez más la teoría mencionada en este blog Agenda Setting, osea la imposición seleccionada de la información sobre la sociedad.
              Verizon flips switch on AWS-enhanced XLTE        
    Verizon's XLTE is official and it is bringing double the bandwidth to dozens of cities across the United Sates. The enhanced-LTE service uses Verizon's AWS spectrum to double the speeds available more than two-dozen devices available on Big Red's network, including the Samsung Galaxy S5, HTC One M8, iPhone 5s, Samsung ATIV SE, and BlackBerry Q10. XLTE isn't a "5G", so much as an enhanced LTE, utilizing the AWS spectrum that Verizon has bought up over the years. Said Verizon CMO Ken Dixon: "We continue to offer the very best network, bar none. Now, XLTE provides an even greater advantage to customers by doubling the 4G LTE bandwidth and providing faster peak speeds in cities coast to coast." Customers with XLTE-compatible devices won't have to do anything to make their phones compatible — the upgrade will be "invisible" to the customer, excepting the faster speeds and whatnot. The addition of AWS spectrum to Verizon's active network will also improve service for LTE devices...
              Verse Bien, Estar Bien.        
    Les transcribo el artículo aparecido en la revista de Jockey Salud, de autoría del doctor Nelson Raúl Morales Soto, Medicina Interna. ¡Está dirigido a todas las edades!

    ¿Es suficiente verse bien para estar bien?
    Las personas, por lo general, queremos vernos y sentirnos bien. Nos sentimos bien cuando alcanzamos el adecuado bienestar físico, mental y social. Así define la "SALUD" la Organización MUndial de la Salud, OMS. Verse bien implica una serie de convencionalismos que guardan relación con el entorno cultural y geográfico y la época en que nos tocó vivir. Con nuestra edad y la opinión del círculo de amistades que compartimos.
    ¿Una buena imagen corporal es sinónimo de buena salud?
    Es frecuente escuchar en la consulta médica la contradicción entre la madre, preocupada por la delgadez de la hija adolescente, y el descontento de está porque se vé muy gorda.
    Nuestra imagen y la percepción propia y ajena de ella, es parte de nuestro bienestar y, aunque el gusto por las proporciones corporales ha sido influido por modas y culturas, el aprecio por la armonía y la belleza son permanentes a través del tiempo. Verse bien podría entenderse cmo una necesidad subjetiva del ser humano en su afàn por la belleza física.
    ESTAR SANO ES ESTAR BIEN POR ADENTRO Y POR AFUERA.
    Los cuerpos de los seres vivos son máquinas prodigiosas que espontánea y silenciosamente van reparando pequeñas alteraciones o afecciones. Esa capacidad es a veces insuficiente para regular distorsiones químicas (afecciones metabólicas) o controlar invasiones por agentes vivos (infecciones) que, finalmente pueden transformarse en enfermedades. Determinadas molestias (síntomas) son indicadores de aquellas.
    No es raro que tengamos síntomas discretos pero recurrentes como, dolor de cabeza al atardecer, dolor abdominal a intermitencias, mareo al levantarnos en la mañana entre otras. La preocupación aparece cuando nos enteramos que un conocido nuestro murió por cáncer o algún otro mal que fue precedido por los síntomas que silenciosamente soportamos. La mayor parte de síntomas se producen por alteraciones funcionales y pueden no ser peligrosos. Pero algunos son señales de alerta que algo está ocurriendo insidiosamente. Ese algo podría ser riesgoso.
    Comunmente portergamos la consulta con el médico aduciendo falta de tiempo. Sin embargo, detrás de esas justificaciones subyace el temor a los resultados de la consulta. Esconder el temor o los males no los cura. Solo posterga afrontar el problema.
    Cuando un súbito dolor en el pecho nos corta la respiración y sentimos desfallecer, nos percatamos que la salud es el mas preciado bien que tenemos. En ese momento pierden significación todas nuestras posesiones y nos damos cuenta que, lo repetidamente desdeñado: NUESTRA SALUD, ES EL COMIENZO Y EL FINAL DE TODO.
    ¿Tendré otra oportunidad?
    Bajo tal perspectiva revise su agenda y pregúntese: ¿Cuàl de estas actividades está por encima de mi salud? Si usted ofreciera a sus menores hijos alternativas para el futuro, con toda convicción le dirán "Estar contigo". En sus ojos no solo hay afecto, también la expectativa de vivir muchos momentos juntos.
    La vida es eso: COMPARTIR UNA EXISTENCIA FELIZ.
    Las personas para estar sanas, requerimos una alimentación balanceada, ejercicio cotidiano, líquidos abundantes, esparcimiento sano, cultivar la serenidad y dormir lo necesario. Eso es justo lo que la gran mayoría de personas no hacemos. Vivimos perseguidos por el tiempo y por las obligaciones, portergamos nuestro cuidado. Estar bien es sentir bien nuestro cuerpo, nuestros afectos y nuestra espiritualidad. Dele un espacio a la generosidad, es una buena fuente de mutua autoestima. La tolerancia, la risa y la oración son buenos hábitos de vida.
    La consulta con un médico internista, el clínico, no solo es un diagnostico y un tratamiento, es también consejería. Es conocer las opciones para que todo siga bien o para mejorar lo actual.
    Regálese una hora, dedíquela a su salud. A asegurar el bienestar de los suyos. La detección temprana de enfermedades crónicas y silenciosas permitirá un control oportuno que redundará en mejores perspectivas del futuro que todos queremos para los nuestros.
              Planetario CASA DE LA CIENCIA _CSIC        
    Federación Cielo de Comellas La Casa de la Ciencia de Sevilla – CSIC nos hace extensiva a todos los miembros de la RADA de la inauguración el próximo lunes 23 de septiembre del nuevo planetario y de la exposición Geo Sevilla. Asistirán el Excmo Alcalde de Sevilla, en Presidente del CSIC y su coordinador en […]
              PulteGroup CMO Fine Tunes Marketing, Research        
    Deborah Wahl Meyer learned a thing or two during her nearly 20 years as an automotive marketer. She has brought that knowledge to her latest post as senior vice president and CMO of home builder PulteGroup Inc. Buying a new car and a new house are quite similar, although buying a [...]
              How To Save The CMO        
    What’s missing in the ‘CMO is dead’ or ‘alive’ debate is the role of the CEO. Just as a coin has two sides, CEOs bear significant responsibility for the state of marketing. While most CEOs and board members have not been a marketer that does not give them a hall pass from investing the time to understand how their biggest revenue generating function operates.
              Club Muñequil.... DF        
    no m gusto la peli...
    bueno bueno
    jejeje
    creo q es juzto q les cuente sobre mi viaje al DF
    jejeje
    pero solo un poco
    la neta esa noche no dormi...
    ya q no sabia si iria o no
    por q el Coronel no me habia dado una respuesta
    y cmo buen mexicano jejeje me dio el si al ultimo minuto
    jejeje
    en cuanto dije q si iria todas se alegraron!!!
    jiji
    demo
    ...
    la neta estaba mega nerviosa!!!
    no sabia q hacer ni mucho menos como matar el tiempo del viaje
    la peli era del asco
    asi q me la pase vistiendo y desvistiendo a mis muñecas
    ...
    ya q la reunión era para coleccionistas de estas bellesas
    tenia q ponerlas presentables
    ...
    bueno eso digo yop
    viajando en ADO
    de esta manera me puse a tomar fotos, poco a poco x fin llegamos a la Tapu
    me moria de la anciedad
    hasta q Gabeat paso x nosotras
    ...
    jiji me dieron un pequeño recorrido
    hasta q q llegamos al restauran
    claro!
    no sin antes perdernos!!!
    JAJAJA
    en fin
    en cuanto llegamos empezaron a lloverme cosasentre regalos cosas q habia encargado, etc...
    nisiquiera m habia sentado cuando ya tenia todo mi lugar lleno de cosas!!!
    demo la neta todo estube genial!!!
    saque a mis muñe y fueron de mano en mano
    a Cookie le cerraban sus ojitos mirando el custon q le hice
    ...
    AMOR PURO!!!
    amo a Bru!!!
    es tan linda y tan dosil!!!
    haaa!!!
    ojala las mias fueran tan bien portadas
    ...
    siii ICHIGO LO DIGO X TI!!!!
    Ichigo estaba nerviosa!!!
    ...
    en fin
    hicimos intercambio
    jejeje
    y mis regalos fueron Re-ment!!!
    uno de comida niponesa
    y otro de ropita
    para mi linda
    Akiko!!!
    dijes de GAbeatcute!!!
    pines de Blythes
    sticker!!!
    hum
    en fin todo estubo explendido
    alfin conoci a Chie!!!
    quien es actualmente mi modelo del encabezado del blog
    la amooo!!!
    Chie in my galery!!!
    pero con su peluquita morada
    ahorra con su nuevo look se ve hermosa
    en esta foto el vestido q trae puesto yo se lo hice!!!
    la neta ya no tenia ganas de regalarselo
    jejeje
    pero nimodo dije q era para ella y m aguanto!!!
    pero la neta la amo tal y como es
    jejeje
    otro de los momentos + esperados fue cuando Ichigo x fin conocio a Listher
    haaa!!!
    Ichigo y Listher su primer encuetro!!!
    un Taeyang Sebastian del cual esta enamorada!!!
    jejeje laneta disfrutamos mucho la reunión
    Club Muñequil
    al terminar m ayudaron a regres ar en metro!!!
    jejeje
    fue un viaje q hice sola
    asi q en ocaciones me daba miedo x estar en una ciudad tan grande y sin nadie a mi lado
    pero almismo tiempo eso me emocionaba
    + q otra cosa!!!

    bueno el regreso fue un caos!!!
    ya q traia muchas cosas
    ...
    el viaje normalmente es de 2 hrs. demo x trafico y un accidente fue de 4hrs.!!!
    sipi lo bueno es q sali relatibamente temprano asi q a mi ciudad llege temprano
    ...
    francamente no me arepiento de nada!!!
    disfrute un lindo día con buenas amigas
    asi q espero poder ir a la proxima!!!
    y ya les contare el resto!!!

              police plan actions for tomorrow, friday        
    we got called by friends from the syrian community who live outside the church and the friends who live outside the BCMO saying that the police have gone there today, thursday, once more. The police said that they will come tomorrow, friday to destroy their homes. The ultimatum to leave for the people in front […]
              Aaron Wall, Wordtracker and 50 Kick-ass Keyword Strategies        

    Show : Aaron Wall, Wordtracker and 50 Kick-ass Keyword Strategies

    Guest : Aaron Wall, author of SEO and Ken McGaffin, CMO of Wordtracker

    Aired :September 25th 2008 

    Content is the driving force behind "winning friends and influencing people" on the web.  Blogging, podcasting, video and many other forms kinds of good content can move people to engage you in conversations, and maybe a little business as well.  But they have to know you exist.  And when they look for information they turn to Google to help them find what they're looking for.  That's why keywords are still vitally important.  So it's just as important today to have a strategy for identifying and using the right combination of words to drive those searchers to your content.


              An Interview with Meagen Eisenberg        
    Meagen Eisenberg Mongo DB

    I was able to sit down with Meagen Eisenberg, CMO at MongoDB to talk about new ideas in SaaS Marketing, her career path, and how being a mom has made her better at her job as a CMO. You have worked in leadership positions at ArcSight (acquired by HP), DocuSign and are now CMO at […]

    The post An Interview with Meagen Eisenberg appeared first on Usersnap Blog.


              Looking Back At Summers Of My Youth: The 80’s Baby’s Version of Summer        
    Everyday started with a game of Super Tecmo Bowl versus the computer. At this point, it had become pretty much only out of routine or habit. After spending countless afternoons playing against my friends, I’d gotten to the point that I never lost to the computer in any video game. The next order of business […]
              SSD固态硬盘企业级应用的优势及劣势        

    迁移到SSD的八大理由

    最近的改进 - 过去18个月,SSD已经发展到支持更多的功能,包括压缩、重复数据删除和AES-256加密,OCZ科技的CMO Alex Mei说:“随着新控制器使用SATA III 6Gbps接口,性能已经有所提升,当代SATA III SSD可以实现超过500MB/s的读/写速度,将近上一代SSD的两倍,此外,基于PCIe的SSD在4K随机写性能方面表现得非常好,达到了100000 IOPS,使它们更可能应用于分层存储解决方案”。

    能源效率 - 惠普StorageWork技术专家Jierming Zhu说:“使用SSD技术减少了设备的总体功耗,如磁盘阵列、服务器和笔记本电脑,还改善了它们的性能和耐用性”。

    速度 - 简短来说,SSD的速度是非常快的,即使在开发人员做复杂的大型Build操作时也表现得很好,Embarcadero科技开发者关系副总裁David Intersimone说:“固态硬盘允许你做更多,更快的Build,因此QA团队不用等待太长时间,客户也能更快得到产品”。

    他们公司有几位开发人员使用SSD用于本地Build,也在大型产品Build时使用SSD。

    缩短了产品上市的时间,速度和可靠性是选择SSD的核心驱动力。

    性能 - Mei说:“固态硬盘比其它存储解决方案性能更好,而且差距还在不断拉大,它们更可靠,更坚固,能源效率更佳,更环保”。

    耐久性 - Zhu说:“SSD可以在高达摄氏70度得高温环境下稳定地工作,这是其设计目标的一部分,由于没有移动部件,SSD硬盘比HDD更坚固,噪音也更小,抗冲击和振动能力更好”。

    非结构化文件的控制 - 非结构化数据以难以置信的速度增长着,给存储和数据管理程序带来了极大的影响。

    高性能统一网络存储系统厂商BlueArc产品营销和业务发展高级总监Jon Affeld说:“我们看到对专业存储系统的需求越来越多,用户需要管理大量的非结构化文件,近期来看,只有将那些常用的文件放在缓存层,以实现快速访问,从长远来看,我们预计使用SSD会变得更复杂,因为数据管理应用程序整合了更强大的搜索、分类、归档和检索功能”。

    操作系统兼容性 - Zhu说:“所有SSD厂商现在都保证和现有输入/输出存储协议兼容,和现有操作系统存储堆栈可互操作”。

    缓存 - 存储虚拟化软件有助于塑造虚拟IT环境需要的共享存储基础设施,利用SSD的优势,通过缓存减少写周期,最小化写入介质的真实次数,有效延长这些高价资产的使用寿命。

    DataCore Software产品营销总监Augie Gonzalez说:“通过自动精简它的资源,可以让SSD看起来拥有更大的逻辑容量,专家的意见是将SSD作为物理存储配置的一个元素,但要将你的钱花在独立于设备的存储虚拟化软件上,以便充分利用它们”。

    SSD不利的一面

    成本 - SSD比HDD更贵,这主要是由消费级NAND闪存的价格决定的,只有它的价格降下来,消费者才可能买到更便宜的SSD。

    东芝存储设备部门企业营销副总裁Joel Hagberg说:“这个假设本身存在一个谬误,大多数成本估算方法都是基于消费级MLC NAND闪存芯片的预期下降趋势的,为了提供企业应用程序需要的可靠性,大多数SSD厂商都使用更贵的SLC NAND闪存芯片,或企业级MLC NAND芯片,它不会随消费级NAND价格下降而下降”。

    可疑的寿命预期 - NAND闪存,今天主流SSD产品使用的底层技术,有写磨损程度限制,带有嵌入式处理器,软件和容量超量供应等特性,Zhu说:“SSD制造商已经解决了这个限制,但是,这会不可避免地增加另一个环节,必须严格测试和认证,缺乏SSD使用寿命的标准测试方法是最大的缺点”。

    容量 - Mei说:“硬盘的容量一直在快速增加,单块SSD的容量已经达到了2TB,即便如此,HDD在总体通了和每GB单位价格方面仍然具有很大的优势”。

    新技术,成熟度不够 - 惠普和其它行业领导者,包括英特尔和Sun/Oracle都没有预言SSD在企业中会取代HDD,Zhu说:“和任何新技术一样,SSD仍然处于测试阶段,因此在进入企业应用领域之前,还有许多因素和挑战需要解决”。

    不适合所有环境 - Zhu说:“SSD并不适合每个人,它非常适合那些需要高性能、I/O操作密集、功耗敏感和/或环境恶劣的业务”。

    SSD厂商每天都在改进技术,随着时间的推移,优缺点列表也会发生变化,HDD经历了53年的发展,才获得今天的完善,并且还存在相当多的技术难题需要攻破,SSD作为一个新技术,更是需要时间的磨练。

    相比之下,SSD还非常年轻,其底层技术还需要进一步完善,最新一代SSD需要挑战HDD在数据中心和移动设备上的地位。


              PS Nation-Ep479-E3 2016 Pt2        
    Glenn, Josh, Andy, Dave, and Michael report from E3 2016. Day three includes reports on Weds from the E3 Show Floor, including Detroit, Horizon: Zero Dawn, Bandai Namco, Tecmo Koei and MUCH more. Comedian is Brian Posehn. http://psnation.com
              PS Nation-E3 2016-Day 3        
    Glenn, Josh, Andy, Dave, and Michael report from E3 2016. Day three includes reports on Weds from the E3 Show Floor, including Detroit, Horizon: Zero Dawn, Bandai Namco, Tecmo Koei and MUCH more. http://psnation.com
              WDW Radio Show # 135 - September 6, 2009 - Your Walt Disney World Information Station        
    Hello and welcome to The WDW Radio Show - Your Walt Disney World Information Station. I am your host, Lou Mongello and this is show #135 for the week of September 6, 2009. Thank you for tuning in.

    This week I am joined once again by an amazing gentleman, and true Disney Legend, as Richard Sherman, of the legendary Sherman Brothers sits down with me to discuss a new tribute to the incredible work of him and his brother. We will look at, and listen to, a new CD featuring a unique compilation of classic songs, performed by the greatest guitarists in the world.

    Justin Muchoney, a man who has been truly living the Disney Dream since he was inaugurated as the Disney Parks' Chief Magic Official, returns to the show to talk not about his CMO experience per se, but Disney dreams in general. We will talk about what our Ultimate Disney Dreams are, and then put that same question to you.

    I'll play more listener voicemails at the end of the show, so sit back, relax, and enjoy this week's episode of the WDW Radio Show.

    You can email the show at lou@wdwradio.com or call the voicemail TOLL FREE at 888-703-2171.

    Visit the web site at wdwradio.com and talk about the show by visiting and posting in the WDW Radio Show message forums

    Thanks for listening! Be sure to tune in next week!
              Outlook-Alternative eM Client setzt auf Security        
    eM Client will mit seiner gleichnamigen Mailing-Lösung eine schlagkräftige Alternative zu Microsoft Outlook bieten. Vor allem durch ein Plus an Sicherheit soll die Software punkten. Computerworld sprach mit dem CEO und CMO der Firma.
              Conoce a Cordelia, la hermosa guerrera del nuevo tráiler de Fire Emblem Warriors        
    DualShockers
    Nintendo y Koei Tecmo han presentado un increíble avance de su nuevo título para Switch y New 3DS que se estrenará el 28 de septiembre.
    Sección: 

              Buenos Aires Argentina Cmo visitar y dnde hospedarse Alquileres        
    Buenos Aires ha sido comparado a menudo como la París de América Latina, y si alguna vez la suerte de visitar ambos lugares, usted darse cuenta de que es una buena comparación.

    En cierto modo, Buenos Aires no puede comparar a París porque nunca ha tenido la misma cantidad de riqueza. Esto es evidente en toda la ciudad, desde el transporte a la limpieza. Sin embargo, cuando se trata de una metrópolis cultural, un gigante de la ciudad con una gran cantidad de entretenimiento que ofrecer, Buenos Aires puede fácilmente mantener a su homólogo europeo.

    Desde la crisis de 2001, el turismo en Buenos Aires se ha disparado. El motivo original de este aumento en el turismo, ya que se había de repente convertido en un país muy barato para visitar. Personas procedentes de América del Norte y Europa podría visitar y vivir como reyes.

    Palabra a continuación, comenzó a extenderse sobre todas las cosas grandes Argentina tiene para ofrecer, y la gente comenzó a venir por otras razones. Las cosas han cambiado aquí desde 2001, especialmente en los precios. Sin embargo, sigue siendo el número uno de atracción turística en América del Sur, y vale la pena una visita para cualquiera que disfruta de la cultura.

    Buenos Aires es un verdadero punto de acceso cultural.

    Tambien existe en esta ciudad una vasta variedad de departamentos en alquiler para los visitantes. Es posible quedarse en Palermo, Recoleta, o en cualquiera de las mejorez zonas de Buenos Aires en un presupuesto cómodo para todos los tamaños alquilando departamenos en alquiler temporario.

    Los departamentos temporarios son una excelente opción para los que no desean quedarse en hoteles, en los que los precios son más altos y los servicios no se justifican, por lo tanto es recomendable quedarse en departamentos amueblados y totalmente equipados con TV y wifi.
    p>departamentos en alquiler temporario: departamentos en alquiler

    departamentos en alquiler temporario: departamentos temporarios


              Proofreading Service TotalEdit.com Gives Four Essential Characteristics Every College Admissions Essay Should Have        

    Brittany Stoker, CCMO of proofreading service TotalEdit.com, recently released five characteristics of an ideal college admissions essay on the TotalEdit.com blog.

    (PRWeb March 06, 2014)

    Read the full story at http://www.prweb.com/releases/proofreading-service/TotalEdit/prweb11643300.htm


              Por que comemos o que comemos?        
    Buchada de bode do Restaurante Uauá, Pelourinho, Salvador-BA (foto registrada por Aninha Franco).
    Acabo de participar de uma discussão via facebook sobre hábitos alimentares. O papo ficou tão legal que pensei em publicá-lo aqui. Os comentários foram copiados e os reproduzo agora literalmente.Tudo começou com o seguinte comentário:

    ZÉ MAX
    Que saudades de uma boa buchada!

    E a discussão se seguiu:

    ALBA VASCONCELOS
    Ai , desculpem , mas fico chocada que se coma vísceras de animais como iguaria...

    ZÉ MAX
    Sugestão: ler "Por que comemos o quê comemos?"

    ANINHA FRANCO 
    Vou ler.

    ALICIO CHAROTH
    A arte de comer, é a arte de compreender, tem muito de afetividade, de significado e nobreza. Comer necessita atençao,nada de afetaçao e muito bom humor...

    ANTONIO CARLOS
    comida boa e a feita na HORA! E AQUELA QUE TU POE NA BOCA E VIAJA DISTANTE, P- UM LUGAR BOM!

    ALBA VASCONCELOS
    No especifismo seletista, Gary Francione identifica a "esquizofrenia moral" da nossa sociedade, pois ao tempo em que as pessoas consideram determinados animais domésticos quase men mbros da família, elas não tem qualquer constrangimento em... utilizar produtos obtidos com a dor, o sofrimento e a morte de animais como bois, galinhas e porcos. Heron Santana- Abolicionismo Animal.
    Bem, vegetariana e protetora animal, me retiro da discussão me desculpando com Aninha e todos pela intromissão.

    ANINHA FRANCO
    Não se retire não, Alba. Tenho uma pergunta: que coisa você come que não sente dor?

    ALBA VASCONCELOS
    Como não posso viver de luz, como vegetais e frutas.
    Ainda não abdiquei do iorgut, mas compro no grão que vem de fazendas pequenas ,. Meu ideal é não consumir nenhum alimento de origem animal. A príncipio não se tem conhecimento que sintam... dor. Se tiver argumento ou conhecimento do contrário, por favor me eduque. Aí vou estar lenhada... rsrs Respeito a opção dos outros, mesmo por que não tenho escolha e tento controlar meus comentários. Evito comentar ou ir a eventos com consumo de muita carne, como churrasco e feijoada, mas esta comida da foto, parece com outra coisa, rs...O que parece apetitoso a alguns... Evito me manifestar mas agi de impulso nesta e me meti nos prazers alheios, o que foi grosseiro. Desculpe.
    Beijo.

    ANINHA FRANCO
    Eu era completamente carnívora antes do AVC. Saí da UTI, e fui a uma nutricionista... A mudança alimentar - que não tirou a carne da dieta - me deixou muito mais saudável, mas eu não tenho mais vontade de comer carne, como antes. Como as espécies marinhas com mais prazer. E as espécies vegetais por obrigação... Mas acho que a alimentação vegetal ou animal dá no mesmo...

    ZÉ MAX
    Alba, para engrossar a discussão, o filósofo dinamarquês Kierkegaard (Sören Kierkegaard, 1813/1855) traz algo que nos interessa neste discurso. Para ele, existe a verdade objetiva e a verdade que só diz respeito ao indivíduo. Segundo ele, mais importante do que a busca de uma VERDADE com letras maiúsculas era a busca por verdades que são importantes para a vida de cada um. Opondo o indivíduo ao sistema, portanto. Assim sendo, ele cria que cada um deveria viver em busca de suas verdades. Contra a conformidade, ou seja, o fato de que todos "acham" ou "defendam" uma mesma coisa, Kierkegaard defendia que deveríamos ter uma relação verdadeiramente apaixonada com nossas crenças. Desse modo, fico cá eu apaixonado por minha buchada de bode e aí você, apaixonada por vegetais, iogurt e grãos. Outro pensador pertinente ao contexto é o alemão Georg Simmel (1858/1918), que enxergou a sociedade moderna dividida entre a cultura objetiva e a subjetiva. Para ele, enquanto a primeira avança rapidamente, a segunda não segue o mesmo ritmo, às vezes até mesmo regride. Obviamente a cultura subjetiva que ele critica diz respeito ao nosso autocultivo, o modo como evoluímos a partir do que se tem de racional, de tecnologia, de avanços diversos no meio social em que estamos inseridos. Olhando pela visão de Simmel, podemos aí talvez dizer que você está a frente de nosso tempo à medida em que protege os animais ao ponto de entrar para o grupo de militantes radicais vegetarianos que não comem "bichos". Ou não. Pode ser modismo também. Sobre modismo, minha terceira e última citação é Rita Lee, em entrevista a Fernanda Young, que criticou claramente o comportamento afetado de alguns (as) vegetarian people: http://is.gd/fEAHC.

    ALBA VASCONCELOS
    Gente, já disse que respeito as opções de quem quer comer carne, embora ache que não se trata tanto de liberdade de escolha e e sim de comodismo, de se permanecer no que foi passado pelos familiares. Paladar é adquirido. Quanto a modismo, n...ão é o meu caso, nem faço parte de grupos de vegetarianos nem de qualquer grupo de proteção animal, embora colabore com vários. Sou independente, nisto e em muito mais. Desde crianca não gostava muito de carne. Comia por que minha mãe mandava mas gostava mesmo era de feijão com abóbora ou banana amassadas. Minha consciência foi despertada em 83 ao fotografar um matadouro em Feira de Santana. Nem cheguei a ver os animais morrendo, mas vivenciei a energia do terror deles no curral que ficavam antes de entrar para o abate. Olhos arregalados, bocas espumando, babas, urros, ficaram marcados na minha memória. Depois, ao mudar para os EUA, comi carne por comodismo até que decidi cortar e consumir só carne branca. Anos atrás, ao fazer compras numa feira de Itapuã, vi as pobres galinhas com os pés amarrados , jogadas no asfalto quente, de bicos aberto... Me conscientizei então, e não queria fazer parte disto. E assim com os peixes também. Cortei tudo, nem camarão como mais. Opcão pura e não modismo, sem discursos intelectuais ou moralistas. Nem tolero discursos. Falei por acaso que vegearianos são santos ou vão para o céu?!!! Que os carnívoros vão queimar no inferno?!! Não foi comendo vegetais que aprendi a respeitar as opções alheias... rsrs Se isto acontecesse, seria a receita imposta `a metade do mundo... "Conheço muita gente vegetariana que é canalhocrata de carteirinha, segregadora, e que se acha melhor doque os outros !!! Ser vegetariano não pode ser mais um artifício para reforçar isso." Morgana, realmente não entendi o que quis de dizer mas também , não precisa explicar. Não tento convencer a ninguém a parar de comer carne mas me reservo o direito de não participar do que não concordo, ou até me enoja presenciar. Quando é ocasião que preciso ou quero ir, apareço após da comilança, na hora da sobremesa e dos parabéns. Aninha, se tivesse sido menos carnívora, talvez não tivesse o AVC? Mas existem receitas com vegetais tão deliciosas que satisfazem ao paladar mais exigentes. Eu não cozinho muito, tenho pouco talento, mas tem uma senhora que vem fazer minha comida em casa de 15 em 15 dias. Não sei se agradaria a paladar exigente como o seu, mas para o meu, é uma festa! Quaria fazer um caruru veggie para comemorar as bodas de prata minhas e de Mush. Impresionante que estamos todo este tempo juntos e curtindo isto. Se conseguir me organizar adorara se viesse provar. O assunto para mim esgotou. Agradeco os comentários mas a página é de Aninha.
    Abracos,
    Aba

    ANINHA FRANCO
    Eu vou ao caruru, sim. E nós somos amigas para dividir as páginas...

    ALBA VASCONCELOS
    Eta, agora vou ter que fazer... rsrs Farei um para pouco mas bons amigos. Vou ver com a cozinheira.

    ZÉ MAX
    Interessante... Bom uso da rede social. Não se trata de discussão pessoal, mas de ideias. Meus pais eram agricultores. Cresci entre a cidade e a roça. Mesmo neste contexto, meu lado "urbano" me fez surpreso ao ver meu pai matar uma galinha quando eu tinha sete anos. Perguntei-me o porquê daquilo e lhe considerei como um assassinato. Foi aí que disse minha primeira frase lapidar: "não vou comer esta galinha", disse chorando. "Só vou querer um pedacinho da coxa quando estiver na panela". Crianças. Tão sábias! (rs). De fato, matar bichos nos faz refletir aspectos morais e culturais. Se você, Alba, sentiu-se chocada no matadouro, é sinal de que aquela experiência não lhe foi positiva. Na outra ponta, imagine o cara que mata. Ele pode ser considerado psicopata por não compartilhar dos mesmos sentimentos que você? Aí se encaixaria o conceito interessante de "esquizofrenia moral", de Gary Francione, que você muito bem citou ao cimo. Olhe, também fui ao matadouro. Melhor, para ser honesto, cresci frequentando o único que havia em minha cidade. Para mim, qualquer ligação com os animais fazia parte de minha cultura agrícola e pecuarista. Não era o único. Estava sempre com amigos que também tinham ligações com o campo. Ver os bois morrer era realmente algo forte, impactante. Matança à moda antiga. Algo bárbaro, com machado e tudo que você conhece. Às vezes eu me perguntava se seria saudável uma criança assistir aquilo. O fato é que não me foi forte o suficiente para que me fizesse parar de comer carne. Especialmente quando meu pai sobrevivia da venda dessa carne. Dinheiro com o qual criou a mim e a duas irmãs mais velhas. Dinheiro com o qual punha comida à mesa, inclusive carne. Foi a partir daí que percebi que a dificuldade de uma mudança de hábito reside, de modo especial, no caráter econômico. Por falar nisso, restaurantes, pratos, cardápios de "Caruru Veggie" e afins não me soam populares, muito menos baratos. Por fim, a última indagação que faço se refere à morte dos bichos. Deixaremos de comê-los algum dia? Ou simplesmente criaremos Direitos Internacionais dos Animais? Você cita o modo COMO morrem. Não disse nada sobre o PORQUÊ de morrerem para nos alimentar. A briga poderia ser interpretada, desse modo, por uma morte digna aos bichos? O prefeito de minha cidade defendia, na época, mudança no modo da matança, utilizando técnicas empregadas em outras regiões. Um abraço e bom fim de semana a Aninha, que não conheço pessoalmente, por isso não convido para uma buchada de bode com cuscuz no domingo, e a todos da página, não-pública, mas publicizada por ela.

    ANINHA FRANCO
    Vou me preparar para a buchada de bode com cuscuz... Aceito o convite num outro domingo, sem eleições.

    ALBA VASCONCELOS
    Praa quem gostaria de para carne mas se preocupa com a falta da proteina desta: um copo cheio de iorgurt substitui um bife! Tomo o meu diariamente, batido com frutas e fibras toda manhã. Gostaria de parar com toda proteina animal mas ocmo ...tenho intolerâncias alimentares, fica dificil cortar.

    ZÉ MAX
    Na verdade, para ser radical seria necessário ainda deixar de usar comésticos, remédios farmacêuticos...

    ALBA VASCONCELOS
    Ou ler as bulas e se certificar que não tem componetente animais nem foi testado nestes. Uso fitoterápicos, acumputura e homeopatia. Os cosmésticos estão cada dia mais minerais. Por exemplo, a pasta de dente CREST pertence ao grupo Lever ...que testa em animais. Deixei de usar. Tinha a lista completa ,mas lembro do que usava e parei. Vou procurar a lista. Não falo em radicalismo. Falo em coerência. Não tenho a pretensão de converter ninguém. O desenvolvimento da consciência é um processo individual. Respeito isto.

    ZÉ MAX
    "Ou ler as bulas e se certificar que não tem componetente animais nem foi testado nestes". Contra-argumento com Marcelo Morales, membro do Concea, presidente da Federação Latino Americana de Sociedades de Biofísica e presidente da comissão de ética com animais da UFRJ. "Qualquer medicamento que existe nas farmácias foi testado em animais durante as pesquisas científicas. Sem eles, seria quase impossível avançar rapidamente nas pesquisas". A relação entre nós e os animais é tão relevante que o tema de vestibular da Unicamp do ano passado foi justamente este. O vegetarianismo ganhou força com uma promessa bonita, persuasiva, criando uma conto de fadas onde tudo se encaixa com perfeição, até quando nos damos conta do contrário. Compreendo que devamos fazer o melhor, mas sem animais simplesmente não há pesquisa científica na área da Saúde. E não sou eu quem digo. Pergunta: se o remédio que você precisa para tratar uma doença grave houver sido testado em animais ou desenvolvido a partir de pesquisa com animais, você refutaria a droga, se contentando com um chá? O culto exarcebado aos métodos naturais de cura podem ser bastante perigososos. Cuidado para não acabar comendo uma salada de Mamona. A natureza tem venenos poderosos, vegetais têm princípios ativos e químicos que estimulam o sistema biológico, e podem levar a efeitos adversos como qualquer medicamento. Além disso, nenhum chá, erva, alimento ou fitoterápico é capaz de curar a Aids, o Diabetes, o Câncer. O uso desses produtos pode aliviar sintomas. O problema é que também pode atrasar o diagnóstico de problemas graves. No caso do câncer, é ainda mais complicado. Infelizmente, hoje em dia, qualquer produto que consumimos teve algum impacto sobre os animais, qualquer um. Desde carnes, eletricidade, remédios, cirurgias que sofremos... Tudo causou sofrimento animal. O que devemos fazer, então, é lutar para que haja mais investimentos em pesquisa e que métodos menos agressivos aos animais sejam desenvolvidos; boicotando o que pudermos. O quadro do Fantástico "É bom para quê?", com Drauzio Varella, pôs a questão a nu, o que incomodou muita gente, é claro. Tudo poderia se resumir a uma pergunta: se é natural, é seguro? "Infelizmente, a popularidade dos chás e das infusões não tem sido acompanha de estudos científicos. A falta de pesquisa abre caminho para a indicação de tratamentos inúteis. Para a demora em buscar assistência médica adequada e para a prática de charlatanismo", disse Varella. Sem contar que em muitos casos o tratamento alternativo complica o tratamento devido à interação entre medicamentos. Ninguém sabe todos os princípios ativos que cada planta contém. Quando alguém usa chás, extratos, ou outro derivado qualquer, ao mesmo tempo em que faz o tratamento convencional, corre risco porque alguma substância da planta pode reagir com os medicamentos e provocar efeitos inesperados. Às vezes perigosos. No quadro, um pesquisador informou que uma planta pode ter entre quatrocentos e quinhentos componentes. E não há como saber quantos deles podem interagir com nosso sistema, modificando toda a parte metabólica. Há casos em que a planta não faz mal por si própria, mas tira o efeito ou piora a eficácia da ação do outro medicamento que está tomando. Drauzio afirma que as ervas e os fitoterápicos (medicamentos feitos à base de plantas) não são submetidos ao mesmo escrutínio científico dos remédios sintéticos (aqueles que chamamos de alopáticos). Antes de oferecer esse tipo de tratamento no SUS, segundo Drauzio, é preciso ter certeza da eficácia deles e conhecer as interações medicamentosas que eles possam provocar quando usados com remédios convencionais. Drauzio defende que as ervas e os fitoterápicos sejam submetidos a estudos rigorosos, que no jargão científico são chamados de fase III. Eu sei porque um de meus professores é pesquisador do Fundão (UFRJ) há muitos anos e me disse mais ou menos como funciona. São estudos que envolvem centenas de pacientes (às vezes mais de mil) ao longo de meses ou anos. Estudos que eles chamam de multicêntricos (feitos em diversos centros segundo a mesma metolodologia) e randomizados. Ou seja: os pacientes são distribuídos aleatoriamente em dois grupos. Um deles recebe o medicamento cuja eficácia já foi demonstrada e o outro grupo recebe a erva ou o fitoterápico em avaliação. Esses estudos também são do tipo duplo-cego (nem o paciente, nem o examinador sabem qual das duas drogas o doente está recebendo). Para se ter uma ideia, o desenvolvimento de uma nova droga sintética consome cinco etapas, cerca de dez anos de pesquisa e milhões de dólares. O que há aqui no Brasil é carência de investimentos em pesquisa com fitoterápicos, apesar de termos um dos maiores patrimônios naturais. De acordo com um dos artigos que utilizei nesta pesquisa, das 250 mil plantas catalogadas no mundo, 55 mil estão aqui. A Europa toda tem só 11 mil ervas registradas. Não tenho dúvidas de que o conhecimento tradicional sobre plantas, perpetuado por pajés e raizeiros, é um patrimônio que precisa ser conhecido e valorizado. Mas não entendo por que devemos negar a necessidade de investir em estudos clínicos amplos e criteriosos. Uma coisa não exclui a outra. Fitoterápicos e ervas contêm centenas de substâncias. Não é fácil manter a qualidade e a concentração dos princípios ativos presentes neles. Quanto mais estudados eles forem, melhor para todo mundo. Tenho respeito pela dedicação de botânicos, farmacêuticos, químicos, médicos, terapeutas, antropólogos, pajés, raizeiros etc. Respeito e me solidarizo com todas as pessoas que se dedicam a aliviar o sofrimento nos lugares esquecidos pelo poder público. Nos rincões distantes e nas periferias das grandes cidades. Mas não fecho os olhos para a Ciência. Ainda sobre a questão alimentar, penso que muito mais do que hábitos alimentares saudáveis e conscientes vêm surgindo pessoas neuróticas quanto aquilo que comem, que fazem ou que pensam. Resumindo: não interessa se você come carne ou não; interessa se você sabe comer direito. E pra fechar, ressaltemos a importância da Lei Arouca, aprovada em 2008, que permite a utilização de animais em pesquisas científicas desde que eles sejam poupados ao máximo de sofrimento. Os links para matéria do Fantástico, entrevista com Marcelo Morales, artigo sobre Homeopatia e mais algum outro texto considerado neste argumento estão dispostos abaixo:



              Paradip Port Trust Pilot Recruitment 2017 Medical Officer Jobs        
    Paradip Port Trust Recruitment 2017 Current jobs For Medical officer in Paradip Port Trust Odisha Recruitment 2017.

    Paradip Port Trust Pilot Recruitment 2017 Govt jobs application are invited for Paradip Port Trust Pilot Medical Officer Recruitment 2017. Exam date or direct interview examination is now available for those candidates who had apply applied for Paradip Port Marine Pilot Recruitment 2016 to know more updates on you mist have to visit website paradipport.gov.in. Paradip Port Trust intends to engage 02 Nos. Pilots on contract basis on the following terms & conditions regarding Qualification & Experience:

    Paradip Port Recruitment 2017: Aplications are invited from Indian Nationals for filling up of 01 (one) post of Dy. Chief law Officer (Class-I) on Absorption / deputation basis in the scale of Rs. 24,900-50,500 /- in Paradip Port Trust.

    Advertisement Number: No. AD / RSC – I- 21/2/2013 (Pt.I) 2623                                                 


    How to Apply: The details of qualification, age, experience, how to apply, other conditions etc. are available at Paradip Port Trust website: www.paradiport.gov.in. Applications along with bio-data with copies of certificates should reach the secretary, Paradip Port Trust, At/Po: Paradip Port, Dist: Jagatsinghpur, Odisha-754 142 on or before 31.08.2017.
    ---------------------------------

    Paradip Port Trust Latest Update 6 July 2017: A Walk-in Interview will be on 15.07.2017 at 1100 hours for the following posts on contract basis in Paradip port Trust.

    Name of the Posts: (1).Dy. CMO (Specialist) Pediatrics, Surgery, Anesthesia, Orthopedics, ENT & Radiology, (No. of Post-06). (2). Senior Medical Officer, (No. of Posts-03). (3). Dy. Marine Engineer, (No. of Posts- 02). (4). Engineer –In –Charge (Tug), (No. of Post- 02). (5). Pilot, (No. of Posts-03).

    Advertisement Number: PPT/PR/210/2017-18, Dated 30.06.2017  
                                                                     

    The details of qualification, age, experience, other conditions etc. are available at Paradip Port Trust website: www.paradipport.gov.in. Interested candidates may please 

    How to Apply: Walk-In with their Curriculum vitae, original corticated go qualification and experience etc. at Office of Chairman, Paradip Port Trust, Po-Paradip Port, Dist –Jagatsinghpur, Odisha-754142, on 15.07.2017 at 1100 hours.

    Apply online from official website: www.paradipport.gov.in.

    Paradip Port OdishaRecruitment 2017 Interested candidates may report for interview at 1600 hours at the following address: Administrative Office Paradip Port Trust Administrative Building Post: Paradip Port, Pin-754142 Dist: Jagatsinghpur, Odisha, India Tel.No.06722-222025. www.paradipport.gov.in.

    Essential for PilotRecruitment 2017: Must hold a certificate of competency as Master of Foreign Going Ship issued by the Ministry of Shipping Recruitment 2016, Government of India or an equivalent qualification recognized by the Ministry of Shipping, Government of India. One year post qualification experience as Master, Chief Officer of a foreign going ship. Preference may be given to the person having master experience.

    Age Limit & Fitness: Not more than 30 years as on 01.04.2016.   Engagement shall be subject to passing Medical Fitness Test as per Port Rules.

    Salary: Monthly consolidated remuneration of Rs.75, 000, - with 3% Annual Increment on completion of one year continuous service.    All Pilot age related allowances will be paid at par with regular Pilots.

    Pilot Training: The selected candidates will have to undergo training for at-least six months and pass the required tests as prescribed in the PPT Regulations.

    Leave: As applicable to regular Pilots.

    Medical Facilities: For self & family at par with regular Pilots.

    Accommodation: Unfurnished Modified Type-C, Type-C quarters on payment of usual charges as applicable to regular Pilots.

    Other Facilities: Uniform Allowance, TA & DA on tour, PA Insurance and telephone facilities as applicable to regular Pilots.

    Transport: At par with regular Pilots

    Period of Contract: 03(three) years and extendable at the discretion of the Port Trust.

    Please bring original testimonials in support of age, qualifications & experience along with attested copies and two passport size photographs. Candidates working in Government, Semi Government, Other Major Port, and Public Sector Undertaking should bring “No Objection Certificate”

              Tv Everywhere, Broadpeak e Wyplay migliorano la qualità del servizio        

    Broadpeak, riferimento per i provider di contenuti, con Wyplay, creatore di software e soluzioni per gli operatori pay-TV, hanno annunciato, al Ces 2017, di avere ridefinito le linee di servizio della distribuzione di contenuti nel modello TV Everywhere su reti gestite

    Broadpeak offre tecnologie CDN (Content Delivery Network), server e video-on-demand (VOD) a content provider e operatori della Pay-Tv in tutto il mondo. Wyplay, invece, realizza soluzioni software per i principali operatori della pay TV. Le due realtà hanno lanciato, in occasione di CES 2017,  una soluzione congiunta pensata per “rivoluzionare la distribuzione dei servizi live TV Everywhere sulle reti gestite”, con la quale la tecnologia nanoCDN di Broadpeak è stata integrata con il middleqare Frog By Wyplay su set-top box  (STBs) per rendere la distribuzione multiscreen scalabile e abbordabile per gli operatori telco, via cavo e satellite Direct To Home. La soluzione è indirizzata a soddisfare le problematiche che gli operatori della pay-Tv devono affrontare nel mondo multiscreen delle piattaforme OTT. In particolare, la natura unidirezionale del traffico inviato verso gli schermi secondari genera latenza e instabilità nella qualità video. La tecnologia nanoCDN di Broadpeak e il middleware di Frog by Wyplay offrono agli operatori un percorso di migrazione più semplice verso un’infrastruttura di video delivery completamente convergente su HTTP e consente loro di offrire un servizio di qualità migliore su tutti i dispositivi.

    “La soluzione che abbiamo sviluppato con Wyplay è particolarmente innovativa per gli operatori via satellite DTH che per anni hanno avuto la meglio sul ‘campo di battaglia’ televisivo proprio grazie alla qualità del video”, ha detto Jacques Le Mancq, Ceo di Broadpeak. “Sviluppando la tecnologia nanoCDN sui set-top box satellite con il middleware Frog, essi possono ora estendere la qualità per la quale sono conosciuti anche sugli altri dispositivi, dai PC ai second screen WiFi”. Il middleware di Frog offre invece agli operatori una soluzione flessibile che si adatta anche ai più stringenti requisiti della pay Tv e assicura una user experience senza interruzioni, sul digitale e sulle piattaforme OTT. La combinazione tra i due elementi consente quindi agli operatori di contenere i requisiti di banda in pochi megabit per secondo anche nella delivery multischermo. L’applicazione nanoCDN di Broadpeak converte lo stream multicast in unicast attraverso la tecnologia multicast ABR, eliminando tutti gli ostacoli derivanti dai momenti di picchi di consumo. Con la nanoCDN gli operatori possono  instradare servizi di telecomunicazioni, via cavo e satellite ad alta qualità verso milioni di dispositivi contemporaneamente e passare così a un’architettura di video delivery completamente convergente sul protocollo HTTP.  “Gli utenti oggi chiedono una qualità elevata nei video su tutti i tipi di schermi”, dice Dominique Feral, CMO presso Wyplay. “La tecnologia Broadpeak riduce fortemente la latenza e si abbina così perfettamente alla nostra soluzione di middleware”.

    (immagine CES 2017)

     

     

     

     

     

     

     

     

     

    L'articolo Tv Everywhere, Broadpeak e Wyplay migliorano la qualità del servizio è un contenuto originale di Millecanali.


              Pittsburgh Post-Gazette: "Medication errors in hospitals don’t disappear with new technology". Government: "It's the doctors' fault." I am cited.        
    The Pittsburgh Post-Gazette published an article on EHR problems yesterday entitled "Medication errors in hospitals don’t disappear with new technology."  It is based on a recent study by the Pennsylvania Patient Safety Authority, retrievable here:  http://patientsafetyauthority.org/ADVISORIES/AdvisoryLibrary/2017/Mar;14(1)/Pages/01.aspx

    I am cited.  Also cited is an HHS official, Dr. Andrew Gettinger, acting deputy national coordinator for health information technology in the U.S. Dept. of Health and Human Services, who disagreed with my views.  I am familiar with Dr. Gettinger's views.  More on that later.

    Medication errors in hospitals don’t disappear with new technology
    Steve Twedt
    Pittsburgh Post-Gazette
    http://www.post-gazette.com/business/healthcare-business/2017/04/10/medication-error-electronic-health-record-hospitals-patient-safety-authority/stories/201704090072

    In the first six months of 2016, Pennsylvania hospitals reported 889 medication errors or close calls that were attributed, at least in part, to electronic health records and other technology used to monitor and record patients’ treatment.

    A majority of the errors pertained to dosages — either missed dosages or an administration of the wrong dose. Of the 889 errors, nearly 70 percent reached the patient. Among those, eight patients were actually harmed, including three involving critical drugs such as insulin, anticoagulants and opioids.

    The extent of the injuries was not detailed, although no deaths were recorded.  Those are the stark numbers in a new analysis by the Pennsylvania Patient Safety Authority, an independent state agency that looks at ways to reduce medical errors.

    But interpretations of the report’s significance — and specifically the overall benefits and risks of information technology in a hospital setting — cross a wide spectrum.

    The wide spectrum is the gap between those who believe in what might be called cybernetic supremacy (that is, the hyper-enthusiasts who ignore the real-world downsides of technology such as today's EMRs) versus those who promote what I call cybernetic sobriety (a more candid, mature attitude fostered by actual knowledge of the long history of cybernetic failures and the myriad causes of such failures).

    Some view reports such as that of the Pennsylvania Patient Safety Authority (PPSA) in a reasonably patient rights-oriented manner, including the PPSA itself:

    “This is the classic ‘tip of the iceberg,’” said pharmacist Matthew Grissinger, manager of medication safety analysis for the Patient Safety Authority in Harrisburg and co-author of the analysis with fellow pharmacist Staley Lawes. “We know for a ton of reasons not every error is reported.”

    I've written extensively at HC Renewal on the "tip of the iceberg" issue, a phrase also used in the past by the FDA CDER (Center for Devices & Radiological Health) director Jeffrey Shuren MD JD and others.  See for example my February 28, 2010 post "FDA on Health IT Adverse Consequences: 44 Reported Injuries And 6 Deaths In Two Years, Probably Just 'Tip of Iceberg'" at  http://hcrenewal.blogspot.com/2010/02/fda-on-health-it-adverse-consequences.html as well as my January 8, 2016 post "Yet another observation that known health IT-caused injuries and deaths are 'the tip of the iceberg'" at http://hcrenewal.blogspot.com/2016/01/yet-another-observation-that-known.html.

    Of course, a PPSA disclaimer was issued, in my view perhaps to placate the health IT industry:

    ...Mr. Grissinger cautioned that the findings are “absolutely not” an indicator that patients are less safe, as hospitals have moved from paper to electronic records incorporating health information technology...the authors did conclude that technology meant to improve patient safety “has led to new, often unforeseen types of errors” due to system problems or user mistakes.

    A more correct statement might have been that "these most current findings are yet another red flag that patients could be less safe with bad health IT, but since there are a 'ton of reasons' not every error is reported, we just don't know - and we truly need to devote a great deal of effort towards filling the gaps in our limited knowledge."

    I've written on the issue of not jumping to health IT safety conclusions, one way or another, based on current data, especially when that data is admittedly limited.  For example, see my April 9, 2014 post "FDA on health IT risk:  "We don't know the magnitude of the risk, and what we do know is the tip of the iceberg, but health IT is of 'sufficiently low risk' that we don't need to regulate it" at http://hcrenewal.blogspot.com/2014/04/fda-on-health-it-risk-reckless-or.html.

    In that post I noted that a secret 2010 FDA internal report on health IT risk (marked "not for public use") unearthed by investigative reporter Fred Schulte stated that "...In summary, the results of this data review suggest significant clinical implications and public safety issues surrounding Health Information Technology...The absence of mandatory reporting enforcement of H-IT safety issues limits the number of relevant MDRs [device reports] and impedes a more comprehensive understanding of the actual problems and implications."

    We don't know what we don't know, but to date the efforts to robustly learn the truth has been milquetoast to non-existent.  "Proof (of safety) by lack of evidence" - in an area where we admit the evidence is likely severely deficient - seems to be the default industry go-to position.  "Proof by lack of evidence", of course, is a logical fallacy.

    Back to the Pittsburgh Post-Gazette:


    ... Frustration with the technology
    In January 2015, 35 physician groups — including the American Medical Association, the American Academy of Family Physicians and the American Society of Anesthesiologists — sent a nine-page letter about electronic health records to the national coordinator for health information at the U.S. Department of Health and Human Services.

    Their purpose was to convey their “growing frustration with the way EHRs are performing,” the letter stated.

    “Many physicians find these systems cumbersome, do not meet their workflow needs, decrease efficiency, and have limited, if any, interoperability. Most importantly, certified EHR technology can present safety concerns for patients.”

    That Jan. 2015 letter is at http://mb.cision.com/Public/373/9710840/9053557230dbb768.pdf and speaks for itself.  Kudos to the Post-Gazette for citing it; the public is largely unaware of its existence.

    I am then cited in the Gazette article:

    Physician Scot Silverstein, a Philadelphia-based consultant and independent expert in electronic health records and vocal critic of such systems, calls the software “legible gibberish” better designed for handling warehouse inventory than managing and monitoring patient care in a clinical setting.

    “Electronic health records are a massively complex computer application, far too complex than is needed for a clinic taking care of patients,” he said in a phone interview. “EHRs need to be toned down, be less complex, and be used less.”

    Opportunities for mistakes are numerous, he said, as a physician may have to scroll through multiple screens, while each screen with a dozen or more columns plus an array of drop down menus. Some systems, he said, allow doctors to keep screens on multiple patients open simultaneously, increasing the chances of a medication mix-up.

    “The software needs to be designed better.”

    I am a vocal critic of bad health IT, and actually called the output of the systems to be "legible gibberish" as at my Feb. 27, 2011 post "Two weeks, two reams" at http://hcrenewal.blogspot.com/2011/02/electronic-medical-records-two-weeks.html, but the quote is close enough.

    Indeed, today's EHRs seem more designed for mercantile, manufacturing and management settings, and "calm, solitary office environments" (channeling Joan Ash) rather than the incredibly complex, poorly bounded and unpredictable environment of clinical medicine.

    I am quoted accurately on the complexity and overuse issue, although the issue of preventing  physicians from having multiple patient screens open was actually a short term workaround known to me to have been put in effect some years back.  This was done when a major EHR was unpredictably transposing orders into wrong charts when multiple patient's screens were open (creating two potential patients at risk).

    The software indeed needs to be designed better, to meet clinical needs.


    Dr. Silverstein, who says his mother’s death was precipitated by a heart medication mix-up involving her electronic health record, cites federal initiatives giving hospitals financial incentive to implement electronic health systems as pushing the programs without sufficient vetting.

    “The thinking was, ‘Computers plus doctors equals better medicine,’ period. But the technology was not and is still not ready for that kind of push.”

    Indeed it was not ready, being experimental technology. Further, vetting in real-world settings via robust premarket surveillance, and postmarket surveillance of any rigor were, in fact, absent when massive incentives (and penalties) were announced as part of the so-called Economic Recovery Act and its "HITECH" component.

    Instead, he recommends some combination of paper, with paper imaging capability so records are accessible, and electronic systems. “I don’t think paper should or ever will go away completely,” he said.

    On this issue, and for a highly successful real-world example, see my August 6, 2016 post "More on uncoupling clinicians from EHR clerical oppression" at http://hcrenewal.blogspot.com/2016/08/more-on-uncoupling-clinicians-from-ehr_91.html.

    I note with some irony about the above linked post (regarding a highly successful EMR that protected clinicians from oppressive clerical burdens) that the newly-appointed Director of the Office of the National Coordinator for Health IT (ONC), Dr. Donald Rucker (http://www.healthcareitnews.com/news/donald-rucker-named-new-national-coordinator-onc), was formerly the Chief Medical Officer of Shared Medical Systems, a hospital infrastructure IT provider.  He then became CMO of the failed Siemens Healthcare EMR effort after SMS was bought out ca. 2000.  Siemens Healthcare officials told me ca. 2007 that the real-world, highly successful invasive cardiology information system I'd developed as shown in the aformentioned Aug. 2016 post was "impractical" for commercial emulation.

    Back to the Post-Gazette article.  In it, a government health IT official blames the doctors, a line I've heard dating back to the early 1990s when I was a postdoctoral informatics fellow at Yale:

    A need for better training

    Anesthesiologist Andrew Gettinger, acting deputy national coordinator for health information technology in the U.S. Dept. of Health and Human Services, disagrees with Dr. Silverstein.

    He identified three key components to a successful electronic health record system — good design and implementation and the users’ good understanding of the system.

    I have no disagreement there, only on the route to achieve those goals.

    “What we find is that many clinicians who complain vociferously about the software and how many clicks it takes, and how user unfriendly it is, have not actually taken the time to understand the system,” he said.

    This seems the "blame the physicians, they're just complainers and Luddites" canard I've written about for almost 20 years now.

    Gettinger seems to ignore the issue of bad health IT and use error:

    • Bad Health IT is health IT that is ill-suited to purpose, hard to use, unreliable, loses data or provides incorrect data, is difficult and/or prohibitively expensive to customize to the needs of different medical specialists and subspecialists, causes cognitive overload, slows rather than facilitates users, lacks appropriate alerts, creates the need for hypervigilance (i.e., towards avoiding IT-related mishaps) that increases stress, is lacking in security, lacking in evidentiary soundness, compromises patient privacy or otherwise demonstrates suboptimal design and/or implementation.   (S. Silverstein and J. Patrick).
    • Use error (as opposed to user error) is defined by another U.S. government agency, the National Institute of Standards and Technology (NIST) as follows: "Use error" is a term used very specifically by NIST to refer to user interface designs that will engender users to make errors of commission or omission. It is true that users do make errors, but many errors are due not to user error per se but due to designs that are flawed, e.g., poorly written messaging, misuse of color-coding conventions, omission of information, etc. From "NISTIR 7804: Technical Evaluation, Testing and Validation of the Usability of Electronic Health Records." It is available at
    http://www.nist.gov/healthcare/usability/upload/Draft_EUP_09_28_11.pdf (PDF).

    No amount of "training" can compensate for those issues.  Further, physicians and nurses just don't have abundant time for such training about mega-complex systems, on which they're already spending 50% or more of their time.  They especially don't have the time to learn multiple EHR's, a situation that exists for clinicians who work on more than one hospital.  I possess the physician and nurse user guides for a number of EHRs though my forensics work.  A manual for an EHR is as complex as a manual for an office suite like MS Office, or an OS such as Windows.

    There's also the fact that physicians and nurses are not reimbursed for the hours they spend feeding the payers and other profit-makers the data, for free.

    “Quite frankly, doctors are not always the best at signing up for training and taking the training...

    Blaming the doctors again.

    ... , and some of the training is not always the best.”

    Not that, as mentioned previously, "training" is at the root of the EHR problem.


    He allowed that the usability criticism “is a very legitimate thing to look at”... 

    How kind of Dr. Gettinger to acknowledge what has been known in the IT world for decades about poor usability, e.g., this mid 1980's wisdom written for the U.S. Air Force on user interfaces:



    GUIDELINES FOR DESIGNING USER INTERFACE SOFTWARE
    ESD-TR-86-278
    August 1986
    Sidney L. Smith and Jane N. Mosier
    The MITRE Corporation
    Bedford, Massachusetts, USA
    Prepared for Deputy Commander for Development Plans and Support Systems, Electronic Systems Division, AFSC,
    United States Air Force, Hanscom Air Force Base, Massachusetts.
    Approved for public release; distribution unlimited.
    SIGNIFICANCE OF THE USER INTERFACE

    The design of user interface software is not only expensive and time-consuming, but it is also critical for effective system performance. To be sure, users can sometimes compensate for poor design with extra effort. Probably no single user interface design flaw, in itself, will cause system failure. But there is a limit to how well users can adapt to a poorly designed interface. As one deficiency is added to another, the cumulative negative effects may eventually result in system failure, poor performance, and/or user complaints.

    Outright system failure can be seen in systems that are underused, where use is optional, or are abandoned entirely. There may be retention of (or reversion to) manual data handling procedures, with little use of automated capabilities. When a system fails in this way, the result is disrupted operation, wasted time, effort and money, and failure to achieve the potential benefits of automated information handling.

    In a constrained environment, such as that of many military and commercial information systems, users may have little choice but to make do with whatever interface design is provided. There the symptoms of poor user interface design may appear in degraded performance. Frequent and/or serious errors in data handling may result from confusing user interface design [in medicine, this often translates to reduced safety and reduced care quality - ed.] Tedious user procedures may slow data processing, resulting in longer queues at the checkout counter, the teller's window, the visa office, the truck dock, [the hospital floor or doctor's office - ed.] or any other workplace where the potential benefits of computer support are outweighed by an unintended increase in human effort.

    In situations where degradation in system performance is not so easily measured, symptoms of poor user interface design may appear as user complaints. The system may be described as hard to learn, or clumsy, tiring and slow to use [often heard in medicine, but too often blamed on "physician resistance" - ed.] The users' view of a system is conditioned chiefly by experience with its interface. If the user interface is unsatisfactory, the users' view of the system will be negative regardless of any niceties of internal computer processing.

    Back to Dr. Gettinger for a somewhat non-sequitur 'BUT' disclaimer:

    ... BUT he defended the federal incentives, saying they defrayed the cost to hospitals while encouraging vendors to develop better systems.

    I would say the incentives, just like the spectacularly failed subprime mortgage market a decade ago, just incented the health industry to waste hundreds of billions of dollars on half-baked, experimental technology, alienating physicians and nurses (cf.: the 2015 Medical Societies letter mentioned above).  The incented effort even put some organizations in financial jeopardy, e.g.,

     "MD Anderson to cut about 1,000 jobs due to 'financial downfall officials largely attributed to its EPIC EHR implementation project'
    " at
    http://hcrenewal.blogspot.com/2017/01/heath-it-mismanagement-md-anderson-to.html

    "What is more important in healthcare, computers, or nurses and other human beings? Southcoast Health cutting dozens of jobs on heels of expensive IT upgrade" at http://hcrenewal.blogspot.com/2016/04/what-is-more-important-in-healthcare.html

    "Lahey Health: hospital jobs lost, but computer vendors prosper" at http://hcrenewal.blogspot.com/2015/05/lahey-health-hospital-jobs-lost-but.html,

    "Monetary losses and layoffs from EHR expenses and EHR mismanagement" (http://hcrenewal.blogspot.com/2013/06/monetary-losses-and-layoffs-from-ehr.html),

    "Financial woes at Maine Medical Center: Reading this blog might have saved them millions of dollars, and prevented massive 'cost saving initiatives'" (http://hcrenewal.blogspot.com/2013/05/financial-woes-at-maine-medical-center.html),

    and "In Fixing Those 9,553 EHR "Issues", Southern Arizona’s Largest Health Network is $28.5 Million In The Red" (http://hcrenewal.blogspot.com/2014/06/in-fixing-those-9553-ehr-issues.html)

    I also believe the easy money disincented the vendors from improving the techology, instead selling what they had on hand and acting to discourage innovation and competition to maximize their profits, e.g., see my April 16, 2010 post "Healthcare IT Corporate Ethics 101: 'A Strategy for Cerner Corporation to Address the HIT Stimulus Plan'" at
    http://hcrenewal.blogspot.com/2010/04/healthcare-it-corporate-ethics-101.html and my August 31, 2012 post "Health IT Vendor EPIC Caught Red-Handed: Ghostwriting And Using Customers as Stealth Lobbyists - Did ONC Ignore This?" at http://hcrenewal.blogspot.com/2012/08/health-it-vendor-epic-uses-clients-as.html.

    Finally, I regrettably note that Gettinger seems to possess a rather hard-nosed attitude about health IT harms.  I have contributed, of course, to articles about EHR's in other publications, including, among many others, Politico.  Arthur Allen at Politico wrote me this in 2015 regarding my opposition to the toothless "Health IT safety center" concept, and my promotion of a need for true HIT regulation:


    On Wed, Jun 17, 2015 at 1:13 PM, Arthur Allen <aallen@politico.com> wrote:
    I’m putting together a piece on the safety center with some notes from an interview I did with Andy Gettinger a few weeks ago. I asked him whether he though the RTI panel (which RTI named, apparently) would have come to the same consensus – that the safety center should be a safe harbor, not an investigatory agency – if you [i.e., me - Scot  - ed.] had been on the panel.

    He said,
    “he [i.e., me - Scot - ed.] may have heard what we were intending and been able to step back from specific things relative to his mother’s care and gotten to a space to see that this initiative has the potential of making real change in the EHRs used throughout the country. I would have loved to have Scot at the table.”

    Any response?


    In other words, if only I was able to "step back" from my mother's severe injury, year's worth of horrible suffering as a cripple before she died as a mentally-impaired vegetable, and my lovely mother being taken away from my home in a body bag as a result of a health IT mishap, I'd be able to see just how wonderful a toothless HIT safety center would be.  (Also, I was never asked to be "at the table".)

    What a kind comment that was. 

    In conclusion:

    While I wish the Pittsburgh Post-Gazette article was longer, in its limited space its author did touch upon the major relevant issues well regarding the PA Patient Safety Authority study and its implications towards national Health IT policy.

    ONC's Dr. Andrew Gettinger's responses, however, seems to reflect an unwillingness of he and the government to acknowledge Bad Health IT.  His repsonses also appear to show a lack of appreciation of the complaints about EMRs from nearly 40 medical societies.  "It's the doctors fault" for not training enough.

    He does acknowledge that better IT would be a good thing, but to date the best HHS could come up with to achieve that goal is a toothless Safety Center. Healthcare IT would be the only healthcare device sector afforded that extraordinary regulatory accommodation.

    The notion that all that is needed to solve EMR problems is clerical training of (resistant) physicians seems that of a computing dilettante, and/or a health IT hyperenthusiast.  Such a view ignores decades of knowledge of bad IT, and in multiple sectors.

    The blaming of physicians is also decidedly unhelpful towards the reputation of the technology and its enthusiasts in government.  Bad enough that physicians are already spending 50% or more of their time at computers, distracting from patient care.  Gettinger's "solution" also fails to acknowledge that physicians often work in multiple hospitals with different EHRs. They don't have the time to become clerical experts in multiple mega-complex systems.

    Claiming the national incentives promoted the vendors to make better health it is also absurd. It actually promoted them to sell the bad health IT they had on hand, and lessened any motivation to improve the technology.

    What the issues really boil down to is a conflict between those who believe in cybernetic supremacy (the hyperenthusiasts who ignore the real-world downsides) versus those who promote what I call cybernetic sobriety (a more candid, mature attitude fostered by actual knowledge of the long history of cybernetic failures and the myriad causes of such failures).

    -- SS
              Chipotle's recovery is in trouble        

    People carry bags as they leave a Chipotle Mexican Grill restaurant in San Francisco, California July 21, 2015. REUTERS/Robert Galbraith

    Chipotle Mexican Grill, Inc. stock has clunked along since its earnings report last week. The stock continues to tread near four-year lows following a Norovirus outbreak in July and video footage of mice falling from the ceiling at a Dallas location.

    Reaction to the earnings report was mixed. Shares initially gained after hours and were up in the morning, but the stock closed down 2%. While some reacted positively to the update, there was one warning sign that was widely overlooked.

    Chipotle's comparable sales increased 8.1%. That may seem like a strong result, but it comes after the key metric plunged 23.6% in the quarter a year ago due to the E. coli scare. In an earlier article, I said that the best way to assess Chipotle's comeback was to follow the company's two-year comparable sales, not just the one-year. Since the two-year metric factors in the losses from a year ago, it gives a fuller picture of the recovery.

    Unfortunately, the most recent quarter came up short in this regard. As the chart below shows by taking one-year comps from early 2016 and two-year comps thereafter, Chipotle's two-year comparable sales growth actually decelerated slightly in the latest quarter.

    Screen Shot 2017 08 04 at 10.14.52 AM

    Prior to that, as the chart shows, comparable sales since the E. coli outbreak had been steadily improving.  You would expect that pattern to continue, but last quarter's report shows that isn't the case. If that trend doesn't change, there's little reason to expect a full recovery from Chipotle.

    More bad news

    Average unit volumes, which take into account all of Chipotle's restaurants, not just the ones that have been open for more than 13 months, have also been slow to recover. 

    Before the E. coli outbreak, Chipotle's average restaurant was generating more than $2.5 million in sales, making it one of the top-performing fast-food chains. However, average unit volumes have plummeted since.

    Screen Shot 2017 08 04 at 10.15.21 AM

    As you can see, while average unit volumes have bottomed out, Chipotle's recovery has barely begun. The average restaurant's sales increased by just $26,000 last quarter, and that includes price hikes at some locations. At that rate, it would take the company more than five years to regain lost sales.

    CMO Mark Crumpacker said on the recent earnings call that Chipotle's stores had only regained a sixth of the sales that they lost from the E. coli crisis, while newer stores had regained about one third. Considering that the fastest part of the recovery should take place in the year following the crisis, that statement bodes poorly for Chipotle's regaining all of its lost sales.

    Where the burrito rolls from here

    As the two-year comparable sales chart above shows, Chipotle's recovery was already stalling, but the recent Norovirus outbreak makes a comeback that much more difficult. CFO Jack Hartung said on the call that comps had fallen 5.5% in the week following the outbreak, which comes on top of a 22% plunge in the quarter the year before. It's unclear if that trend will persist, but it led analysts to cut their full-year EPS estimates from $8.22 to $7.78.

    With the rollout of queso across several markets this week, Chipotle has a much-needed to opportunity to change the narrative, but with a slowing recovery, concerns about food safety returning, and competition making the brand less unique than it was a decade ago, it's getting harder to believe Chipotle will make a full recovery.

    So far, the company has tried a loyalty program, food giveaways, national advertising, adding chorizo to the menu, a management shake-up, and an enhanced digital platform. Even with all of those efforts, the recovery has not gained much traction.

    Queso will be a positive catalyst, but it won't be a cure-all. In other words, Chipotle bulls should be ready for a long slog.

    SEE ALSO: The best may be yet to come for Chipotle

    Join the conversation about this story »

    NOW WATCH: There's a place off California's coast called the 'Red Triangle' where over 1/3 of great white shark attacks happen


              Chipotle is finally adding a drive-thru (CMG)        

    Chipotle

    Chipotle is planning to test something that customers have been seeking for years: a drive-thru window. 

    Executives announced during a call with investors Tuesday that the burrito chain would test a drive-thru window at a location in Ohio this fall.

    "We need to evolve the Chipotle experience," CMO Mark Crumpacker said on the call.

    He said that in addition to attracting new customers, the chain's first-ever "vehicular pickup window" could be key to winning back people who ditched the chain after its 2015 E. coli crisis. 

    Up until this point, Chipotle has been one of the few national quick-service chains not to offer a drive-thru option. 

    Customers have been begging the chain to add a drive-in window for some time: 

    Chipotle is typically resistant to change, preferring to stick with its tried-and-true menu and business model. However, recently the chain has been forced to mix things up to win back customers after a 2015 food poisoning scandal drove customers away from the chain. 

    The chain recently added queso to the menu at its first public test kitchen after saying for years that it would never serve the dish. On Tuesday, Chipotle announced it would add queso to the menu at 350 locations in August, and it could start serving the dish nationally as soon as mid-September. 

    SEE ALSO: Chipotle CEO reveals what caused the chain's latest food poisoning outbreak that made more than 100 people sick

    Join the conversation about this story »

    NOW WATCH: After years of resistance, Chipotle is testing a queso menu addition


              Prva prava 1080p demonstracija Dynasty Warriorsa 9 je pred nama        
    Nakon Å¡to smo dosad uglavnom imali priliku vidjeti demonstracije s japanskih livestream kanala problematične kvalitete, Koei Tecmo i Sony Interactive Entertainment napokon su prikazali pravu 1080p gameplay demonstraciju igre Dynasty Warriors 9. Nova demonstracija koja je pred vama joÅ¡ jednom nam je pokazala veličinu igre, predstavivÅ¡i nam neke od lokacija... ViÅ¡e →
              Build your Fantasy Treehouse in JollyWood        
    by Blake Merriam If you ever built a treehouse as a kid, or you’re a fan of the Swiss Family Treehouse in Disneyland (AKA Tarzan’s Treehouse), JollyWood could be the social game for you. After one year of development, Tecmo Koei’s Singapore division has finally released their first social game. It’s a building game that
              Free-to-Play Version of Toukiden 2 Now Available for PS Vita        
      Koei Tecmo has a deal for you. Toukiden 2: Free Alliances arrived yesterday for the PS Vita and PlayStation 4 and it allows you to check out some of what the full game has to offer as a kind of free-to-play version. In this case, it means you can only play a few missions […]
              CMO Insights: Tracy Eiler        

    The post CMO Insights: Tracy Eiler appeared first on InsideView.


              How Intel’s CMO revitalized a ‘weak brand’        

    DANA POINT, Calif. -- When Steven Fund joined Intel as its CMO in the middle of 2014, the brand was in disarray. “Intel was known for what it was, not for what it is or where it’s heading,” he said at the ANA Brand Masters conference.

    Despite Intel having what Fund describes as the “second most recognizable sound in the world,” the brand was stale and failing to evolve as Intel’s business evolved, he said. “We’ve got to evolve or die” because brand measurement is a leading indicator of business performance, he told a room full of marketers.

    To read this article in full or to leave a comment, please click here


              Body by Vi in 5        
    ViSalus Sciences CMO Blake Mallen explains the Body by Vi Challenge in 5 minutes!     Hey There! I’m Blake Mallen, Co-Founder of ViSalus Sciences and the Body By Vi Challenge. With almost four million pounds lost, in just over … Continue reading
              ÐÐ¾Ð²Ñ‹Ðµ арты и скриншоты Dynasty Warriors 9, подробности о сюжете        

    Koei Tecmo выпустила крупную подборку артов и скриншотов Dynasty Warriors 9. Представлено 7 играбельных персонажей: Xun You, Xiahou Yuan, Lu Lingqi, Daqiao, Xiaoqiao, Zhang Fei и Zhuge Liang.


              Dynasty Warriors 9 : Détails sur l'histoire et sur de nouveaux personnages        

    KOEI TECMO Europe dévoile aujourd'hui des informations sur la jouabilité du mode histoire solo de DYNASTY WARRIORS 9. Ce dernier jeu de la longue série d'action d'Omega Force, sortira sur PlayStation 4 et Xbox One. 

    DYNASTY WARRIORS 9 se veut très fidèle aux événements réels et aux personnalités historiques du jeu. Cela vous permettra de vivre plus intensément la progression de votre personnage à travers des événements clés ou des péripéties secondaires, que vous pourrez affronter de centaines de façons différentes. L'histoire des Trois Royaumes sera racontée au travers de dix chapitres, chacun d'eux évoquant des changements dans l'équilibre du pouvoir et faisant évoluer les actions disponibles pour le joueur. Dans chaque chapitre, le joueur avancera plus profondément dans les machinations politiques et militaires de l'époque, depuis la rébellion des turbans jaunes jusqu'à l'ultime unification de la Chine.

    Pour mieux illustrer la façon dont DYNASTY WARRIORS 9 traitera l'histoire des Trois Royaumes, KOEI TECMO publie une série de contenus illustrant le déroulement du jeu. Ces nouveaux contenus comprennent de nouveaux designs de héros, voire de nouveaux personnages : Xun You, connu comme le « stratège patient », a servi Cao Cao et a mené son armée à la victoire à travers de nombreuses batailles !

    Pour suivre les dernières nouvelles de DYNASTY WARRIORS 9, rendez-vous sur le site Internet officiel : www.koeitecmoeurope.com/dw9

    ...
              Coca Cola's Monsters of the Gridiron: 1994        
    posted by Booze Fighter
    Next to Tecmo Superbowl in the realm of my childhood football memories lays a stack of cards, waiting to be held and horded like crack cheese to a crack house rat.

    Coke Monsters of the Gridiron was a creative way to market NFL players, and to get people to buy massive amounts of Coca Cola during the Halloween Season. I believe if you bought a 12 pack it came with 1 card outa 30… from Marshall “The Missile” Faulk to Pat “Chillin'” Swilling.

    Please Coke, bring these back. It’s been 16 years since you did something cool like this and now that I’m older and grew some brains I’d save these hip and rad cards instead of using them as an accelerant to melt my army men.
              TRATAMIENTO DE DESORDENES TEMPOROMANDIBULARES. PHYSCIAL TECHNIQUES FOR THE TREATMENT OF THE TEMPOROMANDIBULAR DISORDERS.        


              [کنسول] دانلود Attack on Titan: Wings of Freedom PS3 – بازی حمله به تایتان: بال های آزادی برای پلی استیشن Û³        

    دانلود Attack on Titan: Wings of Freedom PS3 - بازی حمله به تایتان: بال های آزادی برای پلی استیشن 3

    حمله به تایتان: بال های آزادی یک بازی ویدئویی در سبک اکشن، دید سوم شخص و به صورت مبارزات hack and slash است که توسط شرکت Omega Force توسعه یافته و به وسیله Koei Tecmo در فوریه 2016 برای پلتفرم های پلی استیشن 4، پلی استیشن 3 و مایکروسافت ویندوز منتشر شده است. داستان بازی زمانی اتفاق می افتد که تایتان ها لشگری بزرگ و قدرتمند را برای نابودی تمام انسان ها به زمین می فرستند. در بازی شما وظیفه مقابله با آن ها را دارید. بهترین مبارز زمین را پیدا کرده و با کمک انسان های باقی مانده آخرین ...

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              WellBiz Brands, Inc. Names Two Executives to Lead Their Elements Massage®, FIT36® and Fitness Together® Brands        
    Jeremy Morgan Named CEO of Elements Massage® and Trever Ackerman Named CMO of WellBiz Brands, Inc. Highlands Ranch, Colo. (April 11, 2017) – Jeff Jervik, chairman and CEO of WellBiz Brands, Inc. – the manager of health and wellness brands Elements Massage®, Fitness Together® and FIT36® - has announced the appointment of Jeremy Morgan as […]
              GE CMO David Slump and GSB Dean Edward Snyder Tackle Global Energy Issues        
    What Price Are We Willing to Pay For Clean Energy? Chicago GSB Distinguished Speaker Series with GE Chief Marketing Officer David Slump and dean Edward Snyder.
              One Hour Translation: 280% surge in cyber-security translations from English in the first half of 2017        


    • One Hour Translation, the world’s largest online translation agency, surveyed around 71,000 translation projects about cyber-security during 2016 and 2017.
    • The survey showed that governments and companies all over the world are equipping themselves with the best insights available in the English-speaking world to prepare themselves for a rise in cyber-security threats.


    Lehi, Utah, July 31, 2017 - The growing wave of cyber-attacks that is shaking countries all around the world caused a surge in demand for translations in the cyber-security field in 2017. The target languages of cyber-security practitioners include surprising languages such as Danish.  One Hour Translation, the world’s largest online translation agency, examined around 71,000 English translation projects in 2016 and 2017 and found that the number of cyber-security translation projects in the 14 most popular languages jumped 280% in the first half of 2017 compared with the first half of 2016.
    The most popular target languages for translations from English in the cyber-security area during the first half of 2017 are as follows:
    Danish (21% of the projects); German (19%); French (11%); Simplified Mandarin (10%); Italian (9%); Dutch, Japanese and Russian (5% each); European Spanish (4%); Turkish, Traditional Mandarin (3% each); Brazilian Portuguese (2%); Korean and Latin American Spanish (1% for each language).

    The growth in cyber-security translations in the first half of 2017 compared to the first half of the previous year registered a surge in the number of projects translated from English to Danish (growth of 1,636%); Dutch (899%); Japanese (784%); Russian (634%); Italian (609%); Korean (412%); German (391%); Simplified Mandarin (382%) and French (145%).  Most languages saw a growth in the number of translation projects in the cyber-security field in the second half of 2016 which as described continued to grow in the first half of 2017.

    The surge in the demand for cyber-security translations into Danish is linked to the growth in the cyber-security threats to Denmark since the beginning of 2017, which was articulated in the Danish Defense Minister’s warning that Danish hospitals and energy infrastructure were exposed to cyber warfare from Russia. In April 2017, the Danish government’s Center for Cybersecurity reported that Danish Foreign and Defense Ministries e-mail accounts and servers were under constant cyber-attacks in 2015 and 2017. Another prominent Danish cybercrime was the "Petya" ransomware attack at the end of 2017, which paralyzed Danish transport and logistics giant Maersk.

    One unusual factor that explains the surge in the demand for cyber-security translations into Dutch was the Global Threat Intelligence Report published by NTT Security in April 2017. The report estimated that 38% of the world’s phishing attacks come from the Netherlands. Another factor was the wave of DDoS (Denial of Service) attacks by groups of Turkish hackers in March 2017 on prominent Dutch websites such as NL Times, Rumag, and Versio hosted sites. These attacks likely explain the surge in Dutch cyber-security translation projects, which grew by 121% between the first and second quarters of 2017.

    The dramatic surge in translations into Japanese is also not coincidental. For example, a Kyodo News survey found that in 2016 alone, cyberattacks on Japanese companies caused 12.6 million leaks compared to 2.07 million in 2015.  At least 600 targets in Japan were hit by the massive WannaCry ransomware attack that hit more than 200,000 computers in 150 countries in May 2017. The severity of the threat to Japan was further illustrated when at the end of June, Honda Motor announced that it was forced to temporarily shut down operations at the Sayama Automobile Plant near Tokyo (which produces the Honda Accord, Odyssey, and Step Wagon) because of WannaCry’s damage to Honda’s computer network.

    The large interest in cyber-security translations from English to Russian is explained by the fact that while Russia is considered the source of many cyber-attacks, Russia itself is also suffering from cyber-attacks. For example, at the end of June 2017, Group IB, a Russian cyber-security company, reported that a large “Petya” ransomware attack had hit major Russian targets including airports, banks and Russia’s largest oil producer Rosneft. In addition, the Russian cyber-security company Kaspersky, which investigated the WannaCry attack, reported that Russian computer systems (including 1,000 computers in the Russian Interior Ministry) were hit more than systems in any other country.

    Another illustration of the close connection between dramatic political events and cyber-security translations can be seen in Turkey. The failed coup attempt against Turkey's President Recep Tayyip Erdoğan took place in July 2016 – at the beginning of the third quarter of 2016. During the year since, Erdoğan has taken a series of steps to consolidate his regime and Turkey's physical and digital infrastructures – a move that has been reflected in a significant investment in cyber defense. This is one of the reasons that the number of Turkish cyber translation projects jumped by 1,051% in the fourth quarter of 2016 compared to the third quarter of 2016. One of the many examples of tackling cybercrime in Turkey is a move by the National Intervention Center Against Cyber Attacks (USOM) to recruit thousands of highly skilled young people, including former hackers, to curb the cyber-attacks that made Turkey one of the 10 most attacked countries in the cyber arena in 2016.

    Yaron Kaufman, co-founder and CMO of One Hour Translation, stated: "Our survey shows that governments and companies from all over the world are equipping themselves with the best insights available in the English-speaking world in order to prepare for the rise in cyber-security threats. This is reflected in the geographic distribution of demand for translations. When countries are particularly affected by cyber security incidents, or where cyber events are prominent in national public discourse, such as in Denmark, the Netherlands, Japan and Russia, we have seen that these countries have dramatically increased the demand for translations that will help them tackle the cyber defense challenges.”

    About One Hour Translation

    One Hour Translation (http://www.onehourtranslation.com/) is the largest online translation agency in the world, and offers professional translation services to thousands of business customers all around the world 24/7, 365 days a year. One Hour Translation offers professional translations done by more than 15,000 human translators spread over more than 100 countries who provide services for 75 languages and 2,500 language pairs.


    One Hour Translation serves more than 60% of Fortune 500 companies, including Coca-Cola, Microsoft, Amazon, IBM, HP, Xerox, Shell, Deloitte, HSBC, Procter & Gamble, IKEA, 3M, McCann, Allianz, and many other organizations.


    One Hour Translation specializes in translation in various business fields, including law, technology, marketing, translation of websites, applications, software, etc. The agency even offers MyTeam – a team of designated translators who provide an especially high level of speed and quality, similar to a team of translators employed within the company. One Hour Translation also provides services tailored to large organizations’ needs with OHT Enterprise.


    For additional information:

    The company’s website: http://www.onehourtranslation.com/

    Twitter: https://twitter.com/OHT

    Facebook: https://www.facebook.com/OneHourTranslation






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              Epic Games and Tecmo Koei Games Sign Unreal Engine 3 Licensing Agreement for “YAIBA: NINJA GAIDEN Z”        
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              How Lowe's, Zappos And IKEA Use Technology To Provide Added Value To Consumers        
    The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’ behavior is key for success. These retailers realize they can utilize technology to capitalize on consumer needs and customize offerings to help significantly increase their bottom lines.

    Here’s how companies are using technology to provide added value to consumers:

    Improved Customer Service

    It is no secret that customer service is key in sustaining business growth - especially when you consider the fact that according to a CEI Survey, 86% of buyers will pay more for a better customer experience.

    Retailers such as Lowe's and Zappos know this as well as anyone and have been internationally recognized for their outstanding customer service, excelling in areas such as enhanced in-store experience and free, effortless returns. Technological advancements in customer service, such as improved use of digital channels, are leading to heightened consumer expectations and higher standards for retailers. These retailers and others like them know that when they focus on the happiness and well-being of their customers, it is reflected in profits.

    Simplified Checkout

    Retailers are streamlining the digital path to purchase, providing convenient services such as one-click ordering, secure billing information storage, and direct purchasing from alternative retail channels, such as print circulars.  By eliminating obstacles at the point of purchase, companies like Amazon and Pounce are catering to the modern user-experience and directly impacting ROI through higher checkout completion rates.

    Avital Yachin, CEO of Pounce believes the checkout is the most important part of the interaction with customers. "It’s the point where customers make the final decision to move forward with making a purchase," he said. "Essentially, this is just a 'technical' step of transferring payment from the customer to the merchant, and inform the merchant as of where to ship the order that’s been placed. Any failure to complete the process will cause in a cancellation of the sale.

    Real-Life Shopping Experience

    Improvements to e-commerce websites and services will be a primary growth factor behind the US online retail market’s massive $370 billion projection for 2017, according to Forrester. Enhancements such as rotating, interactive product displays and dynamic personalization are enabling retailers to deliver an online experience more aligned with consumer preferences. Companies such as RotaryView and RichRelevance are utilizing technology to create an online experience similar to what consumers encounter in-store. The convenience of online shopping paired with in-store personalization provides customers with the best possible experience.

    For RotaryView CEO Gev Rotem, the key factor for retailers is to make the online shopping experience as real as possible. "Whether it’s personalizing the site appearance for each specific user, enhancing product views, or highlighting key product offerings – as vibrant SALE signs do in-store, the goal is to make the online shopping process as easy and intuitive as possible," he said. " A vital factor that sometimes is overlooked is the way products are presented. By offering consumers a more engaging shopping experience, retailers will increase conversion rates and reduce product returns due to confident purchasing. The equation is simple: show more, sell more.



    Value- Added Services

    When companies offer value- added services, they are more likely to cultivate strong customer loyalty providing a competitive advantage. By utilizing modern technology, retailers are now offering value-added services to transform shopping into a comprehensive, enjoyable experience. IKEA Catalog, utilizes its mobile app to provide added services with an augmented reality feature to give consumers a virtual preview of furniture in a room, allowing for a digital test-run of brand-name products.

    Let's Hear From the Retailers Themselves

    Those who know me know I am always one prone to dig a little deeper, to get more information and knowledge from a given source and this is no different.

    To see just how they utilize technology from a customer standpoint I spoke with:


    • Tom Lamb, CMO of Lowe's
    • Darrin Shamo, Director of Direct and Online marketing at Zappos.com, and
    • Claudia Willvonseder, Global Marketing Manager, IKEA Global Retail Services
    • In addition to posing a question about the use of technology and service, I also wanted to pick their brains on a few other relevant topics to this discussion: marketing integration between online/offline and relationship marketing.

    Steve Olenski:  How does your company use technology as a means to engage and relate to its consumers?

    Tom Lamb: Technology benefits customer service interactions by providing consumers information when and where they want it and by supporting our associates as they work to deliver exceptional customer experiences. Lowe’s uses technology at all consumer touch points, including our stores, which are all equipped with WiFi, as well as online to simplify the shopping experience and engage with consumers from the day they first think about a project until its completion.

    Darrin Shamo: Like many others in the industry, we’re on a continual quest to create a 1 to 1 connection with our customers. Technical developments such as personalized retargeting, triggered communication, SMS/push and master data management are all arrows in our quiver.  While each of these efforts help us to reach our customers in a relevant and personalized way, we still feel that the most effective form of interaction is person to person connections.  Our most effective mediums will always be those that help us connect with our customers on a personal level and leave them feeling heard, productive and ultimately wow’d.

    Claudia Willvonseder: Overall when it comes to the area of Marketing IKEA is more of a low tech company. Technology for us is used if it is a good enabler to engage with the many people, stimulate their interest in home furnishing or facilitate the many people to plan and create their cosy and functional home with IKEA home furnishing solutions.  In the new IKEA catalogue for instance you can find 100 products which you can through augmented reality technique place in your room and see how it fits and would look like. You can scan the back page of the IKEA catalogue to see what is new at IKEA all of over the year. By this we use the technology to create consumer value.

    Olenski:  How does your company integrate or orchestrate its offline marketing with its online?

    Lamb: We are committed to reaching customers on their terms-- when and where they want to engage with us. We optimize the roles of all the different online and offline channels to communicate an integrated message to the consumer. Each channel plays a different role within the integrated campaign - reach, awareness, inspiration, product and price, just to name a few.

    For example, during the fall season, we highlighted bath refreshes in several different ways across multiple channels, online and offline. We used TV (offline) to tap into a relevant consumer mindset and create urgency by messaging that guests are coming, and Lowe’s can help you update your bath by Thanksgiving. On Lowes.com (online), we delivered inspiring content with curated product lists and photography. Through tabs (offline), we demonstrated selection and price while using search (online) to be relevant to those consumers looking for additional information.

    Shamo: Integration can take many different forms including style guides, coordinated testing, balancing demand generation with demand capture, etc.  When it comes to coordinated messaging across all marketing channels we tend to think in terms of tone and theme.  When visitors come to our offices for a tour they are greeted by departments with chants, bells or vuvuzelas.:-)  Each department is free to communicate to our guests in the way they choose but all should evoke the same disruptive tone and theme.  We take the same approach to our outward communication.

    Willvonseder: Like the consumers we in IKEA Marketing do not think so much about offline and online marketing. Is an original TV ad which you watch on your tablet on YouTube while sitting in a café an offline media content or it is online? You can hardly say. Most of our marketing communication works with all paid, owned and earned media and we use our owned media  IKEA.com as a channel for engaging the many people into the IKEA brand and company and into our home furnishing offer. Then with 210 million catalogues which are distributed every year you can see our believe that the offline world and media are still very much alive and loved by the many people who like to have a cozy afternoon on the sofa and start dreaming about a home makeover while reading and flipping through the IKEA catalogue.

    Olenski: What' the most important thing a brand can do when it comes to relationship marketing?

    Lamb: Good relationship marketing meets the consumer on their terms by getting to the point where a company can anticipate their needs. There is an opportunity to lead the customer to a solution. What we are working toward is pairing the data a customer provides us with information we know about where they live, such as weather, to provide relevant and helpful information to consumers at the time of need.

    Shamo: Establish a reliable system for creating 2-way communication then methodically build your technology to improve this conversation.

    Willvonseder: Our understanding of relationship marketing is a very wide one. Relationship marketing is in every touchpoint the consumer and customer has with IKEA , and for us the most important one is the IKEA store and the IKEA coworker you will meet there.  Here relations are built, through a good fun day out where you small kids can play in Smaland, through a good Swedish meal for a very good price in the IKEA restaurant, through friendly and helpful coworkers, through inspiring room sets which show you how easily you can fulfill your dreams in home furnishing with IKEA. When it comes to the context of external marketing we get into touch and conversations with consumers and customers through Social Media platforms.

    Technology photo credit courtesy of Mervi Eskelinen aka tasselflower

    [[reprinted from Forbes]]
              When It Comes To Big Data Is Less More?        

    My oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a "data diet."
    The amount of data brands collect today from all the various channels: social media, email, mobile, and on and on is enormous. 

    Over the past year or so I've written three different articles about Big Data including one in January 2012 entitled Why CMOs Need To Get Real About The Policy Implications Of Big Data.

    In that particular piece I made reference to a study done by IBM the year before of more than 1,700 CMOs from around the world who were asked to identify their four biggest challenges  and at the top of the list was Big Data. 

    Also in that same article I interviewed an attorney who has worked with many Fortune 1000 companies advising them on issues related to cyber security, privacy and data breaches.

    However, according to the aforementioned professors, all the talk about  Big Data and privacy may be, as they put it, "a tempest in a teapot."

    Do Not Track Legislation
    Back in February of this year I read an article from the New York Times Senator Seeks More Data Rights for Online Consumers. The article dealt with the fact that Senator John D. Rockefeller IV of West Virginia wants to "give American consumers more meaningful control over personal data collected about them online."

    So I decided to reach out to Eric Bradlow and Peter Fader, Professors of Marketing and Co-Directors of the Wharton Customer Analytics Initiative who have studied the problem of data-privacy from an empirical perspective. Their research shows that brands and companies who are on a “data diet” don’t necessarily lose that much customer insights because limited customer data in conjunction with aggregate information (less privacy sensitive) can still provide precise insights.

    And when it comes to personal data, Fader says bluntly that "most sensitive data is worthless and firms are often making mistakes to try to use it (or even collect it)." And adds that "when you build a really good model, there isn’t a whole lot to be gained by bringing in personal data. "

    The concept of a "data diet" is nothing new for Bradlow and Fader. In a March 2009 interview with Knowledge @Wharton, the online business journal of the Wharton School, they spoke of something they referred to as "data minimization" or "data diet." The concept behind this is relatively simple: Brands should keep the data they need to stay competitive and ditch everything else. In the interview Bradlow spoke of a trepidation among brands to discard ANY piece of data.

    "I think there is a fear and paranoia among companies that ... if they don't keep every little piece of information on a customer, they can't function," said Bradlow. "Companies continue to squirrel away data for a rainy day. We're not saying throw data away meaninglessly, but use what you need for forecasting and get rid of the rest."

    Click here to read the full interview with professors Bradlow and Fader.

    Big Brands, Big Decisions
    In addition to reaching out to the professors I also wanted to get the perspective of someone from the brand perspective to see how a brand - in this case a very large brand, is dealing with and handling the topic of the pending Do Not Track legislation and how they are currently handling the issue itself on their end.

    So I tracked down, no pun intended, Christa Carone, the CMO of Xerox to get her thoughts on all this.

    She told me from Xerox's point of view they believe there are two issues that need to be addressed: First, is there value for the public to have the option to receive targeted advertising? And, second should the public make their own choice about this, or should governments/companies do it for them?

    "Xerox selectively engages in behavioral targeting, and finds it to be effective," she said. However, she added that Xerox is a long-standing supporter of giving consumers’ choice on whether they want to receive more targeted communications from brands. "We were an early adopter of AdChoices," she continued. "And we began implementing the AdChoices’ icon on our corporate ad units in 2011."

    One telling statistic she shared me with was the fact across of their corporate units they had just one person elect to opt-out. She questioned whether this lack of action (opting out) was due to a lack of understanding or simply because the consumer chose to opt out. "It’s likely a combination of both," she told me.

    Full Transparency 
    The need, or better still the benefit of coming clean and being as open and honest with consumers has never been more paramount than it is right now. The digital age affords no place to hide - be it figuratively or literally. Brands must be right up front with consumers and Carone is in full agreement.

    "As an advertiser, we believe the industry can do a better job of being transparent about this issue -- driving consistent practices, systems and policies and helping to educate the public," she told me. She took it one step further saying  Xerox believes consumers should have a choice about whether behavioral targeting benefits their purchasing process.

    So, regardless of just how much a given brand stores and uses, the bottom line is there is an inherent responsibility for brands of all shapes and sizes to tell consumers what it is they're doing, why they're doing it and how it can and will benefit them.

    Sources: Google Images, New York TimesKnowledge @Wharton, Forbes 

    Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski is a senior creative content strategist at Responsys, a leading global provider of on-demand email and cross-channel marketing solutions, and a member of the Editorial Board for the Journal of Digital & Social Media Marketing. He can be reached via TwitterLinkedIn or Email

              Price Always Trumps Brand, But It Shouldn't Matter To Marketers        

    Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn't that redundant?) have worked on many branding campaigns for marketers and advertisers of all sizes and shapes. I know first hand the value of branding done right and done on a consistent basis i.e. staying true to a given brand's tone and voice over time.

    But I also have been witness to a growing trend. 

    A revealing trend that is bringing to the light the fact that more and more consumers are sacrificing brand loyalty for the best price on a given product, service, etc.
    brand loyalty
    Exhibit B
    Consider the above Exhibit A and the following to be, well, you get the idea.
    The following (below) relates to a little something I like to call social media. Perhaps you've heard of it.
    The lines have been skewing for some time now when it comes to brand loyalty and social media and with each passing day that line is skewing more toward the almighty dollar or if not currency in the monetary form, some other form of currency for sure.
    From a Chief Marketing Officer (CMO) Council and Lithium survey in 2011.
    price and consumers
    Then there's this (below) from a report put out by Forbes Insights and Turn late last year called “The New Rules of Engagement: Measuring the Power of Social Currency":
    price trumps branding
    And finally and most recently, this below, from a survey conducted by PwC:
    marketing considerations
    Not So Breaking News
    If there is a marketer out there who finds all or any of this news to be "breaking" he/she may need to start considering other employment for this should come as no surprise to anyone.
    Consumers are people, people. Get it?
    In general they want the best deal, period. Now juxtapose that thinking over a failing or still-recovering economy depending on who you speak to, and price just becomes all that more important in the pecking order.
    'Ah but Steve, what about those brands who can never win a price war for any number of reasons? Are they doomed to fail?'
    Good question.
    No, of course they are not doomed to fail.
    If, if they realize that there's more than one way to skin a cat or in this case win a consumer's heart, that is - which ties into the "why it shouldn't matter to marketers" part of the title of this article.
    Obviously many brands consistently thrive and survive just fine without being the cheapest on the shelf. They do so for a myriad of reasons including something I like to call "quality." Remember the old "you get what you pay for" adage? Yeah, that kind of goes hand-in-hand with this thinking.
    So there are plenty of marketers, brands and so on who wake up every morning knowing they cannot possibly win a price battle but they know there's a quality product so all is well in the world.
    Not So Fast 
    The real winners in ALL of this will be the brands who come to grips with the fact that while price and quality will always play a role in a consumer's decision making process, it is the relationships they create with a consumer that will ultimately determine success or failure.
    Make no mistake about it, we are or already are, in what Responsys CMO Scott Olrich referred to as "the relationship era" in an end-of-the year piece entitled Looking Back, Looking Ahead - CMOs Weigh In.
    His exact quote was "We will see the beginning of what I refer to as “the relationship era” whereby marketers will move away from an acquisition first mentality to a relationship first one. Marketers will focus more on the entire consumer experience to build and foster a long term relationship with a consumer as opposed to just that initial purchase phase."
    The brands who understand how to cultivate and maintain relationships with consumers will be the ones who reap the biggest rewards.
    Sources: PwCCMO CouncilForbes Insights and TurnLithium 
    Photo credit: Wikipedia
    Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski is a senior content strategist at Responsys, a leading global provider of on-demand email and cross-channel marketing solutions and a member of the Editorial Board for the Journal of Digital & Social Media Marketing.

              Marketers Continue To Struggle With Big Data        
    It would appear marketers the world over  are collectively losing sleep over one thing: who will be voted off Dancing With the Stars next. I kid. Just wanted to see if you were paying attention. And no for the record, I do not watch DWS - not there's anything wrong with that.
     
    Big Data
    Big Data (Photo credit: Kevin Krejci)
    No what I am referring to is that two word phrase that is surely on the agenda of many a marketing meeting from sea to shining sea. A two word phrase that marketers concern themselves with all the live-long day or at least a significant part of their day: Big Data.


    And depending on who you listen to and/or believe either marketers are handling their new found wealth of prodigious piles of information quite well and are using insights gleaned from the data to their benefit or, quite simply they are not.
     
    The headline of a recent article on Harvard Business ReviewMarketers Flunk the Big Data Test. The article references a study done by CEB of nearly 800 marketers at Fortune 1000 companies which revealed that "the vast majority of marketers still rely too much on intuition — while the few who do use data aggressively for the most part do it badly."

    The study also revealed:
    • On average only 11% of the decisions marketers make when it comes to consumers is based on data
    • Over 50% of the marketers surveyed said they rely on past experienced and/or their intuition to make decisions
    • In a list of what they rely on to make decisions, marketers listed data dead last after engaging with their co-workers, seeking expert advice and data last on their list — trailing conversations with managers and colleagues, expert advice and one-off customer interactions.
    But is using your gut necessarily a bad thing?  I can tell you as one who has worked the "marketing" side of the aisle, trusting my gut instincts has served me well. Christa Carone, the CMO of Xerox, believes there should be a happy medium and there's nothing wrong with trusting your gut.

    "I wouldn't want to give up the data that helps us make fact-based decisions quickly. But I fear that marketers' access to and obsession with measuring everything takes away from the business of real marketing," she told me recently. "It's impossible to measure 'squishier' meaningful intangibles, such as human emotion, personal connection and the occasional 'ahhhh' moment. Those things often come with a marketer's intuition, and they deliver big-time.  To me, this means trust your gut even while as you’re trying to embrace Big Data."

    Could not agree with her more. There is no way to tell what someone is thinking or feeling. That does not show up on Google Analytics, at least not yet. A good marketer will know his/her audience and be able to not only use the data that is available to them but also integrate their personal experiences and knowledge into their decision-making.

    Tsunami of Data
    That's the phrase Acxiom CMO Tim Suther used when I spoke to him earlier this year for a piece I wrote for CMO.com entitled How To Rein In The Riches Of Big Data. And he of course was spot on for marketers, whether they choose to believe it or are even aware of it, are faced with a seemingly endless amount of data and as Suther puts it "the best companies and brands will be those who do a better job of controlling it.”

    And speaking of awareness or in this case, lack of it - from a recent eMarketer article:


    The writer of the article chose to look at the positive side writing  "only 17% were unaware of the concept of Big Data."

    To me, I look at it from the complete opposite perspective and believe 17% who were unaware of Big Data is 17% too many. Now I will admit I do not know who these retail executives were that were surveyed but how in the world can they not know about Big Data at this point in time?

    Have they been out of the office for a few days, months, years? C'mon boys and girls, this is the big time, this is Big Data. I understand there are concerns about how to handle the data, what to do with the data and so on but the fact remains marketers - from ALL industries, have a tremendous opportunity to increase their bottom line significantly.

    A recent Oracle survey of of North American retail executives showed that nine in 10 thought a failure to capitalize on the benefits offered by data translated to lost revenues.

    Exactly my point.

    As for how to use the data, Carone believes in not over-complicating things but rather taking a "simpler approach to aggregating the data and mining practical insights from the data." She says marketers need what she describes as "more elegant interfaces" that can bring all the data together to deliver those much sought after "aha" moments that "really influence marketing strategies and spend."

    Sources: eMarketer, CMO.com

              Three Of Four CMOs Say Social Media Impacts Sales        

    Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use.

    Today comes results of a survey conducted by Bazaarvoice of 100 members of The CMO Club. Now while I realize the sample size is small (100) it is worth nothing that 56.1% of the brands represented have more than $1 billion in annual revenuewhile another 36% have $100-999 million in annual revenue, and just 7.9% have annual revenue of $0-100 million.
    Image representing Bazaarvoice as depicted in ...
    Entitled “Chief customer advocate: How social data elevates CMOs” the survey and subsequent white paper â€reveals the results of an online survey of 100 members of The CMO Club, which includes CMOs of business-to-consumer and business-to-business organizations.”

    Key findings include:
    • Social (media) data impacts decisions for nearly all CMOs. Almost half of CMOs have used social data to make predictions or forecasts, and nearly nine in 10 say this data has influenced their decisions.
    • CMOs use data to drive smarter decisions beyond marketing. While marketing teams and agencies most often uncover the data itself, insights are used in product development, customer experience, sales, and C-level discussions.
    • CMOs believe social reveals consumer sentimentand improves brand awareness. CMOs are most confident in social data analysis of product/service sentiment, and in its impact on overall brand loyalty and awareness.
    As for the impact CMOs believe social media has on sales:
    While I’m not sure why the folks behind this survey/white paper decided to “water down” the confidence quotient, if you will, by inserting the word “somewhat” in the subhead in the chart above, especially when they did not use the word in the headline – but regardless the fact that so many of the CMOs surveyed identified social media as having such a profound impact on sales, as well as brand  awareness and loyalty speaks volumes.

    It speaks volumes in that CMOs, perhaps unlike their fellow C-suite residents (CEOs), realize that social media is here to stay – yes there are those still on “it’s a fad” bandwagon, and that it can have a significant impact the things that matter most, AKA the bottom line and brand loyalty.

    It would also appear that CMOs realize that social media is a direct reflection on the world around them – the world where consumers live, work and play. While not crazy about the use of the word “somewhat” again, the graph below shows that a large number of CMOs surveyed believe that social media is effective for identifying discernible trends among consumers with the word “discernible” being the operative word for sure.

    The graph also reveals how CMOs believe that social media does a great job at reflecting consumer sentiment.


    CMOs Are “Customer Champions”
    Erin Mulligan Nelson, CMO, Bazaarvoice used that term in discussing the findings of the survey, saying “In a consumer-obsessed C-suite, the CMOs are the chief customer advocates and social (media) data is their ultimate weapon. Social data lets CMOs truly know their customers and predict consumers’ future needs before they even have them. Nearly all CMOs now use this data to drive decisions. As the business world re-centers around serving and delighting consumers, social data is turning CMOs into customer champions — and heroes within the C-suite. And as an industry, we have just started to tap into the potential of social data.”

    She is dead on when she says that we have just started to tap into the potential of all the social media data of course as we are just now beginning to realize the sheer magnitude and power and scope of the mounds of data. Given the fact that we as consumers now create as much information every two days as we did from the dawn of civilization to 2003, I would say Acxiom CMO Tim Suther was correct when he referred to it as a â€tsunami of data” in an article I wrote back in February entitled How To Rein In The Riches Of Big Data.

    The aforementioned article also speaks to the inherent dangers brands and businesses face when deciding what to do with all this new found data and the possible legal ramifications therein.

    Sources: CMO.comBazaarvoiceThe CMO Club

    Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski is a freelance copywriter/blogger looking for full-time work. He has worked on some of the biggest brands in the world and has more than 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,TwitterLinkedIn, or his website.

              Account Director or VP - Financial Services - NYC        
    A prestigious mid sized PR firm in NYC has a unique opportunity for someone with strong financial services experience, especially if you've got some exposure to the Private Equity industry.  But it's not a PE client...

    This opportunity is unique because it blends the creativity and diversity of agency life with the stability and focus of an in house role.  The client is one of the largest consulting firms in the world and they have been outsourcing their marketing communications to this firm for over fifteen years.  The firm works very closely with the CMO and puts together creative, innovative digital and traditional programs across all the firm's business offerings and across all industries.  This particular role covers PE as well as other areas in financial services. And if you're looking for some exposure outside of financial services, that can be worked out as well.

    The agency is one of the best firms in America to work for (per The Holmes Report, year after year) and they have a strong, 40 year old culture blended together with a stable leadership team that has embraced the most creative new channels and tactics for PR.

    The agency offers great work/life balance, and a definite commitment to growth and development of each person in the company.  Wonderful people, many top name brand accounts and a great reputation.

    We are looking for a strong presenters who are comfortable working in teams, can get excited about tackling complex content, and loves to be thinking creatively all the time.  Strong media relations experience is a definite plus but in this role there is so much more:  you'll help to conceptualize and help build content collateral (such as study reports, infographics, targeting, lead generation materials, and more...



              Comment on Why MongoDB Will Crush in 2015 by MongoDB Welcomes New CMO - Diamond        
    […] two MongoDB updates in that time: 2.8 and 3.0. I wrote an article back in January entitled Why MongoDB Will Crush in 2015, describing the recent shifts happening as far as leadership at MongoDB, and the recent funding […]
              The Handshake That Can Rock the World: Sales and Marketing Unite        
    Author: 
    Anna Fisher

    There’s no going around it. The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. So ask yourself, as sales and marketing pros, can we put our individual, temporary needs aside to see the bigger picture and end the rift? With such measurable gains as added time and cohesion attainable through a commitment to ongoing alignment, it’s certainly worth a shot.

    The next question is, where do we start? This one’s a biggie. Without a realistic answer, our strategies will prove to be little else but the same old advisory fluff.

    But let’s agree on what ties sales and marketing together in their day-to-day tasks in the first place. In today’s digital-first era, there’s one constant used in the makings of virtually all strategies: data. You knew this was coming. These days, it seems everyone who’s anyone gets a pass to the data party.

    Tearing Down Walls

    Tearing down the walls of ambiguity, in the context of this discussion, we can define data as the information responsible for facilitating sales and marketing outcomes, or the data sets driving and delivering opportunities for both teams to excel at their duties. Breaking this definition down even further, we can easily drill down to the particulars to reveal the contents of customer data inside.

    In its basic form, customer data consists of contacts within selected accounts. And it’s this very data that’s responsible for successful sales and marketing strategies. Cue the “Aha!” moment. The collecting, fine-tuning, and managing of this holy grail of customer data is at the root of our dreaded sales and marketing divide. The most common disputes between sales and marketing tend to revolve around divergent strategies for revenue generation, often driven by the need for more of the right leads.

    Furthermore, consider today’s CRM and marketing automation platform scene that’s teeming with diverse technologies and disparate data sets. In this sort of disjointed environment, the friction caused by a lack of defined processes contributes to frustrated sales and marketing teams, fewer right leads, and missed revenue goals. The fix requires the opposite of disorder: alignment.

    Easier said than done? Of course. But we’ve just identified our starting point (customer data), so now we can work it – perfect it – to achieve sales and marketing alignment.

    Cohesion Isn't an Option

    Here’s what two industry leaders who excel at their craft have to say on the forces of data, parlaying their experience to expand on what has proven constructive and valuable for sales and marketing.

    Mike Volpe, CMO of Cyberreason, a Boston-based cyber security software company specializing in enterprise attack prevention, puts it this way: "Today, the word data is everywhere. And it means different things to everyone. But the data I care about unites sales and marketing through a unified approach to achieving the objectives of both. I know that a centralized solution dedicated to enhancing the process through updated contact info, or the trigger data responsible for the success of any lead gen initiative, is one that will make the lives of my teams easier. In my mind, that’s a huge step in the right direction and a leap toward true alignment.”

    Mark Kosoglow, VP of Sales at Outreach, a sales engagement platform based in Seattle, reiterates the need for a similar strategy: “It's imperative for sales and marketing to have cohesion in their workflows. This entails being on the same page with the resources and best practices involved in any given outreach strategy, which can vary from cold calling to demand gen on the part of marketing. As long as a flow of mutually advantageous information exists, and the right data is passed around on a timely basis, the two teams will continue to achieve – and exceed – joint goals.”

    Albeit coming from different worlds, the insights of Volpe and Kosoglow share notable, undisputed similarities. Both say customer data is the lifeblood of sales and marketing alignment.

    Volpe and Kosoglow will be among more than 25 expert speakers at the ZoomInfo 2017 Growth Acceleration Summit in Boston, Sept. 13-14. The conference will help sales and marketing pros see customer data differently – as the key to closing the rift between them. Attendees will gain actionable insight into the future of data, as well as best practices and growth strategies for sales and marketing teams to achieve and maintain genuine solidarity. Volpe’s session, “Dare to be Great: How to Build a World-Class Marketing Team,” will delve into his experiences with initiatives that took marketing to the next level. Kosoglow’s session, “How Operations Can Be the Driving Force of Internal Alignment,” will look at successes from the angle of sales.

    Anna Fisher is the Senior Director of Marketing and Head of Lead Generation at ZoomInfo, an Inc. 5000 company whose Growth Acceleration Platform combines the most comprehensive and actionable B2B database with integrated tools to help companies optimize sales and marketing effectiveness, jump-start growth and maximize profitability.


              5 Ways Sales and Marketing Teams Should Be Mining Their Online Community        
    Author: 
    Hunter Montgomery, CMO, Higher Logic

    Businesses increasingly rely on online communities as a vital channel for communicating with customers and giving customers a chance to connect with each other. Yet, according to a recent study, “The Business Impact of Online Communities” conducted by Leader Networks, marketers are at the helm of the majority of corporate online communities today. This chain of command indicates that while online communities were considered useful, they were not thought of as a strategic tool. But as online community capabilities and offerings become more sophisticated and far reaching, they are generating tremendous amounts of customer activity data, and forward-thinking companies have begun tapping into them just as any data scientist would tap into a healthy data stream. But not all companies have figured out how to use their community as a data-driven listening channel that can deliver a strategic and competitive advantage while also helping to generate revenue. Here are some reasons to figure out how to tap into this data and how you can start.

    You hold powerful data and can uplevel marketing’s role within the company. You run the community, you monitor the community, and because of that, you have access to a lot of data, significant data that can be very useful to departments throughout your company. Use that to your advantage. There are a few easy steps you can take in the beginning to start. For instance, scanning your community’s daily digests can help you track product issues that are showing up repeatedly. Sharing those issues with the product marketing and development teams is a great way to uplevel your relationship with them. When the product dev team can literally take direct feedback from customers and input it into spec sheets as justification for modifications, nothing gets lost in translation, and you’ve directly connected marketing to product development. With the right analytic tools you can then automate the process to get that information easily and sync it with larger marketing data warehouses.

    Get to know your customer champions ...and detractors. “In this age of the customer, the only sustainable competitive advantage is knowledge and engagement with customers.” (Forrester) Indeed, keeping customers satisfied and coming back is the Holy Grail for businesses. And your online community gives you direct insight into champions and detractors. Again, plenty of tools exist to help you automate the process, and once you identify your corporate champions, gamification and advocacy programs are perfect fits to be run within a community. Give your supporters a voice and show them the path to become advocates for other customers. As for the detractors, the ability to track what they are saying online provides you a chance to address those concerns. Multiple sources say customer advocacy increases roughly 16% when complaints are addressed. When negative reviews are not addressed, advocacy declines an average of 37%. Also, client champions can be your most effective advocates to address the detractors. You will be surprised at how often a customer deflects the complaints of another customer. Champions can participate in many ways along the customer journey – answer questions, write a guest blog, be part of a case study, speak on a webinar or at the annual conference, etc.

    “Don’t find customers for your products, find products for your customers.”– Seth Godin. Use your customer community to get involved in product development. Products are always changing, no matter how great they are, and the community is one way to track new ways customers are using the products or to monitor for features they wish products had. Once you identify trends in the community, communicate them to the product/service development teams. Steve Jobs once said, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Your online community is one of the best ways to do that.

    Upselling is easier and more profitable than new sales. Your sales team might view the community as a marketing tool, but you know it’s also an upsell channel. Show them how. Educate your sales team about how to leverage the community to spot customer issues before sales calls, and how to be a hero and solve a problem even before a customer has raised it to sales. Sales can share with their customers and prospects examples posted in the community of how other customers have been successful with an additional or upgraded product or service. Why is this important? Because 80 percent, yes 80 percent, of your company’s future revenue will come from just 20 percent of your existing customers.(Gartner Group)

    Make your marketing campaigns better. While you don’t use your community to run a campaign, tracking reactions on your community is a great way to gauge responses to campaigns and tweak them as you go along. Most community platforms integrate with your marketing automation platform. This allows you